MYB087: When Should You Hire a General Manager? A Guide for Growing Businesses
Release Date: 05/15/2025
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Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
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MYB103: How Effective Is Your Marketing Team?
Max Your Business
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MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
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MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
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MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
Max Your Business
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MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
Max Your Business
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MYB099: How to Stand Out in Business - Why Different Beats Better
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery...
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MYB098: What’s Inside the Max Business Academy (And Why It Works)
Max Your Business
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MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle one of the biggest transitions a business owner can face—handing over the reins to a General Manager.
Most business owners are already acting as the GM without even realising it. But if you want to scale, take a step back, or simply stop being the bottleneck in your business, at some point you’ll need to redefine your role.
Ben and David unpack what a true General Manager actually does (hint: it's not just being a glorified operations manager), the mindset shifts required to step away from the day-to-day, and why delegation is very different to abdication.
Whether you're already considering bringing someone in, or you're still clinging to your baby. This episode will help you prepare your business, your team, and yourself for the change.
Episode Highlights:
00:00 – Welcome to Max Your Business Podcast
04:23 – What is a General Manager really, and do you already have one?
09:51 – You can’t just “hand it over”, you need to define the role first
12:45 – Generalist vs specialist: what to look for in your future GM
14:41 – Why most employees won’t think like an owner—and that’s okay
16:33 – How to structure your business so a GM can actually succeed
23:05 – Start with your structure, not the hire
27:24 – Is promoting from within the best move? Pros and cons
30:31 – Are you really ready to stop being the GM?
Key Takeaways:
Structure First, Hire Later: Don’t jump the gun. You need a clear business structure and defined roles before you bring in a GM.
Clarity is Everything: If you can’t explain what your GM should do on a Monday morning, you’re not ready to hire one.
Mind the Mindset Gap: Your GM won’t think like an owner and that’s okay. Focus on outcomes, not control.
Promote or Hire? It Depends: Promoting from within brings loyalty; hiring externally brings fresh eyes. Know what your business needs.
Make it a Strategic Role: The GM isn’t there to be the best worker, they’re there to manage people, assets, and growth.
Delegation ≠ Abdication: Give them the tools, the structure, and the trust to lead—don’t just toss them the keys and hope.
🚀 Ready to get serious about stepping out of the day-to-day? Download the free Role Clarity Workbook at maxmyprofit.com.au/clarity and start mapping out your path to a business that runs without you.
Tune in as Ben and David share practical insights and strategies drawn from years of real-world business coaching. Subscribe now to make sure you never miss an episode packed with value for your business journey.