The At Last Podcast

The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears. Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive. You might find yourself asking questions like: "How do I transition to weddings?" "What’s the best way to market my business?" "How can I avoid burnout and enjoy a balanced life?" "What pricing strategy ensures I’m paid what I’m worth?" "How do I confidently showcase my talent without feeling awkward about self-promotion?" If this sounds like you, then you’ve found the podcast that will help you shift limiting beliefs, deliver expert guidance, and design the wedding business and life of your dreams. Along with sharing her best actionable advice, Aloha Erica interviews top wedding vendors, marketing pros, and even listeners like you who’ve successfully turned their dreams into reality. With a growing movement of ambitious creatives like you, it’s YOUR TURN to feel confident, valued, and ready to take on the wedding industry. Visit www.alohaerica.com/atlast for show notes, discount codes, and additional resources.