MYB079: Are You Ready to Scale? Understanding Your Business is the First Step
Release Date: 03/20/2025
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
info_outline
MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outline
MYB103: How Effective Is Your Marketing Team?
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs? From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality...
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If...
info_outline
MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field. From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way. And if you’re time-poor or tech-shy, you’ll love the model that...
info_outline
MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David are celebrating a major milestone—100 episodes—and taking a step back to talk about something most business owners don’t do enough of: celebrating the wins. Whether it’s landing a new client, getting through a tough week, or just ticking everything off your to-do list, recognising the good stuff (big and small) isn’t just feel-good fluff. It creates momentum, builds resilience, and helps keep you and your team energised for the long game. Ben and David reflect on their own journey and share simple, practical ways to...
info_outline
MYB099: How to Stand Out in Business - Why Different Beats Better
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery...
info_outline
MYB098: What’s Inside the Max Business Academy (And Why It Works)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin pull back the curtain on the Max Business Academy — what it is, who it’s for, and why it works. If your business feels more like a demanding job than the profitable asset you imagined, this episode is for you. Ben and David reveal the common gaps that hold business owners back: poor time management, cashflow chaos, and lack of a written plan. More importantly, they share how the Academy helps plug those gaps with a proven structure and practical tools. You’ll also hear real feedback from business owners...
info_outline
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin uncover the critical first step to scaling your business successfully—understanding it inside out.
Many business owners dream of financial freedom and more time for themselves, yet they end up trapped in long hours and reactive decision-making, struggling to step away without everything falling apart. Ben and David share real-world insights and practical strategies to help you get clear on your finances, structure, and systems so you can scale without stress.
If you feel like your business relies too much on you or you’re unsure how to grow without working even harder, this episode will show you how to take control and build a business that works for you, not because of you.
Episode Highlights:
0:00 – Introduction to the Max Your Business Podcast
04:31 – The difference between being self-employed and running a business
10:01 – The key numbers every business owner must know to scale
14:47 – Why most businesses lack a clear plan (and how to fix it)
20:16 – The importance of cash flow forecasting for sustainable growth
24:33 – How to build systems that allow your business to run without you
27:36 – The power of 90-day planning and setting clear financial goals
29:52 – Transitioning from working in your business to working on it
33:19 – Your first action step toward scaling with confidence
Key Takeaways:
Know Your Numbers – Revenue alone isn’t enough. Understand your profit margins, expenses, and cash flow.
Plan with Purpose – Without clear goals, you’re driving blind. Set targets and track progress.
Systems Create Freedom – A business that relies solely on you isn’t a business, it’s a job.
Cash Flow is King – Profitability means nothing if you don’t manage your money properly.
Delegate & Automate – Your time is best spent growing your business, not just keeping it running.
90-Day Action Plans Work – Short-term focus creates long-term success.
If you’re ready to stop being a slave to your business and start scaling smartly, this episode is packed with real advice you can implement today.
🚀 Get your workbook to take the first step: maximumprofit.com.au/business
Tune in and take control of your business and reclaim your time with practical strategies from Ben and David, developed through years of helping business owners move from working in their business to working on it. Subscribe now for more straight-talking episodes to help you scale with confidence and achieve the freedom you set out for!