196 How to Create A Compelling CSA Membership Offer & Product Description
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 02/01/2023
272: Ten Ways to Show Social Proof in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
Are you in that stage of business where you are aggressively looking for new customers? Here's something important for you to know: New customers need to know that your product works before they buy. They need proof. Period. You HAVE to have a social proof element in your marketing system somewhere in the messaging sequence. As a marketer, our job is two-fold: to increase desire and possibility and remove doubt and fear. The social proof piece is what does this second part. In this episode, I share 10 ways you can show social proof in your marketing system. You don't need to do them all....
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271 KPI: How to Calculate Your CAC (Customer Acquisition Cost)
My Digital Farmer | Marketing Strategies for Farmers
How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer....
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270 How to Calculate Your Order Minimum for Your Online Farm Store
My Digital Farmer | Marketing Strategies for Farmers
Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum." But how do you decide what that order minimum should be? Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into. Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what...
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269 Top 3 Ways to Increase your Farm Store's AOV
My Digital Farmer | Marketing Strategies for Farmers
July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag it goes into, and hand deliver it -- begs the question, "Am I making any money on this?" I penciled out the numbers and realized I'm barely breaking even with those orders. I needed to make a certain "average order value" to make it worth it to run online sales. So I decided to raise the...
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268 Managing Your Brand's Energy
My Digital Farmer | Marketing Strategies for Farmers
I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in my CSA Facebook group, on IG stories, and newsletter. It's always exciting when we start something again, isn't it? I could tell my customers were feeling the excitement too.. They have been looking forward to seeing us again for...
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267 How many emails do I send each week when I have multiple segments?
My Digital Farmer | Marketing Strategies for Farmers
Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different "groups" of clients -- the 2024 CSA buyers, the 2023 CSA buyers who still haven't renewed, and the "cold" audience (people from previous years). Do you write weekly emails to all of them? Is it the same one? Are all subscribers created equal? Are all subscribers as valuable? What about those folks who haven't bought my stuff in years?... Essentially Jodi wanted some...
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266 Use This Weekly Checklist to Sell More at the Farmer's Market
My Digital Farmer | Marketing Strategies for Farmers
This podcast is for all of you who go to farmer's markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and create a workflow each week to check them off. The more of these you can do, the more revenue...
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265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)
My Digital Farmer | Marketing Strategies for Farmers
This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon codes and see how they performed. This gives me the ability to TAG clients who use certain coupon codes, RETARGET them, and EVALUATE how effective my offers were. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This compelled me to find 15 different ways I could...
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BONUS: Join My FREE Coupon Code Challenge for Farmers this June
My Digital Farmer | Marketing Strategies for Farmers
A few days ago, I had a spontaneous idea... I needed to set up my coupon codes in my e-commerce store. (recently announced that they were adding coupon codes as a free feature to the platform). But I was dragging my feet to get it done. "I know!" I said. "I'll create a challenge for farmers. That will make me do it!" And thus, the 4-Week Coupon Code Challenge was born. The goal of this challenge is to expose you to different coupon code styles that you can use in your farm marketing, and get you to experiment with them this month as you build your offers. This is a live...
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264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
My Digital Farmer | Marketing Strategies for Farmers
COUPON CODES!! Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They're also a great way to turn prospects into buyers. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This made me jump for joy and throw a party. AND it made me research different ways coupon codes have been used to drive customer behavior. There are SO many great ideas I found -- 15 to be exact! I'm eager to share the list with you. I've broken this episode...
info_outlineTake my 5-Day CSA Startup Challenge - Are you looking for help setting up your first season of CSA? Then join my CSA Starter Challenge. Over the course of 5 days, I walk you through the first 5 key decisions you need to make as you set up the groundwork of your CSA. Each day you receive an email with a teaching video and a small bite-size homework assignment that gets you started on your CSA creation journey!
A few months ago, I booked a room on AirBnB for a vacation home in Washington D.C. I was struck by how powerful the product listing was in helping me make my decision on which home to book. It occurred to me that these home owners created an "offer" in their listing, and I was looking for certain information over others to help me make my choice.
We can learn a lot about how to create compelling offers from AirBnB...
If you're a CSA farmer having trouble selling your CSA shares to new customers, perhaps the issue is that you haven't created a compelling enough offer. Building a clear and irresistible CSA membership package is tough at first! What do you talk about? What features do you bring up? In today's episode, I share a recording of one of my workshops from the 5-Day CSA Startup Challenge I ran in January, 2023. This training taught what elements to include in your CSA package, and what to talk about in your CSA's product description of your store. It was so good and densely packed with value, that I decided to repurpose it on this podcast.
If you're a brand-new CSA farmer, use this training to help you write out your CSA description and map out what's included in the CSA membership package. If you're NOT a CSA farmer, you can use this content to help you optimize your product listing for your other products.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/rmasterclass — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.