The simple shift in your sales process that will help you book more clients
The Life by Design Business Podcast
Release Date: 04/01/2026
The Life by Design Business Podcast
Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a sustainable business, and until now I have only shared this with my clients. It's helped me attract more leads, convert more sales, raise my rates. And build businesses that were in demand. The...
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I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most content. They're the ones creating connection, experiences, and sharing their unique perspectives. Their stories and what they believe to be true. and specifically what they're...
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This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy to convince yourself you need a new offer, a new strategy, a new niche, or a completely different plan. But what I’ve seen from my high touch, high level 1:1 coaching and small roster...
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This week’s episode of Life by Design is for the high achieving business owner who is constantly making herself wrong. The woman doing the mindset work. The journalling. The therapy. The personal development. The woman who is deeply self aware and always looking inward to see what she needs to fix. Because sometimes… it isn’t a mindset problem. Sometimes the problem is that you’ve become so conditioned to believe that you are always the problem. In this episode, I’m sharing a powerful conversation I had with a client recently that completely shifted the way she saw herself, her work,...
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What if the reason your content is no longer converting has nothing to do with the algorithm… and everything to do with the fact that your audience is craving something else from you? In this week’s episode of Life by Design, Claire shares the biggest shift she’s seeing in the online space right now after 30 years of building successful brands and helping clients grow sustainable businesses. If you’re posting consistently but not seeing the sales, leads, engagement, or connection you want… If your content feels flat, forced, or like it’s blending into the noise… If you’re...
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There is one conversation I have with almost every single client I work with, and in this weeks episode I have decided to share it with you. It is a big part of why my clients results shift so quickly. The clients you see going from no sales to fully booked with a 3 month waitlist From 1K months to consistent 18K months From stuck and second guessing to clear, confident, and in demand In this episode, I am taking you inside that conversation so you can see exactly what is keeping your messaging from standing out and resonating in 2026 to bring you clients. This episode is for you if: You...
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I'm reknowned for helping my clients 3 x their prices, creating demand and filling their offers to achieve consistent 10k-20k months, and here is one problem I see that has people trying to solve the wrong problem. In this week’s episode of Life by Design, we’re talking about one of the most frustrating things you can hear on a sales call: “I’ll think about it.” Because most of the time… it’s not a real maybe. It’s a no that hasn’t been said out loud. And if you’re hearing it regularly, it’s easy to assume your price is too high or that something isn’t...
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In this week’s episode of Life by Design, I’m taking you behind the scenes of something that shapes everything in your business- your calendar. Because the way you run your calendar will either give you freedom… or take it away and cost you your next level growth. After 30 years of running my own businesses, I’ve experienced very different seasons of life. From being single and working all hours, to becoming a mum, and now navigating perimenopause and the impact that has on my energy. And what I’ve learned through all of it is this: Your business is the vehicle for your life by...
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This One Pattern Could Be Running Your Entire Business (Without You Realising) If you feel like you’re doing everything right in your business… Showing up, creating content, working hard… But something still isn’t clicking… This episode will hit home. Because what if the real reason things feel harder than they should… isn’t your strategy? It’s what’s happening underneath it. In this week’s episode of Life by Design, I’m taking you behind the scenes of what I see every day inside my clients’ businesses… The subconscious patterns quietly running the show. The ones...
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In this week’s episode, I am sharing what 3 decades of marketing and sales and filling every offer I have ever sold has taught me about increasing sales conversions, I have seen this not only in my own 3 service based businesses but inside my coaching clients businesses too: You'll learn The one simple shift that will change how your sales process works to book more clients What is really happening for your ideal client when they go quiet How to understand your client at a deeper level so your messaging lands Why follow up is not pushy, and how to do it in a way that builds trust and...
info_outlineIn this week’s episode, I am sharing what 3 decades of marketing and sales and filling every offer I have ever sold has taught me about increasing sales conversions, I have seen this not only in my own 3 service based businesses but inside my coaching clients businesses too:
You'll learn
- The one simple shift that will change how your sales process works to book more clients
- What is really happening for your ideal client when they go quiet
- How to understand your client at a deeper level so your messaging lands
- Why follow up is not pushy, and how to do it in a way that builds trust and has you get hired.
- How to support your leads before they have even paid you
- The connection between your client’s patterns and their buying behaviour
- Why your conversions are not about more leads, but better messaging
Book your free 35 mins coaching consultation with no obligation to hire me the other side.