EP 305 - Solve a Real Problem. Make It Beautiful. Care Like Hell. - With Nancy Johnston
Release Date: 10/09/2025
EP 314 - Believing Is Seeing (Edge of the Napkin Series #12)
Paper Napkin Wisdom
There’s a phrase we’ve all inherited without ever asking whether it serves us: “I’ll believe it when I see it.” It sounds reasonable. It sounds mature. It sounds like the responsible stance of someone who has been around long enough to be cautious. But anyone who has ever built something meaningful — a business, a team, a movement, or even a new version of themselves — knows the truth beneath that old saying: “Seeing” has never created belief. Belief is what creates the ability to see. That’s the heart of today’s napkin thought:...
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EP 313 - Listening & Learning with Shivani Dhamija
Paper Napkin Wisdom
In this episode of Paper Napkin Wisdom, Govindh Jayaraman sits down with Shivani Dhamija, founder of Shivani’s Kitchen — a culinary brand rooted in authentic Indian flavors and fueled by a passion for empowering others through food. From her humble beginnings selling spice blends and sauces at local markets in Nova Scotia to building a thriving food-manufacturing business, Shivani’s journey is as flavorful as her recipes. At the heart of her success lies a simple napkin message: “Listening & learning.” Two small words that capture a massive truth about...
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EP 312 - Build for Value — Not for the Hype: How some AI Companies are Winning, and others aren't (Edge of the Napkin #11)
Paper Napkin Wisdom
Edge of the Napkin #11 There’s a feeling that sweeps through every era of innovation — that electrifying sense of this is it. The next big wave. The one that’s going to change everything. In this episode of Edge of the Napkin, Govindh Jayaraman dives into what happens when high-expectation innovation collides with reality — when the future we bet on becomes today’s proving ground. The AI boom, once the unstoppable tide lifting every boat in sight, is now pulling back. Markets are correcting. The water is getting choppy. And what’s being revealed isn’t failure — it’s truth....
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EP 311 - Dr. Jenny Hoffmann: Open Up! Lead with Curiosity, Empathy, and Connection
Paper Napkin Wisdom
Today on Paper Napkin Wisdom, we welcome Dr. Jenny Hoffmann, a leader in health-tech innovation who currently serves as Executive Director at the New England Medical Innovation Center (NEMIC). With a rich background in healthcare strategy and technology deployment, Jenny has spent her career bridging clinical insight with entrepreneurial energy, helping organizations turn innovative ideas into meaningful patient-outcomes. In this episode, we dive deep into how leaders can lean into vulnerability, curiosity, empathy and connection — the key themes captured on her paper...
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EP 310 - Make Believe: The Stories Entrepreneurs Tell Themselves (Edge of the Napkin #10)
Paper Napkin Wisdom
Make Believe: The Stories Entrepreneurs Tell Themselves (Edge of the Napkin #10) Every entrepreneur lives inside a story — the question is, who’s writing yours? If you’ve ever had a morning where nothing goes right — you stub your toe, drop your keys, spill coffee on your white shirt before 8 a.m. — you know the script that starts to play in your mind: “It’s gonna be one of those days.” And somehow, it is. Everything that follows seems to prove the story true. But the opposite happens too. You walk out the door feeling light, ...
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EP 309 - Jon Rosemberg — Survival Is Instinct, Thriving Is a Choice
Paper Napkin Wisdom
When you meet Jon Rosemberg, you immediately sense two things — depth and discipline. He’s a behavioral scientist, author, and executive coach who has spent years exploring how we, as humans, can move beyond mere survival into a state of thriving. His work combines neuroscience, psychology, and lived experience, and it’s reflected powerfully in his new book, A Guide to Thriving: The Science Behind Breaking Old Patterns, Reclaiming Your Agency, and Finding Meaning. On his paper napkin, Jon wrote just seven words: “Survival is instinct, thriving is a choice.” At...
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EP 308 - Flexibility Is the Only True Hedge – Edge of the Napkin #9
Paper Napkin Wisdom
In a world where volatility has become the norm — prices swing, markets shake, politics polarize, and technology rewrites the rules daily — one question stands out for leaders, entrepreneurs, and anyone simply trying to navigate life: How do we hedge against uncertainty? Not with gold. Not with cash. Not with control. But with flexibility. That’s the essence of this week’s Edge of the Napkin. On my napkin, a single word runs across the center: RISK. Below it — Rigidity → Fragility. Above it — Flexibility →...
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EP 307 - Simone Kelly - Build a Business You Love (But Not Your Hobby)
Paper Napkin Wisdom
When Simone Kelly first began helping families navigate the complexities of senior care, she didn’t just build a company—she built a movement. As the founder and CEO of Seniornicity, Simone’s mission is rooted in empathy, connection, and empowerment. Her company bridges the gap between older adults, families, and trusted care providers, making it easier for people to age well, together. But the napkin she brought to Paper Napkin Wisdom goes deeper than business strategy—it’s about protecting your passion and preserving your peace. “Build a business that you love,...
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EP 306 - HOW? The Freedom to Create the Future - Edge of the Napkin #8
Paper Napkin Wisdom
Sometimes, the smallest words hold the biggest weight. In this episode of Edge of the Napkin, Govindh Jayaraman dives deep into one of the most overused — and misunderstood — words in leadership: “How.” We use it constantly. We think it’s helpful. But as Govindh reveals, how can be both the key to progress — and the invisible wall that keeps us from growing. We say things like: “That’s not how it’s done.” “That’s not how we do things here.” “Let me show you how I want that done.” “We tried that how before...
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EP 305 - Solve a Real Problem. Make It Beautiful. Care Like Hell. - With Nancy Johnston
Paper Napkin Wisdom
When you meet Nancy Johnston, you can immediately sense the combination of depth and purpose behind everything she touches. She’s the founder and CEO of Truuce, a company built around reimagining human connection, well-being, and design in the modern world. Her leadership bridges the emotional and the practical — weaving care, creativity, and clarity into every solution she creates. In this episode of Paper Napkin Wisdom, Nancy shares a simple but transformative philosophy written on her napkin: “Solve a real problem. Make it beautiful. Care like...
info_outlineWhen you meet Nancy Johnston, you can immediately sense the combination of depth and purpose behind everything she touches. She’s the founder and CEO of Truuce, a company built around reimagining human connection, well-being, and design in the modern world. Her leadership bridges the emotional and the practical — weaving care, creativity, and clarity into every solution she creates.
In this episode of Paper Napkin Wisdom, Nancy shares a simple but transformative philosophy written on her napkin:
“Solve a real problem. Make it beautiful. Care like hell.”
It’s a mantra that feels like the soul of great leadership — and as our conversation unfolded, it became clear that each line represents a pillar for building something that truly matters.
Solve a Real Problem
Nancy begins with a truth that too many entrepreneurs overlook: success starts with serving, not selling. “If you’re not solving something real,” she says, “you’re just creating noise.”
Her journey with Truuce began by observing what people truly needed — not just what they said they wanted. The distinction matters. Real problems are felt, not fabricated. They emerge in the friction between how things are and how they should be.
Nancy believes great leaders pay attention to that gap. They listen deeply, empathize honestly, and act decisively.
Make It Beautiful
Beauty, Nancy says, isn’t vanity — it’s integrity. “When something is beautiful,” she explains, “it just works. It makes sense. It feels right.”
To her, beauty is about coherence — the alignment between purpose, experience, and design. Whether in a product, a team, or a relationship, beauty is found in thoughtfulness. It’s what happens when care is visible, when form meets function, and when details reflect intention.
Nancy’s belief that beauty communicates care reframes how we think about business. Design isn’t just decoration — it’s empathy made visible.
Care Like Hell
This is the heartbeat of Nancy’s philosophy. To “care like hell” is to lead with conviction and compassion, even when it’s hard. “You can’t fake care,” she says. “People feel it in your tone, your timing, your touch.”
In a world chasing automation and efficiency, Nancy insists that caring deeply is the ultimate differentiator. Whether it’s for your team, your customers, or your craft, genuine care shows up in the smallest acts — the follow-up call, the thoughtful design choice, the extra effort when no one’s watching.
Make Purpose the Process
Throughout our conversation, Nancy kept returning to the idea that purpose isn’t a statement on a wall — it’s the way you work. Each of her napkin’s lines connects to the next: solving a real problem gives your work meaning, making it beautiful gives it resonance, and caring like hell gives it soul.
When combined, these principles transform leadership from performance into service.
5 Key Takeaways
1. Solve the Right Problem Real impact begins with empathy. Don’t chase trends — listen for pain points that matter.
Take Action: Ask your clients or customers what keeps them up at night, not what features they want.
2. Simplicity is Beauty Great design isn’t just visual — it’s emotional clarity.
Take Action: Remove one unnecessary step, process, or feature today.
3. Caring is Competitive Advantage Authentic care builds loyalty faster than any marketing strategy.
Take Action: Find one way to surprise someone with thoughtfulness this week.
4. Integrity is Aesthetic Beauty is when your product, purpose, and process align seamlessly.
Take Action: Audit one aspect of your business for alignment — does it reflect what you stand for?
5. Purpose Scales Better Than Hype Nancy reminds us: “Impact lasts longer than attention.”
Take Action: Ask: Am I chasing visibility or value? Adjust accordingly.
Closing Thoughts
Nancy Johnston’s napkin — “Solve a real problem. Make it beautiful. Care like hell.” — reads like a manifesto for modern entrepreneurs and leaders. It’s a reminder that business, at its best, is an act of love disguised as innovation.
The next time you feel stuck or overwhelmed, return to her three lines. They’re not just principles for leadership — they’re instructions for creating something meaningful and human.
📌 Your Turn: Take a napkin and write your own three-line manifesto. What problem will you solve? How will you make it beautiful? And how will you show that you care like hell? Share it with #PaperNapkinWisdom.
Learn more about Nancy Johnston: LinkedIn: www.linkedin.com/in/nancy-johnston/ Website: www.truuce.com/pages/about-us