Max Your Business
It can be hard to know where to start when it comes to growing your business. You’re not alone. Most entrepreneurs feel overwhelmed and don’t even know where to start when it comes to growing their business.
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MYB043: Designing your Core Values
05/16/2024
MYB043: Designing your Core Values
This week’s key takeaway: Designing your core values - with Ben Fewtrell and David Carlin Episode intro: Core values are much more than just management-speak. They define the ‘why’ of what your business is doing. You might be thinking, “I’m just a small business, why do I need this?” Firstly, every business started as a small business! Secondly, you should listen to Ben and David… they’ll help you find your ‘why’. In this week’s episode you will learn: How to keep your core values fresh How to avoid complacency The difference between beliefs and values How to find your mission Whether your company’s values should be your own or a collaboration with your staff Four simple steps for creating robust core values How core values can help when having a disciplinary conversation with an employee Show links: Get the handout for this week’s episode: Go to and book a free digital-marketing intro call Check out our courses here: Join our Facebook group:
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MYB042: Structure your business for results with the right team
05/09/2024
MYB042: Structure your business for results with the right team
This week’s key takeaway: Structure your business for results with the right team - with Ben Fewtrell and David Carlin Episode intro: Structuring a business can be very confusing. There are certain conventions that we’re all aware of, but are they right for YOUR business? A business structure is about so much more than an organisational chart. To know who manages who is a decent starting point, but the key is in the accountability for the fundamental tasks and outcomes that drive your business. We’ll talk you through how to do it properly… In this week’s episode you will learn: Why you shouldn’t simply do what you already know How to assess a small business differently to a large one Who should be accountable to who? The KPIs you need to know Why you should separate responsibility for conversion from sales How to measure employees with multiple roles Why a business owner should have different accountability to an employee How to stop your team being overly dependent on you How to strike the right balance between systemising and humanising How long it should take to restructure your business Show links: This week’s free resource: Go to and book a free digital-marketing intro call Check out our courses here: Join our Facebook group:
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MYB041: Generating Sales with Digital Marketing
05/02/2024
MYB041: Generating Sales with Digital Marketing
This week’s key takeaway: Generating sales with digital marketing - with Ben Fewtrell and David Carlin Episode intro: As human beings we’ve gone digital… when was the last time you read a newspaper? And yet so many businesses do not understand how to utilise digital marketing. Guess what: we can help you with it. Not only do we have experience as digital marketeers; we’ve also been on the other side of the fence where unscrupulous 'agencies' and 'consultants' have taken us for a ride! Sound familiar? Listen up and get wise to digital marketing. We can empower you to make it work. In this week’s episode you will learn: Why digital marketing is so popular How to define an acquisition cost How to be accountable to an outcome How to capture qualified leads What a digital marketing company should do for you The difference between a digital marketing ‘partner’ and a digital marketing ‘agency’ The importance of re-engaging old leads and customers Show links: Go to and book a free digital-marketing intro call Check out our courses here: Join our Facebook group:
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MYB040: Ensure all your team have KPIs and are being kept accountable
04/25/2024
MYB040: Ensure all your team have KPIs and are being kept accountable
This week’s key takeaway: Ensure all your team have KPIs and are being kept accountable - with Ben Fewtrell and David Carlin Episode intro: We help a lot of clients restructure their business, and it’s amazing how many we find that aren’t clear about exactly what their colleagues need to deliver. They’re making judgments based on people rather than outcome… a classic mistake! And if you think of it another way, how do you know your business is working correctly when you’re not there? Without the right KPIs and role clarity, you can never be confident that your business just “works.” By the end of the episode, you’ll have some easily actionable tips to enable you to use KPIs to your advantage. In this week’s episode you will learn: The importance of role clarity Why you should “forget the person” and look at the skills and targets instead Why you should look to manage outcomes rather than behaviour How to define your core values as a business How to measure outcomes How to understand quantitative and qualitative measurement techniques How to create role clarity for someone who has more than one role Show links: This week’s workbook on role clarity: Check out our courses here: Join our Facebook group:
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MYB039: Working with Relationships and My Business
04/18/2024
MYB039: Working with Relationships and My Business
This week’s key takeaway: Working with relationships and my business - with Ben Fewtrell and David Carlin Episode intro: One of our clients inspired us to talk about business relationships in this episode. He was undermined by one of his employees and was very angry about it, but once we advised him to try and understand what was behind his employee’s behaviour, the problem was more easily solved. And what’s more, if he had taken the time to work on that relationship in the proper way, the problem would not have arisen in the first place. As David says, ‘if your relationships are okay, your business is okay.’ Listen up and find out how to protect and nurture your business relationships. In this week’s episode you will learn: How people buy from people Should you put a task ahead of a relationship? The importance of a culture of trust Why transparency is always the best way The benefits of rewarding ‘outcome’ over ‘work’ Why you should internalise and own your stresses How to understand your negative triggers Show links: Ben’s recommended book, ‘Whale Done’ by Ken Blanchard: Ben’s recommended book, ‘Atomic Habits’ by James Clear: Check out our courses here: Join our Facebook group:
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MYB038: When is it time to get moving again?
04/11/2024
MYB038: When is it time to get moving again?
This week’s key takeaway: When is it time to get moving again? - with Ben Fewtrell and David Carlin Episode intro: Spoiler alert: the time to get moving again is… RIGHT NOW! The world was given a big shock by COVID, and now we face a global economic slowdown. This has reduced the enthusiasm of some business owners and has changed consumer habits… but now is the time to fight back. It’s time to think differently, stop looking at problems, and start looking for solutions. Listen to our advice on pivoting and reacting to a changing world… and relight that fire in your belly! In this week’s episode you will learn: How to future proof yourself in a new era Why you might need to pivot Why you need to think about selling an experience rather than simply selling an item Is it time to review your USP? The power of subscription models Why people remember an experience more than the price they paid for something Show links: Check out our courses here: Download this week’s handout: Join our Facebook group:
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MYB037: The magic of measuring what is happening in your business + BYS Winner
04/04/2024
MYB037: The magic of measuring what is happening in your business + BYS Winner
This week’s key takeaway: The magic of measuring what is happening in your business + BYS winner - with Ben Fewtrell and David Carlin Episode intro: If you don’t properly measure what’s going on in your business, you don’t succeed. It’s as simple as that! We speak to a lot of business owners and senior managers who don’t have a proper grasp of what’s going on in the different departments in their business. We're going to do our best to make sure you're not one of them. It was the legendary entrepreneur John Wanamaker who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”… but that was in the 1800s. There’s absolutely no excuse to say such a thing these days. In this week’s show we’ll demonstrate how easy it is to stay on top of your key metrics. In this week’s episode you will learn: How to record your leads What a ‘lead source’ really means How to reduce your acquisition cost The importance of A/B testing How to segment your leads How long it should take to implement a proper measurement policy The numbers that a sales manager ought to know How to manage multiple conversion rates Show links: Check out our courses here: Read our workbook, ‘Test, Adjust, Measure’: Download our lead-generation workbook: Join our Facebook group:
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MYB036: Your #1 Lead Generation Strategy
03/28/2024
MYB036: Your #1 Lead Generation Strategy
This week’s key takeaway: Your #1 lead generation strategy - with Ben Fewtrell and David Carlin Episode intro: Think about this stat: 80% of your revenue comes from 20% of your customers. If only business owners and managers kept this in mind, there wouldn’t be so many bad lead-generation strategies that are a waste of time and money. So much marketing is driven towards new business, but what about your existing customers? If you show them enough attention, they’ll keep coming back. We’ve been doing this for years in our business - it really gets results. In this episode we’ll tell you how we do it. In this week’s episode you will learn: How to get customers to come back more often Why an existing customer is more valuable than a new one How to measure your repeat business How many businesses fall foul of chasing new business The tools you need to help you stay in touch with existing customers The ABCD lead-management strategy When you wouldn’t want someone’s repeat business Show links: Win free access to our brand new ‘Building Your Sales’ course: Download our lead-generation workbook: Join our Facebook group:
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MYB035: Good Communication is Essential in Sales
03/21/2024
MYB035: Good Communication is Essential in Sales
This week’s key takeaway: Good communication is essential in sales - with Ben Fewtrell and David Carlin Episode intro: Good sales is about so much more than simply talking from a sales script. Unless you know your audience, you won’t be able to sell to them - it’s as simple as that. Think about this phrase for a moment: “Communication is the response you get.” You can pick up cues from things like body language and speech patterns, and there are techniques for profiling your prospects before you’ve met them. These are not dark arts of manipulation - they are simply the realities of life! But where do you start? We’ll show you how... In this week’s episode you will learn: How communication links to behaviour Why sales scripts can be flawed How to click with a sales prospect The importance of open-ended questions How NLP can help you The DiSC profile explained The difference between adaptive styles and natural styles How to change communication for visual, auditory and kinaesthetic Show links: Win free access to our brand new ‘Building Your Sales’ course: Get your DiSC profile here: Join our Facebook group:
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MYB034: What are the Keys to Converting?
03/14/2024
MYB034: What are the Keys to Converting?
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MYB033: Know your numbers to increase your sales
03/07/2024
MYB033: Know your numbers to increase your sales
This week’s key takeaway: Know your numbers to increase sales - with Ben Fewtrell and David Carlin Episode intro: If you don’t know your numbers you’re stabbing in the dark. So many business owners come to us who don’t know their numbers… no wonder they need our help! You don’t have to be an economic genius to get on top of your numbers. Having a grasp of just a few simple KPIs will help you drive your business forward. We’ll talk you through the most important KPIs, and share our top tips for how to use them. In this week’s episode you will learn: Why your ‘big’ problem probably isn’t such a big problem after all The right order to deconstruct a problem The fundamental KPIs you need to stay on top of What ‘leverage’ really means The difference between lead generation and lead conversion How to make your business pay you as a business owner rather than simply giving you a job ‘Leading’ and ‘lagging’ KPIs The importance of reducing your cost of sales When you shouldn’t discount Show links: Download our KPI strategy guide: Win free access to our brand new ‘Building Your Sales’ course: Join our Facebook group:
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MYB032: Are you ready to build your sales this year?
02/29/2024
MYB032: Are you ready to build your sales this year?
This week’s key takeaway: Are you ready to build your sales this year? - with Ben Fewtrell and David Carlin Episode intro: This is the most fundamental aspect of business! You’ve really got to know how it works if you are going to succeed. In short, how do you get your prospects to know, like and trust you? We’ll give you the benefit of many decades of experience selling ourselves, and advising others on how to sell their product/service. In this week’s episode you will learn: The fundamentals of the sales process How to systemise your sales process Is selling about convincing people? How to tap into the logic of a customer How to recruit the right salesperson The different personality types you need to understand How to build a rapport with your prospect Show links: Win free access to our brand new ‘Building Your Sales’ course: Join our Facebook group:
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MYB031: But you don't understand!! Everyone needs my attention and help!
02/22/2024
MYB031: But you don't understand!! Everyone needs my attention and help!
This week’s key takeaway: “But you don’t understand… everyone needs my attention and help!” - with Ben Fewtrell and David Carlin Episode intro: We hear it so many times, but we’ve got to tell you: it’s no excuse! If you can’t shape your business in the way you want, you simply have to stop fighting fires. Let go, delegate and free yourself up to be a visionary! By the end of this episode, we’ll give you some quick wins to set you on the right path. In this week’s episode you will learn: Why you have to learn and adapt What we can learn from fishing How to avoid ‘super-hero syndrome’ How to play the game of 'offer and conditioning' Why you should embrace your inner child The sacrifices you should make for the sake of longer term efficiency How to prove to your team that you trust them Show links: Win free access to our brand new ‘Building Your Foundations’ course: Join our Facebook group:
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MYB030: Is there more month at the end of your money?
02/15/2024
MYB030: Is there more month at the end of your money?
This week’s key takeaway: Is there more month at the end of your money? - with Ben Fewtrell and David Carlin Episode intro: One of the fundamental pillars of business is cashflow, and yet many business owners don’t fully understand it. We see people who have run businesses for many decades who have no idea of what’s going in and out every month. Even if your business has always had the money to cover its outgoings comfortably, you should be on top of it. This week’s episode will teach you the basics of cashflow forecasting, and what might go wrong if you don’t do it properly. In this week’s episode you will learn: Why you shouldn’t rely on looking at your bank account to anticipate cashflow issues What you shouldn’t delegate to an accountant How often you should check your forecasts A system for putting money away How to know your ‘cash gap’ Why you need to be on top of your expenses How you should reconcile a cashflow forecast with your bank account Show links: Check out our new free Max My Profit course: Join our Facebook group:
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MYB029: As a Business Owner is it possible to NOT work in my business
02/08/2024
MYB029: As a Business Owner is it possible to NOT work in my business
This week’s key takeaway: As a business owner, is it possible to NOT work in my business? - with Ben Fewtrell and David Carlin Episode intro: We keep going back to the phrase, ‘work IN your business, not ON your business’. Most business owners would agree they could build a better business if they had time to step away from the day-to-day and think about change/development… and yet so many fail to do it. As David says, “It’s a step-by-step, brick-by-brick process, where everything you let go of has to be systemised.” But how do you do that? We’ll tell you how. In this week’s episode you will learn: How to delegate effectively How to manage the change of stepping away How to translate a system from your head to something sharable The tasks you should delegate How a business owner can detach themselves from the sales process How you can still be a leader and engage with your team after you have delegated The time it takes to hand over properly Show links: Try our free quiz: Ben’s recommended books, and Join our Facebook group:
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MYB028: It's a new year. What's your plan?
02/01/2024
MYB028: It's a new year. What's your plan?
This week’s key takeaway: It’s a new year… what’s your plan? - with Ben Fewtrell and David Carlin Episode intro: Welcome back to the real world, folks! We hope you had a good break, but now it’s time to switch on and start thinking about 2024. This is the perfect time to review and reassess where you’re at. By the end of the show, you’ll know how to plan your year properly. Don’t get stuck in that hamster wheel! In this week’s episode you will learn: How to start your year planning The importance of having a break How to make time to plan properly The things that distract business owners, and how to avoid them The importance of KPIs How to stop your business becoming a straw house Show links: Get free access for 180 days to Max My Profit’s training hub: Join our Facebook group:
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MYB027: Planning for Long Term Goals
12/21/2023
MYB027: Planning for Long Term Goals
This week’s key takeaway: Planning for long-term goals - with Ben Fewtrell and David Carlin Episode intro: It’s obvious that we need long-term goals, but it’s less obvious how to set them. You need perspective, context and the discipline to take time out of your day-to-day, but you might also need guidance... It sounds easy but we can assure you that long-term goal setting trips many business owners up. A lot of our coaching keeps going back to goal setting, so we thought we’d give you a whole episode dedicated to it. And now is surely the time of year to be thinking about the next one, right? In this week’s episode you will learn: Why you need help with long-term goals The importance of writing down goals How to be ambitious and think big How to get away from day-to-day distractions and get into the planning mindset The right length of time for long-term goals The other meaning of ‘GPS’ Why you should create an end point for your business How age can correlate with long-term planning Show links: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB026: Think For Success
12/14/2023
MYB026: Think For Success
This week’s key takeaway: Think for success - with Ben Fewtrell and David Carlin Episode intro: Henry Ford once said, “whether you think you can or you think you can’t, you are right.” Mindset is absolutely fundamental to success/failure in business… and we’re going to tell you how. When you see a sign that says 60 on the road, what do you think it means? You probably think it means “I can’t go above 60”, but what if you looked at it a different way and decoded it as “I CAN go anything up to 60”? It might seem abstract, but it’s a good example of how our minds can limit themselves when faced with a challenge. In all our experience of coaching entrepreneurs, we’ve seen a heck of a lot of limiting beliefs. By the end of this episode, we’ll give you the tools to avoid them and think like a winner. In this week’s episode you will learn: The potential impact of AI on business The difference between a consultant and a coach How to create winning belief systems The equation of E + R = O How to visualise what you want rather than what you don’t want The rule of five affirmations Does age make it harder to learn, or does it just help people make more excuses? How to use your ego constructively Show links: Check out our blueprint at: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB025: What do I start working on first?
12/07/2023
MYB025: What do I start working on first?
This week’s key takeaway: What do I start working on first? - with Ben Fewtrell and David Carlin Episode intro: You’re getting some real value in this episode: a sneak-preview of Maxmyprofit’s Business Exceleration blueprint. This is as close as you’ll get to an instruction manual for business! Think of building a business like you're building a house. You’re not going to build the walls and start decorating the inside without any foundations are you? And yet, time and again, we see people who put their focus on peripheral parts of their business without even knowing what their margin and cost of sale is. Don’t be one of those people! This is your chance to arm yourself with the basics you need to lay the foundations of a successful business. In this week’s episode you will learn: Why you have to make time to work ‘on’ your business Real-life success stories using this blueprint The step before the formal planning stage How to control your time and money Why your goals will become more ambitious if you build your foundations Why you can’t manage time, and what you should be managing instead The true definition of ‘a business’ Show links: Get your kickstart plan here: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB024: Recruiting can be easier than you might think
12/01/2023
MYB024: Recruiting can be easier than you might think
This week’s key takeaway: Recruiting can be easier than you think - with Ben Fewtrell and David Carlin Episode intro: Recruitment is a constant bugbear for business owners. How many times do we have conversations where we complain about the lack of talent? But maybe we should look closer to home. If we make the effort to create a robust recruitment system, we might just find the talent we need after all. In this episode we’ll turn the recruitment process on its head and give you a step-by-step recruitment system that always gets results. In this week’s episode you will learn: Why recruitment is not much different to most other work processes How to be your own recruiter Why you shouldn’t replace a person - you should fill a role Understanding the ‘positions’ in your organisation The danger of multi-tasking employees Why you should take the time to build a system, rather than rushing to replace someone How to write a compelling job advert Why you should avoid a recruitment agency if you are a small business Quick screening processes to sort the wheat from the chaff Show links: Get your free workbook outlining the ‘four hour recruiting method: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB023: Growing your Business with Tyden Hadwen
11/23/2023
MYB023: Growing your Business with Tyden Hadwen
This week’s key takeaway: Growing your business with Tyden Hadwen Episode intro: This is the very first time we’ve had a guest on the show, but now we’ve hit the tender age of episode 23, we thought it was time to give up the floor to someone who is working with us at Max Your Business and getting results... you will no longer have to take our word for it! Our debut guest is Tyden Hadwen from Hadwen’s Prestige Collision Repairs in Brisbane. Tyden’s story will be very familiar to a lot of you, i.e. running a family business that has been doing things the same way for generations and facing the dilemma of how to make fundamental change from top-to-bottom. Spoiler alert: Tyden took our advice and absolutely nailed it! He tells us how he did it and the positive impact this has had on team morale and profitability. In this week’s episode you will learn: How Tyden has benefited from business coaching The importance of systemising your business How Tyden’s team have appreciated his new management style How Tyden learnt to let go ‘The law of the lead’ The right time to tell people when to change direction How Tyden managed to move from working ‘in’ his business to working ‘on’ his business What can be achieved in four hours of coaching per week How Tyden’s colleagues have grown with him The power of allowing colleagues to make mistakes Show links: ** Find Tyden on Linkedin: https://www.linkedin.com/in/tyden-hadwen-75763645/ ** Find our latest free events here: ** Join our Facebook group:
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MYB022: How to Increase the Value of your Business
11/16/2023
MYB022: How to Increase the Value of your Business
This week’s key takeaway: How to increase the value of your business - with Ben Fewtrell & David Carlin Episode intro: Businesses are usually valued as a multiple of profit, and yet we see so many clients who are not properly focused on their profitability. They’re thinking about selling up but they haven’t systemised their business to the point that it’s worth anything without them, and while they’re at it, they’ve not factored in their own wage to their assumed profitability. In this episode we go through the main pillars of business valuation and we will also challenge you on your intention. Are you doing this because you love the day-to-day work? Do you want to sell, and if so, when? Do you want to a grow a particular size before you sell? Whatever your motivation for valuing your business, we've got it covered. In this week’s episode you will learn: -The difference between putting together a plan, and being organised -How to create a business that doesn’t rely on you -How much to pay yourself out of your own business -The ‘business mindset’ -’Systemised value’ -How to get repeat business -The importance of subscription models -How to define ‘the marketing value’ of a business -The ‘owner value’ of a business -The difference between an owner mentality and a worker mentality Show links: ** Get this week’s free workbook here: http://www.maxmyprofit.com.au/value ** Find our latest free events here: ** Join our Facebook group:
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MYB021: How long does it take to Build a Business
11/09/2023
MYB021: How long does it take to Build a Business
This week’s key takeaway: How long does it take to build a business? - with Ben Fewtrell and David Carlin Episode intro: Spoiler alert… there is no easy answer, but we can help you understand what you can do to speed up the building of your business, and what you need to avoid so it doesn’t slow down. Some of this is very basic stuff, but some of it can take years for people to work out, especially when they’re too close to their business. You might think it strange that a business owner can be ‘too close’ to their business, but you’re probably going to build it quicker if you take time out from the day-to-day and prioritise working ‘on’ the business rather than ‘in’ the business. Listening to this episode might just be the starting point you need to work 'on' your business. In this week’s episode you will learn: What ‘a business’ really means The pros and cons of employing yourself in your business How to build your business more quickly The right mindset to adopt Why your business isn't as much of a ‘special case’ as you think it is Why you need to be brave when firing people Revenue versus profitability The key duties of a business owner How to understand your KPIs The importance of SMART goals How much time you should spend working ‘on’ your business Show links: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB020: Gain Control and Feel Confident to Delegate
11/06/2023
MYB020: Gain Control and Feel Confident to Delegate
This week’s key takeaway: Gain control and feel confident to delegate - with Ben Fewtrell and David Carlin Episode intro: Delegation is one of the hardest things in business. In all the years we’ve been doing this, we’ve seen countless business owners and senior people caught up in their own busyness, drowning in menial tasks. Sometimes we see people spending 7 hours per week sorting through their emails. Are you one of those people? We’ve all been guilty of wasting time on repetitive tasks that we really don’t need to do - it’s very easy to fall foul of this in everyday business. But why not think about how it works with an investment property? You don’t get many landlords fixing their own boilers, and many are happy to give away a chunk of their revenue to an outside agent so they never have to find tenants, collect rent, or even set foot in the place. By the end of the episode, you’ll have some simple, actionable advice on how to delegate your business tasks like a good landlord, and free yourself up to do the things you enjoy most. In this week’s episode you will learn: The difference between abdication and delegation How long you should spend each week working ‘on’ your business rather than ‘in’ The processes you need to build for delegation The delegation mindset Real-life examples of how to effectively divide a workload How outsourcing can help ‘Opportunity cost’ explained Why a task can be done better by somebody else than you The biggest delegation mistakes to avoid Show links: Get this week’s workbook at Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB019: Benefits of Education and Business Coaching
10/26/2023
MYB019: Benefits of Education and Business Coaching
This week’s key takeaway: The benefits of education and business coaching - with Ben Fewtrell and David Carlin Episode intro: We’re bound to say it, but you really need business coaching in your life! There is still a surprising amount of resistance towards it, and even among those who take the plunge, quite a high drop-off rate. Coaching isn’t about someone standing there and lecturing you. In fact, coaching lives and dies by good listening and discussion. It’s best served as an ongoing conversation; there when you need it as your business develops. By the end of this episode, you’ll see the great shortcut that business coaching can give you. In this week’s episode you will learn: The difference between educating yourself and being coached How to develop the will to learn How knowledge can build confidence The difference between coaching and consultancy The mindset you need to adopt to be receptive to coaching Lots of business practice can be learned from the cookie-cutter The importance of listening and asking questions in coaching The level of resistance to business coaching What makes a good coach Show links: Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB018: Set SMART Goals to ensure you achieve success
10/19/2023
MYB018: Set SMART Goals to ensure you achieve success
This week’s key takeaway: Set SMART goals to ensure you achieve success - with Ben Fewtrell and David Carlin Episode intro: SMART goals are not just clever goals - there’s a lot more to it than that. Ben and David explain what SMART stands for, and share a whole host of other insight to help you set goals that are meaningful and achievable. Although setting goals based on a clever acronym might look a bit cliched, this method has proven itself time and again. Even if you feel confident in the goals you have already set, it will be a good exercise to check in with the boys to see how you could refine them. In this week’s episode you will learn: Each part of the SMART acronym What makes a goal achievable for you Why you need numbers in your goals How to create relevance with your goals The difference between ‘possible’ and ‘realistic’ The definition of a life goal How goals link to day-to-day decision-making When to review your goals The right time length for goals Show links: Get this week’s workbook at Attend a free Max My Profit masterclass: Join our Facebook group:
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MYB017: Test Adjust Measure
10/12/2023
MYB017: Test Adjust Measure
This week’s key takeaway: Test, Adjust, Measure - with Ben Fewtrell & David Carlin Episode intro: You cannot manage what you don’t measure! That’s one of Ben’s favourite phrases, and although it seems obvious, it’s a worthwhile reminder for all of us. The most successful businesses are the ones who know exactly what’s going on from top to bottom. But how do you test, adjust and measure properly? As usual, Ben and David have plenty of real-life experience to share, and easily actionable tips & tricks to get you started. In this week’s episode you will learn: How to do something with your numbers once you’ve done the measurement The power of a/b testing How long you should test marketing campaigns for How to best gather your data What you need to do if you don’t have a dedicated marketing function How do you get your customers to buy again? The benefits of a subscription model Common testing mistakes to avoid Why consistency of data is more important than absolute accuracy Show links: ** Get our workbook for setting up your TAM system: https://maxmyprofit.com.au/tam ** Find our latest free events here: ** Join our Facebook group:
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MYB016: How well do you know your business?
10/05/2023
MYB016: How well do you know your business?
This week’s key takeaway: How well do you know your business? - with Ben Fewtrell & David Carlin Episode intro: It’s amazing how many business owners cannot tell you how profitable their business is. Are you one of those business owners? Understanding your profit and projected profit should be the number one priority, but all too often, it isn’t. It doesn’t have to be this way! This week, Ben and David will take you through the simple things you can measure to help you remove yourself from the hamster wheel of the day-to-day, get on top of your business, and properly manage your company from the top down. In this week’s episode you will learn: How to understand the basic numbers of your P & L The importance of projections How to lay the right foundations for your business Why net profit should never be your wages The meaning of a ‘leveraged result’ How to think differently about being a business owner How to work ‘on’ your business rather than ‘in’ Show links: ** Get our free workbook: http://maxmyprofit.com.au/business ** Find our latest free events here: https://maxmyprofit.com.au/start/ ** Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/
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MYB015: Improve your Conversion Rate with a Sales Process
09/28/2023
MYB015: Improve your Conversion Rate with a Sales Process
This week’s key takeaway: Improve your conversion rate with a sales process - with Ben Fewtrell & David Carlin Episode intro: Conversion rates are so darn important, but they’re often overlooked. So many business owners are obsessed with chasing more leads through marketing and branding… but what about the leads you already have? There is no one-size-fits all solution, but there is most certainly truth in the statement that your business cannot scale in the long run if you don’t understand your conversion rate. There are a multitude of simple things you can do to get on top of your conversion rate and, in turn, get on top of your sales process. Ben and David will show you how. In this week’s episode you will learn: How to improve your conversion rate How to ensure your sales team buy into a sales process Sales best practice How to identify your different lead sources The importance of acquisition cost How to understand ‘touch points’ The difference between buying and being sold to The importance of post-sales management How CRMs can help Which aspects of the sales process you need to document How a prospect calculator can help you understand the effectiveness of the sales process Show links: ** Get our free sales handout: http://maxmyprofit.com.au/sales ** Find our latest free events here: https://maxmyprofit.com.au/start/ ** Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/
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MYB014: Systems are Great for Business but Where do I Start
09/21/2023
MYB014: Systems are Great for Business but Where do I Start
This week’s key takeaway: Systems are great for business… but where do I start? - with Ben Fewtrell and David Carlin Episode intro: We like to say that ‘system’ stands for “saving yourself time, energy and money”. Although it can take a lot of time to map an effective system, if you do it correctly, it will be worth it in the long run. Don’t be put off! Take that time out of the day-to-day and save yourself a multitude of headaches in the future. And let’s be honest, we all love structure, right? Sometimes we object to the systems we have to work with, but we know deep down that routine is an important foundation for success. Ben and David are just about to help you get there! In this week’s episode you will learn: How a systemised business is worth more How to define the benefits/ROI of systemising something What we can all learn from McDonald’s Real-life success stories of systemising a business How a cup of coffee can show us the way Why changing a system is better than explaining why it’s wrong Tools to help you develop systems How you can build a little bit of a system each day Why you might need a team to build a system together Show links: See Max My Profit’s event schedule here: Get our free 5-point systems handout here: Understand the DISC behavioural system: Join our Facebook group:
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