MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Release Date: 11/06/2025
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info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage.
Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your industry, this episode is a must-listen.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:03 – The high cost of ignoring AI (and why your competitors won't)
04:48 – Debunking the myth: You're already using AI every day (e.g., Google, cruise control)
08:10 – How AI augments your team, not just replaces them
10:01 – Using AI to finally build systems and structure in your business
11:03 – Case Study: How a smash repairer handled 671 calls with an AI employee
13:56 – The 15-minute cost of a single interruption (and how AI solves it)
17:15 – Beyond chatbots: Building your own custom AI "Fishing Coach"
22:17 – A critical warning from Google about AI and your website content
24:15 – Why customers are happier talking to AI (the 99% positive sentiment)
29:03 – Your next steps to get started with AI
Key Takeaways:
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You're Already Behind: If you aren't using AI, your competitors who are will overtake you and go way faster.
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It's Not a Robot: AI is already in your life, from Google to your car's adaptive cruise control and your microwave's auto-defrost.
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Augment, Don't Replace: AI is not about replacing jobs ; it's about helping people do a better job and freeing them up for high-value tasks they "don't get to".
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Structure Through Tech: Implementing AI forces you to systemise and structure your business processes.
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Better Customer Experience: A voice AI employee can answer hundreds of calls , triage them, and give your team summarised updates , so the customer gets a faster, better answer.
🚀 Ready to see how AI can streamline your business? Learn more about the AI-driven platform we use at digisyncro.com.
Tune in to discover how AI can give you and your team back a stack of time. Don’t miss this episode—and don’t forget to subscribe for more practical insights every week.