MYB080: Beyond the Job Ad - Using Core Values to Magnetise Your Dream Team
Release Date: 03/27/2025
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
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MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack why most sales teams find it hard to convert. It often comes down to one thing: they don’t have a clear, buyer-focused sales process in place. Ben and David share the seven essential steps every sales process needs, with practical stories from their own experience. From snapper fishing (yes, really) to DISC profiling, automation, and handling objections, they explain how to make selling less awkward and far more effective. Whether you're doing the selling yourself or managing a growing team, this episode...
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MYB095: Stop Losing Leads: Why Every Small Business Needs a CRM
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into why every business—big or small—needs a CRM (Customer Relationship Management) system.If you’re still using sticky notes, spreadsheets, or trying to remember everything yourself, this episode’s for you. From their early days juggling paper lead sheets and Access databases, to the power of today’s automated, all-in-one systems, they share how a CRM stops leads from falling through the cracks, keeps your team on the same page, and frees you up to actually run your business, not just chase...
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MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore one of the biggest challenges for business owners: how to measure real progress, not just busyness. It’s easy to get caught up in the day-to-day, but are you truly building a business that gives you more money and more time, or have things ended up a bit different than you’d hoped? Ben and David break down the blind spots that keep business owners from moving forward, share stories from clients who’ve turned things around, and offer practical tools for getting clarity on where you’re at and...
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MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into a timely topic: getting your plan together for the new financial year. Whether you’re scrambling to close out June or already looking ahead, this episode gives you a practical framework to reset, refocus, and get results. If you’ve ever found yourself saying “Where did the year go?” or if your business plan is still sitting in your head instead of on paper, this episode is for you. Ben and David break down why planning doesn’t need to be complicated—and how keeping it simple is the key to...
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MYB092: How to Stop Discounting and Start Making Real Profit
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit? If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to...
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MYB091: The Mindset Formula Every Business Owner Needs to Know
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears. They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results. Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why...
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MYB090: Building a Real Team vs. Just Hiring People
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin get real about one of the most common business complaints: “It’s hard to find good people.” But is it really a people problem or a leadership one? If you’ve ever hired someone who didn’t work out, struggled to keep staff accountable, or found yourself doing everything because “it’s easier that way,” this episode is a must-listen. Ben and David unpack why most small businesses don’t have teams—they have groups of people—and how to fix that. From sports analogies to real hiring mistakes, they...
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MYB089: Should You Be Using AI in Your Business?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show...
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MYB088: How to Get Your Customers Spending More (Without Being Salesy)
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will...
info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why having clear, powerful core values is essential—not just for internal culture, but for attracting the right people to your business.
Hiring isn't just about filling roles anymore—it's about building a team that aligns with your mission, shares your values, and wants to grow with your business. Ben and David share practical tips, mindset shifts, and a real-world client case study that proves just how impactful your values can be when they’re front and centre.
If you’re tired of saying, “It’s hard to find good people,” this episode will challenge you to look inward and start building a business people dream of working for.
Episode Highlights:
00:00 – Introduction to the Max Your Business Podcast
02:30 – Why businesses struggle to find great people (hint: it’s not just money)
04:27 – The difference between what people do and who they are
06:08 – Why values matter more than ever in hiring and retention
08:22 – A client story: how showcasing values brought in two quality team members without a job ad
10:43 – Bringing your core values to life—not just printing them out and forgetting them
14:21 – Real examples of meaningful, practical values you can apply
17:40 – A step-by-step walkthrough of the free values workbook
19:49 – Using values to call out poor behaviour and celebrate the good
22:42 – Your Next Steps
Key Takeaways:
Attraction Starts from Within: People are drawn to businesses that know who they are and what they stand for.
Go Beyond Job Descriptions: Defining the type of person you want to work with is just as important as defining the role.
Lead with Purpose: Clear values set expectations, build trust, and shape culture.
Show, Don’t Just Tell: Demonstrate your values through your branding, team culture, and social content.
Get the Team On Board: Co-creating values makes everyone more invested and aligned.
Create Accountability: Values give you a framework for feedback, leadership, and recognition.
🚀 Get your free Core Values Workbook at maxmyprofit.com.au/core and start building a business people love to work for.
Whether you're hiring your first team member or growing a large crew, core values will help you attract, retain, and lead with confidence. Tune in to discover how to bring yours to life. Don’t miss this episode—and don’t forget to subscribe for more practical insights every week.