MYB099: How to Stand Out in Business - Why Different Beats Better
Release Date: 08/07/2025
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
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In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
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MYB104: Get Your Customers Buying More Often
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In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
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MYB103: How Effective Is Your Marketing Team?
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs? From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality...
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MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
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MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If...
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MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field. From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way. And if you’re time-poor or tech-shy, you’ll love the model that...
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MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David are celebrating a major milestone—100 episodes—and taking a step back to talk about something most business owners don’t do enough of: celebrating the wins. Whether it’s landing a new client, getting through a tough week, or just ticking everything off your to-do list, recognising the good stuff (big and small) isn’t just feel-good fluff. It creates momentum, builds resilience, and helps keep you and your team energised for the long game. Ben and David reflect on their own journey and share simple, practical ways to...
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MYB099: How to Stand Out in Business - Why Different Beats Better
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery...
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MYB098: What’s Inside the Max Business Academy (And Why It Works)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin pull back the curtain on the Max Business Academy — what it is, who it’s for, and why it works. If your business feels more like a demanding job than the profitable asset you imagined, this episode is for you. Ben and David reveal the common gaps that hold business owners back: poor time management, cashflow chaos, and lack of a written plan. More importantly, they share how the Academy helps plug those gaps with a proven structure and practical tools. You’ll also hear real feedback from business owners...
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MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out.
If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable.
You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery guarantee, and discover what it really takes to create a point of difference that sets your business apart.
Whether you run a local cafe or a growing service-based business, you’ll walk away with fresh ideas and a clear path to building a brand that customers remember.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:07 – The problem with common “points of difference”
05:17 – A dentist’s simple but brilliant idea to change the customer experience
08:29 – Why your USP should feel a little uncomfortable
10:30 – Domino’s 20-minute guarantee and how it works
14:02 – What “we care” and “quality service” really mean to customers
15:09 – Three questions to ask when shaping your USP
18:42 – Apple, Dyson, Zappos and how they used uniqueness to lead
24:30 – Why people pay more for better value
26:06 – The power of small touches (like a biscuit on a coffee cup)
28:24 – Why You Need to Look Up From the 'Mud Pit' of Your Business
31:17 – Final thoughts and practical next steps
Key Takeaways:
Different beats better: Customers remember what stands out, not what’s slightly improved.
Get specific: Generic claims don’t cut through. Find what truly makes your business unique.
Solve real frustrations: A strong USP often addresses something customers find annoying or hard to get elsewhere.
Build around your promise: Once you define your point of difference, make sure your systems deliver on it.
Ask your customers: They already know why they choose you—use their insights to shape your message.
It’s more than words: Your experience, guarantee, packaging or even a small gesture can be a strong USP.
🚀 Grab your free USP Workbook and start defining your difference: maxmyprofit.com.au/usp
This episode is your practical guide to standing out for the right reasons. Tune in and discover what makes your business worth choosing.
🎉 P.S. We’re turning 100 next week. Join us for the celebration in the next episode!