MYB077: When to Hire New Team Members: Your Roadmap to Sustainable Business Growth
Release Date: 03/06/2025
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
info_outline
MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outline
MYB103: How Effective Is Your Marketing Team?
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs? From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality...
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If...
info_outline
MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field. From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way. And if you’re time-poor or tech-shy, you’ll love the model that...
info_outline
MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David are celebrating a major milestone—100 episodes—and taking a step back to talk about something most business owners don’t do enough of: celebrating the wins. Whether it’s landing a new client, getting through a tough week, or just ticking everything off your to-do list, recognising the good stuff (big and small) isn’t just feel-good fluff. It creates momentum, builds resilience, and helps keep you and your team energised for the long game. Ben and David reflect on their own journey and share simple, practical ways to...
info_outline
MYB099: How to Stand Out in Business - Why Different Beats Better
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery...
info_outline
MYB098: What’s Inside the Max Business Academy (And Why It Works)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin pull back the curtain on the Max Business Academy — what it is, who it’s for, and why it works. If your business feels more like a demanding job than the profitable asset you imagined, this episode is for you. Ben and David reveal the common gaps that hold business owners back: poor time management, cashflow chaos, and lack of a written plan. More importantly, they share how the Academy helps plug those gaps with a proven structure and practical tools. You’ll also hear real feedback from business owners...
info_outline
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a common challenge for business owners: knowing when to hire. If you’re feeling overwhelmed or missing out on opportunities, this is for you. Drawing on decades of experience, Ben and David share practical tips to help you spot the perfect moment to bring on fresh talent—whether it’s a full-timer, part-timer, or a remote specialist.
They also highlight the risks of delaying new hires, showing how staff shortages can stall growth and lead to burnout. Rather than pinning all hopes on one “unicorn,” Ben and David explain why assigning tasks to the right people from the start is crucial for long-term success.
Worried about budget blowouts? They bust the myth that every new hire drains your finances, revealing how the right person can effectively pay for themselves by freeing you to focus on profit-boosting work. Whether you’re a solo operator eyeing your first recruit or a growing team looking to expand, you’ll pick up practical tips to scale without sacrificing productivity—or your peace of mind.
Episode Highlights:
0:00 – Introduction to the Max Your Business Podcast
5:26 – The Big Question: When to Hire
8:45 – Role vs. People: Defining Your Org Structure
10:25 – Mapping Out What Your Business Really Needs
14:03 – The Outsourcing Myth: Remote Staff and Contractors
17:50 – Systems, Processes & Zero-Based Budgeting
26:02 – Letting Go & Saying “No”
32:46 – Overcoming “I Can’t Afford It”
35:30 – Your Next Steps
Key Takeaways
Spot the Signs Early: If you’re overworked or missing out on opportunities, it’s time for extra help.
Don’t Look for Unicorns: Splitting one “super role” into multiple specialist roles often yields better results.
Leverage Outsourcing: Hiring remotely or part-time scales your business without blowing your budget.
Build Clear Structures: Roles and KPIs keep everyone accountable and on the same page.
Mindset Matters: Learning to let go, say “no”, and trust your team are crucial skills.
If you’re looking to step away from the daily grind and let your business run more smoothly, start by structuring your organisation the right way:
📌 Download the Free “Structure Your Business for Results” Workbook for an easy-to-follow guide on building an effective business structure: maxmyprofit.com.au/structure
This workbook offers the tools and insights you need to improve processes, introduce automation, and keep your focus on the metrics that drive real growth. Tune in now to Episode 77 and learn how to build a business that does the heavy lifting for you!