272: Ten Ways to Show Social Proof in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 07/24/2024
302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets
My Digital Farmer | Marketing Strategies for Farmers
Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...
info_outline
301 Creating Marketing Peaks – The Secret to More Predictable Sales
My Digital Farmer | Marketing Strategies for Farmers
Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...
info_outline
300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...
info_outline
299 Unlock the Power of Product Collections in Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...
info_outline
298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)
My Digital Farmer | Marketing Strategies for Farmers
Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your...
info_outline
297 How to Be the Guide Your Customers Need
My Digital Farmer | Marketing Strategies for Farmers
Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...
info_outline
296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...
info_outline
295 How to Use Weekly or Daily Specials to Increase Farm Sales
My Digital Farmer | Marketing Strategies for Farmers
Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...
info_outline
294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty
My Digital Farmer | Marketing Strategies for Farmers
January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...
info_outline
293 From Strawberries to Sales: Building Your U-Pick Farm Strategy
My Digital Farmer | Marketing Strategies for Farmers
Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...
info_outlineAre you in that stage of business where you are aggressively looking for new customers?
Here's something important for you to know: New customers need to know that your product works before they buy. They need proof.
Period.
You HAVE to have a social proof element in your marketing system somewhere in the messaging sequence. As a marketer, our job is two-fold: to increase desire and possibility and remove doubt and fear. The social proof piece is what does this second part.
In this episode, I share 10 ways you can show social proof in your marketing system. You don't need to do them all. And none of them are hard to implement, although some are more powerful than others. I want you to listen in and see if any of them are in place in your farm business. Then... your homework is to pick one or two of these social proof ideas and put them into place.
I am willing to bet good money that you will see MORE new clients when you add this piece in.
Remember, if you need help building this piece into your marketing system, you can take my testimonial project inside of Farm Marketing School. I coach you through the process of finding 5 quality testimonials and tell you where to put them in your farm sales messaging sequence.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Episode 203: How to Build a Glamping Enterprise on Your Farm -- Everything You Need to Know with Kasey Marshall - I mention that my family is going on vacation this week to Canada, and we are glamping at Kasey's place this month! If you want to learn how to set up a glamping operation, THIS IS THE PODCAST to listen to.
Episode 151: Creative Badges for Your Product Descriptions - want some ideas for product badges to use for social proof? This is a great episode, plus I share a cheatsheet of popular badge labels you can use on the show notes page.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer