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S1 Episode 5: Chris Perkins - Transition Coaching, Marketing & Branding @ Randstad Enterprise | Certified Brand Strategist
07/30/2025
S1 Episode 5: Chris Perkins - Transition Coaching, Marketing & Branding @ Randstad Enterprise | Certified Brand Strategist
Chris has 25 years’ experience in and around the coaching world. First, training and coaching for Dale Carnegie in the US and UK, then in sales and delivery leadership roles in outplacement and career coaching organisations. His current role is Global Marketing Lead for transition and coaching solutions at Randstad RiseSmart, while also being on the verge of completing his ICF coach accreditation. Chris saw the value of coaching following two layoffs in the early 2000’s, where he had career coaching. Since then, he has always thought being a coach would form part of his career at some point, which is now coming to fruition. Following the idea that coaches often ‘coach who they used to be’, Chris has applied his learning from his own squiggly career, several bumps in the road during his forties and his interest in design thinking to his coaching practice. He’s now developing his own model of midlife transition coaching and posts regularly on the five major challenges most people experience in their forties and fifties and how to address them. Timestamps: [2:10] Tell us what you were doing 30 years ago when we met in person the first time, and what have you been doing since the early 2000’s [6:55] Many who join us have left the 9 to 5 either by choice or by redundancy, are 45+, kids are older or have left home. Overwhelmingly they want to give back. What are you seeing currently in the marketplace in the corporate world, what patterns are you seeing, who is being let go? [10:00] Tell us about your article you recently wrote called The Happiness Curve [14:05] Rebecca’s theory about hormone shifts, and Chris talks about our brains re-wiring in midlife as we hit our 50s [17:40] Losing ambition explained, and what advice do you have for people experiencing this [22:25] Why do you think we don’t talk about this? It’s a natural progression and not a medical thing, but it’s not talked about in the same way menopause is [25:00] Identity is often attached to peoples jobs or business, what advice do you have for people who need to take a step back? [28:00] What about organisations who are looking to keep the more mature staff to teach the new generations coming on board? [30:00] Where are you going with your role? #tricres #businesscoaching #kickassculture #business podcast #businesscoachtraining #consulting #businesscoaching #businessconsulting #craptokickasscoachingpodcast #businesscoachingpodcast #craptokickasscoachpodcast Find the whole podcast at: Subscribe to the Tricres podcast on YouTube! If you’re a coach or consultant, subscribe to hear our podcasts and see how we coach clients. If your passion is about making it happen for SMEs you need to listen to our podcast to see business coaching in action! Join our family and community of business coaches & consultants. ---------------------------------- Want to join us for our next Intake Session to learn about how to become a business coach? Find out more and sign up to join our waitlist for our free Information Session here:
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