Championing Diverse Voices with Mikaela and Tall Poppy Management

Charlotte Enever sits down with Mikaela Copland, the dynamic founder of Tall Poppy Management, a boutique influencer and talent management agency that’s making waves in Australia’s media landscape. 

At just 25 years old, Mikaela is already a seasoned professional with over a decade of experience in social media and four years dedicated to influencer marketing. Her agency, Tall Poppy Management, stands out for its commitment to championing diverse voices, representing talents who are often underrepresented in mainstream Australian media.

A Mission to Elevate Diverse Voices

Mikaela journey into talent management was driven by a clear vision: to create a platform that nurtures and elevates diverse voices, including people of colour, neurodivergent individuals, and the LGBTQIA+ community.

The Challenges of Tall Poppy Syndrome

The name Tall Poppy Management is a nod to Australia’s pervasive tall poppy syndrome, a cultural phenomenon where people who are perceived as being overly successful are resented or criticised. Mikaela’s agency seeks to counter this mindset by creating opportunities for her talents to thrive without being diminished by societal expectations. 

The Reality of Running a Management Business

Running an agency, especially one that advocates for marginalised voices, comes with its challenges. Mikaela juggles her part-time role at the agency with another part-time job, highlighting the demanding nature of the industry. However, the rewards are immense.

Advice for Aspiring Influencers and Entrepreneurs

For young entrepreneurs and aspiring influencers, Mikaela’s advice is clear: find your niche. It’s about curating a specific audience that brands want to access. Mikaela also stresses the importance of knowing your worth and being strategic about the opportunities you pursue, whether it’s negotiating with brands or deciding which collaborations to accept.

The Future of Tall Poppy Management

As Tall Poppy Management approaches its anniversary, Mikaela’s goals for the future are ambitious. She hopes to transition to working full-time at the agency by the end of the year, expanding both her talent roster and her brand client base. Looking further ahead, she envisions Tall Poppy Management standing alongside Australia’s leading talent agencies, with her talents making their mark at major events like Australian Fashion Week.

Mikaela’s journey is a testament to the power of determination, vision, and a commitment to inclusivity. Her work with Tall Poppy Management is not just about managing talent, it's about breaking down barriers and creating a space where diverse voices can thrive.

Learn more about Tall Poppy Management:

You can find Mikaela at her website or follow her on Instagram @tallpoppymgmt

Highlights

00:34 Meet Mikaela Copland: Founder of Tall Poppy Management
01:07 Championing Diverse Voices in Media
02:27 Breaking into Talent Management
03:14 The Challenges and Rewards of Running a Management Business
03:56 Balancing Work and Life
07:49 Advice for Aspiring Influencers and Entrepreneurs
10:15 Ethics and Negotiation in Influencer Management
14:21 Connecting with Tall Poppy Management
16:33 Future Goals for Tall Poppy Management