#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising
Release Date: 03/14/2023
TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
info_outline
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
info_outline
Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
info_outline
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
Making Sense of Martech
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
info_outline
#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
A conversation with Rohit Maheswaran.
info_outline
#64 | Cory Munchbach on the life of a Martech CEO
Making Sense of Martech
A conversation with Cory Munchbach.
info_outline
#63 | Chris Baker on the promise and peril of Generative AI for marketing
Making Sense of Martech
A conversation with Chris Baker.
info_outline
#62 | Lauren Maffeo on designing data governance for good
Making Sense of Martech
A conversation with Lauren Maffeo.
info_outline
#61 | Ari Paparo on the fool’s errand of media
Making Sense of Martech
A conversation with Ari Paparo.
info_outline
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Juan Baron.
In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland.....
Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching.
In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past.
In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Juan on LinkedIn and Twitter.