507: Logistics Providers: Ready For An AI-First Approach? Then Discover Your Biggest Opportunity, with Google Cloud

Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach.

IN THIS EPISODE WE DISCUSS:

 

[03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach.

“In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management system here, a transportation management system there, various auxiliary 1P and 3P systems – and often a lot of manual effort to stitch it all together.”

“Siloes are a major barrier, and consolidating data is critical. Logistics is simply a chain of interconnected events… so without that centralized view, you’re only seeing a piece of the puzzle.”

“It’s this centralized access that means we can perform more sophisticated analysis and our AI tools can draw on a much richer data set.”

[07.00] Why trust is such a big hurdle for providers who are already drowning in data, and the areas Google Cloud focus on to build that trust.

[10.44] The evolution of visibility, why consolidating disparate data is so critical, and how Google is tackling disparate data problems to achieve true centralized access.

“Everybody has basic visibility now, but that leap from dots on a map to true actionable insights is crucial. Basic visibility tells us what’s happening. Our target for visibility tells you why it’s happening, what’s likely to happen next, and what you should do about it.”

[13.33] How Steven’s experience of using Google Cloud to power Google's own global supply chain helps him strategize, and the business outcomes Google has achieved that other organizations can replicate.

[16.12] The practical, day-to-day logistics problems Steven’s team is currently solving with AI.

“AI can help us cut through the noise.”

[21.21] How integrating Gemini AI has changed Steven’s tools, and why he’s seeing faster, better quality insights.

[23.13] How the day-to-day work of Google Cloud’s own analysts and developers has shifted with the addition of new AI capabilities.

“For us, it’s been a really significant shift up the value chain. Three years ago, a large proportion of my teams time was consumed by manual data extraction, cleansing, building bespoke reports for leaders. Today, we have less firefighting and the team can focus on more strategic work, more complex and impactful problems.”

[26.40] How Google is making high-powered AI tools usable for everyday logistics operators.

[29.57] How Steven’s past award-winning work at Caterpillar would have been different if he had had the Google Cloud tools that exist today.

[32.47] From hyper-personalized insights to AI-driven collaboration, the biggest untapped opportunity for logistics providers ready to embrace an AI-first approach.

 

RESOURCES AND LINKS MENTIONED:

 

Head over to Google Cloud’s website now to find out more and discover how they could help you too. You can also connect with Google Cloud and keep up to date with the latest over on LinkedIn, X (Twitter) or YouTube, or you can connect with Steven on LinkedIn.

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