How to Build Credibility Without a Degree or Years of Experience
The Youngprenuers Society Podcast
Release Date: 11/05/2025
The Youngprenuers Society Podcast
We’ve all seen businesses with incredible stories that never get told because the founder thinks they’re “not newsworthy yet”. The truth? You don’t need to be a big brand or have years of experience to get media attention…especially as a youngpreneur! In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how public relations (PR) can take you from unknown to featured and why your age, your why and your journey are all powerful story angles the media loves. Why PR Matters Unlike ads, PR is earned coverage and it...
info_outlineThe Youngprenuers Society Podcast
Many Youngpreneurs think marketing has to be complicated with long hours spent on Canva, running ads, and juggling a dozen platforms at once. But here’s the secret: effective marketing isn’t about doing more, it’s about showing up consistently. In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how just 15 minutes a day can make a huge impact on your brand visibility and business growth. Why Small Steps Work Think of marketing like watering plants, a little every day helps them grow strong. But if you forget about them...
info_outlineThe Youngprenuers Society Podcast
Finding your purpose in business often means slowing down, getting curious, and being open to an alternative path. For Mel White, that path led from corporate marketing into parent coaching and youth mentorship, where she now works with both teenagers and their parents to create lasting impact. From Corporate to Coaching Mel shares how burnout and reflection led her to discover her true purpose. What began as youth mentoring quickly grew into a model that supports both parents and teens, bridging the gaps between lessons learned at home and those gained through coaching. Facing the Realities...
info_outlineThe Youngprenuers Society Podcast
Many youngpreneurs hesitate to put themselves out there because they think they need a degree or decades of experience before anyone will take them seriously. The truth? Customers aren’t asking for your certificate; they just want to know you can solve their problem and deliver value. In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever busts the myth that qualifications equal credibility and shares practical ways to earn trust from day one. Why Credibility Isn’t About a Certificate The world’s most successful entrepreneurs...
info_outlineThe Youngprenuers Society Podcast
We’ve all been there. Staring at a half-written post, endlessly tweaking a logo, re-reading the same email for the seventh time, or waiting for just the right moment to launch a product or big idea. Spoiler alert: that perfect moment doesn’t exist. In this episode of the Youngpreneur Society Podcast, co-founder and ideas and marketing strategist Linda Reed-Enever gets real about one of the biggest things that holds young entrepreneurs back: overthinking. Whether you’re running your first side hustle or launching your second business, the mind spiral is real. But it doesn’t have...
info_outlineThe Youngprenuers Society Podcast
Sasha Eburne’s entrepreneurial journey began in the midst of uncertainty, but what she built has since empowered countless others. From launching her first virtual assistant business to becoming a six-figure business coach and now co-founding a sound healing and breathwork certification company, Sasha’s story is about resilience, mindset, and carving out a life by design. In this episode of the Young Preneur Society Podcast, Sasha shares her transition from corporate to entrepreneurship as a solo mum, the mindset shifts that changed everything, and her advice for young founders...
info_outlineThe Youngprenuers Society Podcast
Keitah Martens-Shaw’s entrepreneurial story began not with a polished business plan but with a personal struggle. After a cervical cancer diagnosis in her early 20s, she saw firsthand the lack of thoughtful, meaningful ways to support people facing mental health challenges. This gap led her to launch a mental health gifting company from her garage. She didn’t have a team or funding: just purpose, resourcefulness, and drive. In this episode, Keita reminds listeners that starting a business doesn’t require confidence or readiness; it just requires action. Whether it’s...
info_outlineThe Youngprenuers Society Podcast
Sustainable fashion isn’t just a trend, it’s a movement. In this inspiring episode, pageant queen and founder of About Your Clothes, Rachel Gallagher, shares how she turned a passion for education and modelling into a business that empowers people to rethink their wardrobe and their impact on the planet. Start Small, Think Big Changing the world doesn’t always start with grand gestures. Sometimes, it begins with your own wardrobe. Choosing secondhand, repairing instead of replacing, learning before buying, these are quiet acts of resistance against a fast fashion...
info_outlineThe Youngprenuers Society Podcast
In this episode of Youngpreneur Society Podcast, we sit down with Dean Salakas: entrepreneur, advisor and the former ‘Chief Party Dude’ behind The Party People, one of Australia’s most iconic party supply businesses. Dean shares how he turned a small family-run store into an e-commerce pioneer, becoming the first Google advertiser in Australia and introducing click and collect long before it became mainstream. We unpack the mindset behind his success: spotting trends early, building with limited resources, and ignoring the rulebook when it doesn’t make sense. Dean also opens up...
info_outlineThe Youngprenuers Society Podcast
Ever caught yourself saying, “I’m too young to be taken seriously” or “I don’t know enough to run a business”? If so, you’re not alone, and you’re also not right. In this empowering episode of the Youngpreneurs Podcast, we are here to call out one of the biggest myths holding back brilliant business minds: the idea that you’re not good enough. Fear Isn’t Fact Fear has a funny way of disguising itself as logic. It tells us we’re not ready, not experienced, not worthy. But that’s not the truth, it’s just your brain trying to keep you safe. Safe might feel comfy, but...
info_outlineMany youngpreneurs hesitate to put themselves out there because they think they need a degree or decades of experience before anyone will take them seriously.
The truth? Customers aren’t asking for your certificate; they just want to know you can solve their problem and deliver value.
In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever busts the myth that qualifications equal credibility and shares practical ways to earn trust from day one.
Why Credibility Isn’t About a Certificate
The world’s most successful entrepreneurs didn’t start with credentials. They started with action, creativity and proof. What builds credibility is how you show up, not the letters after your name.
Ways to Build Credibility Now
-
Consistency: Posting regularly, updating your store, and showing behind-the-scenes builds trust.
-
Sharing knowledge: You don’t need to be an expert. Share what you’re learning, teaching and creating.
-
Borrowing credibility: Partner with others, collaborate at markets, or appear on podcasts to tap into new networks.
-
Proof: Ask for customer reviews, share case studies, and create content. Each piece becomes a brick in your “credibility bank.”
Your Challenge
Choose one action to boost your credibility. Ask a customer for a testimonial, post a helpful tip on social media or collaborate with another youngpreneur. You could even reach out to the YPS podcast to speak with Charlotte, she would love to have you as a guest! Small steps quickly add up to big credibility gains.
The key takeaway? You already have what it takes to be taken seriously. The move now is to step up and prove it.
Highlights
-
00:41 The Reality: Trust Over Qualifications
-
01:22 Action Steps: Proving Your Value
-
01:46 Building Instant Credibility
-
02:51 The Power of Proof
-
03:21 Key Takeaways and Personal Challenge
-
04:06 Conclusion: You Have What It Takes