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Episode 3: Guillaume Papillon

Material Changemakers

Release Date: 01/14/2026

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Over 17,000 kilometers from the small rural town he grew up in on the western coast of France, Guillaume Papillon found his home in Australia because it embodied the guiding philosophy of his life: always be open to new things, and never be satisfied. 

Joining Material’s Ben Mooney on this episode is Guillaume Papillon, the head of marketing communications at Mable, the largest online platform in Australia designed to find independent support workers. In this conversation, Guillaume and Ben discuss how being a changemaker and being a challenger go hand-in-handhow his previous experiences around the world in retail and tech inform his work at Mable and how his purpose-driven personality helps him put the individual first as Mable challenges the status quo of the care industry. 

Hosted by Ben Mooney — Managing Director, APAC at Material

Having lived in multiple countries, led global teams, married and fathered three kids, change is something Ben knows all too well – which gives him the perfect background to explore the topic of change and its impacts around the world. In the Changemakers podcast, Ben, Material’s Managing Director for Asia-Pacific, focuses on illuminating guests’ stories, key moments and navigation points through their change journeys. An experienced interviewer, Ben previously hosted a series called The Business of Transformation. 

www.materialplus.io 

Featuring Guillaume Papillon — Head of Marketing Communications at Mable

Guillaume (G) is the Head of Marketing & Communications at Mable, the online platform where people connect to provide and receive disability and aged care support their way.  More than 25 million hours of support have been delivered through Mable over the last 11 years, enabling hundreds of thousands of people across Australia to live their kind of independence. 

In his role, Guillaume is accountable for brand strategy and experience, overseeing customer marketing and insights and developing an exceptional - and accessible - digital experience, as well as disrupting the traditional care & support category through data-led PR & communications initiatives. 

Guillaume has a wealth of experience in disrupting categories and building brands for online platforms, having previously worked as hipages’ Head of Brand & Communications and having led CRM & Lifecycle efforts for global food-delivery platform Delivery Hero. Guillaume’s experience also spans across international category-leading brands, such as Pernod Ricard’s global wine brand portfolio and beauty retailer Sephora in the USA. 

Originally from France, Guillaume settled in Sydney in 2011 after completing his Master’s Degree in Strategic PR from the University of Sydney. Guillaume is also a qualified wine expert, having successfully completed his WSET Diploma last year, an expert wine qualification only held by a few thousands people globally. He has since founded his wine-tasting side business, The Wine Apothecary.