Simone Kelly - Build a Business You Love (But Not Your Hobby)
Release Date: 10/14/2025
Cut the Anchor: Why Your Most Powerful Resolution for 2026 Might Be a STOP List - Edge of the Napkin Series #18
Paper Napkin Wisdom
This time of year, something familiar happens. We turn the page on the calendar and feel the pull to do something different. We reach for a word like resolution and instinctively pair it with action. More discipline. More consistency. More output. More effort. Most resolutions are framed as additions — new habits, new systems, new rules we promise ourselves we’ll finally follow. But what if the most powerful move forward isn’t about what you start doing? What if real...
info_outline
People Come for the Work. They Stay for the Team. – Wintress Odom, CEO The Writers for Hire
Paper Napkin Wisdom
Wintress Odom is the Founder and CEO of The Writers For Hire, a company built on clarity, discipline, and consistently high-quality work. From the outside, it’s easy to assume the success came from systems, execution, and technical excellence alone. But on her paper napkin, Wintress wrote something deceptively simple: “People come for the work. They stay for the team.” That sentence didn’t come from a leadership book. It came from lived experience — from building a business, leading...
info_outline
Presence Over Presents: The Ultimate Gift You Can Give Yourself This Holiday
Paper Napkin Wisdom
The holidays come wrapped in familiar language. Slow down. Rest. Be present. Unplug. It sounds right. It even sounds desirable. And yet, for many leaders and entrepreneurs, it doesn’t always land. If anything, the holidays can quietly amplify a tension that’s been humming all year. Because while the world appears to be pausing, something inside you may still be moving. Measuring. Reviewing. Assessing. For years, that’s where I lived. When the...
info_outline
Turn the Other Cheek, Smile — and Mean It – David Miller
Paper Napkin Wisdom
There’s a particular kind of wisdom that doesn’t shout. It doesn’t posture. It doesn’t try to win the room. It shows up quietly, often after experience has taken its toll, and says: this way works better. That’s the kind of wisdom David Miller brought to this conversation. On his paper napkin, David wrote a deceptively simple line: “Turn the other cheek, smile :) and mean it!” At first glance, it sounds like something we’ve all heard before — maybe even dismissed. Too soft....
info_outline
Seeds Grow in the Soil: Why the Most Important Progress Is Invisible (Yet)
Paper Napkin Wisdom
There are seasons where doing the work feels strangely unrewarding. You’re showing up. You’re staying consistent. You’re doing what you said you would do. And yet — nothing obvious is happening. No external validation. No visible breakthrough. No clear sign that you’re “on track.” That’s usually when doubt starts whispering questions we don’t want to answer: Is this actually working? Am I wasting time? Shouldn’t I be further along by now? This Edge of the Napkin episode is about that exact season — the one...
info_outline
“Your Revenue Is Hiding in Plain Sight” — Sailynn Doyle on the 80/20 Shift That Changed Everything
Paper Napkin Wisdom
There’s a moment in every entrepreneur’s journey when the hustle stops feeling heroic and starts feeling heavy. For Sailynn Doyle — business systems strategist, former home-care franchise owner, and founder of Passion • Purpose • Posture — that moment came sitting alone in her car at 9 AM on a Tuesday, exhausted and crying before another 12-hour day. From the outside, she was a success story: a million-dollar business by year three. On the inside, she was drowning in the weight of the work. Endless demands. Constant interruptions. Team members who depended on her for every...
info_outline
Nothing to Prove. Everything to Be.
Paper Napkin Wisdom
There’s a moment in every leader’s life when they look around the “room” they’re in — not the physical room, but the emotional one, the psychological one, the internal one — and ask: “How much of who I am today was shaped by the right voices… and how much by the wrong ones?” For years, Govindh Jayaraman — founder of Paper Napkin Wisdom — sat in rooms filled with people who called themselves friends, collaborators, supporters. And many of them were exactly that. They challenged ideas. They sharpened thinking. They asked questions that helped build the...
info_outline
Dan Perry & Michael Serapiglia – “If You Get Lost, Enjoy the View Around You”
Paper Napkin Wisdom
Some stories begin with a business plan. Others begin with a feeling — a deep, lived truth that travel isn’t just about going somewhere, but about finally being somewhere without fear. That’s the story behind Toto Tours. When founder Dan Ware launched the company in 1990, LGBTQ+ travelers faced a world far less welcoming than it is today. Travel was often an act of courage. Safety wasn’t guaranteed. Connection wasn’t a given. And yet Dan believed something radical: that the world belonged to everyone, and that queer people deserved to explore it without shrinking,...
info_outline
Be the Man in Someone’s Corner
Paper Napkin Wisdom
There are times in life when wisdom doesn’t show up quietly. It doesn’t whisper. It doesn’t tap you gently on the shoulder. Sometimes it arrives like a jolt — like your heart recognizing something before your brain can process it. That’s how this episode began. If you’ve been following along, you know it’s been a hard season in our home. Stacey’s father — my father-in-law — has been moving through the final stages of his cancer journey. And while there is an entire conversation to be had about the health, the living, and the complexity of that experience… this...
info_outline
Noah Ellis — Do The Thing
Paper Napkin Wisdom
There’s a moment in every entrepreneur’s life when the universe stops whispering and starts shouting. A moment where the next level isn’t waiting behind brilliance or luck or timing — it’s sitting directly behind the one thing we don’t want to do. For Noah Ellis, founder of Ofland and a hospitality leader who’s spent his life building concepts, teams, and experiences, that moment became a clarity-inducing mantra so important that he didn’t just write it down… he tattooed on his body: Do the thing. Noah’s wisdom is the kind that doesn’t land with...
info_outlineWhen Simone Kelly first began helping families navigate the complexities of senior care, she didn’t just build a company—she built a movement. As the founder and CEO of Seniornicity, Simone’s mission is rooted in empathy, connection, and empowerment. Her company bridges the gap between older adults, families, and trusted care providers, making it easier for people to age well, together.
But the napkin she brought to Paper Napkin Wisdom goes deeper than business strategy—it’s about protecting your passion and preserving your peace.
“Build a business that you love, but not your hobby. Because when you need to shut your brain off to your work, you won’t have your hobby to turn to.”
Simone’s insight is simple, but it carries the kind of wisdom that only comes from lived experience. Entrepreneurs often start businesses around something they’re passionate about. But as Simone points out, when that passion becomes your full-time pursuit, it can consume everything—including the joy it once brought you.
She shares in this conversation how running Seniornicity—though deeply aligned with her values—requires constant emotional investment. Supporting families through moments of transition takes heart, patience, and empathy. It’s rewarding work, but it’s also heavy. So Simone learned that she needed something outside of her purpose-driven business to recharge her creativity and spirit.
That’s where the power of this napkin lives. Loving your business doesn’t mean making it your whole identity. In fact, the healthiest entrepreneurs draw energy from outside their enterprises.
Simone and Govindh unpack how business owners blur the lines between “who I am” and “what I do,” and why that can lead to burnout, resentment, or even loss of self. It’s not about doing less—it’s about finding the balance between purpose and preservation.
She tells stories of early challenges—moments where she tried to give 100% to everything and everyone, until there was nothing left for herself. Over time, Simone realized that when you build a business around your hobby, your outlet becomes your obligation. There’s no off switch. No mental reset. No safe space to retreat and rejuvenate.
Instead, she encourages entrepreneurs to build businesses that light them up and to nurture hobbies that fill them up. The two don’t need to compete—they need to coexist.
It’s a mindset shift that resonates across every industry: Your business can be your mission, but your hobby should remain your medicine.
5 Key Takeaways from Simone Kelly
1. Love the Work—But Don’t Let It Consume You
Loving what you do doesn’t mean doing it all the time. Take Action: Schedule intentional “off-business” hours each week where you explore something purely for fun—with no ROI attached.
2. Purpose Without Boundaries Leads to Burnout
Simone reminds us that passion must be paired with limits. Take Action: Set clear mental and emotional boundaries—decide when work thoughts stop and personal space begins.
3. Keep Your Hobby Sacred
Your hobby is your reset button—it fuels creativity and restores perspective. Take Action: List three things that bring you joy outside your business and commit to one weekly.
4. Your Business Isn’t Your Identity
When identity and business merge too tightly, failures feel personal. Take Action: Practice saying, “This challenge is happening in my business, not to me.”
5. Build a Life That Can Hold Both Passion and Peace
The best leaders know when to engage and when to rest. Take Action: Create a “recovery ritual”—a consistent way to decompress after major pushes or emotional days.
Simone Kelly’s message is a vital reminder that sustainability in entrepreneurship isn’t about working harder—it’s about designing your life so that your energy, joy, and purpose can thrive together. Build a business that matters. But also build a life that restores you.
When your business lights you up and your hobbies ground you, you don’t just succeed—you stay whole.
Now it’s your turn: What’s your takeaway? Write it on a napkin, share it, and tag #PaperNapkinWisdom.
More about Simone Kelly and Seniornicity
Website: https://seniornicity.com/about
LinkedIn: https://www.linkedin.com/in/seniornicity/
Company Page: https://www.linkedin.com/company/seniornicity/posts/
Instagram: https://www.instagram.com/seniornicity/
TikTok: https://www.tiktok.com/@seniornicity
Facebook: https://www.facebook.com/seniornicity/