MYB085: Why KPIs Matter and How to Set the Right Ones for Your Team
Release Date: 05/02/2025
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In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
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MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
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MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
Max Your Business
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MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
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MYB092: How to Stop Discounting and Start Making Real Profit
Max Your Business
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MYB091: The Mindset Formula Every Business Owner Needs to Know
Max Your Business
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MYB090: Building a Real Team vs. Just Hiring People
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MYB089: Should You Be Using AI in Your Business?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show...
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MYB088: How to Get Your Customers Spending More (Without Being Salesy)
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will...
info_outlineIn this episode of the Max Your Business Podcast, join hosts Ben Fewtrell and David Carlin as they dive into why tracking KPIs (Key Performance Indicators) is absolutely critical if you want to grow and future-proof your business.
With their usual practical, no-nonsense advice, Ben and David unpack how KPIs serve as the "dashboard" for your business, helping you stay on course, measure progress, and make better decisions rather than relying on gut feel alone. They also share real-world strategies for setting up simple, effective KPIs that keep you and your team focused without overwhelming anyone.
Listeners will walk away with a clear understanding of what KPIs to track, how to introduce them into your business, and why they are the secret weapon for building a more profitable, stress-free business.
Episode Highlights:
00:00 – Welcome to Max Your Business Podcast
02:44 – What a KPI actually is and why it is critical for business success
06:13 – The dangers of relying purely on gut feel
08:34 – How to set KPIs properly (keep them simple and measurable)
11:16 – Understanding leading versus lagging KPIs
13:00 – Real-world example: using a 100-point KPI system to drive sales
19:46 – Common mistakes to avoid when setting KPIs
21:07 – How cash flow forecasting gives business owners peace of mind
24:06 – The power of visual dashboards and simple KPI tracking
31:40 – The five essential KPIs every business should measure
33:44 – Best practice: setting 3 to 5 KPIs per role for clarity and performance
Key Takeaways:
KPIs are indicators, not just numbers: They show whether you are on track to achieve your goals.
Start small and simple: One good KPI is better than 20 confusing ones.
Focus on both activity and outcomes: It is not just about being busy, it is about getting results.
Leading KPIs predict the future: Track actions that drive the results you want.
Make KPIs visible: Visual dashboards and graphs make it easier for your team to stay on course.
Review KPIs regularly: KPIs only work if you check them often and act when needed.
KPIs help you build a business that can run without you: They are essential if you want to step back and still see your business grow.
🚀 Download your free copy of 63 KPI Examples to kickstart your business dashboard. Head to maxmyprofit.com.au/KPI to grab it now.
Tune in to this episode to learn how KPIs can become the silent engine behind a thriving, scalable business. Subscribe for more practical insights to help you Max Your Business!