Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t)
Knowhow Marketing Lab
Welcome back to our podcast! In this engaging episode, Pip and Phelan unpack the surprisingly powerful world of audio branding — and answer a big question for 2025: Do small businesses actually need a jingle? If you’ve ever wondered why jingles stick in your head, how sound influences brand recall, or whether modern platforms like TikTok and Instagram have changed the game, this episode breaks down what matters most. From the psychology of melody and repetition to practical ways small businesses can use sound strategically, Pip and Phelan explore where jingles make sense — and where they...
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Marketing Lab: Lessons from Top Brands
Knowhow Marketing Lab
Welcome back to the KnowHow Marketing Lab podcast! In this episode, Pip Seymour from Seymour Digital Media and Rena Little from Full Serve Web Marketing dive into the world of brand strategy and marketing lessons from some of the world’s most successful companies — from Apple and Gap to YouTube and Nike. This conversation explores how big-brand tactics can be scaled for small business success — from storytelling and customer loyalty to support systems, community building, and context-driven campaigns. Whether you’re a business owner, marketer, or entrepreneur, this episode helps you...
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AI Agents vs. ChatGPT: What Every Business Pro Must Know Before 2026
Knowhow Marketing Lab
Welcome back to our podcast! In this thought-provoking episode, Pip and Phelan explore one of the most important tech shifts heading into 2026 — the rise of AI Agents and how they compare to ChatGPT. If you’ve been using ChatGPT for your business and wondering what’s next, this episode breaks down everything you need to know to stay ahead: from the fundamentals of AI agents to advanced automation, frameworks, and real-world business use cases. Whether you’re a marketer, entrepreneur, or tech-savvy business owner, this discussion helps you understand when to use ChatGPT for simplicity...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
In this episode of The Pulse: This Month In The World Of Marketing, Pip, Phelan, and Greg dive into the latest changes shaking up search, social, and AI. The team unpacks Google’s massive SEO data leak, the deprecation of Chrome due to privacy and antitrust pressures, and the evolving landscape of browser technology. They discuss the impact of AI-generated content (“work slop”), the growing role of platforms like Reddit and TikTok in discovery, and the ongoing challenges of optimizing Google Business Profiles. The conversation also covers technical SEO, accessibility, the future of...
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Vibe Coding. What is it?
Knowhow Marketing Lab
In this episode, Rina and Phelan unpack the emerging concept of “vibe coding” — a way of creating applications and automations without traditional coding knowledge. They explore how AI can generate functional code from natural language prompts, allowing non-developers to build apps, plugins, and scripts by simply describing outcomes. The conversation moves from simple use cases like Google Ads scripts and Chrome extensions to more advanced scenarios such as WordPress plugins, e-commerce tools, and micro SaaS products. Along the way, they discuss the benefits (faster prototyping, lower...
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Marketing Pulse: This Month’s Trends, Tactics & Game-Changers
Knowhow Marketing Lab
In this episode of The Marketing Pulse, Pip, Phelan, Rina, and Greg tackle the latest shifts in social media, AI, and digital marketing. The roundtable dives into Instagram’s milestone of 3 billion users and unpacks why DMs, Reels, and recommendations now matter more than follower counts. They share tested insights on hashtags, keyword-driven discovery, and why email lists remain the gold standard for real connections. The conversation also covers “work slop” — a term from Harvard Business Review describing how poorly applied AI slows teams down. The group debates substance versus...
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Designing a 404 page
Knowhow Marketing Lab
In this episode, Phelan and Rina dive into the overlooked world of 404 error pages — those “page not found” screens that can frustrate users but also create unique opportunities. They break down what 404s are, how they happen, and the different types of server codes. The conversation explores SEO implications, redirect best practices, and why simply relying on default error pages is a missed opportunity. Chapters 00:00 – Introduction & Podcast Kickoff 01:00 – What is a 404? Server Codes Explained 03:00 – Redirects, 301s & Best Practices 05:00 – Fun with Error Codes: 402...
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How AI Is Changing the Way We Watch and Create Video
Knowhow Marketing Lab
n this episode, Pip and Phelan explore how AI is transforming video creation, editing, and consumption. From generative video clips and automated editing to repurposing content and enhancing old footage, they unpack the tools and trends reshaping the video landscape. The conversation dives into uncanny valley challenges, copyright and ethical concerns, and why the human touch still matters. Whether you’re a marketer, business owner, or content creator, this episode offers valuable insights into the opportunities and limitations of AI in video. Chapters 00:00 – Introduction & Podcast...
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How AI is Changing the Social Media Landscape
Knowhow Marketing Lab
In this episode, Pip and Rina debate whether AI is the end of social media marketers or their new superpower. They dig into the benefits, risks, and ethical concerns around AI-driven content, automation, and hyper-personalization. From efficiency gains and content creation to copyright issues, environmental concerns, and the human touch, this episode explores both sides of the evolving landscape. Whether you’re an AI enthusiast or cautious skeptic, you’ll find thought-provoking insights to help navigate the future of social media marketing. Chapters 00:00 – Introduction & Podcast...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Hosts Phelan from Seymour Digital Media and Craig from Original72 Creative are joined by Pip and Rina Little to unpack the latest updates across SEO, social media, websites, and AI. This episode is filled with insights on AI, data rights, website accessibility, and the newest changes in Google Ads that every marketer should know about. Stay ahead in the fast-paced world of digital marketing with practical tips and expert perspectives from the GeekSpeak crew. Chapters 00:00 – Introduction & Podcast...
info_outlineWelcome back to the KnowHow Marketing Lab podcast!
In this episode, Pip Seymour from Seymour Digital Media and Rena Little from Full Serve Web Marketing dive into the world of brand strategy and marketing lessons from some of the world’s most successful companies — from Apple and Gap to YouTube and Nike.
This conversation explores how big-brand tactics can be scaled for small business success — from storytelling and customer loyalty to support systems, community building, and context-driven campaigns. Whether you’re a business owner, marketer, or entrepreneur, this episode helps you think strategically about how to apply the psychology and methods of top brands to your own marketing.
00:00 – Intro: Welcome to KnowHow Marketing Lab with Pip and Rena
01:00 – Why study big brands? Lessons from Apple, Nike & Gap
02:00 – Apple’s tribe: How exclusivity creates loyalty and perceived value
05:00 – Brand storytelling & pricing psychology — value vs. cost
06:00 – The GAP case study: how product placement built brand identity
08:00 – From branding to lead generation — tactics for small businesses
10:00 – Storytelling through customer language and generational tone
11:00 – Support as a brand value: Apple’s Genius Bar and user experience
13:00 – Building loyalty and trust through customer-first policies
14:00 – Personality-led brands: from founder stories to transformation stories
16:00 – Finding your brand voice and values (beyond ChatGPT templates)
17:30 – Reality TV method: documenting your brand journey authentically
19:00 – How Apple, YouTube & others master launch storytelling
20:00 – Distribution strategy: why platforms and timing matter
22:00 – The importance of context — staying relevant and timely
23:00 – Classic marketing examples: toothpaste, Febreze, and behavior design
26:00 – Modern marketing missteps: Sydney Sweeney & American Eagle
27:00 – Nostalgia marketing & jingles — the power of emotion in memory
28:00 – Value alignment, inclusivity, and marketing ethics
29:00 – Managing controversy as a small brand — what not to do
30:00 – Final thoughts: building long-term brand trust through integrity
31:00 – Next week’s topic preview: The Psychology Behind Marketing Tactics
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Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don’t forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let’s make data-driven decisions together! Visit our website for more: seymourdigitalmedia.com