Libsyn Directory

496: AI-Powered, Human-Led – Discover the Future of Routing, with OneRail

Release Date: 10/20/2025

511: Women In Supply Chain™, Jennie Malafarina

Let's Talk Supply Chain

Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...

510: Women In Supply Chain™, Kendra Tanner

Let's Talk Supply Chain

Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...

509: Women In Supply Chain™, Nermine Saad

Let's Talk Supply Chain

Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...

508: Reliable and Responsive – DCLI’s RapidLink Repairs Is Keeping Drivers Moving

Let's Talk Supply Chain

Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...

507: Logistics Providers: Ready For An AI-First Approach? Then Discover Your Biggest Opportunity, with Google Cloud

Let's Talk Supply Chain

Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...

506: Women In Supply Chain™, Zera Zheng

Let's Talk Supply Chain

Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe. IN THIS EPISODE WE DISCUSS: [03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics. [07.20] Why it’s important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your...

505: New Tech and A Big Announcement: Go Behind the Scenes at IANA, with Lynxis

Let's Talk Supply Chain

Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...

504: Discover the Recipe for Best-in-Class Transformation, with EyeOn

Let's Talk Supply Chain

Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...

503: Women In Supply Chain™, Andrea Morgan-Vandome

Let's Talk Supply Chain

Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...

502: Current Success vs Future Potential: Finding the AI Balance, with Shipium

Let's Talk Supply Chain

Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...

More Episodes

Bill Catania of OneRail & Adam Isenberg of National Association of Wholesale Distributors discuss routing - the challenges, the tech & why unification is key.

IN THIS EPISODE WE DISCUSS:

[03.02] An introduction to Adam and the National Association of Wholesale Distributors (NAW).

“We’re the leading advocacy and government affairs voice for the distributors, whether you’re moving computer chips, potato chips, or anything in between!”

[04.34] How listeners can catch up on OneRail content, and why Bill believes in collaboration and connection.

[06.03] An overview of OneRail – who they are, what they do, and how they help their customers.

“We’re really focused on exercising our horsepower around data science and AI to help internal fleets optimize. When you take that internal optimization, and bolt on third-party, you have something really unique. And over the top of all of that is the human component.”

[08.12] Traditional routing engines, and their biggest weaknesses.

“The problem with routing software in general is that it’s really just a calculator… And there are a lot more constraints now; there’s a tighter SLA window, more demands on the wholesale channel – the routing solution has to contemplate many more variables, and a lot of the solutions out there don’t do that.”

[10.32] The biggest pain points right now for distributors, and the impact of changing, multi-generational workforces.

“The wholesale distribution industry, as vast as it is, are laggers in technology historically. But now, with the advent of so much technology, changing so fast, you’re seeing distributors say: ‘We can’t wait any longer.’”

[14.33] The business impact of using routing engines that can’t consider all the relevant inputs.

[18.13] How exceptions and traditional routing solutions erode profitability, the importance of extracting tribal knowledge in the workplace, and how new technology can allow businesses to make smarter decisions, reducing costs and empowering teams.

“It’s about being able to move those levers in real time, and that’s the difference between the visibility era and the actionable insights era, which is where we are today.”

[24.16] The challenge with change management and how new technology can ease the transition and remove friction.

[26.38] The importance of leaning into tech, and how wholesalers are balancing rising delivery expectations and cost pressures with data-driven decision-making.

“People want to make informed decisions but they need data, they need intelligence. And when you have a software and a partner that provides you real-time intelligence, that’s how people are going to make those informed decisions to drive their business forward.”

[30.19] Why many dispatchers ‘swivel-chair’ between systems, and why it’s such a big problem.

[33.57] The new mindset, innovative distribution strategies and technologies NAW members are adopting to improve fulfilment and the last mile.

[37.04] Why OneRail is uniquely positioned to lead the future of last mile, and why their network is as important as their software.

“We have a large network that allows us to execute; not just connect with a courier, but pick a courier because of price, quality, time of day, zip code, SKU… So when we’re matching a delivery, it’s extremely informed.”

“It’s a chief supply chain officers best friend, because it allows that professional to let their team do their job, but be more accountable; to leverage external partners and bring their data back in, make sense of it, and apply it.”

[42.21] How partnerships between wholesalers, carriers and technology providers are shaping the future of last mile.

[46.20] The future of last mile, and why the market is finally coming to OneRail.

RESOURCES AND LINKS MENTIONED:

Head over to OneRail’s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Bill or Adam on LinkedIn.

If you enjoyed the show and want to hear more from OneRail, we have plenty more great content for you. Check out:

Check out our other podcasts HERE.

IN THIS EPISODE WE DISCUSS:

RESOURCES AND LINKS MENTIONED:

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