Creating a Seamless Client Experience from Inquiry to Performance
Release Date: 09/30/2025
What to Keep, Cut, and Fix in Your Wedding Business in the New Year
The At Last Podcast
As the year comes to a close, itâs easy to focus only on revenue and bookings. But income alone doesnât tell the full story of how your wedding business actually felt to run. In this episode, weâre stepping back to reflect with intention, not pressure. Whether youâre a musician transitioning into weddings or another type of wedding vendor who felt busy but not organized this year, this episode will help you close the year with clarity instead of chaos. We cover: One thing that truly worked this year and why itâs worth protecting One thing that drained your energy without...
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Preparing Your Marketing For Engagement Season
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Engagement season is coming and this episode teaches wedding vendors how to prepare their marketing plan so they can book more clients, strengthen vendor referrals, and upgrade their sales systems before inquiries surge. If you are a wedding musician, planner, photographer, venue team member, florist, videographer, or any wedding professional, this episode walks you through the exact steps to get your business ready for the busiest booking season of the year. đ Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: In This Episode You Will Learn âą How...
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From Forgotten to Fully Booked: The Easiest Way to Stay Top of Mind
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đ Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA If youâve ever had a couple or planner say, âWe canât wait to work with you!â and then never followed up, this episode is your wake-up call. Being unforgettable in person doesnât mean youâll be remembered later. Without a consistent, automated system to stay in touch, even the best wedding pros fade from memory. In this episode, Erica shares how she went from losing hot leads to creating a simple, automated email system that keeps her remembered, referred, and...
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Creating a Seamless Client Experience from Inquiry to Performance
The At Last Podcast
Links for You: đ” Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: đ Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: Ever wonder what makes some wedding musicians stand out and have clients raving about their experience? In this episode of The At Last Podcast, weâre diving deep into how to create a smooth, professional, and memorable client experience from the very first inquiry to the day-of performance. Youâll hear my personal stories of lessons learned early in my...
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Mastering Wedding Ceremony Music: Key Songs & Essential Tips
The At Last Podcast
Ever wonder how some wedding musicians make their ceremonies feel effortless, emotional, and unforgettable? In this episode, I break down exactly what it takes to perform wedding ceremonies like a proâfrom the first note during guest arrival to the high-energy recessional. Youâll learn: How to guide couples in choosing the perfect songs for each moment of their ceremony Step-by-step tips for the processional, vows, first kiss, and recessional How to set the tone, read the room, and make every moment feel magical Pro tips on timing, volume, and positioning to elevate your...
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The At Last Podcast
Are you tired of feeling like youâre just competing on price when couples inquire about your wedding music services? In todayâs episode of The At Last Podcast, Iâm breaking down how to craft a wedding music package that does more than list songs and hoursâit positions you as the premium choice for couples who want a personalized and unforgettable experience. Weâll cover: Why packaging your services is about positioning, not just offerings. What makes a wedding music package irresistible (song choices, customization, and thoughtful extras). How to stand out from competitors in a...
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The At Last Podcast
Have you ever wondered how some wedding musicians consistently book high-end, premium weddings while others struggle to attract clients willing to invest in exceptional music? In this episode of At Last Podcast, Iâm breaking down the marketing strategies that can help you step into the luxury wedding market and start attracting couples who value your craft and are ready to invest in unforgettable experiences. Weâll cover: How to identify and target high-end couples who want a tailored music experience for their wedding. Real-world examples of wedding musicians whoâve positioned...
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The At Last Podcast
In this episode, we dive deep into the power of personal branding for wedding professionals. Whether you're a wedding musician, photographer, planner, or any other creative vendor, personal branding is the key to standing out in a saturated market and attracting your ideal clients. Weâll show you how to define your unique brand, position yourself as the go-to expert, and create a visual identity that speaks directly to high-end couples who value the unique experience you offer. and start refining your brand today! Key Takeaways: The Importance of Personal Branding Your personal brand...
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How to Stay on Top of Every Lead: Automating Your Follow-Up to Book More Weddings
The At Last Podcast
Are you missing out on bookings because you're too busy to follow up? In this episode, Erica reveals how automating your follow-up process can save you time, prevent lost leads, and elevate your client experience. Whether you're replying to inquiries at midnight or trying to manage 10 leads at once, this episode will give you the tools to turn chaos into consistencyâwith a client journey that feels luxe and seamless. What Youâll Learn: Why follow-up is the most underrated booking strategy How many touchpoints it really takes to book a wedding (spoiler: itâs not just one!) ...
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How This Saxophonist Became a Wedding Powerhouse (with Jason Nelson)
The At Last Podcast
In this episode of The At Last Podcast, Iâm joined by Jason Nelsonâaka The Essential Jason Nelsonâa high-energy saxophonist and pianist whoâs mastered the art of unforgettable wedding performances. We dive into his journey from music lover to in-demand wedding entertainer, with over 250 weddings under his belt. Jason shares his marketing insights, performance tips, and how he collaborates with DJs to hype up the dance floor. If youâre a musician or creative wedding vendor looking to elevate your brand or break into the luxury event scene, this episode is packed with wisdom you...
info_outlineLinks for You:
đ” Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
đ Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
Ever wonder what makes some wedding musicians stand out and have clients raving about their experience? In this episode of The At Last Podcast, weâre diving deep into how to create a smooth, professional, and memorable client experience from the very first inquiry to the day-of performance.
Youâll hear my personal stories of lessons learned early in my career, including how a delayed contract led to losing a clientâand how I transformed that into a streamlined system that keeps clients happy and bookings flowing. Iâll share actionable strategies for nurturing prospective clients, setting clear expectations, managing contracts and payments efficiently, and preparing for a flawless performance.
Whether youâre just starting your wedding music business or looking to elevate your current process, this episode gives practical tips and insights to help you deliver a seamless experience that leaves couplesâand their guestsâspeechless.
What Youâll Learn in This Episode:
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How to nurture potential clients after their initial inquiry so they feel confident and cared for.
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The key steps to streamline your booking process, from sending contracts immediately to setting clear expectations.
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Tips for organizing client communications, song selections, and timelines for a stress-free day-of experience.
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How automating certain processes can free up your time while keeping the client experience personal.
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My personal story of learning the hard way and what I do now to ensure no client slips through the cracks.
Who This Episode Is For:
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Wedding musicians ready to elevate their client experience and stand out in the high-end wedding market.
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Musicians wanting actionable tips to create smooth processes from inquiry to performance.
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Anyone looking to deliver a professional, stress-free, and memorable experience for couples.
Resources for Wedding Vendors:
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đ” Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
-
đ Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
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đ Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/
đ Letâs connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Letâs grow together and create the wedding business of your dreams!