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Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t)

Knowhow Marketing Lab

Release Date: 11/21/2025

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More Episodes

Welcome back to our podcast!
In this engaging episode, Pip and Phelan unpack the surprisingly powerful world of audio branding — and answer a big question for 2025: Do small businesses actually need a jingle?

If you’ve ever wondered why jingles stick in your head, how sound influences brand recall, or whether modern platforms like TikTok and Instagram have changed the game, this episode breaks down what matters most. From the psychology of melody and repetition to practical ways small businesses can use sound strategically, Pip and Phelan explore where jingles make sense — and where they don’t.

Whether you’re a marketer, content creator, or entrepreneur, this conversation helps you understand how audio shapes brand identity, when to invest in custom sound, and how to build a cohesive audio style that supports your marketing.

 

00:00 – Intro
01:45 – What is audio branding?
03:00 – Why traditional jingles faded
04:00 – Trending audio as modern jingles
05:00 – Taglines vs. jingles
07:00 – Why sound sticks (psychology)
08:45 – Should small businesses use jingles?
09:20 – Digital uses for jingles in 2025
10:45 – Creating a jingle affordably
12:10 – Building a brand sound palette
13:30 – Avoiding off-brand trending audio
15:30 – Technical audio notes
16:40 – Actionable audio branding steps
18:50 – Classic jingles we remember
22:00 – Modern “jingles” on TikTok
26:00 – Closing thoughts & next week’s topic

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