Her Life By Design
Her Life By Design is a podcast that discusses all things influencer marketing, creating a career online, navigating life as an ambitious female and much more. Your host is Christina Galbato - social media influencer, creative entrepreneur and online educator. Join her each week to gain the strategies and motivation you need to create a life and career entirely of your own design.
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The End of Her Life By Design Podcast
07/13/2022
The End of Her Life By Design Podcast
A bittersweet announcement today - Her Life By Design podcast is ending indefinitely. Stay in touch with me over on Instagram at @ChristinaGalbato.
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Dating and Relationship Advice from Professional Matchmaker Maria Avgitidis
05/18/2022
Dating and Relationship Advice from Professional Matchmaker Maria Avgitidis
We’re venturing into an avenue that we haven’t really explored on Her Life By Design in the past. In this episode, we’re talking all about dating, love, and relationships. And Maria Avgitidis from Matchmaker Maria, the Ask a Matchmaker podcast, and Agape Match, is here to help us answer all our burning relationship questions. Maria shares how her matchmaking process work, including how she determines potential matches. She shares her advice on the best questions to ask potential matches if you’re on online dating apps, and the intangible green flags you should be on the lookout for on your first date. Maria also explains the different phases of love to us along with tips for cultivating a deeper love, leading to a successful relationship. From attachment styles to dating app fatigue, Maria’s here to drop her wisdom of all things dating, love, matchmaking, and relationships. Timestamps: How Maria became a matchmaker [4:16] Is matchmaking right for you and how Maria’s matchmaking works [13:49] How Maria determines a potential match [22:40] Great questions to ask your matches if you’re on online dating apps [27:54] Intangible green flags to look for on your first date [37:41] The different phases of love [42:01] Tips for cultivating a deeper love and a successful relationship [44:11] How to sus out your own attachment style [47:08] Are people getting dating app fatigue and tips for meeting people in person [51:28] Resources:
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How to Pitch You & Your Business for Media Opportunities with Jennifer Jaden
05/11/2022
How to Pitch You & Your Business for Media Opportunities with Jennifer Jaden
As influencers, entrepreneurs, and business owners, pitching and PR are some of the most essential skills to have. Jennifer Jaden is the founder of Gal Media, a PR agency that works with emerging brands, products, and influencers. She joins the podcast today to share her story about starting Gal Media. We talk about how she found her first clients, what the most challenging part of growing and scaling a business is, and what she notices is the current trend on social media. Jennifer also offers her expertise by sharing tips on getting your name out there (even if you can’t afford a PR retainer), how to pitch yourself to media outlets, and what you should do if you ever receive bad press. This is an important episode for influencers, business owners, and public figures alike. So tune in, take notes, and receive some guidance on how you can manage your pitches and PR like a professional. Timestamps: Pitching yourself for a podcast [00:54] How and when Jennifer founded Gal Media [2:50] How Jennifer found her first clients [4:28] The most challenging part of growing and scaling Gal Media [6:34] Tips for pitching yourself to media outlets [15:20] Current trends in social media [18:51] How Jennifer manages her time [23:36] Tips for managing bad press as a public figure and influencer [25:41] Resources:
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Self-Care Routines, Setting Boundaries, and Founding Arrae with Siff Haider
05/04/2022
Self-Care Routines, Setting Boundaries, and Founding Arrae with Siff Haider
Siff Haider is the co-founder of the nutraceuticals brand, Arrae. She’s an entrepreneur, content creator, and the host of the Dream Bigger podcast. We have a great conversation on the podcast today about how Arrae started as an idea and how she turned it into reality. We discuss how she took Arrae and grew it using influencer marketing, so if you’re an ecommerce entrepreneur or business owner, her tips will be incredibly helpful when it comes to getting your business out there. We also talk about the importance of self-care routines and setting boundaries as an entrepreneur. More specifically, Siff and I both share our experiences with journaling, how we got into the process, and the difference we’ve seen in our lives since adopting the practice. Tune in to hear Siff’s take on launching and running a business, managing mental health, and the importance of self-care. Timestamps: How Siff started and co-founded Arrae (2:51) How Siff took her blog and turned it into a business (6:48) Tips for starting a brand new ecommerce business (11:29) The process of starting a nutraceuticals company (13:57) How Siff got the word out about Arrae (15:24) Tips for hiring influencers for your marketing campaign (19:44) What’s next for Arrae? (22:42) What Siff does aside from taking Arrae to soothe her bloat and anxiety (23:40) Siff’s morning routine (25:18) How to get started with journaling (29:15) How Siff became more introspective (35:35) Boundaries that Siff has in place for social media (38:25) Resources:
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Facing Fear and Cultivating Courage with Jessica Nabongo
04/27/2022
Facing Fear and Cultivating Courage with Jessica Nabongo
My guest today is one of the most impressive women I’ve ever met. Jessica Nabongo is a writer, photographer, entrepreneur, travel expert, influencer, and public speaker. You might know her from her blog, The Catch Me If You Can. Or maybe you know her as the first black woman on record to visit every country in the world. Today, I speak to Jessica about how she accomplished her incredible goal of traveling to every country in the world. I ask her about the important lessons she’s learned about life from her experiences, how she manages her fears, and how the pandemic changed her business and life. Jessica also shares how she became a “digital nomad” in a time when working remotely wasn’t a known option. We also dive into a conversation about writing, specifically what the process of writing her book was like. And of course, I couldn’t leave a conversation with Jessica without asking her about the countries that surprised her, countries with the best food, and countries with the nicest people. Timestamps: Why Jessica decided to visit every single country in the world (3:37) Transitioning from a secure 9-5 job to working remotely to starting her business (6:21) Jessica’s process of earning an income as an influencer (10:38) How Jessica manages and faces her fear (12:35) What other countries do better than the US (14:57) Does Jessica still have the itch to travel? (18:55) How Jessica’s business and life changed and pivoted during the pandemic (21:11) The process of writing her book (24:31) Top lessons about life that Jessica learned from traveling the world (27:27) Resources: Pre-order Jessica’s book:
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Understanding PCOS and How to Manage it with Tallene Hacatoryan
04/20/2022
Understanding PCOS and How to Manage it with Tallene Hacatoryan
When I was thinking about season 3 of Her Life By Design, I knew I wanted to invite a wider variety of guests and experts to help and inspire you to design your life both personally and professionally. This is why I’m so excited to have Tallene Hacatoryan on today’s episode. Tallene is a registered dietitian who was diagnosed with PCOS (polycystic ovarian syndrome) at 18. Disheartened by the solutions provided to her, she set out on a mission to confront the underlying issues of PCOS. After studying nutritional science, speaking to countless experts, and working with her husband, Ciroc (a PCOS-focused personal trainer), she developed a program, social media presence, and podcast that has helped thousands of women manage their PCOS symptoms. In our conversation, Tallene shares the reasons behind turning her knowledge into her business. We also discuss the health consequences of leaving PCOS untreated, how diet and exercise can help you manage PCOS, and if intermittent fasting is beneficial to people with PCOS. If you've been recently diagnosed with PCOS, or you've had PCOS for a while and you're finally wanting to face these symptoms head-on and heal the underlying cause, this episode is for you. Timestamps: What inspired Tallene to turn her knowledge into a business (4:14) What are the consequences of not treating PCOS (7:56) Why going gluten-free and dairy-free can help you manage the symptoms of PCOS (11:24) Should your exercise routine change because of PCOS (16:08) Finding balance between diet, exercise, and PCOS (19:48) Can intermittent fasting help with PCOS (22:38) How Tallene manages her Instagram (28:40) Rapid-fire round with Tallene (31:39) Resources: Tallene’s Instagram:
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Managing the Personal and Professional Sides of Entrepreneurship with Lindsay Silberman
04/13/2022
Managing the Personal and Professional Sides of Entrepreneurship with Lindsay Silberman
We’re welcoming Lindsay Silberman back on today’s episode of Her Life By Design. You might remember her from the first season of the podcast but just to refresh your memory, Lindsay is a luxury travel influencer turned CEO and founder of the company Hotel Lobby Candle. Lindsay and I have a great conversation that touches on both the personal and professional sides of being a female entrepreneur. We kick off with a discussion about Lindsay’s decision to freeze her eggs and what that process was like for her. Then, we talk about how she takes care of her mental health as a public figure and how shifting from influencer to CEO changed her views on social media. Finally, we’re discussing all things business as Lindsay shares details on growing her company, Hotel Lobby Candle, and how she took it from ideation to execution. Timestamps: Why Lindsay decided to freeze her eggs and what the process is like (4:03) How Lindsay takes care of her mental health as a public figure (11:29) Lindsays’ relationship with social media (13:20) How building Hotel Lobby Candle shifted Lindsay’s view on social media (16:03) The changes that Lindsay noticed in the influencer marketing industry (22:20) What is Hotel Lobby Candle? (24:37) Things that contributed to the growth of Hotel Lobby Candle (30:45) Rapid-fire round with Lindsay (35:24) Resources: Lindsay’s Instagram: Hotel Lobby Candle’s Instagram:
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How to Put Your Mental Health First with Amanda White
04/06/2022
How to Put Your Mental Health First with Amanda White
As you already know, I’ve been open and transparent about my sobriety journey. Through sharing my story, I’ve received countless messages from many women wanting to start their sobriety journey as well. This is why I’m so excited to have Amanda White on Her Life By Design today. Amanda is a licensed therapist and the founder of a therapy practice in Philadelphia called Therapy for Women's Center. She's also been featured in Forbes, Washington Post shape, Women's Health magazine, and she's also the author of the book “Not Drinking Tonight: A Guide to Creating a Sober Life You Love”. Amanda is here to offer us guidance on how shame and trauma can eventually lead to numbing behaviors. She also shares and discusses tools on how we can better sit in our feelings, regulate our anxiety and nervous system, and establish safety within ourselves. We dive into an honest conversation about sobriety starting with evaluating and renegotiating our relationship with alcohol to navigating social situations when sober. This is an honest conversation about mental health and how we can evaluate and soothe our numbing behaviors. Timestamps: Shame and trauma and how they can lead to numbing behaviors (7:20) Tips for feeling your feelings and not running away from them (10:35) How toxic positivity can contribute to the inability to feel your feelings (13:20) Tips for regulating anxiety and your nervous system (17:07) Amanda’s favorite ways of establishing safety within yourself (19:35) How to evaluate and renegotiate your relationship with alcohol (23:49) Navigating social situations when you’re sober (26:20) Some signs to look out for if drinking has evolved into a problem (29:44) Addictive behavior patterns that Amanda sees in her clients (36:17) Mental health questions rapid-fire with Amanda (38:38) Resources: Therapy for Women Instagram: Amanda’s website: Therapy for Women Center’s website:
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Let’s Catch Up: Getting Sober, Going Through a Break-Up, and the Podcast Hiatus
03/30/2022
Let’s Catch Up: Getting Sober, Going Through a Break-Up, and the Podcast Hiatus
Her Life By Design is finally back after a long hiatus! To catch you up to speed, I’m sharing a personal update on my struggles over the last few months of 2021. I open up about my sobriety journey by sharing my personal history with alcohol, the moment I realized I needed to change, and what sobriety has taught me thus far. Last but not least, I share an update of what you can expect from this new season of Her Life By Design from the types of topics we’ll be discussing to the wonderful guests that’ll be invited to the show. I hope you enjoy this episode and I can’t wait to share more with you. Time Stamps: The two biggest life changes that happened last year (6:02) What happened when I shared my sobriety story (7:46) My history with alcohol (8:53) What I learned about living a sober life (19:11) Gaining clarity on my relationship (19:42) Resources:
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Growing Your New Podcast and Pitching Yourself as a Guest w/ Scout Sobel
08/18/2021
Growing Your New Podcast and Pitching Yourself as a Guest w/ Scout Sobel
Podcasting is one of the best ways to build authority and trust with your audience. Whether you’re planning on launching a podcast of your own, or you want to land more placements as a guest on podcasts, Scout Sobel is the go-to expert you want to talk to. Scout is the founder of Scout’s Agency, co-host of the popular Okay Sis podcast, and the host of SCOUT podcast. She’s also the author of The Emotional Entrepreneur, a book that helps Millennial and Gen Z women navigate the emotional challenges of launching, running, and scaling a business. She joins the podcast to chat about starting a podcast, growing your new podcast, and pitching yourself as an irresistible podcast guest. Scout also shares her personal story on how being diagnosed with bipolar disorder made her a better entrepreneur. This is a raw and honest conversation about riding the ups and downs of entrepreneurship, sprinkled with tons of tangible tips on how you can find success in the world of podcasting. Time Stamps: Scout’s journey into the world of podcasting [2:13] How podcasting has changed over the years [8:23] Tangible tips for starting a podcast successfully [11:24] Should you monetize your podcast? [14:10] How ads and brand partnerships work on podcasts [15:00] How to grow your podcast and increase your number of downloads [22:17] Sending a stand out podcast pitch [26:01] How being diagnosed with bipolar disorder made Scout a better entrepreneur [28:40] Scout’s tips for pulling yourself out of a slump [35:49] Tips for balancing a busy schedule [40:46] About Scout’s book, The Emotional Entrepreneur [44:53] Resources: Scout’s website: Instagram: Purchase Scout's book - The Emotional Entrepreneur: Get Yourself as a Guest on Podcasts course: (get 20% off with code HERLIFEBYDESIGN)
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The Power of Micro-Influencers and How to Attract Brand Partners w/ Julianne Fraser
08/11/2021
The Power of Micro-Influencers and How to Attract Brand Partners w/ Julianne Fraser
Let’s face it - the landscape of the influencer industry is constantly changing. As a newer industry, influencers of all sizes are forced to navigate this field by rolling with the punches. In today’s episode, I’m joined by Julianne Fraser, founder and CEO of Dialogue New York, which is a digital marketing consultancy with an emphasis on influencer marketing. Their mission is to connect brands with aligned creators as a means of fostering meaningful dialogues that truly resonate with consumers. Julianne and I dive into a conversation all about the shifting landscape of the influencer industry and what this all means. We discuss how the power is shifting into the hands of micro-influencers, how to position yourself and your page to attract brand partnerships, and the nitty-gritty details of building a business from the ground up. Time Stamps: Why is there such a misconception about influencers? How Julianne’s past experience inspired her to start Dialogue New York First steps to creating an agency Setting boundaries and creating space between work and yourself Shifting the power into the hands of micro-influencers The importance of showing up as yourself How TikTok and Reels have changed the landscape of brand partnerships How to position yourself to attract brand partnerships Julianne’s tips for setting boundaries with social media Resources: Dialogue NYC’s Website: Instagram:
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Time Management, Productivity, and Setting Boundaries w/ Kierra Asnaukas
08/04/2021
Time Management, Productivity, and Setting Boundaries w/ Kierra Asnaukas
Ever feel like you just do not have enough time in your day to get everything done, only to realize by 5 PM that your hours just don’t match up with the tasks you’ve actually checked off your list? As female entrepreneurs, we have a never-ending to-do list and seemingly not enough hours in a day. That is why I’m so excited to have Kierra Asnaukas on the podcast today. Kierra is a productivity coach who helps entrepreneurs conquer their chaotic schedules, set strong boundaries, and do the right things at the right time for the right reasons. She’s also the Amazon best-selling author of “Permission to Pivot Granted”. We’re chatting all about how to be more productive, how to manage a chaotic schedule, how to set boundaries on social media and in life, and really just getting into all things time management and being a more effective and productive entrepreneur. So grab a pen and notebook, tune in, and let’s get started. Time Stamps: [2:44] Kierra’s GREAT morning routine and EASY evening routine [9:36] How Kierra became a productivity coach [14:40] Pivoting and owning all her different titles [17:06] Finding confidence as a new coach and moving past imposter syndrome [19:35] The conquer your chaos blueprint [26:14] Identifying the needle moving tasks and the tasks to outsource [31:26] Setting social media boundaries for yourself [36:49] Examples of Kierra’s personal and business boundaries Resources: Conquer Your Chaos Blueprint: Instagram:
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Building a Profitable Coaching Business and Setting Social Media Boundaries w/ Marie Wold
07/28/2021
Building a Profitable Coaching Business and Setting Social Media Boundaries w/ Marie Wold
Pivoting your business is one of the scariest transitions any influencer, blogger, and entrepreneur can make. But as a multi-passionate female entrepreneur, pivoting is a natural evolution you’re likely to go through at least once in your career. If you’re wondering how pivoting and profitability fit in the same frame, this episode is for you, Marie Wold is a business mentor to ambitious online coaches who want to make bank while making a difference. She had a profitable business as a fitness influencer and fitness coach, and is now on track to a 7-figure year as a business mentor. She joins the podcast today to share how you can build a profitable coaching business, all while setting social media boundaries to protect your peace. Tune in as we discuss the importance of personal branding, how to navigate rude comments, the different mindset blocks at every level, and tips for communicating the value of your offer. Time Stamps: [2:26] Pivoting from fitness influencer, fitness coach, to business mentor [11:51] Influencer energy vs. entrepreneur energy [15:50] Managing consumption and setting social media boundaries [21:17] Tips for building a memorable personal brand [28:34] The different mindset blocks that come with scaling your income [34:12] Communicating the value of your offer Resources: Marie’s Website: Instagram: Grind and Be Grateful Podcast:
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Attracting Quality Clients and Scaling to 7-Figures with One Offer w/ Natanya Bravo
07/21/2021
Attracting Quality Clients and Scaling to 7-Figures with One Offer w/ Natanya Bravo
You’ve heard the saying “quality over quantity” many times. But no one embodies what that statement means on the level that Natanya Bravo does. Natanya is the founder of the Bravo Life. The Bravo Life, now a global community of over 30,000 women, was created to inspire women around the world to realize and actualize their full potential. It provides coaching resources and live experiences for women worldwide who are committed to living their best lives as their best selves. Natanya joins the podcast today to share her knowledge, strategies, and know-how when it comes to attracting quality clients and scaling to 7-figures with one offer. We chat about finding clarity on your purpose, getting clear on concrete results and transformations, marketing your offer, overcoming mindset blocks, and so much more. If you feel the overwhelming need to overproduce by creating a large product suite, this episode is for you. Tune in as Natanya shares her insight, advice, and strategies on how simplification can ultimately amplify your impact. Time Stamps: How Natanya became a business strategist and mindset coach [2:01] Finding clarity on your purpose [4:01] Getting clear on the concrete transformation and results that you provide [7:41] Talking to your target audience and learning how to communicate your offer [10:23] Common mindset blocks during the launch process [15:38] Why focusing on quality over quantity will help you attract clients [21:59] How Natanya scaled her program to 7-figures [26:25] Growing a team to support a 7-figure business [30:26] Resources: Natanya’s Website: Instagram:
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Hear from Current Students About The Influence to Empire Mastermind!
07/14/2021
Hear from Current Students About The Influence to Empire Mastermind!
The Influence to Empire Mastermind is by far my favorite product and offer. The women who join the program are so inspirational, and getting to be a part of their journey is an honor. In today’s episode, I’m shining the spotlight on 3 current students in the Influence to Empire Mastermind. Meet Julie, a style coach, Mille, an Instagram coach and YouTuber, and Steph, a doctor in physical therapy and movement and nutrition coach. Julie, Millie, and Steph chat about their journey through entrepreneurship from monetizing their audience, the marketing and messaging that has been the most effective in converting followers into customers, the hardest part of their entrepreneurial journey, and so much more. Time Stamps: [1:36] Meet Julie, Millie, and Steph [3:27] How Julie decided on what to create for her audience [7:41] How Millie monetized her strengths and expertise [9:54] How Steph went from physical therapist to a movement and nutrition coach [13:16] The messaging and marketing strategies that turned their followers into customers [20:09] The hardest part of their entrepreneurial journey so far [30:19] What has been the most impactful at moving the needle forward in their respective businesses [36:39] Their experience inside the Influence to Empire Mastermind Resources: Julie’s Instagram: Steph’s Instagram: Millie’s Instagram:
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How to Know What Product to Launch to Your Audience and the Recipe for a Profitable Launch w/ Mastermind Coach Deya Kuhnle
07/07/2021
How to Know What Product to Launch to Your Audience and the Recipe for a Profitable Launch w/ Mastermind Coach Deya Kuhnle
So you’re thinking about launching a product to your audience. You’ve spent months to years cultivating a following on social media, secured brand collaborations under your belt, and now you want to create something of your own and create an impact. Deya Kuhnle is the founder of the Digital Business Manager Bootcamp, but for the past four years, she’s been supporting six and seven-figure entrepreneurs with their funnels, launch strategies, launch management projects, and team management. She’s also our extraordinary launch and funnels support coach in my Influence to Empire Mastermind. If you’re freaking out at the word “funnel,” don’t fret. Deya explains what a funnel is and why they’re important in today’s episode. Deya walks you through how you can figure out what product to launch to your audience by uncovering and playing into your strengths. She also discusses the different types of offers that you can create for your audience, all while sharing the recipe for a profitable launch. If you’re ready to go from solopreneur to entrepreneur, this episode is a must. Tune in and take notes as Deya removes your concerns and confusion surrounding funnels and launches. Time Stamps: [8:52] What is a funnel [12:42] How Deya picked up her funnel expertise [15:48] Easy takeaways for figuring out what product to create [20:38] Different types of offers you can create [25:24] Starting small and validating your offer [27:35] Pricing your online course [30:50] First steps for validating your mini-course offer [32:36] Finessing the process of launching your first product [38:01] 2 things people get wrong with launching [40:57] 2 tips for launching Resources: Get on the waitlist for The Influence to Empire Mastermind: Deya’s Instagram: Digital Business Manager Bootcamp website:
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How to Create a Content Plan and Show up Online Consistently w/ Mastermind Coach Viv Okafor
06/30/2021
How to Create a Content Plan and Show up Online Consistently w/ Mastermind Coach Viv Okafor
One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today’s episode, I’m joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content. We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets. Time Stamps: [7:13] The biggest mistake you can make with your content [9:15] What does a brand coach/content strategist do? [10:59] Why having brand clarity matters [13:23] How Viv became a brand coach and content strategist [24:15] The 3 P’s of finding your brand clarity [29:28] Creating content that aligns with your mission statement [34:49] Playing into your content strengths [38:39] How to market your product smoothly Resources: Get on the waitlist for The Influence to Empire Mastermind: Viv’s Instagram: Viv’s website: Clarity to Authority Program:
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Becoming a Travel Producer, the Power of Travel and Being a Global Citizen w/ Rachel Rudwall
06/23/2021
Becoming a Travel Producer, the Power of Travel and Being a Global Citizen w/ Rachel Rudwall
Travel has and will always be a very important part of my life. I’m so excited for today’s episode as I am joined by Rachel Rudwall, an Emmy nominated on-camera host, producer, camera writer, and photographer. She has traveled to all 7 continents, lived in 3 countries, and visited nearly 70 nations. We talk all about becoming a travel producer as she shares tips for storytelling through video. We also have a conversation about the impact and power travel can have on us as humans, and what it means to be a global citizen. If you’re looking for a reason to scratch that travel itch, this episode is for you. Tune in and get lost in Rachel’s world as we discuss the biggest lessons learned on the road and how we can all become more responsible travelers. Time Stamps: [3:59] Rachel’s favorite destinations [11:39] How Rachel fell in love with travel and became a travel producer [16:18] Producing travel video content [20:03] Tips for storytelling through video [26:33] The biggest lesson Rachel learned from her travels [31:44] How to become a more responsible travelers Resources: Rachel’s Instagram: Rachel’s website:
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Creating the World’s First Granola Butter, Scaling an E-Commerce Biz, and Healing Your Body Image w/ Ali Bonar
06/16/2021
Creating the World’s First Granola Butter, Scaling an E-Commerce Biz, and Healing Your Body Image w/ Ali Bonar
If you watch my Instagram stories, you’re familiar with the product created by my guest on today’s episode. I’m so excited to introduce you to Ali Bonar, the creator of the world’s first granola butter. Not only am I a huge fan of Ali’s product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image. You’re in for a real treat as Ali shares how she created the world’s first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses. Time Stamps: [2:52] Ali’s struggle with eating disorders [7:09] Using Instagram to keep her accountable [9:38] How Ali created the world’s first granola butter [14:49] Kween’s slow and steady growth [17:58] Healing the root causes of her eating disorders to heal the larger picture [24:25] Getting her product into stores [41:44] 3 tips for starting an e-commerce brand Resources: Ali’s Instagram: Kween Granola Butter: Ali’s podcast:
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Pitching Yourself for Podcasts and Media Placements w/ Christina Nicholson
06/09/2021
Pitching Yourself for Podcasts and Media Placements w/ Christina Nicholson
Up until recently, marketing your brand required spending big bucks on advertising. But it’s 2021 and reaching your ideal clients and customers through traditional and new media doesn’t have to cost a fortune. Christina Nicholson is my guest on today’s episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years. Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature. Time Stamps: [1:52] What is PR and who is it for [7:19] Which type of press is right for your business [11:39] Tips for pitching to media outlets [20:07] Why you should be focusing on podcasts [26:38] Tips for pitching to podcasts [29:21] How to make the most out of your podcast feature [34:48] Tips for podcast growth [36:10] Time management as an entrepreneur Resources: Website: Instagram: Free pitch for media placement: Free pitch for podcast placement:
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Attracting Brand Collabs, Micro-Influencers, and the Future of the Influencer Marketing Industry w/ Eric Dahan
06/02/2021
Attracting Brand Collabs, Micro-Influencers, and the Future of the Influencer Marketing Industry w/ Eric Dahan
How do you define influence? The term “influencer” comes with a lot of preconceived notions and connotations. I’m joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google. In today’s episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you’re a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing. Time Stamps: [1:54] What does it mean to be an Influencer? [6:20] Behind-the-scenes of Open Influence and how they work with brands [8:47] What Open Influence looks for in Influencers [15:41] Advice for micro and brand new influencers [17:51] What’s the deal with TikTok and is it the new Instagram? [20:44] How brands measure successful Influencer campaigns [23:18] Trends, growth, and the future of Influencer marketing Resources: Website: Eric’s LinkedIn:
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Personal Branding, High-Ticket Offers, and Scaling to 7 Figures w/ Maya Elious
05/26/2021
Personal Branding, High-Ticket Offers, and Scaling to 7 Figures w/ Maya Elious
No one accidentally builds a 7-figure business and no one does it overnight. Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority in their industry so that they can confidently launch their signature offer. She has helped hundreds of students and clients get clear on their messaging, confidently increase their prices, and have successful five-figure launches. In today’s episode, Maya is diving into the nitty-gritty strategies to help you launch high-ticket offers and scale your business with confidence. We’re chatting about the problem with trends, finding your zone of genius, creating a solid personal brand, how to show up as a thought leader, and finding confidence in launching a high-ticket offer. Time Stamps: [1:41] Maya’s definition of success [2:44] How Maya got to where she is by starting on Myspace [7:16] What Maya did to establish her expertise online [11:32] Finding your zone of genius and creating a solid personal brand [14:08] Establishing yourself as a thought leader [16:04] Maya’s definition of a high-ticket offer [17:44] Tips for filling up high-ticket spots [21:56] Why Maya launched her activewear line, Rebellious [28:48] How Maya scaled from 6 to 7-figures Resources: Website: Impact Weekend: Instagram:
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Building a Short-Term Rental Revenue Stream w/ Annette Grant & Sarah Karakaian
05/19/2021
Building a Short-Term Rental Revenue Stream w/ Annette Grant & Sarah Karakaian
It’s no secret that real estate can be a great investment. Real estate can be a great opportunity for investing and growing your money while having fun doing it. Personally, I’ve been dipping my toes in research, learning more about the benefits of short-term versus long-term rentals. That is how I came across my guests, Annette Grant and Sarah Karakaian. Annette and Sarah are the founders and host of “Thanks for Visiting,” a podcast and educational resource for those who are interested in building their own Airbnb rental businesses. They join the podcast today to chat about the ins and outs of running a short-term rental business through Airbnb. We don’t shy away from topics like what you should be looking for when you invest in property, managing multiple properties, what good profit margins look like, and their favorite and least favorite parts of owning and operating an Airbnb business. If owning your own Airbnb or short-term vacation rental is something you daydream about, this episode is for you. Tune in and realize that making your Airbnb business dreams come true isn’t as far-fetched as you might think. Time Stamps: [1:59] Annette and Sarah’s favorite and least favorite parts of owning an Airbnb business [4:20] How Annette and Sarah started their Airbnb short-term rental business [8:54] When are you ready for your second investment property? [12:51] Difference between short-term vs. long-term rental properties [16:24] How to manage multiple properties at once [21:20] What to look for in your first short-term rentals [26:07] What do good profit margins look like in this industry? [32:08] How Annette and Sarah transitioned into online education Resources: Website: Instagram: Podcast: Free Masterclass:
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Finding Your Brand Identity and Building a Design Agency w/ Chelsea Blackwell
05/12/2021
Finding Your Brand Identity and Building a Design Agency w/ Chelsea Blackwell
Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you’re making the best choice for you and your brand? Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients. Time Stamps: [2:47] How Bali became the inspiration for Chelsea’s career path [6:47] When should you start focusing on branding? [10:21] Tips for defining your brand identity [13:49] General design tips for approachable vs. luxury branding [15:20] The most common mistakes people make with their branding [18:11] A brief lesson in color psychology [20:20] Tips for landing freelance design clients [23:57] The key to cold pitching Resources: Website: Instagram:
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How to Become a Freelance Social Media Manager with Nadine Rohner
04/28/2021
How to Become a Freelance Social Media Manager with Nadine Rohner
Are you ready to create a career you love and live life on your own terms? Do you have a healthy obsession and a knack for social media? Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program, The Social Shells. It's Nadine’s dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day. Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, tips for landing your first client, how to develop a strategy tailored to your client’s needs, and what makes a good social media manager. Time Stamps: [1:59] Who is Nadine and how did she start The Social Shells [7:17] General tasks of a social media manager [12:50] The first tasks you should start with as a social media manager [17:01] Tips for landing your first client [21:34] How to set yourself up as an exceptional social media manager [25:49] Setting your rates and pricing your services [29:39] Transitioning from social media manager to course creator [35:34] About The Social Shells course Resources: Website: Check out the Social Shells:
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Hiring, Delegating, and Building Team Culture w/ Sandra Booker
04/21/2021
Hiring, Delegating, and Building Team Culture w/ Sandra Booker
Your business is scaling and you’re in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you’re ready to build your team and outsource some tasks but just don’t know where to start, this episode is for you. Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more. Time Stamps: [04:17] Difference between a VA, OBM, and Integrator [11:08] How to decide what you need to outsource [14:17] Getting over the mindset block of growing your team [18:12] Creating SOPs and guidelines [22:47] How to avoid hiring the wrong person [27:55] Must-have systems every business owner should have Resources: Website: Instagram: FREEBIE:
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Finding Your Brand Voice & Writing Copy that Converts with Lauren Zink
04/14/2021
Finding Your Brand Voice & Writing Copy that Converts with Lauren Zink
You can have the best product in the world, but it wouldn’t matter if your copy sucked. Copy is everything--it’s the words you use to get people to know, like, and trust you. More importantly, it’s the words you use to sell your product. Lauren Zink is one of the greatest copywriters I’ve ever met. She’s written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates. Influencers, bloggers, and entrepreneurs--this is an episode you don’t want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales. Time Stamps: [1:52] How Lauren started her career as a copywriter [8:26] Normal copy vs sales copy [11:37] How to write copy that speaks directly to your target audience [20:47] How to have conversations with your target audience [24:05] Tips for your DIY sales page [35:07] How to increase your email open rates [38:23] When you need a copywriter and tips for hiring the right one for your business Resources: Website: Instagram: Podcast:
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TikTok Growth, Personal Branding, and Content Creation w/ Jera Foster-Fell
04/07/2021
TikTok Growth, Personal Branding, and Content Creation w/ Jera Foster-Fell
What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months. In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she’s made throughout her career. If you’re ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump. Time Stamps: [2:49] The many pivots in Jera’s career and how she approached pivoting with her audience [12:26] How Jera grew to 1 million followers on TikTok [15:30] Is it too late to grow on TikTok? [21:29] Jera’s content creation process [25:19] Getting out of a creative slump [29:25] Building a community on Instagram vs. TikTok [33:06] Advice for showing up authentically and establishing a strong personal brand [37:51] How to avoid the comparison trap on social media Resources: Instagram: TikTok: Learn more about Social Media Saloon:
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How to Beat Fear and Imposter Syndrome w/ Dr. Lisa Orbe-Austin
03/31/2021
How to Beat Fear and Imposter Syndrome w/ Dr. Lisa Orbe-Austin
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome when she began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now. Dr. Lisa Orbé-Austin joins Her Life, By Design to help you understand what exactly is imposter syndrome, why we as women experience it so much, how to get to the root cause of it and how to push beyond it. We also talk about fear of failure, fear of judgment and fear of perfectionism. This is one of my first episodes of Her Life, By Design about mindset. As you know most of the episodes are really focused on tactical business strategies so I hope you enjoy this conversation. [3:20] Who is Dr. Lisa Orbé-Austin? [5:35] What is imposter syndrome? [6:42] Ways people can self-sabotage [7:30] Who does imposter syndrome affect? [8:42] how/why does imposter syndrome happen? [11:11] How Women show imposter syndrome vs. Men [12:33] How to beat syndrome [14:59] Handling our inner voice [16:48] Facing your fears in business [22:50] Dealing with judgment from others [25:20] Comparison, jealousy and envy online Connect with Dr. Lisa Orbé-Austin: Instagram: The "Own Your Greatness" Course and Book: To connect with me, Christina Galbato: Instagram: Website: Facebook: Join the Her Life By Design Facebook group:
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How to Land Brand Deals with Under 50k Followers
03/24/2021
How to Land Brand Deals with Under 50k Followers
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola. In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following. [0:21] Who is Mae Karwowski? [5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager? [10:49] How did Mae get into the influencer marketing world? [15:00] What are brands looking for [23:34] What metrics do brands and agencies look for in Influencers? [34:31] How has influencer marketing changed in the wake of COVID hitting? [42:04] What changes are we seeing with the influencer industry including Black voices more? [46:01] Are blogs important in influencer marketing? [50:07] How can influencers charge for promotion on these platforms like TikTok and Reels? [54:29] Is there more room in the industry for more influencers? To Connect with Mae: Obviously’s IG: Sign up for Obviously: Mae IG:
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