MYB088: How to Get Your Customers Spending More (Without Being Salesy)

In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks.
From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away.
If you’ve been focused on getting more customers, this episode will show you the power of doing more with the customers you already have.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
2:12 - The McDonald’s upsell example and why most businesses miss this opportunity
5:17 - Supermarket strategies: loss leaders, store layouts, and impulse buys
10:48 - How to adapt upsell tactics for service-based businesses
13:20 - Using checklists and quoting techniques to uncover upsell opportunities
15:21 - Mindset shifts around upselling and handling customer rejection
18:02 - Building a 90-day plan to increase average spend with simple strategies
21:43 - Why upsells drive pure profit and how to make them part of your system
24:47 - Raising prices strategically to improve margins and average spend
26:27 - Case study: a restaurant adapts its pricing model for profitability
29:31 - Final thoughts and next steps, plus where to get the free workbook

Key Takeaways:
It’s Easier Than You Think: Getting existing customers to spend more is one of the simplest ways to boost your bottom line.
Track Your Average Spend: What gets measured gets improved—so start by knowing your numbers.
Borrow Retail Strategies: Think like a supermarket—loss leaders, impulse buys, and bundling still work.
Don’t Fear the ‘No’: Around 70% of people might say no to an upsell—but 30% will say yes. Focus on them.
Raise Your Prices (Smartly): Price increases don’t have to scare people off—if you’re adding value, they’ll understand.
Plan to Succeed: Map out three strategies over 90 days—track your results, tweak where needed, and watch your profits grow.
🚀 Ready to turn small tweaks into serious profit? Download your free Average Spend Workbook: maxmyprofit.com.au/spend
Tune in to discover simple yet powerful ways to increase your customer spend—strategies that Ben and David have refined through years of hands-on business coaching. Don’t forget to subscribe for more valuable episodes packed with practical insights!