Your Dairy Checkoff
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback. To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
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Episode 30: How Do You Get Consumers To See Dairy Differently?
04/22/2024
Episode 30: How Do You Get Consumers To See Dairy Differently?
Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy · Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.
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Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
03/12/2024
Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council answered these questions and more. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: Host: Charles Krause, MN Dairy Farmer – Farmer Relations Chair Guest: William Loux - Vice President, Global Economics Affairs at U.S. Dairy Export Council Guest: Vikki Nicholson-West - Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council
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Episode 28: What Is In Store For Dairy Exports In 2024?
02/13/2024
Episode 28: What Is In Store For Dairy Exports In 2024?
How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair Charles Krause discusses U.S. dairy exports with William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council. Vikki and Will highlight the importance of the international market and how partnerships and collaboration facilitate the US Dairy Export Council's mission. Learn why global relationships between partners, co-ops, processors, and checkoffs are the bedrock of a thriving dairy export strategy. Tune in to find out! To learn more about the national and local dairy checkoffs, please visit Host & Guest: · Host: Charles Krause, MN Dairy Farmer – Farmer Relations Chair · Guest: William Loux - Vice President, Global Economics Affairs at U.S. Dairy Export Council · Guest: Vikki Nicholson-West - Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council
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Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
12/13/2023
Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
Listen as Marilyn Hershey, DMI’s chair, and Barb O’Brien, DMI’s CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI’s VP of Industry Media Relations. They will go over the highlights and challenges of this year’s checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: · Guest: Marilyn Hershey, Dairy Management Inc. Chair and Pennsylvania Dairy Farmer · Guest: Barb O’Brien, Dairy Management Inc. CEO and President · Host: Scott Wallin, Vice President of Industry Media Relations
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Episode 26 - Growing Cheese Sales With Pizza Partnerships
10/25/2023
Episode 26 - Growing Cheese Sales With Pizza Partnerships
A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino’s has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc. (DMI) has supported Domino’s, including consumer research for the successful launch of this product, and they plan to work on an enhanced loyalty program. Listen as Paul Ziemnisky, DMI’s EVP of Global Innovation Partnerships discusses the checkoff’s new cheese program with Scott Wallin, DMI’s VP of Industry Media Relations. Restaurant partnerships are a collaborative effort and a powerful means to enhance the dairy industry's presence in the global food market. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Host & Guest: Guest: Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Host: Scott Wallin, Vice President of Industry Media Relations
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Episode 25 - How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction.
09/19/2023
Episode 25 - How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction.
Much has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption and vice versa? What should the dairy industry be focused on when it comes to children’s nutrition and youth wellness? What does this new research tell us about our Fuel Up program, the largest health and wellness program in schools? Listen as New York dairy farmer, United Dairy Industry Association board member, and National Dairy Council Chair Audrey Donahoe discusses the checkoff’s new youth wellness research with Anne Warden, Executive Vice President of Marketing, Communications, and Affairs at Dairy Management Inc., and Tim Joyce, Principal at ZS. They will chat about what the research says and how it will guide the dairy industry’s efforts to help kids, schools, and dairy farmers. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Dairy Farmer Hosts: Farmer Host: Audrey Donahoe Dairy Farmer Guests Farmer Guest: Anne Warden, Executive Vice President of Marketing, Communications and Affairs at Dairy Management Inc. Farmer Guest: Tim Joyce, Principal at ZS
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Episode 24 - How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff
07/18/2023
Episode 24 - How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff
Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy farmer Steve Maddox and Stephanie Masiello Schuette, Director of Environment Research for Dairy Management Inc., about why it’s important for the dairy farmers to be involved in sustainability practices as well as how the checkoff is helping with dairy farming sustainability practices and measurement. They will also discuss the future of dairy sustainability and current research projects. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit Dairy Farmer Hosts: · Farmer Host: Adam Graft Dairy Farmer Guests: · Farmer Guest: Steve Maddox, CA dairy farmer and former National Dairy Board member · Farmer Guest: Stephanie Masiello Schuette, Director of Environmental Research for Dairy Management Inc.
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Episode 23 - What Is Really Going On With Dairy In Marketplace?
05/15/2023
Episode 23 - What Is Really Going On With Dairy In Marketplace?
You may have heard that dairy is dead but this couldn’t be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights for Dairy Management Inc., about how dairy products are doing in the marketplace as well as how the national and local checkoffs are helping to drive dairy innovation and grow sales at retail and restaurants. We’ll also get to hear about exciting new fluid milk products and what consumers are really looking for in dairy. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 22 - Do Global Consumers Really Want U.S. Dairy?
03/14/2023
Episode 22 - Do Global Consumers Really Want U.S. Dairy?
We know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and Will Loux, Vice President of Global Economic Affairs for U.S. Dairy Export Council, about how U.S. Dairy Export Council and Dairy Management Inc’s International Partnerships team up together to drive dairy sales internationally. We’ll also get to hear about exciting new overseas products and where the future of exports is going. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 21 - eCommerce: Does Dairy Have A Future?
02/14/2023
Episode 21 - eCommerce: Does Dairy Have A Future?
Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally. With 12-13% of grocery store sales happening online (compared to 3% pre-pandemic), the future is bright for online grocery shopping – but where does dairy fit in? Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions
01/17/2023
Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions
Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and how farmers are part of the sustainability solution for dairy. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 19 - What Happened With Dairy Promotion In 2022?
12/05/2022
Episode 19 - What Happened With Dairy Promotion In 2022?
Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?
11/15/2022
Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?
Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby () and New York’s Val Lavigne (), as they talk with Indianapolis Colts mascot “Blue” Trey Mock () and Philip Fryman () about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 17 - Why is the dairy checkoff involved in sustainability?
10/18/2022
Episode 17 - Why is the dairy checkoff involved in sustainability?
Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters to farmers. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 16 - Should farmers be worried about the dairy case at the grocery store?
09/13/2022
Episode 16 - Should farmers be worried about the dairy case at the grocery store?
Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are placed together and what to do if something doesn't look right at your local grocery store. Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher aka , as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for , talk about the present state and future of the dairy case, why milk and alternatives are placed together and what to do if something doesn’t look right at your local grocery store.
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Episode 15 - Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?
08/16/2022
Episode 15 - Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?
Tune in with our dairy farmer hosts, Michigan’s Ashley Messing-Kennedy () and Minnesota’s Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and internationally, are working to drive incremental dairy sales for all dairy farmers.
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Episode 14 - Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.
07/19/2022
Episode 14 - Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.
Listen in with our dairy farmer hosts, New York’s Audrey Donahoe and Georgia’s Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at , and Abigail Copenhaver of about what the dietary guidelines are, how they evolve, who follows them and how that affects dairy. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 13 - Remember Got Milk? Where Are Dairy Ads Now?
06/14/2022
Episode 13 - Remember Got Milk? Where Are Dairy Ads Now?
Listen in with our dairy farmer hosts, Virginia’s Brittany Jones () and New York’s Kathryn Bosley (), as they talk with Suzanne Fanning, SVP from , CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for , about how traditional marketing and advertising has changed over recent years and what they are doing to reach our consumers through all the new channels like social media, streaming services, gaming and communities. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit
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Episode 12 - Is Your Dairy Prepared For A Crisis?
05/17/2022
Episode 12 - Is Your Dairy Prepared For A Crisis?
No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice president of crisis preparedness and issues management for , and Hannah Thompson-Weeman, the newly announced president and CEO for the , about on-farm crisis preparedness and issues management. There are issues that happen on the farm every day. But the types of crisis and issues that are hitting from outside your dairy - that are foreign forces – that's where organizations such as DMI and the Animal Ag Alliance are there to help. DMI monitors what type of media traction is out there - from news reports to social media and online conversations. Your checkoff helps dairy farmers navigate the social pressures and become prepared for the media and their community so that they can provide their response to a difficult situation. Learn from our guests and hosts how they navigate through a crisis and what to do to become better prepared on your own farm. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit .
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Episode 11 - How do you get consumers to trust you? Farmers talk about what works.
04/12/2022
Episode 11 - How do you get consumers to trust you? Farmers talk about what works.
In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund () and Washington’s Austin Allred (), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen () and Kansas’s Melissa Hildebrand Reed (), about how they share their story with consumers in real life ways that build trust and sales for dairy. Consumers have become more and more separated from farm life. For them to understand how life has changed on the farm, these dairy farmers have taken to both in person and online consumer outreach to connect directly with the public, answer their questions and become their connection to agriculture. They do this by sharing their stories about sustainability, cow care and life on the farm. You’ll get insights into how these dairy farmers plan their days, schedule their time, the platforms they use and how often they do it. Don’t miss this episode! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit .
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Episode 10 - How Do Exports Impact U.S. Milk Markets?
03/15/2022
Episode 10 - How Do Exports Impact U.S. Milk Markets?
In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works to establish relationships with international consumers and builds markets for U.S. milk. Dairy exports have evolved to meet global demands for high-quality, high-value dairy products. The work of U.S. Dairy Export Council is driven by dairy farmers to build trust and sales across the world which impacts all dairy farmers throughout the country. Learn more from Krysta Harden and dairy farmers who have personally been involved with U.S. Dairy Export Council’s mission to enhance demand for U.S. dairy products To learn more about the national dairy checkoff and your local dairy checkoffs, please visit .
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Episode 9 - Dairy Innovation: Who is doing it and how does it work?
02/15/2022
Episode 9 - Dairy Innovation: Who is doing it and how does it work?
In this episode of Your Dairy Checkoff Podcast, California dairy farmer and New York dairy farmer chat with Michelle McBride, founder and CEO of , and Bill Graves, SVP of Product Research at about dairy product innovation. Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs across the country to help bring new dairy products to market? Dairy product innovation through the University Dairy Research Centers can impact sales and trust in dairy as these experts work with the dairy industry to develop new products that go beyond consumer expectations in emerging domestic and international markets. Learn more as a local entrepreneur shares her experience working with the dairy farmer-funded Wisconsin Center for Dairy Research to create an all-natural sports drink made from the goodness of milk. Our experts will discuss how the University Research Centers work and the impact they have on new dairy product innovation To learn more about the national dairy checkoff and your local dairy checkoffs, please visit .
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Episode 8 - Does dairy fuel elite athlete performance?
01/19/2022
Episode 8 - Does dairy fuel elite athlete performance?
In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy’s benefits in the area of sports nutrition shared more broadly?
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Episode 7 - Have you ever had 800,000+ visitors on your farm?
12/13/2021
Episode 7 - Have you ever had 800,000+ visitors on your farm?
In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience.
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Episode 6 - Dairy donations feel good but do farmers benefit?
11/16/2021
Episode 6 - Dairy donations feel good but do farmers benefit?
Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable.
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Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money?
10/12/2021
Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money?
Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters and Larry Hancock do a deep dive with checkoff experts, Lucas Lentsch and Peter Vitaliano, on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.
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Episode 4 - Does Dairy Benefit From The NFL Partnership?
09/14/2021
Episode 4 - Does Dairy Benefit From The NFL Partnership?
In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer - have a conversation with our Fuel Up To Play 60 expert, DMI's Anne Warden, and Fuel Up To Play 60 Indiana Program Advisor, Cassie Brooks, as they discuss how partnering with the NFL has increased the impact of the nation’s largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.
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Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers?
08/17/2021
Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers?
Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world.
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Episode 2 - What Really Drives School Milk?
07/13/2021
Episode 2 - What Really Drives School Milk?
What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.
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Episode 1 - Reaching Gen Z: The World of Gaming
06/15/2021
Episode 1 - Reaching Gen Z: The World of Gaming
The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.
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