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502: Current Success vs Future Potential: Finding the AI Balance, with Shipium

Let's Talk Supply Chain

Release Date: 11/12/2025

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Let's Talk Supply Chain

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Let's Talk Supply Chain

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Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. 

 

IN THIS EPISODE WE DISCUSS:

 

[04.04] An introduction to Jason, his career, and why he founded Shipium.

“Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.”

[07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today.

“Focusing on being a builder, a lifelong-learner, continuing to evolve how I thought about things… really being curious.”

[10.12] How AI is making an immediate impact on supply chains.

“People are trying to decode multi-factored issues. A carrier, a model, a rule – all of this culminates to make a decision. We’ve always been good at automating that, but the ability to use new information and diagnose it has been critical.”

[16.35] From automation to a completely fresh approach to problem-solving and business management, where AI is going to have the biggest impact in the future.

“You do have to adjust. From a leadership perspective, you need a new culture. If you keep doing  things the way you’ve always been doing them, eventually you’re going to get outcompeted.”

[23.13] Why Jason believes we’re still under-hyping AI, the common misunderstandings, and why AI isn’t simply a productivity tool.

“We’re not putting enough energy into fully embracing it – people are quitting too early. There’s also a problem around understanding what it can and can’t do.”

[32.17] AI investment, and Jason’s advice to leaders about finding the balance between success in the now and future potential.

“You have to be thoughtful about how you approach this… and figure out what spaces it’s going to work the best in.”

[36.13] The role of software providers, and how Shipium is helping customers on their AI journey’s.

“It’s really our job to innovate on behalf of the customer, and push to make it as easy and seamless as possible.”

“You have to work with a partner that you believe will be able to adjust as these times change. That’s where the human element comes back into it.”

[41.06] The skills that will be most important for supply chain operators of the future.

[46.26] What 2026 is going to hold for the industry, and what that means for Shipium.

“The innovation funnel is going through AI, and that is what 2026 is going to be defined by.”

RESOURCES AND LINKS MENTIONED:

 

Head over to Shipium’s website now to find out more and discover how they could help you too. You can also connect with Shipium and keep up to date with the latest over on LinkedIn, or you can connect with Jason on LinkedIn.

If you enjoyed this episode and want to hear more from Shipium, check out 491: 2028 – Shipium Counts Down to the AI Revolution, 299: Modernize Your Ecommerce Supply Chain, with Shipium or Unlock Retail Growth This Quarter with Multi-Carrier Tech from Shipium.

Check out our other podcasts HERE.