Max Your Business
It can be hard to know where to start when it comes to growing your business. You’re not alone. Most entrepreneurs feel overwhelmed and don’t even know where to start when it comes to growing their business.
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MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
11/13/2025
MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate to systems, AI, and your team to finally get your time back. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 02:42 – The number one reason you don't have time (and why it's a trap) 04:06 – Why we hold on to tasks we shouldn't be doing 06:22 – The $250k opportunity cost of spending 5 hours a week on emails 08:17 – The key to successful delegation: Systemize it first 08:45 – Warning: Are you delegating or abdicating? 09:40 – The challenge of separating your role as Owner vs. General Manager 12:33 – Focus on outcomes, not on how "busy" your team looks 18:56 – Delegating to systems and AI (not just people) 20:34 – How to beat "decision fatigue" 21:44 – Download the free workbook: The 4 steps to delegation Key Takeaways: Busyness is a Habit: Feeling "busy" is often a sign you haven't learned to free up your time. To change it, you must first make a decision to delegate. Calculate Your Opportunity Cost: What is your time really worth? Doing low-value tasks (like sorting emails) could be costing you hundreds of thousands in lost opportunity. Systemize First, Then Delegate: The key to delegating with confidence is to systemize the task first. This gives you (and your team) trust in the process. Don't Abdicate: Never just "dump" a task on someone. Effective delegation is a step-by-step process that requires checking and training. Delegate to Systems, Not Just People: You can delegate tasks to technology, tools like Trello, or AI to reduce your mental load and fight decision fatigue. 🚀 Get your free workbook, "Gain Control and Feel Confident to Delegate," at . Tune in to discover how to master delegation—and don’t forget to subscribe for more practical insights every week.
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MYB112: More Than a Robot – How to Use AI to Systemise Your Business
11/06/2025
MYB112: More Than a Robot – How to Use AI to Systemise Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your industry, this episode is a must-listen. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:03 – The high cost of ignoring AI (and why your competitors won't) 04:48 – Debunking the myth: You're already using AI every day (e.g., Google, cruise control) 08:10 – How AI augments your team, not just replaces them 10:01 – Using AI to finally build systems and structure in your business 11:03 – Case Study: How a smash repairer handled 671 calls with an AI employee 13:56 – The 15-minute cost of a single interruption (and how AI solves it) 17:15 – Beyond chatbots: Building your own custom AI "Fishing Coach" 22:17 – A critical warning from Google about AI and your website content 24:15 – Why customers are happier talking to AI (the 99% positive sentiment) 29:03 – Your next steps to get started with AI Key Takeaways: You're Already Behind: If you aren't using AI, your competitors who are will overtake you and go way faster. It's Not a Robot: AI is already in your life, from Google to your car's adaptive cruise control and your microwave's auto-defrost. Augment, Don't Replace: AI is not about replacing jobs ; it's about helping people do a better job and freeing them up for high-value tasks they "don't get to". Structure Through Tech: Implementing AI forces you to systemise and structure your business processes. Better Customer Experience: A voice AI employee can answer hundreds of calls , triage them, and give your team summarised updates , so the customer gets a faster, better answer. 🚀 Ready to see how AI can streamline your business? Learn more about the AI-driven platform we use at . Tune in to discover how AI can give you and your team back a stack of time. Don’t miss this episode—and don’t forget to subscribe for more practical insights every week.
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MYB111: The 5 Levers That Drive 61% More Profit
10/30/2025
MYB111: The 5 Levers That Drive 61% More Profit
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives you a proven framework to increase your turnover by 46% and your profit by a massive 61% just by making small, consistent improvements. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:55 – What is business leverage? A simple spanner and pipe analogy. 05:50 – Unpacking the five key performance indicators (KPIs) you must measure. 07:27 – The five KPIs defined: leads, conversion rate, average spend, spending frequency, and profit margins. 08:32 – Why focusing on "more customers" is the wrong approach. 14:06 – How to start measuring your KPIs today, even if you think it's too complicated. 17:15 – The two lowest-risk, highest-impact areas to work on first (and why it isn't marketing). 19:28 – The danger of doubling your sales when you aren't profitable. 23:22 – The critical mindset shift: moving from working in your business to working on it. 28:02 – How to get the free workbook with 50 practical strategies. Key Takeaways: Focus on the Levers, Not the Outcomes: You cannot directly influence revenue or profit. Instead, you must focus on the five inputs you can control: leads, conversion rate, average spend, spending frequency, and profit margins. Start with Profitability First: Before you spend another dollar on marketing, work on increasing your profit margins and your average sale value. This ensures every new customer you bring in is as profitable as possible. What Gets Measured Gets Managed: The first step to improvement is measurement. Start tracking your five KPIs consistently to understand what's really happening in your business. Small Changes Create Compounding Results: You don't need a massive breakthrough. Small, 10% improvements in each of the five key areas combine to create exponential growth in your bottom line. Your Mindset is the Ultimate Lever: The most crucial shift is moving from being the "doer" to being the strategic owner who manages the business by its numbers. 🚀 Ready to unlock hidden profit in your business? Get your free Leverage Workbook with 50 strategies at maxmyprofit.com.au/leverage. Tune in to discover the formula that will change the way you look at your business forever. Don’t miss this episode, and be sure to subscribe for more expert advice every week.
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MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
10/23/2025
MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering your product. They cut through the complexity and give you the tools and mindset shifts needed to start building a well-oiled machine that works without you. If you’re ready to stop being the bottleneck in your own business and start building an asset that has real value, this episode is your blueprint. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 04:32 – The acronym revealed: What S.Y.S.T.E.M. really stands for. 08:49 – The McDonald's principle: How systems create powerful consistency. 10:56 – Feeling overwhelmed? Where to start with building your first systems. 12:47 – The golden rule: "Systemise the routine, humanise the exception." 13:50 – The simplest system you can implement today: a phone script. 17:16 – A powerful leadership hack: How to stop being the answer machine for your team. 22:04 – The financial payoff: How systems dramatically increase the sale value of your business. 23:02 – If you get asked the same question twice, it's time to build a system. 30:16– The best way to create a system: Document a task while you're doing it. 36:37 – Your Next Steps and the free workbook. Key Takeaways: Start with the Annoying Stuff: Begin by systemising the simple, repetitive, low-skill tasks that drain your time and energy. Document As You Go: The most efficient way to build a system is to record the steps (via text, video, or audio) while you are actually performing the task. Use the Tools You Already Have: Your smartphone is a powerful system-building tool. Use its camera and voice recorder to create easy-to-follow video and audio guides. Systems Create Freedom and Value: A business that runs on proven systems doesn't rely on you, making it more scalable, less stressful, and far more valuable to a potential buyer. Stop Answering Questions: If a team member asks a question that a system can answer, guide them to the system. This trains them to be self-sufficient and reinforces the process. Consistency Builds Trust: Systems ensure every customer gets the same great experience, every time, no matter who on your team serves them. 🚀 Ready to build your well-oiled machine? Get your free Systems Workbook at maxmyprofit.com.au/systems and start saving yourself time, energy, and money. Tune in to get the practical steps you need to make it happen. Don’t miss this episode and be sure to subscribe for more expert advice every week.
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MYB109: Why Your High-Turnover Business Might Be Worthless
10/16/2025
MYB109: Why Your High-Turnover Business Might Be Worthless
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never really thought about your business's end game, this episode is a must-listen. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 02:43 – Why focusing only on revenue is a recipe for disaster. 04:58 – What’s your end game? Defining the real purpose of your business (to sell, to run under management, or just to close down). 09:32 – Why most business owners have never considered an exit strategy and why you need one now. 13:57– The crucial mistake owners make: not paying themselves a proper market-rate salary (and why your "profit" might not be profit at all). 19:18 – The Mindset Ladder: Are you thinking like a Manager, an Owner, or an Investor? 22:29 – How to think about your business valuation and the difference between a 3x and 10x multiple. 24:38 – Your next steps and the free Business Value Workbook. Key Takeaways: Profit is the Real Scorecard: High turnover means nothing if there’s no money left at the end of the day. A profitable business gives you lifestyle options and a valuable asset. Begin with the End in Mind: Whether you plan to sell in five years or thirty, building a business with a clear succession plan makes it more systemised, profitable, and attractive. Pay Yourself Properly: Your business must be profitable after paying a market-rate salary for the role you perform. If it isn’t, you're just propping up a failing model. Build an Asset, Not a Job: An investor wants to buy a business that runs without its owner. The less it relies on you, the more valuable it becomes. Think Like an Investor: Shift your focus from managing day-to-day tasks to getting the best possible return on your investment of time and money. 🚀 It’s time to build a business that truly serves you. Get your free Business Value Workbook at maxmyprofit.com.au/value. Tune in to discover how to build a more profitable and valuable business today. Don’t miss this episode, and remember to subscribe for more practical insights!
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MYB108: How to Escape the 'Busy' Trap - A Mindset Shift for Owners
10/09/2025
MYB108: How to Escape the 'Busy' Trap - A Mindset Shift for Owners
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you. Ben and David argue that the solution isn’t another productivity hack or time management tool. It’s a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks. Learn how to work on your business, not just in it, so you can finally build the business you imagined, one with more freedom and more profit. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 02:57– The psychology of 'being busy' and why we’re hardwired to work 04:20 – Why being busy feels like a badge of honour (and why it’s not) 07:44 – The mindset shift: the number one thing stopping you from changing 12:07 – Why you have to get comfortable with being uncomfortable (hiring, delegating, and letting go) 15:38 – Valuing your time over your money to unlock true growth 19:16 – Eisenhower's Theory: Are you working in Demand, Distraction, Delusion, or where you should be? 25:35 – 10 quick-fire tips you can implement today to start freeing up your time 34:08 – Your next steps and the Time Management Workbook Key Takeaways: Your Mindset is the Real Bottleneck: Before you can change your schedule, you have to change the way you think about work, value, and productivity. ‘Hustle Culture’ is a Trap: Working 18-hour days isn't sustainable or smart. The goal is to create impact and leverage, not just fill hours. Shift from Working In to Working On Your Business: True progress happens when you step out of the daily grind to think strategically, systemise, and plan for the future. Delegation is a Skill You Must Learn: To grow, you must learn to hire, delegate, and trust your team, even if you make mistakes along the way. Systems Create Freedom: Creating repeatable processes is the key to ensuring your business can run effectively, even when you’re not there. Invest Your Time (or Money) to Create Leverage: If you have time but no money, invest your time. If you have money, invest it in hiring people to buy back your time. 🚀 Ready to stop being a slave to your business and start taking control of your time? Get your free Time Management Workbook at maxmyprofit.com.au/time. Tune in to learn how to master your mindset and reclaim your week. Don’t miss this episode, and don’t forget to subscribe for more practical insights!
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MYB107: Tired of Bad Applicants? Here’s a Better Way to Recruit
10/02/2025
MYB107: Tired of Bad Applicants? Here’s a Better Way to Recruit
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: finding and hiring great people. They explain why recruitment should be treated as a marketing function and walk you through a step-by-step process designed to save you time and improve the quality of your candidates. Learn how to save time and make better hiring decisions with a proven, practical system. Ben and David will walk you through a process that shifts the workload to the applicant, ensuring the most committed and suitable candidates naturally rise to the top. It's the key to building the high-performing team your business deserves. Episode Highlights: 0:00 - Welcome to the Max Your Business Podcast 5:35 - Why traditional recruiting methods are failing in the modern market. 11:41 - A mindset shift: Asking "What makes me a bad employer?" 13:00 - The core principle of the process: Letting candidates deselect themselves. 16:43 - Using initial filters like video submissions to gauge commitment. 19:15 - How to run a time-saving group interview to assess candidates collectively. 28:32- The final stage: A multi-step one-on-one interview process for top candidates. 33:41 - Resources to help: The free workbook and alternative recruitment services. 40:20 - Why you must treat recruitment as a marketing function. Key Takeaways: Recruiting is Marketing: Your approach to finding new team members should be as strategic as finding new customers. To attract great people, your business must be an attractive place to work. Let Them Deselect: Build a process with multiple steps and hoops to jump through. The best candidates will rise to the challenge, while the rest will filter themselves out, saving you time. Hire for Attitude: Focus on a person's attributes, values, and cultural fit first. Skills can often be taught, but a bad attitude is much harder to fix. Group Interviews Save Time: Replace dozens of individual first-round interviews with a single, two-hour group session. It’s efficient and reveals how candidates perform under pressure and with others. Involve Your Team: Get your existing team members involved in the scoring and selection process. It creates buy-in and helps ensure the new hire will be a great fit for the team. Don't Look at Resumes First: Hold off on reviewing resumes until the final stage. By then, you’ll only be looking at the resumes of a few top-tier candidates who have proven they genuinely want the job. 🚀 Get your free Recruitment Workbook at maxmyprofit.com.au/recruit and start building a hiring process that attracts the best. Tune in to learn how to stop hiring and start attracting the talent that will help your business thrive. Don’t miss this episode, and remember to subscribe for more practical insights every week.
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MYB106: Finish the Year Strong - How to Plan Your Final Quarter
09/25/2025
MYB106: Finish the Year Strong - How to Plan Your Final Quarter
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin are here to help you get sorted for the final quarter of the year. With Christmas just around the corner, this isn't just another 90-day period—it's your last chance to hit this year's goals and set the tone for a cracking start to next year. Ben and David dive into why this quarter is one of the most important for planning, especially with the typical Aussie summer shutdown period. They discuss how to use the data you've gathered all year to fine-tune your strategy, what to do whether you're ahead of or behind your targets, and why now is the perfect time to get your business ready for the new year. If you want to hit the ground running in January instead of slowly warming up, this episode is packed with practical advice to help you finish the year with momentum. Episode Highlights: 0:00 - Welcome to the Max Your Business Podcast 3:33 - The importance of having a written plan, not just an idea. 6:05 - How finishing the year strong sets the tone for a successful new year. 8:16 - Using data from the past nine months to fine-tune your strategy. 9:40 - The crucial difference between working ON your business vs. IN it. 12:40 - Thinking ahead: planning team changes and recruitment for January. 14:17 - A client story on why your business focus might need to shift. 17:10 - How to approach Q4 planning if you've had a good year vs. a tough one. 21:25 - A checklist of key areas to focus on, from cash flow to marketing. 24:18 - The final, crucial step: the business owner's personal reset. 26:20 - Get your free workbook to get started on your Q4 plan. Key Takeaways: Plan Your Sprint: Quarter Four is often shorter than you think due to the holiday period. A clear, focused plan is essential to make the most of it. Write It Down: An idea isn't a plan. The most successful business owners have a written plan they constantly review. Momentum is Everything: The way you finish this year directly impacts how you start the next. End on a high to hit the ground running in January. Work ON, Not Just IN: Use this time to step back, look at your business strategically, and decide where you want it to go. Focus is Key: You can't do everything. Pick one main focus for the next 90 days and commit to it. Learn from the Year: Use the last nine months of data to identify what's working and what's not, then fine-tune your approach for the final push. 🚀 Get your free Simple Planning Workbook at maxmyprofit.com/simple and start mapping out your strongest finish to the year yet. Tune in to get the guidance you need to make this final quarter your best one. Don’t miss this episode, and don’t forget to subscribe for more practical insights every week.
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MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
09/18/2025
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 - Welcome to the Max Your Business Podcast 3:07 - Why many business owners spend on marketing without knowing returns 7:20 - Wedding photographer case study 9:20 - The right attitude towards measurement 11:26 - Beyond sales: tracking utilisation, revenue per employee, and ROI 16:45 - Process improvements in action: caravan sales funnel and preschool tour example 19:30 - Why fixing mistakes costs double and how to build a culture of test–adjust–measure 22:37 - Starting simple: choosing easy metrics first, using A/B testing, and adopting a Kaizen mindset 25:40 - Measurement alone drives better focus and outcomes. Key Takeaways: Make testing a habit: It’s not a one-off task, but a culture shift that improves results across the business. Start simple: Pick one or two easy numbers to track before adding more complexity. Consistency matters most: Don’t chase perfect accuracy,focus on seeing trends over time. Measure ROI everywhere: From marketing to staff utilisation and equipment upgrades, know if your spend is paying off. Cut the guesswork: What gets measured gets managed—tracking alone improves focus and performance. 🚀 Get your free Test, Adjust and Measure to Grow Your Business worksheet at maxmyprofit.com.au/tam and set up your first simple metrics today. Tune in now to stop guessing and start learning from your numbers, and don’t forget to subscribe for more practical, no-fluff business insights each week.
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MYB104: Get Your Customers Buying More Often
09/11/2025
MYB104: Get Your Customers Buying More Often
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From building trust and relationships to introducing complementary products and creative engagement ideas, this conversation will spark fresh thinking about how to stay front of mind and increase revenue without starting from scratch. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:17 – What “spending frequency” means and why it matters 04:44 – Examples of high- and low-frequency businesses 06:55 – Creative ways low-frequency businesses can generate repeat sales 08:10 – David’s story: buying multiple cars but never getting a follow-up 10:44 – The power of staying connected with customers through social media 12:49 – Thinking beyond the original product: accessories, add-ons and services 16:42 – How events and demonstrations can encourage repeat purchases 18:59 – Why many businesses stopped doing VIP nights and how to bring them back 22:23 – The danger of being stuck in the day-to-day “mud pit” 25:43 – Lessons from retail: the BCF model for regular promotions 27:11 – Capturing customer details and using them wisely 28:30 – Get your free workbook with 7 ideas to increase spending frequency 29:25 – GPS Calibration: planning your one, three and five-year business journey Key Takeaways: It is six times easier to get an existing customer to buy again than to win a new one. Spending frequency is not just about selling the same product, it is about offering complementary products, services or experiences. Businesses that stay top of mind with regular, valuable communication get the repeat sales. Low-frequency industries can still boost revenue by broadening their offer and deepening relationships. Simple gestures such as follow-ups, invitations or personalised contact can make a big difference. You can grow your business significantly without reinventing the wheel, simply by engaging your current customers more often. 🚀 Download your free 7 Ways to Increase Spending Frequency Workbook at maxmyprofit.com.au/buy Tune in to discover how to get your customers buying more often, and remember to subscribe for more practical insights every week.
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MYB103: How Effective Is Your Marketing Team?
09/04/2025
MYB103: How Effective Is Your Marketing Team?
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs? From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality opportunities. Ben and David also explore how shifts in technology (like Apple’s privacy updates and SMS marketing), specialist skills, and a well-integrated CRM can make or break your results. If you're still leaning on word of mouth or a jack-of-all-trades marketer, this episode will challenge your assumptions—and give you a blueprint to restructure your marketing for 2025 and beyond. Episode Highlights 0:00 - Welcome to the Max Your Business Podcast 3:54 - Why lead generation must be the first machine in your business conveyor belt. 6:45 - The risks of relying on word of mouth or shopping centre traffic. 8:52 - Ben’s $3,470 Facebook ad campaign and the scalability of paid ads. 11:02 - Explaining the four business machines: lead generation, conversion, fulfilment, and operations. 15:19 - Old school marketing vs. today’s fast-changing digital landscape. 16:44 - Apple’s updates, AI, and the rise of SMS/DM marketing. 19:43 - The difference between a marketing coordinator and a marketing manager. 23:37 - Why modern marketing requires a team of specialists, not one person. 26:25 - Using data: acquisition costs, conversion rates, and lead quality. 27:17 - Ben’s homebrew store example: clever automation and tailored SMS marketing. 29:11- The role of CRMs and automation in lead generation. 30:29 - Why most business owners delay marketing and the case for outsourcing. 35:37 - How to build a marketing machine and your next steps Key Takeaways Lead Generation Is Machine #1 – Without leads, nothing else in your business runs. Branding Isn’t Enough – A logo won’t grow your business. You need measurable, scalable lead flow. One Person Can’t Do It All – Effective marketing needs specialists: SEO, ads, copy, automation, and more. Test and Measure Everything – “Set and forget” is dead. Modern marketing is about data, iteration, and improvement. Let Automation Do the Heavy Lifting – The right CRM lets you nurture, follow up, and convert—without burning out your team. 🚀 Ready to see what a real marketing team can do for your business? Book a free strategy session with Ben at digitlc.com.au/strategy and start building a lead generation machine that delivers consistent, quality opportunities. Tune in now and make sure your marketing team is actually working for your business. Don’t forget to subscribe for more practical, no-fluff insights every week.
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MYB102: Here's your #1 Lead Generation Strategy
08/28/2025
MYB102: Here's your #1 Lead Generation Strategy
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MYB102: Here's your #1 Lead Generation Strategy
08/28/2025
MYB102: Here's your #1 Lead Generation Strategy
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If you’ve ever felt like you’re stuck on the hamster wheel of always needing “more leads,” this episode will show you how to slow down, refocus, and create a system that brings customers back time and time again. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:47 – Why repeat business is the #1 lead generation strategy most owners ignore 06:18 – Real stories: car sales follow-ups, referrals, and the power of customer experience 09:40 – Joe Girard’s record-breaking success by building relationships with simple handwritten notes 15:15 – A massage therapist’s case study: reactivating clients after five years of silence 17:28 – The importance of keeping a customer database and why most businesses miss this opportunity 20:10 – Using joint ventures, incentives, and loyalty rewards to engage existing customers 26:41 – Subscription models and creative ways to build repeat business (hairdressers, car repair, restaurants) 32:04 – Thinking differently: trade-ins, goodwill, and standing out with customer-focused initiatives 34:38 – The ABCD method for grading customers and focusing your energy where it counts Key Takeaways: Repeat Business is Your Secret Weapon – It costs far less to bring an existing customer back than to win a brand-new one. Communication Builds Trust – Don’t go quiet after the first sale. Consistent, thoughtful contact keeps you front of mind. Data Matters – Keep a database of every customer. It’s one of the most valuable assets in your business. Reward Loyalty First – Don’t just run special deals for new customers. Recognise and thank the ones who already buy from you. Think Creatively – Subscription models, loyalty offers, and even trade-ins can keep customers coming back. Focus Where It Counts – Grade your customers and put energy into the ones who bring the most value. 🚀 Want more practical ideas? Download the free workbook at and learn how to turn customers into raving fans. Tune in now and start building a business that keeps people coming back. Don’t forget to subscribe for more practical insights every week.
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MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
08/21/2025
MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field. From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way. And if you’re time-poor or tech-shy, you’ll love the model that lets you simply show up and speak while someone else takes care of the rest. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 01:43 – How Anthony turned a radio career into a podcast business 03:07 – Why most podcasts fail after a few episodes 07:44 – Podcasting as a tool for client retention and staff engagement 09:01 – B2B, B2C, schools, and franchises who podcasting works for 16:24 – Why niche audiences matter more than big download numbers 20:09 – A look at global podcast stats—36 billion listens a month 22:50 – What “done for you” podcasting actually looks like 23:49 – David shares how this exact model works for him 24:19 – Two types of podcasts: fly-on-the-wall vs conversational 27:34 – The rise of AI-generated podcasts—and why they fall short 29:10 – How authenticity builds trust in a digital world 31:46 – Don’t DIY your podcast—just like you wouldn’t DIY a root canal 33:26 – Where to start if you're ready to launch Key Takeaways: You don’t have to do it all – Focus on your expertise and let someone else guide the conversation and manage production. Real conversations build real trust – Listeners spend time with your voice, which builds familiarity and authority. Podcasting suits more businesses than you think – From coaching to panel beating, it's about the stories you share. Your podcast becomes a content engine – One recording can fuel email, social media and website content. Human connection still wins – Authentic stories and shared conversations are what people connect with most. Thinking of launching a podcast? Visit podcastsdoneforyou.com.au to book a free 15-minute call with Anthony and see if it's the right fit for your business. Tune in now and subscribe for more weekly episodes that help you Max Your Business.
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MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
08/14/2025
MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
In this episode of the Max Your Business Podcast, Ben and David are celebrating a major milestone—100 episodes—and taking a step back to talk about something most business owners don’t do enough of: celebrating the wins. Whether it’s landing a new client, getting through a tough week, or just ticking everything off your to-do list, recognising the good stuff (big and small) isn’t just feel-good fluff. It creates momentum, builds resilience, and helps keep you and your team energised for the long game. Ben and David reflect on their own journey and share simple, practical ways to create a culture of celebration in your business—without needing confetti cannons or champagne. From ringing the bell to daily huddles and win walls, this episode is packed with ideas to help you shift focus from what’s going wrong to what’s working. If you’re caught in the grind or stuck in what they call “the mud pit,” this conversation will help you look up, take a breath, and keep moving forward. Episode Highlights 00:00 – Welcome to the Max Your Business Podcast 02:07 – How this podcast became 100 chapters of real business experience 05:47 – The “mud pit” mindset and how to climb out of it 07:28 – The power of small wins and how to recognise them 13:52 – Why celebrating doesn’t need to be expensive—or even shared 20:31 – What we’ve learned from 3,000+ minutes of podcasting 23:34 – The role of mindset in seeing progress 27:47 – How to bring your team into the celebration culture Key Takeaways Small wins matter – Catching up on email or holding a tough conversation counts. Consistency is worth recognising – Habits built over time are cause for celebration. Create rituals – Use huddles, team chats, or even a bell to spotlight wins. Tie rewards to planning – Link your 90-day goals to personal rewards for extra motivation. Don’t wait for permission – Celebrating progress helps you stay positive, even when business gets tough. Want more tools to help you build a business you love? 🚀 Explore our programs and resources at maxmyprofit.com.au Thanks for joining us for our 100th episode! Here’s to recognising the wins—big, small, and everything in between. Subscribe now and keep building the business you imagined.
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MYB099: How to Stand Out in Business - Why Different Beats Better
08/07/2025
MYB099: How to Stand Out in Business - Why Different Beats Better
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery guarantee, and discover what it really takes to create a point of difference that sets your business apart. Whether you run a local cafe or a growing service-based business, you’ll walk away with fresh ideas and a clear path to building a brand that customers remember. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:07 – The problem with common “points of difference” 05:17 – A dentist’s simple but brilliant idea to change the customer experience 08:29 – Why your USP should feel a little uncomfortable 10:30 – Domino’s 20-minute guarantee and how it works 14:02 – What “we care” and “quality service” really mean to customers 15:09 – Three questions to ask when shaping your USP 18:42 – Apple, Dyson, Zappos and how they used uniqueness to lead 24:30 – Why people pay more for better value 26:06 – The power of small touches (like a biscuit on a coffee cup) 28:24 – Why You Need to Look Up From the 'Mud Pit' of Your Business 31:17 – Final thoughts and practical next steps Key Takeaways: Different beats better: Customers remember what stands out, not what’s slightly improved. Get specific: Generic claims don’t cut through. Find what truly makes your business unique. Solve real frustrations: A strong USP often addresses something customers find annoying or hard to get elsewhere. Build around your promise: Once you define your point of difference, make sure your systems deliver on it. Ask your customers: They already know why they choose you—use their insights to shape your message. It’s more than words: Your experience, guarantee, packaging or even a small gesture can be a strong USP. 🚀 Grab your free USP Workbook and start defining your difference: maxmyprofit.com.au/usp This episode is your practical guide to standing out for the right reasons. Tune in and discover what makes your business worth choosing. 🎉 P.S. We’re turning 100 next week. Join us for the celebration in the next episode!
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MYB098: What’s Inside the Max Business Academy (And Why It Works)
07/31/2025
MYB098: What’s Inside the Max Business Academy (And Why It Works)
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin pull back the curtain on the Max Business Academy — what it is, who it’s for, and why it works. If your business feels more like a demanding job than the profitable asset you imagined, this episode is for you. Ben and David reveal the common gaps that hold business owners back: poor time management, cashflow chaos, and lack of a written plan. More importantly, they share how the Academy helps plug those gaps with a proven structure and practical tools. You’ll also hear real feedback from business owners who’ve gained control over their time, improved their numbers, and finally found the confidence to grow. And if you’ve ever thought, “I already know this stuff,” but your business is still stuck, Ben and David explain why knowing isn’t the same as doing — and how the right support makes all the difference. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 02:24 – What the Max Business Academy is and why we created it 05:23 – The power of coaching: Ben’s cycling mate’s breakthrough 08:52 – The “I know that already” mindset that holds business owners back 12:41 – The top 3 fundamentals most business owners neglect 16:30 – Real transformations: how Academy members improved their businesses and their lives 23:10 –Time studies and the eye-watering cost of poor time management 26:08 – What’s inside the Academy: tools, resources, and a step-by-step structure 28:44 – Why we don’t give you everything at once (and why that’s a good thing) 33:24 – The real cost of not getting help sooner Key Takeaways: You don’t know what you don’t know. Blind spots can quietly hold your business back. Knowledge alone isn’t enough. Without accountability and structure, nothing changes. Every business needs a blueprint. Just like building a house, you need solid foundations. Stop being your own bottleneck. A business should make you money without needing you 24/7. Surround yourself with a supportive community. Learning from others speeds up your growth. Want to build a business that works without you? Head to maxmyprofit.com.au to access the full enrolment pack and see how the Max Business Academy can help you build a more profitable, self-sufficient business. If you’re ready to break free from the daily grind, don’t miss this episode — and make sure to subscribe for more practical business insights every week.
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MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
07/24/2025
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to avoid them, and what a simple, effective follow-up system looks like. Whether you’re just getting started or ready to upgrade your lead generation, you’ll walk away with a clear action plan. Plus, Ben shares the surprising tweak that increased their appointment bookings even though it made their leads more expensive. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 05:53 – What is a lead magnet and why every small business needs one 08:10 – Real examples of high-converting lead magnets (plus the psychology that makes them work) 14:11 – Common lead magnet mistakes that cost you sales 18:10 – The critical role of follow up: why automation isn’t enough 22:07 – How to promote your lead magnet and get it in front of the right people 28:28 – How much should you pay per lead? What’s realistic for B2B and B2C 31:25 – Keep it simple: why one great lead magnet is all you need to start 33:03 – Advanced tactics: combining SMS, bots, and CRMs for better lead nurturing 37:10 – Old-school lead magnets, direct mail, and what’s still working in 2025 40:51 – Your next steps: creating and promoting your first (or next) lead magnet Key Takeaways: A lead magnet is more than a freebie — it’s the start of building trust. Solve a specific, immediate problem your ideal customer is trying to fix. Simple works — complexity stops people from taking the next step. Follow up fast: the first 10 minutes after a lead opts in are golden. Automation helps, but human connection still closes deals. 🚀 Grab your free Lead Magnet Workbook with 17 ideas you can swipe: maxmyprofit.com.au/magnet Tune in now and get practical tips to turn your lead magnet into a proper growth tool, and don’t forget to subscribe for more smart business insights every week.
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MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
07/17/2025
MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack why most sales teams find it hard to convert. It often comes down to one thing: they don’t have a clear, buyer-focused sales process in place. Ben and David share the seven essential steps every sales process needs, with practical stories from their own experience. From snapper fishing (yes, really) to DISC profiling, automation, and handling objections, they explain how to make selling less awkward and far more effective. Whether you're doing the selling yourself or managing a growing team, this episode will help you build a simple, structured process that leads to more confident conversations and better results without needing to be pushy or a “natural” salesperson. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 06:15 – DISC & VAK refresher – reading personalities and communication styles 09:20 – “Telling isn’t selling” – the questions that uncover true buying reasons 15:30 – The 7-step sales process worksheet – what to include and why 20:40 – Tracking conversion at every step (not just the final yes) 25:00 – Objections as buying signals (and how to handle them with integrity) 30:10 – Earn the right: how to build authority without sounding arrogant 35:25 – Turn quotes into sales tools: don’t leave it up to price alone 42:15 – Handy links and your next steps Key takeaways Process beats persuasion. A documented, step-by-step buyer journey lets even new reps convert like pros. Educate first. Map out what happens next, so prospects feel certain and show up ready to decide. Ask, don’t tell. Open-ended questions (who, what, where, when, why, how) surface real needs and cut through polite “maybes”. Earn the right. Awards, reviews and credentials build trust – share them early so price isn’t the only yardstick. Measure each micro-conversion. Track drop-offs between steps to spot bottlenecks and lift overall win rates. Objections are buying signals. Isolate and answer them on the spot, or tweak your process so they never pop up. Grab the 7-Step Sales Process Guide – map your own workflow in under an hour. 👉 maxmyprofit.com.au/sales Ready to stop “winging it” and start converting? Tune in now, share it with your sales crew, and subscribe for fresh, practical business insights each week.
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MYB095: Stop Losing Leads: Why Every Small Business Needs a CRM
07/10/2025
MYB095: Stop Losing Leads: Why Every Small Business Needs a CRM
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into why every business—big or small—needs a CRM (Customer Relationship Management) system.If you’re still using sticky notes, spreadsheets, or trying to remember everything yourself, this episode’s for you. From their early days juggling paper lead sheets and Access databases, to the power of today’s automated, all-in-one systems, they share how a CRM stops leads from falling through the cracks, keeps your team on the same page, and frees you up to actually run your business, not just chase admin. Whether you’re a one-person show, a tradie with a growing crew, or just keen to stop missing follow-ups and forgetting who’s who, Ben and David break down the real-world benefits in a way that actually makes sense. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 04:15 – The early days: from paper clips and spreadsheets to building their own CRM 06:57 – How automation in CRMs saves time and stops leads slipping through the cracks 10:21 – Real-world CRM in action: lead magnets, fast follow-ups, and automated nurture 14:37 – Business examples: towing companies, smash repairers, and AI chatbots 19:27 – Google’s 7-11-4 rule: how many touchpoints you really need before people buy 22:11 – Why modern CRMs are now all-in-one business hubs 25:09 – How a CRM benefits solopreneurs and small teams 28:00 – Making it easy: bookings, reminders, reviews, and scaling with less admin 30:12 – How to get started with DigiSyncro Key Takeaways: You can’t trust your memory (or your inbox): Systems save the day. Automate the boring stuff: Emails, SMS, bookings, reminders—it’s all done for you. Be the first to respond: The fastest reply often gets the job. Small business? Even more reason to get organised: Less admin, more time for the work you love. Ditch the app-juggling: One system does the lot—no more logging in everywhere. 🚀 Want to see how it works? Jump over to digisyncro.com and book a free demo. Have a listen, grab a few tips, and see why the right CRM isn’t just “nice to have”—it’s the duct tape that holds your business together. Don’t forget to subscribe so you never miss an episode!
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MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
07/03/2025
MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore one of the biggest challenges for business owners: how to measure real progress, not just busyness. It’s easy to get caught up in the day-to-day, but are you truly building a business that gives you more money and more time, or have things ended up a bit different than you’d hoped? Ben and David break down the blind spots that keep business owners from moving forward, share stories from clients who’ve turned things around, and offer practical tools for getting clarity on where you’re at and where you’re heading next. You’ll also get an inside look at their five-stage Business Acceleration Blueprint and learn how to spot the areas that need your attention most. If you’re ready to stop spinning your wheels and start building a business that actually works for you, this episode is a must-listen. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 03:48 – Client story: stepping back from sales and gaining freedom 07:05 – The real difference between running and building a business 10:56 – The five stages of the Business Acceleration Blueprint 15:40 – How to tell if you’re tracking the right numbers 19:22 – Why learning and accountability go hand in hand 24:04 – Systemised and group accountability; “plus one” mindset 28:46 – Your next steps: the free blueprint quiz Key Takeaways Start with a strong foundation. The basics—planning, time, and cashflow—are non-negotiable, no matter your business size. Know your numbers. If you can’t name your break-even point, gross profit margin, or upcoming cashflow, it’s time to take a closer look. Use a proven roadmap. The five-stage blueprint helps you understand exactly where you are and where you should focus next. Stay curious. It’s natural not to have all the answers. Regularly step back, ask questions, and get an external perspective. Accountability matters. The right support helps turn plans into action and keeps your business moving forward. 🚀 Get your personalised Business Acceleration Blueprint at maxmyprofit.com.au/blueprint and take the next step towards a business that delivers the results you want. Tune in to learn how to identify what’s holding you back and what you can do about it. Don’t forget to subscribe for more practical insights and straight-talking business advice every week.
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MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
06/26/2025
MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into a timely topic: getting your plan together for the new financial year. Whether you’re scrambling to close out June or already looking ahead, this episode gives you a practical framework to reset, refocus, and get results. If you’ve ever found yourself saying “Where did the year go?” or if your business plan is still sitting in your head instead of on paper, this episode is for you. Ben and David break down why planning doesn’t need to be complicated—and how keeping it simple is the key to actually following through. From cash flow forecasts to visual tracking tools and default diaries, Ben and David will walk you through their proven approach to 90-day planning that’s helped hundreds of business owners stay focused and profitable. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 04:08 – The power of planning early and why it doesn’t need to be fancy 06:41 – How a 90-day cashflow forecast leads to less stress and more clarity 08:30 – Why most plans fail (hint: it’s not lack of goals, it’s lack of follow-through) 10:05 – Set realistic goals: the less-is-more method 11:16 – Making your plan visual, simple, and actionable 14:30 – The secret to sticking to your plan? Time blocking and accountability 17:00 – It’s not just your plan—your team needs one too 21:00 – The real value of coaching: shifting your mindset, not just giving you tools 23:28 – 5 action steps to start the new financial year strong 31:11 – Your next steps: free resources and simple action items Key Takeaways: Plan to Plan: Block out time in your calendar—every single week—to work on the business, not just in it. Start with Cash Flow: A 90-day forecast is your baseline. You can’t grow what you don’t track. Less is More: Focus on fewer, high-impact actions each quarter rather than overloading your plan. Make It Visual: Put your targets somewhere you’ll see them daily—whiteboards, dashboards, even thermometers. Get Accountable: Whether it’s a coach, your team, or your kids (yep, really), make someone part of the process. 🎯 Download the free Simple Planning Workbook at maxmyprofit.com.au/simple to get started right now. This is your sign to stop flying by the seat of your pants and start building a business that runs with intention. Grab the workbook, set your 90-day goals, and let this be the year you actually stick to your plan. Subscribe for more real-world strategies and no-fluff advice every week on Max Your Business.
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MYB092: How to Stop Discounting and Start Making Real Profit
06/19/2025
MYB092: How to Stop Discounting and Start Making Real Profit
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit? If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to building a profitable, sustainable business. With relatable stories (including a restaurant rethinking its entire menu) and straight-talking advice, this is a must-listen for anyone serious about turning revenue into real profit. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 04:18 – The discount trap: how it quietly destroys your margins 08:39 – Why increasing sales doesn’t always solve your problems 10:50 – Clarkson’s Farm: A business lesson in doing the numbers 13:23 – Charging what you’re worth (and why most people don’t) 16:06 – How one restaurant owner is adapting their offer for today’s market 21:51 – Pricing with confidence and evolving your business model 23:34 – The maths behind discounting (and why it rarely works) 29:04 – The truth about time, effort, and delivery costs 34:53 – Service businesses: the hidden cost of underquoting 38:58 – The bottom line: know your numbers or gamble your future Key Takeaways: Revenue ≠ Profit Sales are great—but they mean nothing if your costs are swallowing your margins. Discounting Isn’t a Strategy A 10% discount could mean needing 30% more sales just to break even. It’s not worth it. Small Price Increases = Big Wins Most customers won’t even blink. And if they do? They’re usually not your ideal client. Track, Review, Adjust If you haven’t reviewed your pricing in the last 12 months, you’re probably already behind. Use a Budget, Forecast, and Breakeven Tool Episode 86 walks you through how to plan for profit—not just hope for it. Mindset Matters Shifting from employee thinking to business owner thinking is the first step to charging what you're really worth. 📘 Get your free workbook The Dangers of Discounting at maxmyprofit.com.au/dangers If you're serious about building a profitable business (not just a busy one), this episode could be the wake-up call you need. Subscribe for weekly episodes packed with practical advice and no-fluff strategies to help you Max Your Business.
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MYB091: The Mindset Formula Every Business Owner Needs to Know
06/12/2025
MYB091: The Mindset Formula Every Business Owner Needs to Know
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears. They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results. Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why generalisations like “it’s a tough market” or “no one’s spending” are just belief systems holding you back. This is a no-nonsense chat about how your beliefs shape your business and how changing them might just change everything. Episode Highlights: 00:00 - Welcome to the Max Your Business Podcast 03:19 - What “the six inches between your ears” really means for your business 05:22 - David’s breakthrough moment: E + R = O (Events + Response = Outcome) 09:11 - Why stress is self-created and how to stop “doing” stress 12:08 - Reframing external triggers: the blue-sky stress example 13:51 - Ben’s pilot training story and staying calm under pressure 15:53 - Limiting beliefs and generalisations that hold business owners back 17:54 - The influence of childhood conditioning and early beliefs 20:15 - Redefining success: why mindset, not money, is the real driver 22:30 - The 4-minute mile effect: how seeing what’s possible changes what you believe 26:34 - The power of micro changes: habits, triggers, and going “right instead of left” 29:02 - The mindset shift that changed a client’s business trajectory Key Takeaways: Your Mindset is Your Operating System The way you think determines how you respond, and that response shapes your results. Stress is a Choice It’s not the event that creates stress, it’s your reaction. And reactions are completely within your control. Your Beliefs Aren’t Facts Just because you believe it’s hard to find good people or make money in this economy doesn’t mean it’s true. Success Starts in Your Head The most successful business owners don’t have different resources; they just think differently. Surround Yourself With Possibility The fastest way to shift your beliefs is to see what’s possible for others. Read books, listen to podcasts, and get in the room with people doing big things. Ready to rethink the way you think, break through what’s been holding you back, and build a business that doesn’t depend on you 24/7? 🚀 Head to maxmyprofit.com.au to explore coaching programs, tools, and resources that’ll help you grow your business the smarter way. Tune in now and make sure to subscribe so you never miss a mindset shift that could change everything.
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MYB090: Building a Real Team vs. Just Hiring People
06/05/2025
MYB090: Building a Real Team vs. Just Hiring People
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin get real about one of the most common business complaints: “It’s hard to find good people.” But is it really a people problem or a leadership one? If you’ve ever hired someone who didn’t work out, struggled to keep staff accountable, or found yourself doing everything because “it’s easier that way,” this episode is a must-listen. Ben and David unpack why most small businesses don’t have teams—they have groups of people—and how to fix that. From sports analogies to real hiring mistakes, they reveal how to rethink your structure, define roles clearly, and become the kind of business great people want to join. It all starts with you. Episode Highlights: 00:00 - Welcome to the Max Your Business Podcast 03:39 - Why most small businesses don’t have real teams, just people working together 06:36 - Sports team analogy: the importance of defined roles and responsibilities 09:48 - Why you shouldn’t just replace a person, redefine the role first 11:33 - The dangers of hiring without proper systems or onboarding 13:46 - Training vs micromanaging: how to set up new hires for success 16:06 - Hiring sales and marketing staff: why experience alone isn’t enough 19:47 - What to look for when reviewing job applicants and resumes 22:20 - Accountability check: what your turnover says about your business 25:52 - The mindset shift: working on the business vs in the business Key Takeaways: Your Team Starts With You – If you don’t have the right people, look at your systems, clarity, and mindset. Structure First, People Second – Build roles, not just fill gaps. Define what success looks like before hiring. Hiring Is Marketing – Want top talent? Your job ad needs to speak to the right person, not just list duties. Train Like You Mean It – The first few weeks matter. Show new hires how to succeed your way. Think Like a Coach – In great teams, everyone knows their role and trusts each other to perform it. 📥 Download the free ‘6 Keys to a Winning Team’ workbook at maxmyprofit.com.au/team Get clear on the kind of team you really want to build and how to lead it well. Ready to stop saying “It’s hard to find good people”? Start building the kind of business they’re excited to join. Hit play and don’t forget to subscribe for weekly strategies that help you Max Your Business.
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MYB089: Should You Be Using AI in Your Business?
05/29/2025
MYB089: Should You Be Using AI in Your Business?
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show how AI can act as a smart assistant in your business without needing a tech background to get started. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:13 – Why AI is part of this year’s business planning discussions 07:34 – What AI can already do in retail and service industries 10:56 – Ben’s AI-driven recruitment process and assistant-built interview questions 13:15 – Writing songs, creating recipes, and having fun with AI 17:03 – AI-powered chatbots that qualify and forward leads in real time 19:26 – Using AI in admin: Trello, emails, quoting, and follow-ups 23:26 – Voice commands, Aussie accents, and how to “chat” with your AI 25:41 – Getting started: use the pro version and build a daily habit 31:33 – Real examples of saving time and improving systems with AI 34:03 – Looking ahead: AI assistants, automation tools, and upcoming workshops Key Takeaways: Start small - You don’t need to overhaul your business. Just start using AI for one task today like summarising an email or writing a caption. Think of it as your assistant - AI isn’t just a tool, it’s a digital team member. Give it clear instructions, and it’ll return better, faster results than you’d expect. It’s already here This isn’t future tech. Businesses around you are already using it to save time, respond faster, and grow smarter. Knowledge is power The better you understand what AI can do, the more you’ll find ways to use it. There’s a huge opportunity here especially if you get in early. Want help getting started? Ben is hosting AI workshops to help business owners learn how to build and use AI assistants in their day-to-day operations. 👉 Visit www.maxmyprofit.com.au to register for the next free online workshop and access more tools to help you scale with less stress. Tune in for the full chat and start imagining what’s possible for your business.
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MYB088: How to Get Your Customers Spending More (Without Being Salesy)
05/22/2025
MYB088: How to Get Your Customers Spending More (Without Being Salesy)
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will show you the power of doing more with the customers you already have. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 2:12 - The McDonald’s upsell example and why most businesses miss this opportunity 5:17 - Supermarket strategies: loss leaders, store layouts, and impulse buys 10:48 - How to adapt upsell tactics for service-based businesses 13:20 - Using checklists and quoting techniques to uncover upsell opportunities 15:21 - Mindset shifts around upselling and handling customer rejection 18:02 - Building a 90-day plan to increase average spend with simple strategies 21:43 - Why upsells drive pure profit and how to make them part of your system 24:47 - Raising prices strategically to improve margins and average spend 26:27 - Case study: a restaurant adapts its pricing model for profitability 29:31 - Final thoughts and next steps, plus where to get the free workbook Key Takeaways: It’s Easier Than You Think: Getting existing customers to spend more is one of the simplest ways to boost your bottom line. Track Your Average Spend: What gets measured gets improved—so start by knowing your numbers. Borrow Retail Strategies: Think like a supermarket—loss leaders, impulse buys, and bundling still work. Don’t Fear the ‘No’: Around 70% of people might say no to an upsell—but 30% will say yes. Focus on them. Raise Your Prices (Smartly): Price increases don’t have to scare people off—if you’re adding value, they’ll understand. Plan to Succeed: Map out three strategies over 90 days—track your results, tweak where needed, and watch your profits grow. 🚀 Ready to turn small tweaks into serious profit? Download your free Average Spend Workbook: maxmyprofit.com.au/spend Tune in to discover simple yet powerful ways to increase your customer spend—strategies that Ben and David have refined through years of hands-on business coaching. Don’t forget to subscribe for more valuable episodes packed with practical insights!
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MYB087: When Should You Hire a General Manager? A Guide for Growing Businesses
05/15/2025
MYB087: When Should You Hire a General Manager? A Guide for Growing Businesses
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle one of the biggest transitions a business owner can face—handing over the reins to a General Manager. Most business owners are already acting as the GM without even realising it. But if you want to scale, take a step back, or simply stop being the bottleneck in your business, at some point you’ll need to redefine your role. Ben and David unpack what a true General Manager actually does (hint: it's not just being a glorified operations manager), the mindset shifts required to step away from the day-to-day, and why delegation is very different to abdication. Whether you're already considering bringing someone in, or you're still clinging to your baby. This episode will help you prepare your business, your team, and yourself for the change. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 04:23 – What is a General Manager really, and do you already have one? 09:51 – You can’t just “hand it over”, you need to define the role first 12:45 – Generalist vs specialist: what to look for in your future GM 14:41 – Why most employees won’t think like an owner—and that’s okay 16:33 – How to structure your business so a GM can actually succeed 23:05 – Start with your structure, not the hire 27:24 – Is promoting from within the best move? Pros and cons 30:31 – Are you really ready to stop being the GM? Key Takeaways: Structure First, Hire Later: Don’t jump the gun. You need a clear business structure and defined roles before you bring in a GM. Clarity is Everything: If you can’t explain what your GM should do on a Monday morning, you’re not ready to hire one. Mind the Mindset Gap: Your GM won’t think like an owner and that’s okay. Focus on outcomes, not control. Promote or Hire? It Depends: Promoting from within brings loyalty; hiring externally brings fresh eyes. Know what your business needs. Make it a Strategic Role: The GM isn’t there to be the best worker, they’re there to manage people, assets, and growth. Delegation ≠ Abdication: Give them the tools, the structure, and the trust to lead—don’t just toss them the keys and hope. 🚀 Ready to get serious about stepping out of the day-to-day? Download the free Role Clarity Workbook at maxmyprofit.com.au/clarity and start mapping out your path to a business that runs without you. Tune in as Ben and David share practical insights and strategies drawn from years of real-world business coaching. Subscribe now to make sure you never miss an episode packed with value for your business journey.
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MYB086: Small Business Budgeting Made Easy - Stop Guessing and Start Growing
05/08/2025
MYB086: Small Business Budgeting Made Easy - Stop Guessing and Start Growing
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack a topic that too many business owners avoid – budgeting. If you’re making sales but still struggling to pay the bills, this one’s a must-listen. Ben and David dive into why most small businesses react to their finances instead of planning for them, and how flipping that approach can help you build a business that actually works for you. Ben and David share simple strategies, personal lessons, and practical tools that show you budgeting isn’t about cutting back – it’s about making confident, well-informed decisions to grow your business and stay in control. Episode Highlights: 0:00 - Welcome to Max Your Business Podcast 2:00 - The common belief that budgeting is only for large businesses 5:14 - Planning for profit, not just tracking spending 7:15 - Why now is the perfect time to start budgeting 12:35 - How poor P&L setup hides insights and impacts decision-making 17:03 - Why most accounting software isn’t enough on its own 22:39 - Profit First, the concept of underdrafts, and the stress of reactive cash flow 26:03 - Three scenarios when budgeting becomes mission-critical 32:16 - The confidence, control, and clarity that a budget provides Key Takeaways: Start with profit, not expenses: A good budget begins with your income goals, not what you want to spend. Fix your P&L layout: If you can’t read it easily, it’s not helping you run your business. Talk to your accountant early: Especially before the end of the financial year—don’t wait until it’s too late to optimise. Don’t rely on software alone: Most accounting platforms don’t give you the clarity you need to make good decisions. Budget for growth, not just survival: Whether you’re scaling or stabilising, budgeting puts you in the driver’s seat. Forecasting brings peace of mind: When you can see your money, you can sleep better at night. “Miscellaneous” isn’t a category 📘 Download your free Cash Flow Workbook here: maxmyprofit.com.au/cash If you want to stop flying blind and start building a more profitable, stress-free business, this episode is a great place to start. Subscribe for more straight-talking advice from Ben and David to help you max your business potential.
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MYB085: Why KPIs Matter and How to Set the Right Ones for Your Team
05/02/2025
MYB085: Why KPIs Matter and How to Set the Right Ones for Your Team
In this episode of the Max Your Business Podcast, join hosts Ben Fewtrell and David Carlin as they dive into why tracking KPIs (Key Performance Indicators) is absolutely critical if you want to grow and future-proof your business. With their usual practical, no-nonsense advice, Ben and David unpack how KPIs serve as the "dashboard" for your business, helping you stay on course, measure progress, and make better decisions rather than relying on gut feel alone. They also share real-world strategies for setting up simple, effective KPIs that keep you and your team focused without overwhelming anyone. Listeners will walk away with a clear understanding of what KPIs to track, how to introduce them into your business, and why they are the secret weapon for building a more profitable, stress-free business. Episode Highlights: 00:00 – Welcome to Max Your Business Podcast 02:44 – What a KPI actually is and why it is critical for business success 06:13 – The dangers of relying purely on gut feel 08:34 – How to set KPIs properly (keep them simple and measurable) 11:16 – Understanding leading versus lagging KPIs 13:00 – Real-world example: using a 100-point KPI system to drive sales 19:46 – Common mistakes to avoid when setting KPIs 21:07 – How cash flow forecasting gives business owners peace of mind 24:06 – The power of visual dashboards and simple KPI tracking 31:40 – The five essential KPIs every business should measure 33:44 – Best practice: setting 3 to 5 KPIs per role for clarity and performance Key Takeaways: KPIs are indicators, not just numbers: They show whether you are on track to achieve your goals. Start small and simple: One good KPI is better than 20 confusing ones. Focus on both activity and outcomes: It is not just about being busy, it is about getting results. Leading KPIs predict the future: Track actions that drive the results you want. Make KPIs visible: Visual dashboards and graphs make it easier for your team to stay on course. Review KPIs regularly: KPIs only work if you check them often and act when needed. KPIs help you build a business that can run without you: They are essential if you want to step back and still see your business grow. 🚀 Download your free copy of 63 KPI Examples to kickstart your business dashboard. Head to maxmyprofit.com.au/KPI to grab it now. Tune in to this episode to learn how KPIs can become the silent engine behind a thriving, scalable business. Subscribe for more practical insights to help you Max Your Business!
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