What to Keep, Cut, and Fix in Your Wedding Business in the New Year
The At Last Podcast
As the year comes to a close, it’s easy to focus only on revenue and bookings. But income alone doesn’t tell the full story of how your wedding business actually felt to run. In this episode, we’re stepping back to reflect with intention, not pressure. Whether you’re a musician transitioning into weddings or another type of wedding vendor who felt busy but not organized this year, this episode will help you close the year with clarity instead of chaos. We cover: One thing that truly worked this year and why it’s worth protecting One thing that drained your energy without...
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Preparing Your Marketing For Engagement Season
The At Last Podcast
Engagement season is coming and this episode teaches wedding vendors how to prepare their marketing plan so they can book more clients, strengthen vendor referrals, and upgrade their sales systems before inquiries surge. If you are a wedding musician, planner, photographer, venue team member, florist, videographer, or any wedding professional, this episode walks you through the exact steps to get your business ready for the busiest booking season of the year. 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: In This Episode You Will Learn • How...
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From Forgotten to Fully Booked: The Easiest Way to Stay Top of Mind
The At Last Podcast
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA If you’ve ever had a couple or planner say, “We can’t wait to work with you!” and then never followed up, this episode is your wake-up call. Being unforgettable in person doesn’t mean you’ll be remembered later. Without a consistent, automated system to stay in touch, even the best wedding pros fade from memory. In this episode, Erica shares how she went from losing hot leads to creating a simple, automated email system that keeps her remembered, referred, and...
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Creating a Seamless Client Experience from Inquiry to Performance
The At Last Podcast
Links for You: 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: Ever wonder what makes some wedding musicians stand out and have clients raving about their experience? In this episode of The At Last Podcast, we’re diving deep into how to create a smooth, professional, and memorable client experience from the very first inquiry to the day-of performance. You’ll hear my personal stories of lessons learned early in my...
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Mastering Wedding Ceremony Music: Key Songs & Essential Tips
The At Last Podcast
Ever wonder how some wedding musicians make their ceremonies feel effortless, emotional, and unforgettable? In this episode, I break down exactly what it takes to perform wedding ceremonies like a pro—from the first note during guest arrival to the high-energy recessional. You’ll learn: How to guide couples in choosing the perfect songs for each moment of their ceremony Step-by-step tips for the processional, vows, first kiss, and recessional How to set the tone, read the room, and make every moment feel magical Pro tips on timing, volume, and positioning to elevate your...
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How to Create Irresistible Wedding Music Packages: That Attract Your Ideal Couples
The At Last Podcast
Are you tired of feeling like you’re just competing on price when couples inquire about your wedding music services? In today’s episode of The At Last Podcast, I’m breaking down how to craft a wedding music package that does more than list songs and hours—it positions you as the premium choice for couples who want a personalized and unforgettable experience. We’ll cover: Why packaging your services is about positioning, not just offerings. What makes a wedding music package irresistible (song choices, customization, and thoughtful extras). How to stand out from competitors in a...
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Marketing Strategies to Attract High-End Wedding Clients
The At Last Podcast
Have you ever wondered how some wedding musicians consistently book high-end, premium weddings while others struggle to attract clients willing to invest in exceptional music? In this episode of At Last Podcast, I’m breaking down the marketing strategies that can help you step into the luxury wedding market and start attracting couples who value your craft and are ready to invest in unforgettable experiences. We’ll cover: How to identify and target high-end couples who want a tailored music experience for their wedding. Real-world examples of wedding musicians who’ve positioned...
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The Power of Personal Branding for Wedding Businesses
The At Last Podcast
In this episode, we dive deep into the power of personal branding for wedding professionals. Whether you're a wedding musician, photographer, planner, or any other creative vendor, personal branding is the key to standing out in a saturated market and attracting your ideal clients. We’ll show you how to define your unique brand, position yourself as the go-to expert, and create a visual identity that speaks directly to high-end couples who value the unique experience you offer. and start refining your brand today! Key Takeaways: The Importance of Personal Branding Your personal brand...
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How to Stay on Top of Every Lead: Automating Your Follow-Up to Book More Weddings
The At Last Podcast
Are you missing out on bookings because you're too busy to follow up? In this episode, Erica reveals how automating your follow-up process can save you time, prevent lost leads, and elevate your client experience. Whether you're replying to inquiries at midnight or trying to manage 10 leads at once, this episode will give you the tools to turn chaos into consistency—with a client journey that feels luxe and seamless. What You’ll Learn: Why follow-up is the most underrated booking strategy How many touchpoints it really takes to book a wedding (spoiler: it’s not just one!) ...
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How This Saxophonist Became a Wedding Powerhouse (with Jason Nelson)
The At Last Podcast
In this episode of The At Last Podcast, I’m joined by Jason Nelson—aka The Essential Jason Nelson—a high-energy saxophonist and pianist who’s mastered the art of unforgettable wedding performances. We dive into his journey from music lover to in-demand wedding entertainer, with over 250 weddings under his belt. Jason shares his marketing insights, performance tips, and how he collaborates with DJs to hype up the dance floor. If you’re a musician or creative wedding vendor looking to elevate your brand or break into the luxury event scene, this episode is packed with wisdom you...
info_outlineIn this episode, we dive deep into the power of personal branding for wedding professionals. Whether you're a wedding musician, photographer, planner, or any other creative vendor, personal branding is the key to standing out in a saturated market and attracting your ideal clients. We’ll show you how to define your unique brand, position yourself as the go-to expert, and create a visual identity that speaks directly to high-end couples who value the unique experience you offer.
Download the Personal Branding Guide and start refining your brand today!
Key Takeaways:
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The Importance of Personal Branding
Your personal brand shapes how potential clients perceive you. It’s not just about your services—it’s about creating a connection with couples that resonates with their desires and wedding vision.
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Building Your Brand Identity Using the StoryBrand Framework
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The Character: Identify your ideal couple and what pain points they are facing.
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The Problem: Understand their external, internal, and philosophical struggles and how you’re the solution.
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The Guide: Position yourself as the trusted expert who can help them achieve their dream wedding.
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The Plan: Provide a clear, simple step-by-step plan that guides couples to work with you.
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The Call to Action: Make it easy for couples to take action, such as booking a consultation.
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Avoiding Failure: Help couples understand the risk of not working with you.
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Success: Illustrate the positive transformation they’ll experience by booking your services.
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Using ChatGPT to Refine Your Brand Messaging
Learn how to use ChatGPT to analyze client reviews, create a StoryBrand script, and craft a powerful one-liner that resonates with your ideal clients. We'll provide you with prompts to help you define your unique brand and messaging clearly.
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How to Apply Your Brand Messaging Across Your Business
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Website: Your website should reflect your brand message and speak directly to your couple’s pain points.
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Brand Shoot: Authentic, high-quality photos can visually communicate your brand’s identity.
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Social Media: Keep your social media consistent with your brand messaging and visuals, showcasing behind-the-scenes moments, client stories, and your work in action.
Want to refine your personal brand and attract high-end clients?
Download our Personal Branding Guide for Wedding Vendors! This simple, actionable one-page guide includes ChatGPT prompts to help you define your brand, create a clear brand script, and craft a compelling one-liner that speaks directly to your ideal couples.
Download the Personal Branding Guide and start refining your brand today!
Links Mentioned in the Episode:
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StoryBrand Framework: www.storybrand.com
Resources for Wedding Vendors:
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🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
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💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
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🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let’s grow together and create the wedding business of your dreams!