How to Trade Commercial Property, Buy at Auction... and So Much More! With Jay Howard
The Commercial Property Podcast
Release Date: 06/27/2025
The Commercial Property Podcast
🎙️ Episode 33: The Art of Follow-Up – The Underrated Skill That Wins More Commercial Deals Host: Suzi Carter In this episode, Suzi Carter dives into one of the most overlooked—but most powerful—skills in commercial property investing: follow-up. Too many investors lose out on great deals simply because they fail to follow up. Suzi breaks down why consistent communication, persistence, and timing are often the deciding factors between a lost lead and a completed deal. You'll also hear insights into vendor psychology, how to read market signals, and how building strong relationships...
info_outlineThe Commercial Property Podcast
🎙️ Episode 32: The Hottest Strategies Working Right Now in Commercial Property Host: Suzi Carter Want to know what’s actually working in commercial property in today’s market? In this episode, Suzi Carter breaks down the proven strategies UK investors are using right now to find deals, boost returns, and stay ahead of the curve. From powerful valuation tactics to value-add approaches that work in any market, Suzi shares the real-world insights that separate successful investors from the rest. Whether you're looking to scale or just get started, this episode is packed with actionable...
info_outlineThe Commercial Property Podcast
🎙️ Episode 31: How to Trade Commercial Property, Buy at Auction... and So Much More! With Jay Howard Host: Suzi Carter | The Commercial Property Podcast If you've ever wondered how to really win at commercial property auctions – this episode is your golden ticket. I’m joined by Jay Howard, one of the UK’s most knowledgeable auction and investment strategists, to reveal how smart investors trade commercial property for profit – and why auctions are one of the best places to do it. We dive into: The truth about how auctions work How to buy (and sell) with confidence Where the hidden...
info_outlineThe Commercial Property Podcast
Episode 30: How to Nail a Niche — with Commercial Property Investor Ankie Bell Host: Suzi Carter 🎙️Ready to break out of the residential rut and level up your property game? In this powerhouse episode, Suzi sits down with Board client and commercial investor Ankie Bell — who’s not just transitioned from residential to commercial, but nailed her niche and built serious momentum. Ankie pulls back the curtain on how she found her focus, carved out a profitable niche, and created powerful relationships that unlock off-market deals most investors never even hear about. From decoding...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: How to find a yield - a practical guide to putting in commercial offers! In this episode, Suzi Carter delves into the complexities of commercial property yields, emphasising that understanding and calculating these yields is more of an art than a science. She explains the various factors that influence yield calculations, including market conditions, property location, and tenant demand. Suzi also discusses the importance of conducting thorough research and building relationships with commercial agents to validate yield estimates and make informed...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: Working With Investors - with Sam Cooke of Blue Bricks Magazine In this episode, Sam Cooke, owner of Blue Bricks Magazine, shares his journey from marketing manager to business owner, discussing the evolution of the magazine and its focus on property investment. He provides valuable insights on raising private finance, understanding investor psychology, and the importance of building trust and relationships in investments. Sam emphasises the significance of shared values in partnerships and offers practical tips for networking and finding investors. He...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: Futureproof your portfolio - Choose your Tenants carefully! In this episode, Suzi Carter discusses the critical importance of selecting the right tenants for commercial properties in a rapidly changing market. She emphasizes the need for landlords to understand market demand, tenant types, and future trends to ensure the viability of their investments. The discussion covers the impact of technology, economic shifts, and consumer behavior on tenant selection and property management. Suzi provides insights on how to future-proof commercial portfolios by...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: Due Diligence on Commercial Property In this episode, Suzi Carter discusses the critical aspects of due diligence in commercial property investment. She emphasises the importance of thorough research, understanding tenant demand, and the financial implications of property investments. The conversation covers the five Rs of due diligence: Research, Requirements, Routes, Returns, and Relationships, and delves into property-specific research, legal considerations, and the importance of having a professional team. Suzi also provides insights on how to...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: The Art of Multiple Exits in Commercial Property In this episode, Suzi Carter discusses the critical importance of having multiple exits when investing in commercial property. She emphasises that understanding various exit strategies can protect investors from risks and enhance property value. The discussion covers practical strategies for maximising property value, such as lease renewals, property reconfigurations, and the significance of market knowledge and relationships with commercial agents. _________________________________________________________...
info_outlineThe Commercial Property Podcast
Host: Suzi Carter Episode Title: Where to Invest in Commercial Property! In this episode, Suzi Carter discusses the essential steps and considerations for investing in commercial property. She emphasises the importance of understanding supply and demand dynamics, identifying suitable investment locations, and the role of tenant demand in sourcing properties. The conversation also covers the significance of local knowledge, market research, and the various strategies for maximizing returns through multiple exit options. _________________________________________________________ What You’ll...
info_outline🎙️ Episode 31: How to Trade Commercial Property, Buy at Auction... and So Much More! With Jay Howard
Host: Suzi Carter | The Commercial Property Podcast
If you've ever wondered how to really win at commercial property auctions – this episode is your golden ticket. I’m joined by Jay Howard, one of the UK’s most knowledgeable auction and investment strategists, to reveal how smart investors trade commercial property for profit – and why auctions are one of the best places to do it.
We dive into:
The truth about how auctions work
How to buy (and sell) with confidence
Where the hidden profits lie – especially in vacant properties
And how to build a resilient, high-yield commercial portfolio using Jay’s “Three-Two-One” model
Whether you're just getting into commercial or you're ready to scale strategically, this episode is packed with the real-world frameworks and financial thinking that separate savvy investors from the rest.
_____________________________________________________
🔍 What You’ll Discover:
💡 Auction Tactics That Actually Work
Cut through the hype and get a clear, strategic view of how auctions shape the commercial market – and how you can use them to your advantage.
📊 Yield Arbitrage: Your Secret Profit Weapon
Find out how to spot, time, and structure deals that deliver stronger returns – even in a shifting market.
📐 The Three-Two-One Portfolio Framework
Jay’s simple but powerful method to structure your portfolio for maximum upside and minimum risk.
📈 Why IRR > Yield
Get clear on why IRR (Internal Rate of Return) gives you a better investment picture – and how to use it to make smarter, long-term decisions.
🔑 Adding Value Like a Pro
Repositioning, lease structuring, tenant mix – we talk through the practical, often overlooked ways to boost capital and income value.
🚨 How to Navigate Auctions with Confidence
From spotting red flags to knowing when (and how) to bid – this is your no-nonsense guide to commercial property auctions.
__________________________________________________________________
💥 Big Takeaways:
✅ Yield is king – but timing, value, and structure are the crown.
✅ Vacant properties aren’t a problem – they’re your opportunity.
✅ The best investors think long-term and know their numbers.
✅ Auction brokers can be game-changers for your exit strategy.
____________________________________________________________________
🎯 Want to fast-track your commercial investing journey?
Our flagship mentoring programme, The Board, kicks off again in September 2025. If you’re serious about scaling with strategy and support – click here to learn more and book a call with me.
_____________________________________________________________________
📩 Want to speak to Jay?
Contact him at [email protected]
Or visit: www.hammeredauctions.co.uk
🎥 Follow Jay’s auction wisdom here:
Hammered Auctions YouTube
Property Auction Hunters