The Small Business Mindset
The Small Business Mindset Podcast is a real life, in the trenches conversation about how you can make your small business run successfully.
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129 - Are you Planning to Fail, or Failing to Plan?
07/02/2025
129 - Are you Planning to Fail, or Failing to Plan?
In this episode, Kirsten Flory discusses the importance of preparation and planning for your business. It's easy to get excited about a business idea, then forgo the integral planning phase. If you don't know where you are going, then when will you know when you've arrived? In any phase of business, from the initial start to getting ready to scale, planning for your business can take a lot of the guesswork out of how you run your business. Key Takeaways: Use free resources like the to help research your market Understand your competition and what sets you apart Evaluate what you truly need in your business to be profitable Track your finances (not just your revenue, but all expenses) Consider carefully overspending on social media and marketing campaigns Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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128 - From Setbacks to Success: The Power of a Growth Mindset
06/18/2025
128 - From Setbacks to Success: The Power of a Growth Mindset
In this episode, Kirsten Flory discusses the importance of mindset for small business owners, contrasting growth and fixed mindsets. She shares personal anecdotes about overcoming challenges, from training for a marathon, to illustrate how a growth mindset can empower individuals to achieve their goals. The conversation also highlights lessons from high achievers and emphasizes the value of embracing failure as a stepping stone to success. Key Takeaways: Mindset drives much of what small business owners do A growth mindset allows for innovation and creativity Personal experiences can shape our understanding of our capabilities Challenges can lead to personal growth and empowerment The journey is as important as the destination in achieving goals High achievers often face setbacks, but learn from them Failure should be viewed as an opportunity for growth Mindset influences how we perceive challenges and opportunities Success is not just about winning, but about learning and growing Kirsten Flory is the President & CEO of and host of The Small Business Mindset. Suggested Reading:
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127 - The Three Proven Ways to Build Wealth Now
06/04/2025
127 - The Three Proven Ways to Build Wealth Now
In this episode, Kirsten Flory discusses effective strategies for building wealth, focusing on three key areas of income: primary job, long-term savings, and passive income. She emphasizes the importance of creating passive income through skills, online sales, and real estate investments. Kirsten shares personal experiences with utilizing home equity and refinancing, highlighting how to leverage home ownership for financial growth. Key Takeaways: Building wealth is a common concern, especially among women Focus on three areas of income: Primary job, long-term savings, and passive income Passive income can be generated through skills, products, or investments Selling online is a viable way to create additional income Real estate can serve as a powerful passive investment strategy Understanding home equity is crucial for financial growth Asking questions is essential in the wealth-building process Refinancing can lower monthly payments and provide funds for investments Investing in a home can be a first step towards real estate investment Wealth building provides choices and opportunities for creativty and community support Kirsten Flory is the President & CEO of and host of The Small Business Mindset www.kirstenflory.com
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126 - Bold Moves After 40: Investing in Your Future with Jeremy Ames
05/21/2025
126 - Bold Moves After 40: Investing in Your Future with Jeremy Ames
, shares insights on helping midlife entrepreneurs leverage retirement funds to invest in businesses. The discussion covers the evolution of Guidant Financial, the intricacies of self-directed IRAs, and the challenges faced by business owners. Jeremy emphasizes the importance of understanding financial options and the unique needs of clients looking to transition into entrepreneurship later in life. The discussion also highlights innovative business ideas the necessity of embracing uncertainty in the entrepreneurial journey. Key Takeaways: - Jeremy has helped over 30,000 entrepreneurs start businesses Self-directed IRAs can be used to invest in businesses Many clients are unaware of the potential of their retirement funds The business model evolved from real estate to supporting business investments Clients often have significant life experience and financial obligations The success rate of clients is higher than average due to their backgrounds Understanding the legalities of business investments is crucial Clients often combine retirement funds with other financing options The emotional and financial challenges of transitioning to business ownership are significant Many individuals feel unfulfilled in their current jobs but hesitate to take risks on new ventures Clients come with varying levels of readiness and understanding about business investments The gender disparity in entrepreneurship is notable, with more male entrepreneurs than female entrepreneurs Having greater cash reserves often correlates with business success Testing business ideas on a small scale can lead to significant opportunities Delegation is essential for business growth and efficiency Entrepreneurs must embrace uncertainty and be adaptable in their journey Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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125 - Non Negotiables for Business Success
05/07/2025
125 - Non Negotiables for Business Success
Why do we need non-negotiables as part of our business? In this conversation, Kirsten Flory discusses the need for clarity on what one is willing to accept in client relationships and the significance of defining personal and business missions and values. The discussion also covers the necessity of having hard conversations, effective negotiation tactics, and the importance of trusting one's gut feelings in business decisions. These are valuable tools for entrepreneurs looking to create a successful and fulfilling business. Key Takeaways: Non-negotiables are essential for a productive business Identify what you are willing to accept and say "no" to Respect and good communication are key in client relationships Get comfortable walking away from unfit clients Defining your mission and values is crucial for clarity Hard conversations are necessary for growth and resolution Negotiation requires confidence and calmness Integrity is vital in maintaining non-negotiables Trust your gut feelings in business decisions Be slow to hire and quick to fire when necessary Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast.
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124 - 5 Reasons Why You are Not Building Wealth
04/23/2025
124 - 5 Reasons Why You are Not Building Wealth
How important is wealth and the impact it has on our lives? The need for individuals to assess their financial landscape, including assets and liabilities, and to adopt a mindset conducive to wealth creation is key (and the #1 reason why you aren't building wealth). Kirsten encourages listeners to ask the right questions and create a supportive environment that fosters financial growth. Listen in for actionable steps to help build your wealth effectively. Key Takeaways: Understanding your financial landscape is crucial Wealth provides choices and freedom in life Get granular about your expenses to track spending Acting wealthy involves confidence and calmness Asking questions is essential for growth Create a positive environment for wealth creation Surround yourself with supportive and like-minded individuals Motivation can come from various resources and interactions It's important to track your financials progress Success in wealth building requires intentional actions Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast.
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123 - Elevated Agent: Enhancing Your Business's Reach, Offerings and Growth with Kelli Higgins
04/09/2025
123 - Elevated Agent: Enhancing Your Business's Reach, Offerings and Growth with Kelli Higgins
Kelli Higgins, founder of , shared her journey from being a real estate agent to creating a successful marketing company tailored for real estate professionals. She discusses the importance of niche marketing, the strategies she used to grow her business, and the significance of creating value for customers. Kelli emphasizes the need for efficiency through delegation and hiring experts to enhance business operations. We also discuss effective marketing strategies, including email marketing, and building a cohesive brand presence across platforms. Key Takeaways: Niche marketing is crucial for standing out in a crowded market Creating value for customers enhances their experience and loyalty Streamlining focus on core tasks can lead to significant business growth Email marketing is a powerful tool for direct communication with customers Building a "sticky web" of marketing strategies keeps customers engaged Implementing the 80-20 rule helps prioritize essential tasks for efficiency Hiring specialists can elevate business operations and expertise Setting clear expectations for team members is vital for success Creating a cohesive brand presence builds trust with customers Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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122 - Top 5 Tips to Boost Profits and Save Time
03/26/2025
122 - Top 5 Tips to Boost Profits and Save Time
In this episode, Kirsten Flory shares five essential tips for small business owners to boost profits and save time. She emphasizes the importance of working on the business rather than in it, identifying profit-generating activities, and the value of delegation and outsourcing. Kirsten also discusses leveraging virtual assistance to enhance efficiency and productivity, ultimately encouraging business owners to focus on their strengths and maximize their time for greater profitability. Key Takeaways: Identify whether you are working on or in your business List all activities you do for your business Circle only the activities that generate profit Use the 80/20 rule to focus on key activities Delegate tasks that do not require your direct involvement Consider hiring virtual assistants for efficiency Trust others to handle tasks better than you can Ask questions and seek advice from others Streamline processes to save time and effort Kirsten Flory is the President & CEO of and host of The Small Business Mindset. Connect with Kirsten
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121 - The Billion Dollar Banker: All About Real Estate with Nicole Perrone
03/24/2025
121 - The Billion Dollar Banker: All About Real Estate with Nicole Perrone
Meet Nicole Perrone, host of , and expert in the field of mortgage banking. We discuss the dynamics of the mortgage market, the impact of the pandemic on housing, and the evolving trends of home ownership. Nicole shares insights on down payments, debt to income ratios, the impact of credit scores, and what first time homebuyers should pay attention to. Kirsten Flory is the President & CEO of and host of The Small Business Mindset. www.kirstenflory.com
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120 - What is Your Customer Experience?
02/26/2025
120 - What is Your Customer Experience?
In this conversation, we discuss the significance of customer experience in business, regardless of your operation al model. Having a clear vision, maintaining professionalism through your online presence, and the necessity of having a consistent message is key. Don't be afraid to niche yourself and your business, as well as creating recognition programs for both your clients and your staff. Key Takeaways: Customer experience is crucial for business success A clear vision statement helps define customer experience Professionalism can be enhanced with a custom domain Consistency in messaging is key to customer recognition Niche marketing allows for specialization and expertise Recognizing personal milestones strengthens client relationships Authenticity in business interactions fosters trust Repetition of messaging increases customer engagement Building a professional connection goes beyond transactions Being unique and claiming your vision sets you apart Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast.
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119 - From Posts to Profits with Randi Quigley
02/12/2025
119 - From Posts to Profits with Randi Quigley
Randi Quigley, a top selling real estate agent in the Chicagoland area, shares her journey in the real estate industry, discussing the importance of personal branding, social media presence, and emotional intelligence in sales. She emphasizes the need for consistency, finding a niche, and maintaining professionalism while buidling relationships with clients. Randi also highlights the significance of continuous learning and adapting to market changes to achieve success. Key Takeaways: Building a personal brand is crucial for success in real estate Emotional intelligence plays a significan role in real estate transactions Social media is a powerful tool for connecting with clients Consistency in marketing and sales efforts is key to long-term success Professionalism and appearance matter in building trust with clients Networking with successful individuals can provide valuable insights Creating a positive client experience leads to referrals and repeat business Follow Randi at @realtorrandilynnquigley and check out new new book: Kirsten Flory is the President & CEO of Foundations Commercial Real Estate and host of The Small Business Mindset.
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118 - What Do You Do When You are STUCK?
01/29/2025
118 - What Do You Do When You are STUCK?
In this episode, Kirsten Flory discusses how to navigate the overwhelm that often accompanies the start of a new year by focusing on intentionality. She guides listeners through a series of exercises aimed at identifying personal goals, understanding the motivations behind them, and determing the best ways to share these goals with others. The conversation emphasizes the importance of self-reflection, categorizing goals, and being mindful of who to trust with personal aspirations. Kirsten encourages listeners to take actionable steps towards their goals and to embrace the journey of personal growth. Key Takeaways: The start of a New Year is a great time for reflection Doing a brain dump can help organize overwhelming thoughts Categorizing goals can provide clarity and focus Identifying the "why" behind goals is cruicial for motivation Not everyone is the right person to share your goals with Your goals should align with your true desires, not external pressures Intentionality in goal setting leads to greater success Taking small, actionable steps can lead to significant progress Self-reflection is key to understaning personal aspirations Being intentional about who you surround yourself with can impact your growth Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast.
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117 - Profit First for Your Business With Susanne Mariga
01/15/2025
117 - Profit First for Your Business With Susanne Mariga
Susanne Mariga is a CPA and Fractional CFO specializing in high net worth strategies for 7 and 8 figure entrepreneurs using the Profit First System. As CEO of The Mariga Group, she guides entrepreneurs to achieve long-term financial stability and success through unique, profit-first based business plans. Through the influential podcast, Susanne shares her invaluable insights on revenue maximizatio, tax strategies, and business growth. Before founding her own firm, Susanne worked at Arthur Anderson LLP, as well as one of the Big 4 firms, KPMG. Combining her industry knowledge with her own experience of growing a small business has allowed Susanne to help her clients design unique, profit-first based business plans that ensure success and long-term financial stability. Susanne is offering a FREE download to listeners at Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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116 - Being Intentional in the New Year!
01/01/2025
116 - Being Intentional in the New Year!
Happy New Year 2025! As we start the new year off, I want you to consider being intentional with your goals and "to do" list items. It may be a bit overwhelming to get all the things done you want to do this year, so let's break down your goals into achievable, and intentional bites! I walk you through an exercise (so get out your journal!) that includes: Do a Brain Dump Categorize your goals Circle your "Top 3" goals in each category What is the 1 thing you can do today to get started? Consider carefully who you share your goals with. Is this person an expert in their field? Do they know your business, or have they done what you are trying to accomplish? What do you want to be known for this year? And what is your "why" behind your goals? Kirsten Flory is the President & CEO of and host of The Small Business Mindset
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115 - The Mindset Shift: How to Change Your Life in Minutes with Kim Rogne
12/18/2024
115 - The Mindset Shift: How to Change Your Life in Minutes with Kim Rogne
In this conversation, Kim Rogne shares her journey from a successful career in real estate to becoming a high-performance coach. She discusses the challenges and triumphs of transitioning into entrepreneurship, the importance of mindset, and the need for working moms to prioritize their time and ask for help. Kim emphasizes the significance of setting boundaries, recognizing different life phases, and letting go of control to achieve professional and personal growth. The discussion also highlights practical strategies for changing one's mindset in just five minutes a day and the necessity of creating "white space" in our lives to recharge and focus on what truly matters. Kirsten Flory and Kim Rogne explore the themes of high performance, personal growth and overcoming fear. They discuss the importance of clarity in setting goals, the power of writing and journaling, and the significance of connecting with successful individuals. They also discuss the need for balance in life, and courage to face challenges ultimately encouraging listeners to enbrace their potential and pursue their passions. Connect with Kim at and Download her FREE For Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast.
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114 - Goal Setting Guide for 2025
12/04/2024
114 - Goal Setting Guide for 2025
In this episode, Kirsten Flory discusses the importance of aligning personal and professional goals as we approach 2025. She emphasizes the need for effective systems and processes in business, the integration of personal well-being into goal setting, and the significance of financial health through the Profit First philosophy. Additionally, she highlights the value of networking and building relationships to enhance business success. Takeaways include: Work-life integration is crucial for overall success Identify and define the systems in your business Goals should encompass both personal and professional aspects Physical and mental well-being are essential for productivity Adding positive habits is more effective than eliminating bad ones Understanding financial health is key to business sustainability The Profit First philosophy ensures you pay yourself first Networking should be strategic and focused on your target market Evaluate the effectiveness of your networking efforts regularly Planning for the future requires a proactive approach Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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113 - Unleash the Power Within You with Anthony Blanco
11/20/2024
113 - Unleash the Power Within You with Anthony Blanco
Meet Anthony Blanco, Certified Leadership Coach with over 20 years of experience working with high performance businesses and individuals. He will share his 3UC Method, which will help you Unlock, Unleash, and how to align your business and life goals to create an Undeniable Life! In this conversation, Coach Anthony discusses the importance of integrating personal and business goals, emphasizing the need for clarity and focus in achieving success. The discussion highlights the significance of strategic planning and prioritization in both personal and professional development, encouraging listeners to view challenges as opportunities for growth. Anthony and Kirsten discuss how to define one's purpose, the significance of making intentional decisions, and the power of taking action in the present moment. They inspire listener to unlock their potential and live a life aligned with their true passions. Connect with Anthony at Kirsten Flory is the President & CEO of , and host of The Small Business Mindset.
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112 - The Struggle is Real! Overcoming Obstacles to Success
11/06/2024
112 - The Struggle is Real! Overcoming Obstacles to Success
Being a business owner has its share of struggles. It is a daily grind to solve problems for our clients and our business, and overcoming those obstacles in a way that brings us energy and joy can be a significant challenge. Listen in to learn some ways to identify what is holding you back, and embrace your ability to find solutions and succeed. Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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111 - Franchise Know How with Adam Goldman
10/23/2024
111 - Franchise Know How with Adam Goldman
Have you ever considered owning a franchise, but didn't know how to get started? Meet Adam Goldman. Adam is a franchise coach and franchise owner himself that has worked on all sides of this area of business. We discuss what is the right area of business for you to consider as a franchise, how much you should be prepared to invest, and what experience do you need to get started. Connect with Adam at for a free consultation session. Kirsten Flory is the President & CEO of . #buildingsuccess
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110 - The Formula for Maximizing Your Sales
10/09/2024
110 - The Formula for Maximizing Your Sales
Your ability to generate sales and income for your business centers around three things: Prospecting Customers Leverage Join us as we discuss the importance of each area, and how you can identify and create a sales process that maximizes your sales. Kirsten Flory is the President & CEO of and host of The Small Business Mindset.
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109 - Creating an Online Course with Caitlin Bacher
09/25/2024
109 - Creating an Online Course with Caitlin Bacher
Have you ever considered sharing your expertise with others in an online format? Meet Caitlin Bacher, who has created a guide to grow and scale your online course with her "Scale with Success" formula. Caitlin shares her insights in to how to get your ideas formatted into a course to sell, and create passive income for you and your business. Enroll in Caitlin's FREE Masterclass at www Kirsten Flory is the President & CEO of Foundations Commercial Real Estate, and host of The Small Business Mindset. onlinecourse onlineeducation buildingsuccess passiveincome
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108 - How We Can Communicate for Better Results
09/11/2024
108 - How We Can Communicate for Better Results
How we communicate with each other can have a major impact on the results we seek. On this episode we discuss how to be clear, how to use words effectively, and the value of asking questions to clarify, acknowledge and support. It's easier thank you think! Kirsten Flory is the President & CEO of and host of The Small Business Mindset. buildingsuccess communication communicationstyles impact results Clarity words
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107 - Economic Update: Staying the Course with Annie Myers
08/28/2024
107 - Economic Update: Staying the Course with Annie Myers
Meet Annie Myers, Certified Financial Planner (CFP) with . Annie walks us through what the econony is doing in today's market, and what to be prepared for. In any economic cycle, it is best to understand what is impactful to your financial life, and what areas are best to stay to course. Connect with Annie at Kirsten Flory is the President & CEO of Foundations Commercial Real Estate and host of The Small Business Mindset. buildingsuccess economicupdate finances financialservices financialplanning
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106 - Overcoming Procrastination
08/14/2024
106 - Overcoming Procrastination
When you are feeling stuck and unmotivated, how do you get the ball rolling to get things done? I've been there, too, and I want to share with you on this episode exactly how to overcome procrasination. We discuss: How to get moving from a place of inactivity What to do first How to maintain momentum Kirsten Flory is the President & CEO of and host of The Small Business Mindset. overcomingprocrastination motivation buildingsuccess workflow taskmaster
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105 - Your Personal Brand with Danielle J. Martin
07/31/2024
105 - Your Personal Brand with Danielle J. Martin
Meet She is a TV host, podcaster, coach, entrepreneur, and personal brand expert. Danielle has used her on-air journalism background to coach women how to create their own personal brand. We discuss why this is an important part of developing yourself and your business, and what things you can do right now to elevate your personal brand. Danielle is the host of the podcast and the taking place this August in Topeka, KS. Kirsten Flory is the President & CEO of personalbrand buildingsuccess
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104 - What to do When You Aren't the Smartest Person in the Room
07/17/2024
104 - What to do When You Aren't the Smartest Person in the Room
How many times have you felt like everyone around you had all the answers? If you are someone who wants to level up your influence, client base, and spot at the table, then this episode is for you. We discuss: Imposter syndrome Building confidence How to prepare so you are ready to face those "smarter" people Developing questions to set yourself apart Anyone can develop what it takes to make an impact! Kirsten Flory is the President & CEO of and host of The Small Business Mindset. impostorsyndrome buildingconfidence buildingsuccess levelingup
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103 - Time, Energy and Confidence Management with April Roberts
07/03/2024
103 - Time, Energy and Confidence Management with April Roberts
April Roberts is the founder of , and as a high-achieving former attorney and financial advisor, with degrees from Vanderbilt and Notre Dame, April understand the societal pressures facing women that often lead to burnout. She hosts the podcast , where she shares stories of Gen X women that have shed the traditional definition of success to pursue their life's true passion. April works with driven women to raise your money mindset, increase your income, and own your worth, while experiencing more peace, love and joy in your life. buildingsuccess entrepreneurship womenentrepreneurs highachievers success growthmindset
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102 - The Commercial Real Estate Toolbox
06/19/2024
102 - The Commercial Real Estate Toolbox
I am pleased to share that I have just released a NEW online course! The Commercial Real Estate Toolbox. If you are a licensed real estate agent, and intereseted in expanding your area of expertise into Commercial Real Estate, than this course is for you! I own an operate a commercial real estate brokerage in a smaller market, and what I've found over my career, is that there is a lack of commercial real estate experts in smaller markets. That is a great opportunity for you! Download the course, please additional free downloads at the link below: Kirsten Flory is the President & CEO of and host of The Small Business Mindset realestate commercialrealestate realestategoals realestatecourse buildingsuccess
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101 - The Sales Maven: Nikki Rausch
06/05/2024
101 - The Sales Maven: Nikki Rausch
Sales is a factor in all business. Whether we are slling a product or a service, to be able to make a profit, sales need to happen. Listen in as , The Sales Maven, shares her strategies for transforming the misunderstood process of selling. As a special resource to listeners, download Nikki's FREE eBook: Closing The Sale through the link below: And Connect with Nikki on: Facebook: Instagram: LinkedIn: https://www.linkedin.com/in/nicolerausch Kirsten Flory is the President & CEO of and host of The Small Business Mindset podcast. sales salesstrategy buildingsuccess Salesmaven
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100 - 100th Episode Special! Lessons Learned
05/22/2024
100 - 100th Episode Special! Lessons Learned
The Small Business Mindset is celebrating with our 100th episode! Since the launch in the fall of 2019, there have been LOTS of changes that have happened in our world and business. Host Kirsten Flory shares her lessons learned from creating this podcast to changes in her life and business. If you are ready to start a new venture, or launch a new idea, this episode is for you! buildingsuccess celebration milestones 100thepisode
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