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Napa’s Lost Magic: How Commerce Ruined Wine and What Jessica Kogan Wants to Fix

Wine Talks with Paul K.

Release Date: 08/04/2026

Digital Nomads Swarm Armenia—And a 400 year old vineyard? Meet Mathew Zein show art Digital Nomads Swarm Armenia—And a 400 year old vineyard? Meet Mathew Zein

Wine Talks with Paul K.

Who does this? I am actually part jealous and part concerned for this mans sanity. He goes to a country, married no less, to visit for a week and hasn't left for 10 years. I'm like "what?" When Matthew landed in Armenia, he didn’t bring a suitcase full of big plans—just a battered laptop and the crazy notion that a tiny country he didn’t even have roots in could become his home. Instead, what happened next might change how you think about destiny, culture, and even what it means to plug in and connect. This isn’t another dry “expat tale” about escaping the ordinary for a bit of...

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Wine Talks with Paul K.

The top accolades in the wine trade are tough to acquire. The Master of Wine and the Master Sommelier both can take years if not a decade to study for and pass the tests. But to have both credentials on your resume! I'm like what? Doug Frost is the man...and one of three in the world that have accomplished earning both accolades. It’s one thing to love wine, but it’s another to flat-out admit you may have to drink your entire inventory if nobody else buys in. That’s the raw honesty you’re in for with Doug Frost, a man who admits that in wine, if you want a small fortune, you’d...

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Wine Talks with Paul K.

This is cleaver, and grass roots. Vahe has an idea to promote the wines of Armenia, one bottle, one dinner, one enthusiat at a time. And, if you ask me, that is what it is going to take to get the industry grounded again. There is alot of spectulation on the role AI will play in this renassance, and most likely the role will be voluminous, but AI cannon the place of sharing a bottle of wine with a friend. And Vahe is proposing this very idea. If you’ve ever wondered how the wine world can get shaken up by a little friendly challenge, you’re in for a treat! In this episode, host Paul...

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Wine Talks with Paul K.

Most...no, all Champagne and Sparkling wine houses will tell you: Champagne is not just foe celebration. Kind of like tinsel in the movie Elf (not just for decoration). Enter Marvina Robinson with an intriguing journey from Wall Street to the wonderful world of wine and Champagne. Who would hang up their proverbial cleats of a steady high paying job for the unknown landscape of adult beverages and uncertainty. Nobody ever told Marvina Robinson that starting a champagne brand as a Black woman from Brooklyn was “a good idea”—in fact, they told her the opposite. She laughed, uncorked, and...

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Wine Talks with Paul K.

It takes "b_ll$"to go after industry giants. And it doesn't mean toppling an industry giant, it just means getting a slice of the pie. I have witnessed numerous attempts at this in a variety of sectors, and most fail...and for many reasons..but this idea is working. David Kong might have traded the high-octane pace of New York hedge funds for the delicate clink of hand-blown glass, but don’t think for a moment he’s lost his edge. In this episode, you’ll hear how an outsider to the wine glass industry spotted a wide-open niche, challenged global heavyweights, and built a thriving...

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Wine Talks with Paul K.

The crazy world of hospitality can be considered a lost art. It seems more and more restaurants are opening as a walk up, order, take your table number and wait.  Hardly a "how are you?" and it all seems lost. Enter Stecca Traverna.  An unassuming Italian tavern in the heart of the So Cal surf capital, Hermosa Beach. Then I visited the kitchen, it was so small..."how small was it?" "It was so small that the shrimp didn't fit." Giorgio Vizia jokes that he was born to the sound of pots clanging and sauce simmering—destined for a life in the kitchen before he’d even tasted his first...

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Wine Talks with Paul K.

It is going around. The wine business is slow. Slow to change, slow to recognize the market, slow to become digital...shall I keep going. Two gentleman agree, at least on the retails front. Paul Mabray is an old friend. Andrew Levy is a new friend, and they have teamed up, with dozens of wine tech years between them, to solve some problems. Problems that seem natural to fix through tech in our trade. Have a listen, these guys get it. Paul Mabray and Andrew Levy have never been shy about shaking the wine industry’s dusty foundations. They’ve watched as old ideas about how wine gets into a...

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Wine Talks with Paul K.

I met Stetson years ago. Orange wine was not a thing. But he was making it a thing. I was intrigued by his commitment to the sector and the develpment of Georgian wine in the US, particularly in Los Angeles. Bringing Stetson Robbins onto this show is like popping the cork on a bottle you’ve never heard of, from a country you can barely pronounce, and finding it’s the most fascinating taste you didn’t know you craved. Forget everything you thought you knew about wine, because this conversation isn’t about chasing the next California cab or French pinot—this is about tracking the...

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Wine Talks with Paul K.

I am pretty sure you didn't catch the article in the Somm Journal written by David Schulner. And if you did, you were not as jealous as I was. Well, let's call it inspired. Trading the glitz of Hollywood for the chaos of the restaurant floor, David Schulner doesn’t just pour wine—he pours gasoline on the genteel myths swirling around it. You’ll hear what happens when a successful TV showrunner, fresh off the picket lines of the 2023 writers’ strike, crashes headfirst into the closed ranks of Michelin-star restaurants. Forget those dreamy drone shots over gleaming vineyards; David...

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Wine Talks with Paul K.

I first met Patrick at our favorite steak house in Manhattan Beach; the Arthur J.  The wine list there is one of the most thought out I have seen in all my travels. It was Patricks first day there. We had an intriguing conversation and returned a week later to continue our discussion. Serendipitously, by me eavesdropping on a conversation, I learned that Patrick had authored a book: The Last Days of Haute Cuisine.  I was seriously taken by this accomplishment and immediately found the book on Amazon and voraciously read it cover to cover. A stroy of food in America that had been...

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More Episodes

When you meet Jessica Kogan (in-person or virtual), it takes exactly 2/3's of a second to realize she is a force of nature...marketing nature as it were.

Perhaps the most frequent guest on Wine Talks, each episode has had a unique viewpoint on the latest in wine marketing, data mining, and outside pressures.

I welcome back, Jessica Kogan.

If you think Napa is just for tuxedoed snobs or that wine tastings only happen in picturesque châteaus, wait until Jessica Kogan shakes up your tired assumptions. Jessica Kogan is the industry disruptor who believes the heart of wine isn’t bottled in glass—it’s poured out in the local grocery aisle, one wild, unfiltered conversation at a time.

You’ll hear how she’s forging revolution from the retail trenches, ditching sterile focus groups for nearly a million real-life customer conversations every year. Here, sampling isn’t just some checkbox—it's a battleground where authentic brand love is won, and the old guard of wine marketing is put on notice.

Forget discounting your way into hearts. Jessica Kogan explains why slashing prices only slices away the soul of your brand and how risk, confidence, and even the rise of wine-in-a-can are reshaping the landscape. She’ll tell you why the TikTok generation isn’t afraid of booze—they’re just bored by mediocre storytelling and fake experiences.

Get ready for uncomfortable truths: Wine is in danger of losing the next generation unless it gets back to basics—face-to-face, glass-to-glass, moment-to-moment. And yes, the magic of Napa is still alive, but it’s happening at the checkout line, not behind velvet ropes.

By the end, you’ll realize that the future of wine may just be as much about listening as it is about tasting. And in the era of digital everything, you might crave the next awkward, enlightening chat with a stranger offering you a sample at the store.

What you’ll learn:

  • Why sampling in your neighborhood supermarket might be more revolutionary than any digital campaign

  • How the wine aisle became a confidence-sapping jungle—and how to hack your way through

  • Why discounting is for cowards and storytellers win the real loyalty wars

  • How Gen Z and Millennials are demanding their wine—and why “wine in a can” isn’t a joke

  • The dirty little secret about focus groups vs. real-world conversations with nearly a million shoppers

  • Why, if wine doesn’t get back to real human connection, it might lose its soul forever

 

 

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