270 How to Calculate Your Order Minimum for Your Online Farm Store
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 07/10/2024
277 Blackberry Pond Farm: See Their Elegant and Simple Sales Funnel
My Digital Farmer | Marketing Strategies for Farmers
September 4, 2024 Today's podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from growing simple hydroponic butterhead lettuce on her windowsill to serving hundreds of families in her community through CSA, farmers market, wholesale, and online store. And it all happened in just 5 years. We cover marketing principles like: finding your unique niche identifying and leading with your gateway product cultivating vendor relationships to offer more products listening to your customer to build out your business sharing your...
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276 Ten Ways to Repurpose a Video in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
So you're creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you're like most businesses, you spend a lot of time making the video, recording it, posting it, and then it falls into the black hole -- never to be seen again. But what if you could re-purpose that content and have it do double-or-triple duty for you? For example, you film the process of packing your CSA shares in the pack shed for an Instagram story. Well... what if you took that series of clips an sticthed them together into a reel? What if you then uploaded that reel...
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275 Tips for Using Video in Your Farm Marketing - Getting Started
My Digital Farmer | Marketing Strategies for Farmers
Are you doing video in your farm marketing? If not... why not?! Video is my go-to content creation method. Perhaps it's because I'm a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It's also the best way to build connection and trust, to grease the wheels and move people towards buying. And yet, for many farmers, video remains an elusive skill. It feels scary and the fear of looking unprofessional is real. In this episode, I'm sharing some of my best practices when it comes to video, including my list of "gear" (it's not very...
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274 Scaling Your Marketing: What Farms Do Differently at Each Level - Interview with Andrew from Local Line
My Digital Farmer | Marketing Strategies for Farmers
Today we're talking scaling. I've always wondered "What does an established farm do differently than a beginner farm --when it comes to marketing and sales?" If you could break up the development of a farm business into stages, what would be the key identifiers? How do those business owners practice business differently? Do they think differently? Do they believe certain things that are hard to believe early on? Are they doing certain things that they didn't do in an earlier level? If being an entrepreneur means breaking a glass ceiling every now and then, what does that ceiling look like? As...
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273 What the Oshkosh Air Show Taught Me About Building Brand Community and Culture
My Digital Farmer | Marketing Strategies for Farmers
A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show. The EAA Venture Air Show in Oshkosh is the largest air show in the world, and for seven days, it also becomes the busiest airport in the world. Hundreds of thousands of people visit this air show every year. We first discovered the event a few years ago when my son Jed first started getting into aviation. Everyone told us, "You need to go to Oshkosh." Well, they were right. If you're an aviation enthusiast, you eventually end up at Oshkosh. In fact, I would argue that it's almost the equivalent...
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272: Ten Ways to Show Social Proof in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
Are you in that stage of business where you are aggressively looking for new customers? Here's something important for you to know: New customers need to know that your product works before they buy. They need proof. Period. You HAVE to have a social proof element in your marketing system somewhere in the messaging sequence. As a marketer, our job is two-fold: to increase desire and possibility and remove doubt and fear. The social proof piece is what does this second part. In this episode, I share 10 ways you can show social proof in your marketing system. You don't need to do them all....
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271 KPI: How to Calculate Your CAC (Customer Acquisition Cost)
My Digital Farmer | Marketing Strategies for Farmers
How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer....
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270 How to Calculate Your Order Minimum for Your Online Farm Store
My Digital Farmer | Marketing Strategies for Farmers
Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum." But how do you decide what that order minimum should be? Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into. Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what...
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269 Top 3 Ways to Increase your Farm Store's AOV
My Digital Farmer | Marketing Strategies for Farmers
July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag it goes into, and hand deliver it -- begs the question, "Am I making any money on this?" I penciled out the numbers and realized I'm barely breaking even with those orders. I needed to make a certain "average order value" to make it worth it to run online sales. So I decided to raise the...
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268 Managing Your Brand's Energy
My Digital Farmer | Marketing Strategies for Farmers
I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in my CSA Facebook group, on IG stories, and newsletter. It's always exciting when we start something again, isn't it? I could tell my customers were feeling the excitement too.. They have been looking forward to seeing us again for...
info_outlineLast week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum."
But how do you decide what that order minimum should be?
Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into.
Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what happens.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
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Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
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