480: Discover THE AI-Powered Workspace for Freight Forwarding, with Reform
Release Date: 07/14/2025
Let's Talk Supply Chain
Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
info_outlineLet's Talk Supply Chain
Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
info_outlineLet's Talk Supply Chain
Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
info_outlineLet's Talk Supply Chain
Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
info_outlineLet's Talk Supply Chain
Mary Casillo & Aubrey Galbraith talk about how Pallet Alliance's onsite audits uncover inefficiencies & identify opportunities for cost-saving & sustainability. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Mary and Aubrey, their backgrounds, and roles at Pallet Alliance. [07.30] An overview of Pallet Alliance – who they are, what they do, and how they help their customers. [10.10] From cost to sustainability, the big challenges and opportunities for Pallet Alliance customers in the current landscape. “We see organizations trying to find opportunities...
info_outlineLet's Talk Supply Chain
Angela Woody talks about her career journey; learning to let go of inherited beliefs; making IT investments; & the guiding principles that have shaped her life. IN THIS EPISODE WE DISCUSS: [04.09] Angela’s coincidental career – how volunteering at an event led to an internship that led to a full-time role at Kimberly-Clark. “It was a happenstance!... Someone took a chance on me.” [08.41] Angela’s 13-year tenure at Kimberly-Clark: how her career progressed, what she learned, and her biggest achievements. “Working for a global manufacturing company, you just had a...
info_outlineLet's Talk Supply Chain
Emily Nicholls of Anaplan talks about how integrated business planning helps automotive OEMs navigate EV growth & build finance-forward future-ready businesses. IN THIS EPISODE WE DISCUSS: [03.38] An introduction to Emily, her background in physics, and how her boutique supply chain specialist consultancy was acquired by Anaplan. [05.44] An overview of Anaplan – who they are, what they do, and how they help their customers. “We provide a cloud-based platform that helps people truly connect their plans. We operate across all the major business functions of the business, and can...
info_outlineLet's Talk Supply Chain
Noel Hacegaba of the Port of Long Beach talks about tariffs, sustainability, infrastructure investments & the creation of a Supply Chain Information Highway. IN THIS EPISODE WE DISCUSS: [02.02] An introduction to Noel, and his role at the Port. “Our tagline is ‘the port of choice.’ And one of the reasons we are the port of choice is because we have a team that’s committed to excellence.” [03.19] An introduction to the Port and what sets it apart, from sustainability to customer service. [04.51] The Port’s record-breaking year – why they achieved the busiest...
info_outlineLet's Talk Supply Chain
Tim Robinson of Blue Yonder talks about returns: the challenges & potential, role of AI, inventory management, tariffs, & the importance of customer experience. IN THIS EPISODE WE DISCUSS: [03.42] Tim’s career; how he founded his business, Doddle, and the story behind the name; and how that journey led him to Blue Yonder. “It’s quite rare that you isolate and identify supply chain as your chosen goal in life, but I fell into it and have loved it ever since.” [06.34] The current returns landscape, and what Blue Yonder’s recent survey revealed about...
info_outlineLet's Talk Supply Chain
Bill Catania of OneRail & Adam Isenberg of National Association of Wholesale Distributors discuss routing - the challenges, the tech & why unification is key. IN THIS EPISODE WE DISCUSS: [03.02] An introduction to Adam and the National Association of Wholesale Distributors (NAW). “We’re the leading advocacy and government affairs voice for the distributors, whether you’re moving computer chips, potato chips, or anything in between!” [04.34] How listeners can catch up on OneRail content, and why Bill believes in collaboration and connection. [06.03] An overview...
info_outlineOmar Abuhashish of Reform talks about scaling without increasing operational overheads; why AI isn’t just a tool; & redefining what’s possible in supply chain.
IN THIS EPISODE WE DISCUSS:
[04.23] Omar’s background and his journey of discovery in supply chain.
“I’m a builder at heart, and I love solving very challenging problems. I went to school and studied the hardware AND the software to see what’s possible and what solutions I can build.”
“I really wanted to go after a foundational industry with a lot of room for improvement, but at the forefront of innovation, where there’s room for opportunity and challenges that can be solved with the best technologies.”
[07.28] The big challenges Omar saw as he became increasingly interested in global transportation networks, and how they led him to establish Reform.
“I really noticed how operationally intensive a lot of the workflows are. There a lot of people doing the same job, the data is siloed, things are living on paper… I just felt there was a clear way to improve all of this.”
[11.21] An overview of Reform – who they are, what they do, and how they help their customers.
[14.29] The ideal client for Reform, and why they’re putting a focus on duty drawback providers, having helped one provider reduce process time on a project from 450 hours to 40 minutes.
[19.13] Reform’s vision for AI in supply chain, why it isn’t just a tool to help businesses reach a goal, and how it’s going to transform how both businesses and the industry operate in the coming years.
“Customers deserve much quicker turnaround times, companies deserve higher margins, higher revenues per employee, and employees actually doing what they’re best at.”
[23.34] How Reform’s AI-first platform can help customers automate up to 90% of their manual freight operations.
“Manual flows, looking at a stack of paper, sifting through them, entering data – that’s the first step. The second step is actually synthesizing the data and doing some manipulation and reasoning, before it’s placed in the system. The third is to start taking action.”
[28.00] Some of the key features within Reform’s workflow automation platform, what teams can do with it, and the different sets of teams that can use the platform.
“One of the biggest challenges outside of the manual work is that, even when the work is done, there’s still no visibility, both internally and to the customer. It’s super important to actually make sense of that data.”
[30.09] How Reform can help customers navigate complexity in the midst of disruption and manage exceptions.
[33.34] The impact Reform can have at a business level and, with its mission to transform how freight moves, the impact it will also have on the industry.
[36.02] A case study detailing how Reform helped a mid-size freight forwarder automate manual processes, saving approximately 1500 hours per month, optimizing processes, and allowing them to scale without adding more headcount.
[40.25] Reform’s special offer for Let’s Talk Supply Chain customers.
RESOURCES AND LINKS MENTIONED:
Head over to Reform’s website to find out more and discover how they could help you too. You can also connect with Reform and keep up to date with the latest over on LinkedIn or X (Twitter), or you can connect with Omar on LinkedIn.