loader from loading.io

#46 | Tom Goodwin on progress and pessimism in marketing and technology

Making Sense of Martech

Release Date: 05/16/2023

TMW Case Study #004 | Building a better data foundation by HP show art TMW Case Study #004 | Building a better data foundation by HP

Making Sense of Martech

From third-party to first-party: Building a better data foundation

info_outline
TMW Case Study #001 | Scaling Martech QA with computer vision and robots show art TMW Case Study #001 | Scaling Martech QA with computer vision and robots

Making Sense of Martech

Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.

info_outline Making Sense of Martech Special Announcement show art Making Sense of Martech Special Announcement

Making Sense of Martech

Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024

info_outline
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel show art #66 | Tim Mason & Sarah Jarvis on the case for Omnichannel

Making Sense of Martech

A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.

info_outline
#65 | Rohit Maheswaran on the shifting sands of attribution show art #65 | Rohit Maheswaran on the shifting sands of attribution

Making Sense of Martech

A conversation with Rohit Maheswaran.

info_outline
#64 | Cory Munchbach on the life of a Martech CEO show art #64 | Cory Munchbach on the life of a Martech CEO

Making Sense of Martech

A conversation with Cory Munchbach.

info_outline
#63 | Chris Baker on the promise and peril of Generative AI for marketing show art #63 | Chris Baker on the promise and peril of Generative AI for marketing

Making Sense of Martech

A conversation with Chris Baker.

info_outline
#62 | Lauren Maffeo on designing data governance for good show art #62 | Lauren Maffeo on designing data governance for good

Making Sense of Martech

A conversation with Lauren Maffeo.

info_outline
#61 | Ari Paparo on the fool’s errand of media show art #61 | Ari Paparo on the fool’s errand of media

Making Sense of Martech

A conversation with Ari Paparo.

info_outline
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance show art #60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance

Making Sense of Martech

A collaboration with Kerry Guard.

info_outline
 
More Episodes

A conversation with Tom Goodwin.


In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.


In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits progress, working with change, and how our history should inform our present and future.


Go here for ⁠⁠⁠show notes, links, and resources.⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠LinkedIn ⁠⁠⁠and ⁠⁠⁠Twitter⁠⁠⁠.

Listen on⁠⁠⁠ Apple⁠⁠⁠,⁠⁠⁠ Spotify⁠⁠⁠,⁠⁠⁠ Google⁠⁠⁠, and ⁠⁠⁠everywhere else.⁠⁠⁠

You can find Tom on ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠.