How To Die Young As Late As Possible: Sean Lake on New Collagen Science for Longevity + Peak Parenting

Wellness + Wisdom | Episode 740

Can collagen help you ‘die young as late as possible’ and keep your body in peak condition?

Sean Lake, Founder of BUBS Naturals, joins Josh Trent on the Wellness + Wisdom Podcast, episode 740, to share how collagen supplementation transformed his own healing process, allowing him to maintain a life of adventure in his 50s, why only a fraction of supplement companies genuinely care about helping you heal, and how collagen helps with connective tissue repair and alleviating joint pain.

"After you're in your early mid-20s, you lose 1 to 2% of the collagen in your body every year. So when you turn 55, you're at half. All of your connective tissue support is fed by the exogenous intake of collagen peptides, and it fuels that collagen production inside the human body." - Sean Lake

---

20% Off BUBS Naturals' Collagen Peptides

Using BUBS' Collagen supports your body and enhances overall wellness from the inside out.

BUBS Collagen Peptides start out as grass-fed bovine collagen and are then turned into collagen peptides through a controlled enzymatic hydrolysis process. This process transforms the collagen into much smaller and easily digestible peptides that are highly bioavailable.

Collagen peptides are typically recommended for those looking to support skin health, improve joint function, boost bone density, and enhance hair and nail growth.

Get BUBS + watch your pain disappear

Save 20% off your order with code JOSH20 at checkout

---

In This Episode, Sean Lake Uncovers:

[01:00] Not All Supplement Brands Want You to Be Well

• Sean Lake
• BUBS Naturals - 20% off with code JOSH20
• Why most supplement companies compromise on integrity for profits.
• How only less than 10% of supplement brands truly care.
• Why third-party testing shows whether a company has integrity.
• The difference between brand and company.
• How Sean thrives on adventure.

[06:00] The Purpose of Optimizing for Longevity

• 357 Robb Wolf | Sacred Cow: The Case for (Better) Meat
• How Sean never lost the wild, adventurous mentality.
• Why people become cognitive machines as they get older.
• How he realized that he needs to keep his body youthful to still be able to go on adventures.

[10:30] Injury Recovery

• Why injuries are a part of life, especially when we're active.
• How nutrition can help recovery.
• Why collagen is one of the most important supplements.
• How we lose 50% of all collagen in our body by the time we're 55 years old.

[10:30] Injury Recovery

• Why injuries are a part of life, especially when we're active.
• How nutrition can help recovery.
• Why collagen is one of the most important supplements.
• How we lose 50% of all collagen in our body by the time we're 55 years old.

[16:25] Is Collagen the Solution to Slower Aging?

• How Sean found out about collagen through his wife.
• Why he started feeling his body getting old at 50.
• How collagen helped him with aches.
• Why collagen supports the health of connective tissues and speeds up recovery.
• The Collagen Synthesis Response to an Acute Bout of Resistance Exercise Is Greater when Ingesting 30 g Hydrolyzed Collagen Compared with 15 g and 0 g in Resistance-Trained Young Men

[22:30] The Right Way to Use Supplements

• The importance of observing the effects of a new supplement.
• How electrolytes help with brain fog caused by dehydration.
• Why collagen takes several weeks to show effects.
• How taking collagen supplements creates a signal for the body to produce more collagen.

[26:25] The Importance of Traceability

• 216 Exploring The Shadow Self For Healing: George Bryant
• Why collagen tastes and smells bad.
• How Sean wanted to create a collagen supplement that's high-quality and good-tasting.
• Why BUBS Naturals sources pesticide-free collagen from Brazil.

[31:15] Collagen VS Colostrum

• 629 Paul Chek | Spirit Gym: How To Find The Truth of Your Soul + Live Your Dream
• Why collagen is concentrated sunshine.
• The difference between collagen and colostrum.
• How the colostrum marketing confuses the users.

[34:10] The Most Important Supplement

• Why eating whole foods is the baseline to better health.
• How collagen is the best multivitamin we can take.
• Why people under 25 might benefit more from electrolytes than collagen.
• Thomas DeLauer
• Why it's hard to get enough collagen from food only.

[39:55] Do You Really Need Supplements?

• Why supplements are a scaffolding.
• How we only need to take supplements if our diet doesn't provide enough nutrients.
• Why cowhide can be upcycled to make collagen supplements.
• The benefits of MCT oil.
• Why BUBS Naturals creates products sourced from nature.

[43:35] Die Young As Late As Possible

• How Sean came up with the MCT creamer.
• Why BUBS Naturals rebuilt their electrolyte supplements to provide better products.
• Most creatine monohydrate producers are located in China.
• Why vitamin C helps with collagen absorption.
• How Sean's intention is to bring a youthful energy to everything he does.

[52:30] The Birth of BUBS Naturals

• Why Sean was at a crossroad with his career at 45.
• Where the idea of starting a collagen supplement company came from.
• Why they always wanted the company to support charity.
• 10% of BUBS Naturals' profits go to the Glen Doherty Memorial Foundation.
• Why the company started as a social experiment.

[59:15] Becoming a Professional Athlete

• How Sean became friends with Glen at school.
• Why the both wanted to become professional athletes.
• How Sean managed to get sponsored and paid as a snowboarder.
• What led Glen to join the Navy SEALs.
• Why Sean went back to college and was then offered a job as Shaun White's manager.
• How Glen's work for the CIA cost him his life.
• Why Sean channeled his grief to honor Glen's life.
• How grief can change into celebration and inspiration overtime.

[01:11:35] Look for The Sign

• 13 Hours: The Secret Soldiers of Benghazi (2016)
• How Hollywood filmmakers wanted to make a movie about Glen's story.
• Why BUBS Naturals became a tribute to Glen's life.
• Why Sean has been having dreams about Glen after his passing.
• How hummingbirds became a sign from God.
• What would Sean tell Glen if he were here right now.

[01:19:25] Learning from Others

• How Sean's father struggled with alcohol abuse.
• Why he reconciled with his dad before he passed away.
• How Glen taught him discipline and accountability.
• Why being open to receiving the hard lessons made him a better father.
• How he realized that being a parent isn't about him.

[01:25:00] The Key to a Healthy Relationship

• Why it's important to keep dating after we get married.
• The importance of doing self-healing work.
• Why the kept a sense of humor about sleep deprivation.
• How Sean felt useless as a father because his wife had a more important nurturing role as a mother.
• What to do to avoid being just roommates with our partner.
• Why women respond well to being provided the feeling of safety.
• The Queen's Code by Alison Armstrong
• Driven by Dr. Doug Brackmann + Randy Kelley

[01:35:15] Your Actions Inspire Others

• How the ability to appreciate struggle and stress creates opportunities for growth.
• Why it's important to say the nice things we think of other people.
• How our actions can inspire others to change their lives.
• Why positive feedback and authentic compliments are a fuel for men.
• How learning about our love language can help us give and receive what we need.

Leave Wellness + Wisdom a Review on Apple Podcasts

---

Power Quotes From The Show

Exogenous Collagen Peptides

"If you exogenously take collagen peptides, it will have your body endogenously producing collagen peptides. And that collagen protein in your body is going to help with your hair, skin and nails. But more importantly, it will improve your muscle recovery, joint health, and intestinal health." - Sean Lake

Show Your Children The Right Path

"I'm hell bent on taking care of myself physically, mentally, spiritually, as much as humanly possible, learning as much as I can, because I want to be as present as possible so that I can give all that up to be there for my children. So that it's not about me, it's about them. What am I bringing to the table to help shape them, to help steer them, to help show them the path? They have to walk it, but I want to show them the right path." - Sean Lake

Can You Get Enough Collagen From Your Diet?

"Ground beef and bone broth are an amazing way to get gelatin collagen in the body. But what you don't realize is how much you'd have to eat. For most bodies, 20 grams is the baseline. But to get 20 grams from nature, you'd have to be eating a lot of ground beef or bone broth. And our lifestyles don't really allow us to do that and then there's also a digestive cost." - Sean Lake

---

Links From Today's Show 

• Sean Lake
• BUBS Naturals - 20% off with code JOSH20
• 357 Robb Wolf | Sacred Cow: The Case for (Better) Meat
• The Collagen Synthesis Response to an Acute Bout of Resistance Exercise Is Greater when Ingesting 30 g Hydrolyzed Collagen Compared with 15 g and 0 g in Resistance-Trained Young Men
• 216 Exploring The Shadow Self For Healing: George Bryant
• 629 Paul Chek | Spirit Gym: How To Find The Truth of Your Soul + Live Your Dream
• 13 Hours: The Secret Soldiers of Benghazi (2016)
• The Queen's Code by Alison Armstrong
• Driven by Dr. Doug Brackmann + Randy Kelley
• Thomas DeLauer

Josh's Trusted Products | Up To 40% Off

• Shop All Products

Biohacking⁠

• MANNA Vitality - Save 20% with code JOSH20
• HigherDOSE - 15% off with the code JOSH15
• PLUNGE - $150 off with discount code WELLNESSFORCE
• Pulsetto - Save 20% with code "JOSH"
• SaunaSpace - 10% off with discount code JOSH10
• Ultrahuman Ring Air - 10% off with code JOSH
• NutriSense - 30% off with WELLNESSFORCE

Wellness Test Kits

• Choose Joi - Save 50% on all Lab Tests with JOSH
• Blokes - Save 50% on all Lab Tests with JOSH
• FertilityWize Test by Clockwize - Save 10% with code JOSH
• Tiny Health Gut Tests - $20 off with discount code JOSH20
• VIVOO Health Tests - Save 30% off with code JOSH
• SiPhox Health Blood Test - Save 15% off with code JOSH

Nutrition + Gut Health

• Organifi - 20% off with discount code WELLNESSFORCE
• SEED Synbiotic - 25% off with the code 25JOSHTRENT
• Paleovalley -  Save 15% off here!
• EQUIP Foods - 20% off with the code WELLNESS20
• DRY FARM WINES - Get an extra bottle of Pure Natural Wine with your order for just 1¢
• Just Thrive - 20% off with the code JOSH
• Legacy Cacao - Save 10% with JOSH when you order by the pound!
• Kreatures of Habit - Save 20% with WISDOM20
• Force of Nature Meats - Save 10% with JOSH

Supplements

• MANNA GOLD - $20 off with code JOSHGOLD
• Adapt Naturals - 20% off with discount code WELLNESSFORCE
• MitoZen - 10% off with code WELLNESSFORCE
• Activation Products - 20% off with code JOSH20
• BiOptimizers - 10% off with discount code JOSH10
• Fatty15 Essential Fatty Acids Supplement - Get 15% off with code JOSH15

Sleep

• BiOptimizers Sleep Breakthrough - 10% off with JOSH10
• Zyppah Anti-Snoring Mouthpiece - 20% off with the code JOSH
• MitoZen Super SandMan Ultra™ (Melatonin Liposomal)+ 10% off with WELLNESSFORCE
• Luminette Light Therapy Glasses - 15% off with JOSH
• Cured Nutrition CBN Night Oil - 20% off with JOSH

Natural Energy

• MTE - Save 20% with JOSH
• TruKava - Save 20% with code JOSH20
• Drink Update - Save 25% with discount code JOSH25
• Lifeboost Coffee - Save 10% with JOSH10
• EONS Mushroom Coffee - 20% off with the discount code JOSH20
• EnergyBITS - 20% off with the code WELLNESSFORCE
• BUBS Naturals - Save 20% with JOSH20

Fitness + Physical Health

• Detox Dudes Online Courses - Up to $500 off with discount code JOSH
• Kineon - 10% off with discount code JOSH10
• Create Wellness Creatine Gummies - 20% off with discount code JOSH
• BioPro+ by BioProtein Technology - Save $30 OFF WITH CODE JOSH
• Drink LMNT - Zero Sugar Hydration: Get your free LMNT Sample Pack, with any purchase
• ⁠Myoxcience - 20% off with the code JOSH20

Healthy Home

• SunHome Saunas - Save $200 with JOSH200
• JASPR Air Purifier - Save 10% with code WELLNESS
• QI-Shield EMF Device by NOA AON - 20% off with the code JOSH
• Holy Hydrogen - $100 off with discount code JOSH
• SimplyO3 - 10% off with discount code JOSH10
• LEELA Quantum Upgrade + Frequency Bundles - Get 15 days free with code JOSH15
• TrulyFree Toxic- Free Cleaning Products - Get 40% off + Freebies with code WELLNESSFORCE

Mental Health + Stress Release

• Mendi.io - 20% off with the code JOSH20
• Cured Nutrition CBD - 20% off with the discount code JOSH
• NOOTOPIA - 10% off with the discount code JOSH10
• CalmiGo - $30 off the device with discount code JOSH30
• QUALIA - 15% off with WELLNESSFORCE
• LiftMode - 10% off with JOSH10

Personal Care⁠

• The Wellness Company's Emergency Health Kits + More - Save 10% with code JOSH
• Canopy Filtered Showerhead + Essential Oils - Save 15% with JOSH15
• Farrow Life - Save 20% with JOSH
• Timeline Nutrition - 10% off with JOSH
• ⁠⁠Intelligence of Nature - 15% off Skin Support with the code JOSH15⁠⁠
• Young Goose - Save 10% with code JOSH10

Mindfulness + Meditation

• BREATHE - 33% off with the code PODCAST33
• Neuvana - 15% off with the code WELLNESSFORCE
• Essential Oil Wizardry - 10% off with the code WELLNESSFORCE
• Four Visions - Save 15% with code JOSH15
• Lotuswei - 10% off with JOSH

Clothing

• NativeToWear - Save 20% with code JOSH20
• Rhizal Grounded Barefoot Shoes - Save 10% with code WELLNESS
• Earth Runners Shoes - 10% off with the code JOSHT10
• MYNDOVR - 20% off with JOSH

Free Resources

• M21 Wellness Guide - Free 3-Week Breathwork Program with Josh Trent
• Join The Liberated Life Tribe

---

About Sean Lake

Sean Lake is an entrepreneur, former professional snowboarder, and the co-founder of BUBS Naturals, a wellness brand best known for its grass-fed collagen protein and MCT oil powders.

In 2018, he launched BUBS Naturals, naming the company after his best friend and adventure partner, Navy SEAL Glen “Bub” Doherty, who was killed in the 2012 Benghazi attack.

BUBS commits 10% of every sale to veteran-focused charities, most notably the Glen Doherty Memorial Foundation and the Navy SEAL Foundation, so the business is, in Lake’s words, “a perpetual fundraiser disguised as a supplement company.”

• Website
• Instagram
• Facebook
• YouTube