MYB099: How to Stand Out in Business - Why Different Beats Better
Release Date: 08/07/2025
MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate...
info_outline
MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your...
info_outline
MYB111: The 5 Levers That Drive 61% More Profit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives...
info_outline
MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering...
info_outline
MYB109: Why Your High-Turnover Business Might Be Worthless
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never...
info_outline
MYB108: How to Escape the 'Busy' Trap - A Mindset Shift for Owners
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you. Ben and David argue that the solution isn’t another productivity hack or time management tool. It’s a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks. ...
info_outline
MYB107: Tired of Bad Applicants? Here’s a Better Way to Recruit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: finding and hiring great people. They explain why recruitment should be treated as a marketing function and walk you through a step-by-step process designed to save you time and improve the quality of your candidates. Learn how to save time and make better hiring decisions with a proven, practical system. Ben and David will walk you through a process that shifts the workload to the applicant, ensuring the most committed and suitable candidates...
info_outline
MYB106: Finish the Year Strong - How to Plan Your Final Quarter
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin are here to help you get sorted for the final quarter of the year. With Christmas just around the corner, this isn't just another 90-day period—it's your last chance to hit this year's goals and set the tone for a cracking start to next year. Ben and David dive into why this quarter is one of the most important for planning, especially with the typical Aussie summer shutdown period. They discuss how to use the data you've gathered all year to fine-tune your strategy, what to do whether you're ahead of...
info_outline
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
info_outline
MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out.
If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable.
You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery guarantee, and discover what it really takes to create a point of difference that sets your business apart.
Whether you run a local cafe or a growing service-based business, you’ll walk away with fresh ideas and a clear path to building a brand that customers remember.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:07 – The problem with common “points of difference”
05:17 – A dentist’s simple but brilliant idea to change the customer experience
08:29 – Why your USP should feel a little uncomfortable
10:30 – Domino’s 20-minute guarantee and how it works
14:02 – What “we care” and “quality service” really mean to customers
15:09 – Three questions to ask when shaping your USP
18:42 – Apple, Dyson, Zappos and how they used uniqueness to lead
24:30 – Why people pay more for better value
26:06 – The power of small touches (like a biscuit on a coffee cup)
28:24 – Why You Need to Look Up From the 'Mud Pit' of Your Business
31:17 – Final thoughts and practical next steps
Key Takeaways:
Different beats better: Customers remember what stands out, not what’s slightly improved.
Get specific: Generic claims don’t cut through. Find what truly makes your business unique.
Solve real frustrations: A strong USP often addresses something customers find annoying or hard to get elsewhere.
Build around your promise: Once you define your point of difference, make sure your systems deliver on it.
Ask your customers: They already know why they choose you—use their insights to shape your message.
It’s more than words: Your experience, guarantee, packaging or even a small gesture can be a strong USP.
🚀 Grab your free USP Workbook and start defining your difference: maxmyprofit.com.au/usp
This episode is your practical guide to standing out for the right reasons. Tune in and discover what makes your business worth choosing.
🎉 P.S. We’re turning 100 next week. Join us for the celebration in the next episode!