MYB077: When to Hire New Team Members: Your Roadmap to Sustainable Business Growth
Release Date: 03/06/2025
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
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MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack why most sales teams find it hard to convert. It often comes down to one thing: they don’t have a clear, buyer-focused sales process in place. Ben and David share the seven essential steps every sales process needs, with practical stories from their own experience. From snapper fishing (yes, really) to DISC profiling, automation, and handling objections, they explain how to make selling less awkward and far more effective. Whether you're doing the selling yourself or managing a growing team, this episode...
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MYB095: Stop Losing Leads: Why Every Small Business Needs a CRM
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into why every business—big or small—needs a CRM (Customer Relationship Management) system.If you’re still using sticky notes, spreadsheets, or trying to remember everything yourself, this episode’s for you. From their early days juggling paper lead sheets and Access databases, to the power of today’s automated, all-in-one systems, they share how a CRM stops leads from falling through the cracks, keeps your team on the same page, and frees you up to actually run your business, not just chase...
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MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore one of the biggest challenges for business owners: how to measure real progress, not just busyness. It’s easy to get caught up in the day-to-day, but are you truly building a business that gives you more money and more time, or have things ended up a bit different than you’d hoped? Ben and David break down the blind spots that keep business owners from moving forward, share stories from clients who’ve turned things around, and offer practical tools for getting clarity on where you’re at and...
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MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into a timely topic: getting your plan together for the new financial year. Whether you’re scrambling to close out June or already looking ahead, this episode gives you a practical framework to reset, refocus, and get results. If you’ve ever found yourself saying “Where did the year go?” or if your business plan is still sitting in your head instead of on paper, this episode is for you. Ben and David break down why planning doesn’t need to be complicated—and how keeping it simple is the key to...
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MYB092: How to Stop Discounting and Start Making Real Profit
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit? If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to...
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MYB091: The Mindset Formula Every Business Owner Needs to Know
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears. They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results. Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why...
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MYB090: Building a Real Team vs. Just Hiring People
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin get real about one of the most common business complaints: “It’s hard to find good people.” But is it really a people problem or a leadership one? If you’ve ever hired someone who didn’t work out, struggled to keep staff accountable, or found yourself doing everything because “it’s easier that way,” this episode is a must-listen. Ben and David unpack why most small businesses don’t have teams—they have groups of people—and how to fix that. From sports analogies to real hiring mistakes, they...
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MYB089: Should You Be Using AI in Your Business?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show...
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MYB088: How to Get Your Customers Spending More (Without Being Salesy)
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will...
info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a common challenge for business owners: knowing when to hire. If you’re feeling overwhelmed or missing out on opportunities, this is for you. Drawing on decades of experience, Ben and David share practical tips to help you spot the perfect moment to bring on fresh talent—whether it’s a full-timer, part-timer, or a remote specialist.
They also highlight the risks of delaying new hires, showing how staff shortages can stall growth and lead to burnout. Rather than pinning all hopes on one “unicorn,” Ben and David explain why assigning tasks to the right people from the start is crucial for long-term success.
Worried about budget blowouts? They bust the myth that every new hire drains your finances, revealing how the right person can effectively pay for themselves by freeing you to focus on profit-boosting work. Whether you’re a solo operator eyeing your first recruit or a growing team looking to expand, you’ll pick up practical tips to scale without sacrificing productivity—or your peace of mind.
Episode Highlights:
0:00 – Introduction to the Max Your Business Podcast
5:26 – The Big Question: When to Hire
8:45 – Role vs. People: Defining Your Org Structure
10:25 – Mapping Out What Your Business Really Needs
14:03 – The Outsourcing Myth: Remote Staff and Contractors
17:50 – Systems, Processes & Zero-Based Budgeting
26:02 – Letting Go & Saying “No”
32:46 – Overcoming “I Can’t Afford It”
35:30 – Your Next Steps
Key Takeaways
Spot the Signs Early: If you’re overworked or missing out on opportunities, it’s time for extra help.
Don’t Look for Unicorns: Splitting one “super role” into multiple specialist roles often yields better results.
Leverage Outsourcing: Hiring remotely or part-time scales your business without blowing your budget.
Build Clear Structures: Roles and KPIs keep everyone accountable and on the same page.
Mindset Matters: Learning to let go, say “no”, and trust your team are crucial skills.
If you’re looking to step away from the daily grind and let your business run more smoothly, start by structuring your organisation the right way:
📌 Download the Free “Structure Your Business for Results” Workbook for an easy-to-follow guide on building an effective business structure: maxmyprofit.com.au/structure
This workbook offers the tools and insights you need to improve processes, introduce automation, and keep your focus on the metrics that drive real growth. Tune in now to Episode 77 and learn how to build a business that does the heavy lifting for you!