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436. Inspiring Confident Communication, with Karen Laos

Destination On The Left

Release Date: 07/16/2025

445. Immersive Travel and Community Empowerment, with Florence Li show art 445. Immersive Travel and Community Empowerment, with Florence Li

Destination On The Left

On this episode of Destination on the Left, Florence Li, Director of International Development for Songtsam Resorts, shares how her family-owned luxury boutique hotel collection has built its reputation by opening hidden doors to remote destinations in Tibet and Yunnan. She explains how Songtsam differentiates itself by offering immersive cultural experiences, empowering local communities through creative staffing solutions, and staying deeply committed to sustainability. Florence also highlights how the brand’s mission to preserve Tibetan culture and protect the environment resonates with...

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444. Reclaiming Imagination in Business, with Susan Robertson show art 444. Reclaiming Imagination in Business, with Susan Robertson

Destination On The Left

On this episode of Destination on the Left, I talk with Susan Robertson, Possibility Architect at Sharpen Innovation and Harvard instructor. Susan shares why so many of us lose our sense of imagination as we grow up and how we can get it back by embracing curiosity and being open to mistakes. We also discuss how even the wildest brainstorming ideas can lead to real breakthroughs and role-play through a few examples to demonstrate that creativity isn’t just for artists; it’s something we can all tap into to spark fresh ideas. What You Will Learn in This Episode: How Susan Robertson...

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443. Helping Tourism Professionals Reach Gen Z Audiences, with Nathan Oyer show art 443. Helping Tourism Professionals Reach Gen Z Audiences, with Nathan Oyer

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On this episode of Destination on the Left, I talk with our summer intern, Nathan Oyer, who’s about to head back to Binghamton University. In this episode, you’ll hear a candid introduction with Nathan about his experiences as a TAP intern, then we’ll dive right into the training session Nathan led for our team. He shares his insights and research on what makes Gen Z tick, from their love of authentic marketing to the language and wellness trends driving their travel decisions. What You Will Learn in This Episode: Why understanding the differences between generations is key when...

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442. Sacramento’s Farm to Fork and Festival Revolution, with Mike Testa show art 442. Sacramento’s Farm to Fork and Festival Revolution, with Mike Testa

Destination On The Left

On this episode of Destination on the Left, Mike Testa, President & CEO of Visit Sacramento, describes how his destination has diversified their focus to include festivals and events, sports, leisure markets, and culinary. He explains how positioning themselves as America’s Farm to Fork Capital has paid dividends, including booking a 10-year contract to host the Terra Madre Americas convention. Mike also discusses why tourism is not for tourists and how that plays into action through Visit Sacramento’s work and community partnerships. What You Will Learn in This Episode: Why Mike’s...

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441. The Story Behind Hands Up Holidays’ Ethical Family Adventures, with Christopher Hill show art 441. The Story Behind Hands Up Holidays’ Ethical Family Adventures, with Christopher Hill

Destination On The Left

On this episode of Destination on the Left, I talk with Christopher Hill, Founder of Hands Up Holidays. Christopher takes us inside his journey from a career in finance to launching a travel company focused on eco-luxury family volunteer vacations. In our conversation, Christopher shares the story behind Hands Up Holidays, and we discuss the company’s focus on family and ethical travel with a holistic approach that ensures each journey leaves a positive impact on local communities and their visitors. What You Will Learn in This Episode: How Christopher built Hands Up Holidays by combining...

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440. Boosting Tourism Marketing Success with Owned Media Tactics, with Camille Zess show art 440. Boosting Tourism Marketing Success with Owned Media Tactics, with Camille Zess

Destination On The Left

On this episode of Destination on the Left, I talk with Camille Zess, Vice President of Growth at TAP, who brings 14 years of wide-ranging expertise in digital strategy, website development, email marketing, and the ever-evolving world of AI. We discuss the “Owned” media segment of the —your website, blog, email marketing, and other assets you have complete control over. Camille shares practical tips on evaluating and optimizing these owned channels, from knowing when it’s time for a website refresh to the power of blog audits and list segmentation. Our discussion also explores...

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439. PESO Model in Action: Social Media and Shared Tactics, with Adrienne Currie and Brittany Lynn show art 439. PESO Model in Action: Social Media and Shared Tactics, with Adrienne Currie and Brittany Lynn

Destination On The Left

On this episode of Destination on the Left, I talk with Adrienne Currie, Community & Marketing Manager at TAP, and Brittany Lynn, Senior Account Manager at TAP for the third installment of a special four-part series exploring the Model—a framework for creating integrated marketing plans that drive results in the travel, tourism, and hospitality industry. Our conversation shines a spotlight on the “S”—shared media, and Adrienne and Brittany dive into the strategies behind creating impactful social media campaigns, from identifying your target audience to understanding the value of...

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438. Earned Media Essentials for Tourism Marketers, with Colleen Onuffer show art 438. Earned Media Essentials for Tourism Marketers, with Colleen Onuffer

Destination On The Left

On this episode of Destination on the Left, I talk with Colleen Onuffer for the second installment of a four-part series exploring the Model—Paid, Earned, Shared, and Owned media—in integrated marketing. Colleen shares more about earned media: what it is, why it’s critical for building credibility, and how organizations in the travel, tourism, and hospitality industry can use it to tell their story more powerfully. From collaborating with influencers to maximizing media placements, she explains how earned media fits into the bigger picture and interacts with other parts of the PESO...

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437. Paid Media Tactics That Work in Travel and Tourism, with Colleen Senglaub show art 437. Paid Media Tactics That Work in Travel and Tourism, with Colleen Senglaub

Destination On The Left

On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the Model—a foundational framework for integrated marketing plans in travel, tourism, and hospitality. We dig into the “P” of PESO—Paid Media. Colleen shares her expertise on digital advertising, breaking down today’s must-have channels, including Meta (Facebook and Instagram), Google, programmatic, and connected TV campaigns. They also touch on emerging platforms like Pinterest and TikTok, offering fresh ideas for...

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436. Inspiring Confident Communication, with Karen Laos show art 436. Inspiring Confident Communication, with Karen Laos

Destination On The Left

On this episode of Destination on the Left, I talk with Karen Laos, a communication expert and confidence cultivator, about the most common mishaps that we make when communicating, and practical advice on how to avoid them. We discuss the importance of communication as a woman, the benefits of building strong relationships, and why being interested is a better strategy than being interesting. She also gives us easy phrases and questions to help us start creating deeper connections today. What You Will Learn in This Episode: How Karen Laos discovered the power of confident communication, from...

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More Episodes

On this episode of Destination on the Left, I talk with Karen Laos, a communication expert and confidence cultivator, about the most common mishaps that we make when communicating, and practical advice on how to avoid them. We discuss the importance of communication as a woman, the benefits of building strong relationships, and why being interested is a better strategy than being interesting. She also gives us easy phrases and questions to help us start creating deeper connections today.

What You Will Learn in This Episode:

  • How Karen Laos discovered the power of confident communication, from her childhood negotiation lessons to navigating high-stakes boardrooms
  • How practicing self-trust leads to a stronger impact
  • What the most common communication mishaps are among professionals, including “data dumping” and “upspeak,” and how to avoid them for clearer, more influential messaging
  • How asking questions and practicing active listening can build stronger relationships, and why being interested is often more effective than trying to appear interesting
  • Why both women and men experience self-doubt and impostor syndrome, and what strategies Karen recommends to overcome these universal challenges
  • How to shift from playing small to contributing ideas with confidence, even when facing rejection or critical feedback
  • Practical tactics you can use immediately, including key phrases and reflective listening, to deepen your professional and personal connections

How Confident Communication Fuels Growth in Tourism and Hospitality

Many professionals find themselves holding back in meetings or missing opportunities because of self-doubt. Karen Laos’s personal journey is a testament to this struggle. She recounts a pivotal moment in a corporate boardroom when she froze, second-guessed herself, and missed a chance to steer the meeting. It was only after her boss pointed out that “you didn’t trust your gut” that Karen recognized how often she’d been asking for permission rather than claiming her space.

When you play small, you withhold ideas, skip chances to contribute, and shrink when faced with pushback, you miss opportunities. Sharing your perspective is a muscle—one that grows each time you use it.

Common Communication Mishaps (And How to Avoid Them)

Karen outlines two common pitfalls in professional communication:

  • Data Dumping & Rambling: Sharing too much information at once overwhelms listeners. Many people “build a case” before getting to their point, often burying the key message at the end. Karen recommends the “BLUF” method (Bottom Line Up Front): start with your main point, then offer supporting details. In emails, include your conclusion or request in the first line, letting readers decide if they want to delve into the details.

She suggests that when you notice yourself rambling, pause, gather your thoughts, and state directly: “My point is this…”

  • Upspeak: Ending statements with an upward inflection can make confident people sound uncertain. This is especially common in self-introductions. Instead, “punctuate” your spoken words. Practice ending key sentences with a period, not a question mark, to project authority and credibility.

Karen recommends that you record your introduction and listen back; do you sound confident, or does your voice rise at the end?

Building Trust Through Consistent Presence

Trust is foundational to business relationships. Karen stresses the importance of being genuine and avoiding the temptation to rush or sell yourself. Authentic listening, maintaining open and inviting body language, and even the way you manage your facial expressions can influence how you are perceived. Simple gestures—smiling, making eye contact, and being conscious of your posture—go a long way in signaling your approachability and professionalism.

In hospitality and tourism, your voice drives personal growth while fostering collaboration and relationships that propel entire destinations forward. By implementing these practical communication strategies, you’ll not only stand out but you’ll also help your organization and community flourish.

Resources:

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