Ghosting, Applicants and Recruiters Own It

Ghosting has become a two-way street in today’s hiring world. Job seekers feel like recruiters disappear after they send in their application or even after a face-to-face interview. Recruiters, on the other hand, feel that applicants vanish just as often, not showing up for interviews, not returning calls, or even skipping their first day after completing the entire onboarding process. And at the same time, recruiters are overwhelmed with applicants who apply for jobs they’re not qualified for or who have no experience in the industry at all. 

In our light industrial, warehousing, and logistics sectors, I feel this problem is amplified. These environments move fast. Productivity, shipping schedules, and labor shortages collide with the reality of high turnover, long shifts, and job seekers searching for stability. Somewhere in the middle of all that, communication breaks down, and both sides are feeling frustrated. 

I’m Marty with Warehouse and Operations as a Career and today I want to take a look at these frustrations and talk about what's going on and what both sides could do a little differently. 

I hear from applicants that Recruiters don’t care about me. When an applicant submits a resume or fills out an online application, they often attach hope to it. They picture the job, the schedule, the pay, and what it would mean for their family. When they don’t hear back quickly, or at all, it can feel personal. One person shared with me that there are too many automated systems, and not enough real interaction. 

I’d have to agree that most companies now rely on automated applicant tracking systems. These systems filter applications, sort resumes, and may even generate a generic we’ve received your application email. The problem is that applicants crave human feedback. When all they get is an automated message and no follow-up, they assume they’ve been ignored. And when they do talk to someone, only to never hear back again, it feels like being dismissed all over again. 

It’s important to remember the fast pace of the industry though. Warehousing and manufacturing don’t slow down. Recruiters are juggling open orders, client requests, resignations, no-shows, and internal deadlines, all at the same time. When 100 people apply for a forklift job, and only 12 actually meet the minimum requirements, it’s simply not feasible to call each of the remaining 88 applicants personally to explain why they are not qualified. 

Applicants interpret this as ghosting, but, or I feel, in most cases it’s not intentional. It’s more of a bandwidth issue. 

I recently had a hiring agent tell me that applicants don’t always realize they don’t meet the requirements. And I think this is an uncomfortable truth, but an important one. 

Many applicants may believe, If I apply, maybe they’ll call and train me. Or I’ve been in a warehouse before, so I can drive a forklift or pick it up really quick, I’m a fast learner. Or maybe they could be thinking, I’m sure they’ll make an exception. 

I’m certain recruiters wish they could take more chances, but safety regulations, productivity metrics, and client expectations don’t allow it. Some jobs simply require knowledge, certifications, or experience that the applicant doesn't have yet. 

When an applicant assumes they’re qualified and the recruiter sees clearly that they are not, the communication gap widens, and silence can feel like disrespect. 

Looking for work is stressful. You may have seen our webinar Looking for work is hard work. When a candidate feels rejected, especially without explanation, it hits hard. They may assume they weren’t good enough. Their experience isn’t valuable. And that recruiters don’t care. And with that mindset, even small delays can feel like we’re being ghosted. 

And the recruiter’s perspective is that applicants disappear just as much, sometimes more! Recruiters feel the ghosting too, and in many cases, the impact is heavier on them because it affects production, client expectations, and the entire shift lineup. Even their pay, or commission.  

Let's see, I had a list of what a recruiter friend called her pain points. Here it is. Ok, number 1, The No-Call, No-Show Interview. This is one of the biggest frustrations recruiters faces. They schedule interviews, send reminders, follow up with calls and texts and then the applicant simply doesn’t show up. No message, no explanation. Sometimes the recruiter learns the applicant accepted a competing offer. Sometimes they don’t find out anything at all. 

Number 2. is dropping out after the job offer. Even after a successful interview and onboarding, applicants stop answering calls. They disappear after receiving the offer. They accept the job but then take a different offer with a higher pay rate. Recruiters understand, people need to do what’s best for themselves and their families. But when deadlines are tight and clients are waiting, this ghosting creates real operational challenges. A phone call could go a long way. I always think about not burning bridges. Of course I’m going to take the better job, but who knows. I may need to reach back out to this recruiter someday! 

Alright, number 3. The most painful ghosting, not showing up on the first day. Remember or recent episode titled NCNS? Anyway, this one is devastating for clients and recruiters. After investing time, energy, paperwork, background checks, and orientation, the applicant simply does not show. And many never call to explain why. 

In the light industrial field, where schedules are built tightly around shift needs, one missing person can throw off picking rates, loading times, assembly line speeds, shipping windows, and overall productivity. 

Recruiters and hiring agents understand that emergencies happen. Cars break down. Kids get sick. People change their minds. But the absence of communication leaves recruiters scrambling, often long after the applicant has already moved on. 

In my opinion, or the way I look at it, by the way, that and a dollar will get you a donut, but I feel Ghosting isn’t really about disrespect. It’s more about fear, stress, assumptions, and misaligned expectations. 

Here are my thoughts towards the root causes of driving the cycle. Theres too much automation, not enough human contact. Technology sped up the hiring process but it also removed the personal element both sides need. And job seekers apply to dozens of positions at once. One-click applications mean applicants may not even remember all the jobs they applied for. Recruiters then spend hours calling candidates who barely recall applying. And a big one, many applicants apply for jobs they aren’t qualified for. Not out of laziness, but out of hope. Here’s one I experienced this week. Recruiters are managing heavy workloads. When you’re trying to fill 20 positions by tomorrow, one on one follow-up becomes impossible. 

It’s easy for all of us to assume the worst. Applicants think, They didn’t call, so I must not matter. Recruiters think, If they’re not answering now, they won’t show up on the job. These assumptions kill communication before it even begins. And quite frankly I think their cop outs and ridiculous!  

So, now that we know all that, how can, us as applicants, reduce the chance of being ghosted. While nothing eliminates ghosting entirely, here are ways we can dramatically increase our chances of hearing back and staying in the running. First, lets apply only to jobs we meet the minimum qualifications for. This shows the recruiter you’re serious and saves you both time. Next, answer our phone and check voicemail. I know, we’re all getting 10 spam calls a day so we screen them. But remember, a recruiter may be making 50 calls for our position. Recruiters move fast. Missing a call by two hours can mean the position is already filled. Here is one few of us do. We shouldn't have to but it helps. Follow up professionally. A simple message, voice mail or email, goes a long way, Hi, just checking on the status of my application. I’m still very interested. And lets be honest about our schedule and abilities. Recruiters will respect transparency. And lastly, if you change your mind, tell someone. Closing the loop builds a good reputation, especially with agencies you may want to work with later. 

OK, so how can recruiters do more to reduce ghosting from us applicants? I know that recruiters can’t fix every no-show, but they can improve engagement. They can communicate early and clearly. Us applicants respond better when we know timelines and expectations upfront. Maybe send short, personal texts. A text feels more human than an automated email. Or an email with our name in it! And her is a big one. Explain the job requirements before the interview. List details in your ad. This prevents surprises and encourages honesty from us. As recruiters, you are busy, very busy, but try and treat applicants with respect, even when declining them. Don’t make us feel bad and leave us with no hope!  Candidates remember how they were treated. Remember we still have to search for a position.  Oh yeah, and please avoid overselling the job. Honesty builds that long-term trust. 

Everybody wants the same thing right? Applicants want stability, fair pay, communication, and a chance. Recruiters want reliable workers, honest communication, safety, and productivity. Neither side wakes up intending to ghost anyone most of the time, the silence isn’t personal, it’s situational. 

When both sides understand the pressures the other is under, communication gets better, expectations align, and opportunities become clearer. Ghosting might not disappear entirely, but it loses a bit of its sting. And more importantly, it opens the door to better hiring relationships where respect runs in both directions. 

Now that one of the larger opportunities in our industry is solved, we’ll call it a wrap. Seriously though, we’re all people, our needs and agendas are different, but we can and should help each other when it comes to our professional lives. Have a great week and be safe in all you do. We want to see you back here next week.