480: Discover THE AI-Powered Workspace for Freight Forwarding, with Reform
Release Date: 07/14/2025
Let's Talk Supply Chain
Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...
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Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...
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Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...
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Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...
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Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...
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Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe. IN THIS EPISODE WE DISCUSS: [03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics. [07.20] Why it’s important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your...
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Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
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Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
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Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
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Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
info_outlineOmar Abuhashish of Reform talks about scaling without increasing operational overheads; why AI isn’t just a tool; & redefining what’s possible in supply chain.
IN THIS EPISODE WE DISCUSS:
[04.23] Omar’s background and his journey of discovery in supply chain.
“I’m a builder at heart, and I love solving very challenging problems. I went to school and studied the hardware AND the software to see what’s possible and what solutions I can build.”
“I really wanted to go after a foundational industry with a lot of room for improvement, but at the forefront of innovation, where there’s room for opportunity and challenges that can be solved with the best technologies.”
[07.28] The big challenges Omar saw as he became increasingly interested in global transportation networks, and how they led him to establish Reform.
“I really noticed how operationally intensive a lot of the workflows are. There a lot of people doing the same job, the data is siloed, things are living on paper… I just felt there was a clear way to improve all of this.”
[11.21] An overview of Reform – who they are, what they do, and how they help their customers.
[14.29] The ideal client for Reform, and why they’re putting a focus on duty drawback providers, having helped one provider reduce process time on a project from 450 hours to 40 minutes.
[19.13] Reform’s vision for AI in supply chain, why it isn’t just a tool to help businesses reach a goal, and how it’s going to transform how both businesses and the industry operate in the coming years.
“Customers deserve much quicker turnaround times, companies deserve higher margins, higher revenues per employee, and employees actually doing what they’re best at.”
[23.34] How Reform’s AI-first platform can help customers automate up to 90% of their manual freight operations.
“Manual flows, looking at a stack of paper, sifting through them, entering data – that’s the first step. The second step is actually synthesizing the data and doing some manipulation and reasoning, before it’s placed in the system. The third is to start taking action.”
[28.00] Some of the key features within Reform’s workflow automation platform, what teams can do with it, and the different sets of teams that can use the platform.
“One of the biggest challenges outside of the manual work is that, even when the work is done, there’s still no visibility, both internally and to the customer. It’s super important to actually make sense of that data.”
[30.09] How Reform can help customers navigate complexity in the midst of disruption and manage exceptions.
[33.34] The impact Reform can have at a business level and, with its mission to transform how freight moves, the impact it will also have on the industry.
[36.02] A case study detailing how Reform helped a mid-size freight forwarder automate manual processes, saving approximately 1500 hours per month, optimizing processes, and allowing them to scale without adding more headcount.
[40.25] Reform’s special offer for Let’s Talk Supply Chain customers.
RESOURCES AND LINKS MENTIONED:
Head over to Reform’s website to find out more and discover how they could help you too. You can also connect with Reform and keep up to date with the latest over on LinkedIn or X (Twitter), or you can connect with Omar on LinkedIn.