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S1 Episode 1: Anna Payne - When Sales Is Not a Dirty Word!

Crap to Kick A** Coach Podcast

Release Date: 06/04/2025

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Crap to Kick A** Coach Podcast

Welcome to Season 2! It's all about Marketing. Telling your story. Using what you've got. And starting exactly where you're at now. I f you’re looking for insights into social media marketing and some Instagram breakdowns - then meet Abigail, you’ve come across a profile you need on your LinkedIn feed! Abigail Mills is a social media manager, mentor, and director of Rose & Thistle Social Ltd. Her passion is sharing as much of her knowledge and experiences as possible with service providers and social media managers across the UK, Europe, and the rest of the world. She is also a guest...

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Abi Sea is a copywriter who helps coaches and mentors attract brilliant clients and make more sales through X-ray Messaging.   With nearly 30 years in communications (and a talent for getting to the heart of what people actually do), Abi specializes in messaging that cuts through the noise without sounding like everyone else.   She's the creator of the BLITZ framework – a positive psychology approach that helps business owners grow their businesses without feeling fake, bland, or pushy.   When she's not helping clients turn their expertise into profit, you'll find her...

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Chris has 25 years’ experience in and around the coaching world. First, training and coaching for Dale Carnegie in the US and UK, then in sales and delivery leadership roles in outplacement and career coaching organisations. His current role is Global Marketing Lead for transition and coaching solutions at Randstad RiseSmart, while also being on the verge of completing his ICF coach accreditation.   Chris saw the value of coaching following two layoffs in the early 2000’s, where he had career coaching. Since then, he has always thought being a coach would form part of his career at...

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S1 Episode 1: Anna Payne - When Sales Is Not a Dirty Word! show art S1 Episode 1: Anna Payne - When Sales Is Not a Dirty Word!

Crap to Kick A** Coach Podcast

Anna Payne is a sales expert, business growth strategist, author, and speaker. Her refreshingly simple, feel-good approach to sales, focusing on integrity, value, and long-term relationships, is revolutionising the results of her clients. If you’d love to sell more in your business, but find a lot of the traditional sales training out there off-putting ot-dated and awkward, Anna’s your woman.    Sales is not a dirty word  Everyone can be good at sales, here’s how…  In this energising and practical session, sales expert Anna Payne will help you cut through outdated...

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Anna Payne is a sales expert, business growth strategist, author, and speaker. Her refreshingly simple, feel-good approach to sales, focusing on integrity, value, and long-term relationships, is revolutionising the results of her clients. If you’d love to sell more in your business, but find a lot of the traditional sales training out there off-putting ot-dated and awkward, Anna’s your woman. 

 

Sales is not a dirty word 

Everyone can be good at sales, here’s how… 

In this energising and practical session, sales expert Anna Payne will help you cut through outdated sales tactics, that quite frankly make you cringe, and instead show you what actually works in today’s market.

You’ll walk away with:

  • A fresh perspective on what selling really is (and what it’s not)
  • The three things you can do right now to make more sales:
  • Inspiration that you can sell, and you are excited to make it happen 

If you want to make more money in your business without compromising your values, confidence or integrity.

 

 

Links:

www.annapayne.online/everything

https://www.linkedin.com/in/annapaynecoaching/

https://www.facebook.com/annap250878

https://www.instagram.com/annapaynesales/

 

Timestamps:

[1:45] Confidence in selling for our coaches, tell us your story

[9:00] Recruitment and moving into sales

[10:45] I think you interviewed me!

[11:50] How do you make sales not be ‘a dirty word’

[16:30] How much time a day the average business coach should be spending on nurturing relationships a.k.a. selling

[22:50] Offers for coaches working face to face versus online offers and how to share that

[25:30] Building a brand and gaining an audience

[26:25] Doing a lot of dating and never asking for the kiss

[28:45] Skepticism and advice about picking the right people to work with

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