Year End Wrap Up
Knowhow Marketing Lab
In this special year-end wrap-up episode, Pip, Phelan, Rina, and Greg reflect on the biggest shifts, surprises, and lessons from the past year in digital marketing. This episode is a candid, wide-ranging conversation covering how AI actually changed day-to-day marketing work (without the apocalypse), what tools and platforms gained or lost relevance, and where marketers and business owners should focus their attention heading into the new year. Chapters 00:00 – Intro: KnowHow Marketing Lab & Annual Wrap-Up 01:00 – AI’s Real Impact on Marketing This Year 02:30 – SEO Changes,...
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Year-End Website Audit: What Every Business Owner Must Fix for 2026
Knowhow Marketing Lab
In this episode, Pip and Phelan walk business owners and marketers through a year-end website and marketing audit and explain what actually needs fixing before heading into 2026. They cover how to audit your website, marketing tools, analytics setup, and workflows, and why end-of-year planning isn’t about rigid goals, but about clarity, simplification, and smarter execution. From reviewing plugins, software subscriptions, and automation tools to tightening Google Analytics, Search Console, and Microsoft Clarity setups, this episode focuses on building a cleaner, more resilient marketing...
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Google Analytics: Why It Matters & How to Use It
Knowhow Marketing Lab
In this episode, Pip and Phelan break down why Google Analytics remains one of the most essential tools in digital marketing — and how businesses can use it to make smarter decisions. From understanding where your traffic comes from to spotting bot spikes, diagnosing anomalies, and tracking real user behavior, they walk through how analytics connects the dots between ads, organic search, social media, and sales. They discuss the difference between Google Analytics, Google Search Console, and Microsoft Clarity, how UTM parameters power better insights, and why key events and proper tracking...
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The Marketing Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
In this episode of The Marketing Pulse, Pip, Phelan, Rena, and Greg break down the latest shifts in AI and digital marketing—from smart glasses and Gemini updates to AI content issues, recipe-site “slop,” and unreliable shopping recommendations. They touch on new tools like ChatGPT collaboration, Google’s “Pelli,” and AI video creation in Google Ads, plus the Cloudflare outage that shook SEO rankings. Fast, insightful, and packed with practical takeaways, this episode helps marketers stay grounded in a rapidly changing digital landscape. Chapters 00:00 – Introduction &...
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Do You Need a Jingle? When Audio Branding Makes Sense (and When It Doesn’t)
Knowhow Marketing Lab
Welcome back to our podcast! In this engaging episode, Pip and Phelan unpack the surprisingly powerful world of audio branding — and answer a big question for 2025: Do small businesses actually need a jingle? If you’ve ever wondered why jingles stick in your head, how sound influences brand recall, or whether modern platforms like TikTok and Instagram have changed the game, this episode breaks down what matters most. From the psychology of melody and repetition to practical ways small businesses can use sound strategically, Pip and Phelan explore where jingles make sense — and where they...
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Marketing Lab: Lessons from Top Brands
Knowhow Marketing Lab
Welcome back to the KnowHow Marketing Lab podcast! In this episode, Pip Seymour from Seymour Digital Media and Rena Little from Full Serve Web Marketing dive into the world of brand strategy and marketing lessons from some of the world’s most successful companies — from Apple and Gap to YouTube and Nike. This conversation explores how big-brand tactics can be scaled for small business success — from storytelling and customer loyalty to support systems, community building, and context-driven campaigns. Whether you’re a business owner, marketer, or entrepreneur, this episode helps you...
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AI Agents vs. ChatGPT: What Every Business Pro Must Know Before 2026
Knowhow Marketing Lab
Welcome back to our podcast! In this thought-provoking episode, Pip and Phelan explore one of the most important tech shifts heading into 2026 — the rise of AI Agents and how they compare to ChatGPT. If you’ve been using ChatGPT for your business and wondering what’s next, this episode breaks down everything you need to know to stay ahead: from the fundamentals of AI agents to advanced automation, frameworks, and real-world business use cases. Whether you’re a marketer, entrepreneur, or tech-savvy business owner, this discussion helps you understand when to use ChatGPT for simplicity...
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The Pulse: This Month In The World Of Marketing
Knowhow Marketing Lab
In this episode of The Pulse: This Month In The World Of Marketing, Pip, Phelan, and Greg dive into the latest changes shaking up search, social, and AI. The team unpacks Google’s massive SEO data leak, the deprecation of Chrome due to privacy and antitrust pressures, and the evolving landscape of browser technology. They discuss the impact of AI-generated content (“work slop”), the growing role of platforms like Reddit and TikTok in discovery, and the ongoing challenges of optimizing Google Business Profiles. The conversation also covers technical SEO, accessibility, the future of...
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Vibe Coding. What is it?
Knowhow Marketing Lab
In this episode, Rina and Phelan unpack the emerging concept of “vibe coding” — a way of creating applications and automations without traditional coding knowledge. They explore how AI can generate functional code from natural language prompts, allowing non-developers to build apps, plugins, and scripts by simply describing outcomes. The conversation moves from simple use cases like Google Ads scripts and Chrome extensions to more advanced scenarios such as WordPress plugins, e-commerce tools, and micro SaaS products. Along the way, they discuss the benefits (faster prototyping, lower...
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Marketing Pulse: This Month’s Trends, Tactics & Game-Changers
Knowhow Marketing Lab
In this episode of The Marketing Pulse, Pip, Phelan, Rina, and Greg tackle the latest shifts in social media, AI, and digital marketing. The roundtable dives into Instagram’s milestone of 3 billion users and unpacks why DMs, Reels, and recommendations now matter more than follower counts. They share tested insights on hashtags, keyword-driven discovery, and why email lists remain the gold standard for real connections. The conversation also covers “work slop” — a term from Harvard Business Review describing how poorly applied AI slows teams down. The group debates substance versus...
info_outlineIn this episode, Pip and Phelan break down why Google Analytics remains one of the most essential tools in digital marketing — and how businesses can use it to make smarter decisions. From understanding where your traffic comes from to spotting bot spikes, diagnosing anomalies, and tracking real user behavior, they walk through how analytics connects the dots between ads, organic search, social media, and sales.
They discuss the difference between Google Analytics, Google Search Console, and Microsoft Clarity, how UTM parameters power better insights, and why key events and proper tracking setup matter more than ever in GA4. Pip and Phelan also share real client stories, common setup mistakes, and practical ways marketers can use analytics to improve conversions, evaluate campaigns, and build better funnel journeys.
Whether you run SEO, Google Ads, Meta ads, or organic social — this episode shows you how analytics reveals what’s working, what’s not, and where your marketing attention should really go.
Chapters
00:00 – Intro & Today’s Topic: Why Google Analytics Matters
01:00 – Data-Driven Marketing & What Analytics Actually Shows You
02:00 – Spotting Anomalies: Bot Traffic, Spikes & Strange Sources
03:30 – Why Clients Need Clear Explanations, Not Guesswork
04:30 – Better Tracking with Tag Manager & UTM Parameters
05:45 – GA vs. Search Console vs. Microsoft Clarity
07:00 – Key Reports: Acquisition, Traffic Sources & Engagement
08:30 – Using UTMs for Social, Email & Campaign Insights
10:00 – Real Examples: Meta Ads with Zero Sales vs. Google Ads Wins
11:30 – Weird Social Results: When a Single Post Outperforms Everything
13:00 – Self-Referrals, Booking Systems & How to Fix Broken Attribution
14:30 – Why GA Setup Matters: Events, Key Events & Proper Configuration
16:00 – Funnels & User Journeys: Landing Pages vs. Converting Pages
17:45 – Engagement, Fall-Off Points & Conversion Optimization
18:30 – Tracking Video Views & Building Retargeting Audiences
20:00 – Connecting Assets: GSC, GA, YouTube, Merchant Center & CRMs
22:00 – HubSpot, Salesforce & Seeing Full-Funnel Revenue
23:30 – Industry Benchmarks, Cautions & Realistic Comparisons
25:00 – Looking Ahead: AI, Analytics Assistants & New Tools
27:00 – Final Takeaways: Who Visited, Where They Came From & What They Did
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