236 How to Raise Your Prices (and Make More $) Using Price Anchoring
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 11/08/2023
309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks
My Digital Farmer | Marketing Strategies for Farmers
Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to...
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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days
My Digital Farmer | Marketing Strategies for Farmers
It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who...
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307 Five Signs It's Time to Raise Your Farm Prices
My Digital Farmer | Marketing Strategies for Farmers
Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because they’re afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business? In today’s episode, I’m breaking down five key signs that it’s time to increase your prices—and how...
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306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)
My Digital Farmer | Marketing Strategies for Farmers
Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here’s the catch he had no system in place to encourage repeat buying. In today’s episode, I’m sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I’ll give...
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305 Top 5 Places to Advertise Your Farm’s Lead Magnet
My Digital Farmer | Marketing Strategies for Farmers
March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long. This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse,...
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304 How to Document Your Farm Promotions So You Can Recycle Them Easily
My Digital Farmer | Marketing Strategies for Farmers
Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time. In this episode, you'll discover: 📂 Why most farmers waste time recreating marketing materials every...
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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate
My Digital Farmer | Marketing Strategies for Farmers
Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder. In this episode, you'll discover: 📧 How AI can write emails that actually convert 📱 The easiest way to create social media content in seconds 📰 How AI can generate CSA newsletters & blog posts 🏪 Writing product...
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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets
My Digital Farmer | Marketing Strategies for Farmers
Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...
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301 Creating Marketing Peaks – The Secret to More Predictable Sales
My Digital Farmer | Marketing Strategies for Farmers
Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...
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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...
info_outlineHow do you raise your prices and get your customers to buy at that price point? (And feel good about it?)
In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring.
Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thinks it should cost?...
For example, I recently needed to buy a countdown timer for our Chopped Competition -- a big one that everyone can see from the room. Amazon had one priced at $300 (!!!), then another one at $65, and another one at $125.
Guess which one I bought?... Yup, the $125 one.
AND... I felt okay with it.
Honestly though, going into it, I was hoping for a $75 option. That's where my mind was. But then I saw the $300, and realized I was at the wrong pricing table. So the $125 suddenly didn't feel so bad -- like I had compromised and found a good happy medium in quality and price.
This... is price anchoring in action. And if you know how to use it, it can help you raise ALL your farm product prices, get people to buy at that price level, and make you more money.
Price anchoring is a psychological technique where consumers use an initial piece of information to base future buying decisions. You set a mental benchmark, or an "anchor" with a high price tag, and then this creates a perception that subsequent (slightly lower) prices are a better deal. (Meanwhile: you've also raised the prices of those subsequent, slightly lower prices, too).
You see this ALL OVER THE PLACE in the retail world. And in this episode, we dive into the details of how it works.
It's time you learned the psychology and strategy behind what makes this work.
Your homework from this episode is to set up a product with a higher price anchor, position your other products around it, and guide your customer this week to buy the thing you want them to (at the price you want).
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was also sponsored by: The Thriving Farmer Podcast. In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.
Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/
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Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer