MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate...
info_outline
MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your...
info_outline
MYB111: The 5 Levers That Drive 61% More Profit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives...
info_outline
MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering...
info_outline
MYB109: Why Your High-Turnover Business Might Be Worthless
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never...
info_outline
MYB108: How to Escape the 'Busy' Trap - A Mindset Shift for Owners
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you. Ben and David argue that the solution isn’t another productivity hack or time management tool. It’s a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks. ...
info_outline
MYB107: Tired of Bad Applicants? Here’s a Better Way to Recruit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: finding and hiring great people. They explain why recruitment should be treated as a marketing function and walk you through a step-by-step process designed to save you time and improve the quality of your candidates. Learn how to save time and make better hiring decisions with a proven, practical system. Ben and David will walk you through a process that shifts the workload to the applicant, ensuring the most committed and suitable candidates...
info_outline
MYB106: Finish the Year Strong - How to Plan Your Final Quarter
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin are here to help you get sorted for the final quarter of the year. With Christmas just around the corner, this isn't just another 90-day period—it's your last chance to hit this year's goals and set the tone for a cracking start to next year. Ben and David dive into why this quarter is one of the most important for planning, especially with the typical Aussie summer shutdown period. They discuss how to use the data you've gathered all year to fine-tune your strategy, what to do whether you're ahead of...
info_outline
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
info_outline
MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outlineIn this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs?
From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality opportunities.
Ben and David also explore how shifts in technology (like Apple’s privacy updates and SMS marketing), specialist skills, and a well-integrated CRM can make or break your results. If you're still leaning on word of mouth or a jack-of-all-trades marketer, this episode will challenge your assumptions—and give you a blueprint to restructure your marketing for 2025 and beyond.
Episode Highlights
0:00 - Welcome to the Max Your Business Podcast
3:54 - Why lead generation must be the first machine in your business conveyor belt.
6:45 - The risks of relying on word of mouth or shopping centre traffic.
8:52 - Ben’s $3,470 Facebook ad campaign and the scalability of paid ads.
11:02 - Explaining the four business machines: lead generation, conversion, fulfilment, and operations.
15:19 - Old school marketing vs. today’s fast-changing digital landscape.
16:44 - Apple’s updates, AI, and the rise of SMS/DM marketing.
19:43 - The difference between a marketing coordinator and a marketing manager.
23:37 - Why modern marketing requires a team of specialists, not one person.
26:25 - Using data: acquisition costs, conversion rates, and lead quality.
27:17 - Ben’s homebrew store example: clever automation and tailored SMS marketing.
29:11- The role of CRMs and automation in lead generation.
30:29 - Why most business owners delay marketing and the case for outsourcing.
35:37 - How to build a marketing machine and your next steps
Key Takeaways
Lead Generation Is Machine #1 – Without leads, nothing else in your business runs.
Branding Isn’t Enough – A logo won’t grow your business. You need measurable, scalable lead flow.
One Person Can’t Do It All – Effective marketing needs specialists: SEO, ads, copy, automation, and more.
Test and Measure Everything – “Set and forget” is dead. Modern marketing is about data, iteration, and improvement.
Let Automation Do the Heavy Lifting – The right CRM lets you nurture, follow up, and convert—without burning out your team.
🚀 Ready to see what a real marketing team can do for your business?
Book a free strategy session with Ben at digitlc.com.au/strategy and start building a lead generation machine that delivers consistent, quality opportunities.
Tune in now and make sure your marketing team is actually working for your business. Don’t forget to subscribe for more practical, no-fluff insights every week.