#44| Ross Candido on the social stack and the evolution of social listening
Release Date: 04/18/2023
TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
info_outline
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
info_outline
Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
info_outline
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
Making Sense of Martech
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
info_outline
#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
A conversation with Rohit Maheswaran.
info_outline
#64 | Cory Munchbach on the life of a Martech CEO
Making Sense of Martech
A conversation with Cory Munchbach.
info_outline
#63 | Chris Baker on the promise and peril of Generative AI for marketing
Making Sense of Martech
A conversation with Chris Baker.
info_outline
#62 | Lauren Maffeo on designing data governance for good
Making Sense of Martech
A conversation with Lauren Maffeo.
info_outline
#61 | Ari Paparo on the fool’s errand of media
Making Sense of Martech
A conversation with Ari Paparo.
info_outline
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Ross Candido.
Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been instrumental in growing one of the longest-standing and influential media intelligence and social analytics platforms, and bringing Meltwater to new markets including South East Asia, China, UAE and South Africa, before landing his current role based out of Australia.
In this episode, we’ll talk about the social stack - all the tools that make up social marketing, public relations, and media monitoring. We talk about how social listening has evolved over time, the wide varieties of data available to companies from social channels, how insights are gained from media data, and how the way we socialise has changed.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Ross on LinkedIn .