496: AI-Powered, Human-Led – Discover the Future of Routing, with OneRail
Release Date: 10/20/2025
Let's Talk Supply Chain
Lucien Besse of Shippeo talks about navigating supply chain chaos; data quality & continuous improvement; AI; and the keys to visibility project success. IN THIS EPISODE WE DISCUSS: [03.38] An introduction to Lucien and the journey that led him to co-found Shippeo. [07.07] The biggest sources of chaos for supply chain teams, and why they need flexibility and visibility. “Supply chain managers need to make hundreds of decisions every day, every hour, every minute – they need to navigate uncertainty every single day, and that hasn’t changed… What has really changed is...
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Andrea Morgan-Vandome of Blue Yonder explores what true end-to-end supply chain transformation looks like amidst unprecedented complexity and disruption. IN THIS EPISODE WE DISCUSS: [03.47] An introduction to Andrea and her role, and how Blue Yonder helps their customers. “We bring the physical and digital worlds together, and that’s key in supply chain.” [06.05] Why end-to-end planning will be crucial in navigating supply chain complexity and disruption in 2026. “When people look to drive transformation, they can sometimes get mired down in the complexity. So how do...
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Chris Hamley & Andy Smith of Brecham Group talk about what they do; what makes them different, Precision Supply Chain Operations; & helping you suck less. IN THIS EPISODE WE DISCUSS: [03.58] Chris’s background and the journey that led him to co-found Brecham Group. “I started out loading trucks!... And it got to a point where I got frustrated trying to broker conversations. People didn’t pay attention to details, I found myself translating – and that was the catalyst.” [06.04] Andy’s 30+ year industry career, and his role at Brecham Group. [08.26] An...
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Scott Jennings of Anaplan talks about retail inventory optimization, planning challenges, AI & how Anaplan enables retailers to sell more and carry less. [03.37] An introduction to Scott, his background, and experience in the industry. “Siloes are present functionally across different pieces of the business, whether it’s merchandise, supply chain or finance. But they’re also persistent inside the systems that support those different groups – and that’s where it gets tricky.” [05.53] An overview of Anaplan and what they do. [06.53] How retail planning has historically...
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Megan Rudolph talks about her career journey; developing a team through hypergrowth; the challenges & opportunities for parcel in 2026; & finding inspiration. IN THIS EPISODE WE DISCUSS: [02.15] An introduction to Megan and Saddle Creek Logistics Services. [03.00] Megan’s early career dream of sports journalism, how graduating during the recession led her to take a sales job at UPS, and what she found so fascinating about logistics. “There was a great structure. I worked under multiple female leaders – some of the people that probably don’t even know how...
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Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...
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Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...
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Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...
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Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...
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Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...
info_outlineBill Catania of OneRail & Adam Isenberg of National Association of Wholesale Distributors discuss routing - the challenges, the tech & why unification is key.
IN THIS EPISODE WE DISCUSS:
[03.02] An introduction to Adam and the National Association of Wholesale Distributors (NAW).
“We’re the leading advocacy and government affairs voice for the distributors, whether you’re moving computer chips, potato chips, or anything in between!”
[04.34] How listeners can catch up on OneRail content, and why Bill believes in collaboration and connection.
[06.03] An overview of OneRail – who they are, what they do, and how they help their customers.
“We’re really focused on exercising our horsepower around data science and AI to help internal fleets optimize. When you take that internal optimization, and bolt on third-party, you have something really unique. And over the top of all of that is the human component.”
[08.12] Traditional routing engines, and their biggest weaknesses.
“The problem with routing software in general is that it’s really just a calculator… And there are a lot more constraints now; there’s a tighter SLA window, more demands on the wholesale channel – the routing solution has to contemplate many more variables, and a lot of the solutions out there don’t do that.”
[10.32] The biggest pain points right now for distributors, and the impact of changing, multi-generational workforces.
“The wholesale distribution industry, as vast as it is, are laggers in technology historically. But now, with the advent of so much technology, changing so fast, you’re seeing distributors say: ‘We can’t wait any longer.’”
[14.33] The business impact of using routing engines that can’t consider all the relevant inputs.
[18.13] How exceptions and traditional routing solutions erode profitability, the importance of extracting tribal knowledge in the workplace, and how new technology can allow businesses to make smarter decisions, reducing costs and empowering teams.
“It’s about being able to move those levers in real time, and that’s the difference between the visibility era and the actionable insights era, which is where we are today.”
[24.16] The challenge with change management and how new technology can ease the transition and remove friction.
[26.38] The importance of leaning into tech, and how wholesalers are balancing rising delivery expectations and cost pressures with data-driven decision-making.
“People want to make informed decisions but they need data, they need intelligence. And when you have a software and a partner that provides you real-time intelligence, that’s how people are going to make those informed decisions to drive their business forward.”
[30.19] Why many dispatchers ‘swivel-chair’ between systems, and why it’s such a big problem.
[33.57] The new mindset, innovative distribution strategies and technologies NAW members are adopting to improve fulfilment and the last mile.
[37.04] Why OneRail is uniquely positioned to lead the future of last mile, and why their network is as important as their software.
“We have a large network that allows us to execute; not just connect with a courier, but pick a courier because of price, quality, time of day, zip code, SKU… So when we’re matching a delivery, it’s extremely informed.”
“It’s a chief supply chain officers best friend, because it allows that professional to let their team do their job, but be more accountable; to leverage external partners and bring their data back in, make sense of it, and apply it.”
[42.21] How partnerships between wholesalers, carriers and technology providers are shaping the future of last mile.
[46.20] The future of last mile, and why the market is finally coming to OneRail.
RESOURCES AND LINKS MENTIONED:
Head over to OneRail’s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Bill or Adam on LinkedIn.
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