S1 Episode 5: Chris Perkins - Transition Coaching, Marketing & Branding @ Randstad Enterprise | Certified Brand Strategist
Crap to Kick A** Coach Podcast
Release Date: 07/30/2025
Crap to Kick A** Coach Podcast
Welcome to Season 2! It's all about Marketing. Telling your story. Using what you've got. And starting exactly where you're at now. I f you’re looking for insights into social media marketing and some Instagram breakdowns - then meet Abigail, you’ve come across a profile you need on your LinkedIn feed! Abigail Mills is a social media manager, mentor, and director of Rose & Thistle Social Ltd. Her passion is sharing as much of her knowledge and experiences as possible with service providers and social media managers across the UK, Europe, and the rest of the world. She is also a guest...
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Abi Sea is a copywriter who helps coaches and mentors attract brilliant clients and make more sales through X-ray Messaging. With nearly 30 years in communications (and a talent for getting to the heart of what people actually do), Abi specializes in messaging that cuts through the noise without sounding like everyone else. She's the creator of the BLITZ framework – a positive psychology approach that helps business owners grow their businesses without feeling fake, bland, or pushy. When she's not helping clients turn their expertise into profit, you'll find her...
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Chris has 25 years’ experience in and around the coaching world. First, training and coaching for Dale Carnegie in the US and UK, then in sales and delivery leadership roles in outplacement and career coaching organisations. His current role is Global Marketing Lead for transition and coaching solutions at Randstad RiseSmart, while also being on the verge of completing his ICF coach accreditation. Chris saw the value of coaching following two layoffs in the early 2000’s, where he had career coaching. Since then, he has always thought being a coach would form part of his career at...
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If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not this Jo Watson. She’s further down. She is the copywriter hired by people with great taste in copywriters. Not the globally acclaimed author of multiple comedy romance novels. However, thanks to her publisher, Jo *can* actually call herself an author. 'TOT ANALYSIS: Why Running Your Business is Child's Play' is on shelves in all good bookshops under Business/ Parenting/ Humour. Yep - Jo is funny. Sorted in 60® is...
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Sales Recruitment and Fractional CRO | We Place, Train and Maintain Remote Sales Reps For Coaches & Consultants. As the Co-Founder of Rev Boost with over two decades of expertise in sales and marketing, Geoff specializes in developing and implementing proven sales operating systems to enhance team performance and drive revenue growth. Our approach focuses on placing, training, and maintaining remote sales reps for businesses, enabling them to streamline operations and focus on scaling their organizations. Previously, he contributed to the success of Closers.io by...
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💛 The 15-Minute Guy - I give people courage for LinkedIn. All in just 15 minutes a day | Author | Public Speaker | Coach | Podcaster | Does using LinkedIn™️ feel like a waste of time?... 🤦♂️ Are you struggling to create content that actually clicks with people?... 😢 Are you overwhelmed by the idea of keeping up with it all?... 😱 You are NOT Alone. Ashley hears this all the time. Stop worrying because he can help people like you turn LinkedIn™️ into a place where connections happen, your business grows, and you feel confident showing up every day all in 15...
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Anna Payne is a sales expert, business growth strategist, author, and speaker. Her refreshingly simple, feel-good approach to sales, focusing on integrity, value, and long-term relationships, is revolutionising the results of her clients. If you’d love to sell more in your business, but find a lot of the traditional sales training out there off-putting ot-dated and awkward, Anna’s your woman. Sales is not a dirty word Everyone can be good at sales, here’s how… In this energising and practical session, sales expert Anna Payne will help you cut through outdated...
info_outlineChris has 25 years’ experience in and around the coaching world. First, training and coaching for Dale Carnegie in the US and UK, then in sales and delivery leadership roles in outplacement and career coaching organisations. His current role is Global Marketing Lead for transition and coaching solutions at Randstad RiseSmart, while also being on the verge of completing his ICF coach accreditation.
Chris saw the value of coaching following two layoffs in the early 2000’s, where he had career coaching. Since then, he has always thought being a coach would form part of his career at some point, which is now coming to fruition.
Following the idea that coaches often ‘coach who they used to be’, Chris has applied his learning from his own squiggly career, several bumps in the road during his forties and his interest in design thinking to his coaching practice.
He’s now developing his own model of midlife transition coaching and posts regularly on the five major challenges most people experience in their forties and fifties and how to address them.
https://www.linkedin.com/in/chrisperkins172/
https://open.spotify.com/show/6967q36X90Kv3CrqsVaXYf
https://podcasts.apple.com/us/podcast/the-gen-x-z-exchange/id1824106629
Timestamps:
[2:10] Tell us what you were doing 30 years ago when we met in person the first time, and what have you been doing since the early 2000’s
[6:55] Many who join us have left the 9 to 5 either by choice or by redundancy, are 45+, kids are older or have left home. Overwhelmingly they want to give back. What are you seeing currently in the marketplace in the corporate world, what patterns are you seeing, who is being let go?
[10:00] Tell us about your article you recently wrote called The Happiness Curve
[14:05] Rebecca’s theory about hormone shifts, and Chris talks about our brains re-wiring in midlife as we hit our 50s
[17:40] Losing ambition explained, and what advice do you have for people experiencing this
[22:25] Why do you think we don’t talk about this? It’s a natural progression and not a medical thing, but it’s not talked about in the same way menopause is
[25:00] Identity is often attached to peoples jobs or business, what advice do you have for people who need to take a step back?
[28:00] What about organisations who are looking to keep the more mature staff to teach the new generations coming on board?
[30:00] Where are you going with your role?
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