#46 | Tom Goodwin on progress and pessimism in marketing and technology
Release Date: 05/16/2023
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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info_outlineA conversation with Tom Goodwin.
In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.
In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits progress, working with change, and how our history should inform our present and future.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Tom on LinkedIn .