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The Power Of Storytelling In Fitness Marketing And How To Create Compelling Narratives

Release Date: 10/23/2024

Launching a New Personal Training for Perimenopause Business Grassroots

She Means Fitness Business

A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your...

What Do You Consider in How Much Do You Charge (series) Part 3

She Means Fitness Business

How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to...

What Do You Consider in How Much Do You Charge (series) Part 2

She Means Fitness Business

What Do You Consider in How Much Do You Charge (series) Part 1

She Means Fitness Business

Why Running Your Health Business Seems So Hard

She Means Fitness Business

If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be...

Strategies for Higher Revenue as a Fitness Professional

She Means Fitness Business

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact! My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing...

5 Quick Revenue Streams to End Your Year Strong (or Start)

She Means Fitness Business

Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to...

Create A Website You Can Be Proud Of (That makes money)

She Means Fitness Business

Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here! What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My...

GLP-1 For Health & Fitness Professionals

She Means Fitness Business

What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. ...

Video Testimonials: Making Sales Easier

She Means Fitness Business

We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a...

More Episodes

Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients.

In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand.
know how to create a brand identity that connects and resonates with your audience.

My Guest:

Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results.

Questions We Answer in This Episode:

How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47]
What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43]
What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41]
How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21]
What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39]