The Youngprenuers Society Podcast

Your go-to source for inspiration, insights, and actionable advice to fuel your entrepreneurial journey! Join us as we dive deep into the world of young entrepreneurship, featuring candid conversations with successful business owners, industry experts, and rising stars in the entrepreneurial landscape. From innovative strategies and practical tips to personal anecdotes and lessons learned, each episode is packed with valuable wisdom to help you navigate the challenges and seize the opportunities of entrepreneurship. Dare to dream, dare to do, and tune in as we embark on this empowering journey together!

Youngpreneur PR: From Unknown to Featured 11/12/2025

Youngpreneur PR: From Unknown to Featured We’ve all seen businesses with incredible stories that never get told because the founder thinks they’re “not newsworthy yet”. The truth? You don’t need to be a big brand or have years of experience to get media attention…especially as a youngpreneur! In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how public relations (PR) can take you from unknown to featured and why your age, your why and your journey are all powerful story angles the media loves. Why PR Matters Unlike ads, PR is earned coverage and it instantly boosts credibility. Being featured in a newspaper, radio interview, or online article opens doors and builds trust far beyond your immediate circle. Even better, every feature becomes social proof you can repurpose across your website, socials and marketing. Where to Begin Linda shares how to start locally: pitching to community newspapers, school newsletters, or local radio. Journalists aren’t looking for a product catalogue; they’re looking for stories that connect. Your journey, your impact, and even your age are the hooks that make you stand out. HOT TIP: More often than not, it’s the fact that you are young that stands out to a journalist. Don’t let your age hold you back, use it to your advantage! How to Pitch Keep it simple: Who you are, what you do, and why it matters now. Tie your story to timely events like markets, school milestones, or holidays. Add a photo, your contact details, and hit send. Where there isn’t any need for a media kit, do make it easy for the journalist or the media outlet you’re reaching out to and send them the important information they need to know. Making PR Work for You Appearing in the media is only the beginning. Use it everywhere, and we mean everywhere! Share the link on socials, add “As Seen In” to your website, print it for your market stall and create a wall of fame. Each appearance builds long-term credibility. Start Your PR Journey Now This week, pick one local outlet and send them your story. It could be your school newsletter, the local community paper, or the nearest radio station. Short, clear, and real is all it takes. The world is ready for your story, but first, you need to share it. Highlights 00:32 The Power of PR for Youngpreneurs 01:05 Why Your Story Matters 02:27 Crafting Your Story Angle 03:41 Getting Featured Locally 04:33 Maximising Your PR Success 05:14 Share Your Story and Next Steps Resources Mentioned in the Episode /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920450

Marketing in 15 Minutes a Day 11/05/2025

Marketing in 15 Minutes a Day Many Youngpreneurs think marketing has to be complicated with long hours spent on Canva, running ads, and juggling a dozen platforms at once. But here’s the secret: effective marketing isn’t about doing more, it’s about showing up consistently. In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how just 15 minutes a day can make a huge impact on your brand visibility and business growth. Why Small Steps Work Think of marketing like watering plants, a little every day helps them grow strong. But if you forget about them for weeks and then flood them all at once, they’ll wilt. The same goes for your audience. A few minutes of daily attention keep your brand alive, visible, and trusted. Fifteen minutes a day might not sound like much, but that’s nearly two hours a week, or more than 100 hours a year. Imagine what you could achieve with that kind of consistent effort behind you. What You Can Do in 15 Minutes You don’t need a full marketing department. You just need a plan. Rotate through these quick-win ideas to keep your momentum flowing: Social Media Engagement: Reply to comments and DMs, comment on three posts in your niche, or share a quick “what I’m working on” story. Content Creation: Film a 30-second Reel or TikTok, snap a behind-the-scenes photo, write a short tip or quote, or give a customer shoutout. Connection and Outreach: Message a potential collaborator, email a market organiser about a stall, or send a thank-you note to a loyal customer. Tidy and Update: Refresh your bio, update your website tagline, or change your profile photo. Small tweaks can make a big difference. How to Stay Consistent The trick isn’t complexity, it’s commitment. Here are three habits to make 15-minute marketing part of your everyday routine: Time Block: Choose a daily slot like before school, after work, or during a study break, and stick to it. Set a Timer: Use your phone or smart speaker to keep yourself focused and avoid the endless scroll. Keep a List: Write down bite-sized tasks so you can jump straight into action without thinking about what to do next. Real-Life Wins One Youngpreneur challenged themselves to post a 30-second video every day, imperfections and all. Within two weeks, their videos were getting hundreds of views, and their confidence skyrocketed. It’s proof that visibility comes from action, not waiting for things to be perfect. Your Challenge For the next seven days, commit to 15 minutes of marketing every day. Use those small windows of time, while waiting for the bus, during TV ads, or between classes, to reply, post, or plan. Remember, marketing isn’t about grand campaigns. It’s about showing up and sharing your story one small step at a time. The key takeaway? Consistency builds visibility. Those 15-minute bursts will stack up faster than you think, and soon, you’ll have over 100 hours of marketing power behind your business. Highlights 00:20 Introduction to Micro Marketing 01:04 Why Micro Marketing Works 01:37 15-Minute Marketing Activities 03:12 Consistency is Key 03:54 Real-Life Examples 05:27 The 7-Day Challenge 05:57 Final Thoughts Resources Mentioned in the Episode /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920440

Resilience, Curiosity, and Support with Parent Coach Mel White 11/05/2025

Resilience, Curiosity, and Support with Parent Coach Mel White Finding your purpose in business often means slowing down, getting curious, and being open to an alternative path. For Mel White, that path led from corporate marketing into parent coaching and youth mentorship, where she now works with both teenagers and their parents to create lasting impact. From Corporate to Coaching Mel shares how burnout and reflection led her to discover her true purpose. What began as youth mentoring quickly grew into a model that supports both parents and teens, bridging the gaps between lessons learned at home and those gained through coaching. Facing the Realities of Entrepreneurship The transition from employee to entrepreneur comes with unique challenges, particularly financial ones. Mel candidly discusses the risks, the privilege of support, and the constant adaptability required to run a purpose-driven business. Purpose Over Motivation Motivation is like a spark: powerful at first, but it quickly fades. What sustains entrepreneurs long-term is purpose. For Mel, regularly reconnecting with her mission and values provides the drive to keep going, even when things don’t go as planned. She’s rebranded twice, faced setbacks, and leaned on her own coaches for support. Each challenge has reinforced the importance of resilience, reflection, and remembering why the work matters in the first place. Authenticity Above All In a world where young people often feel pressured to conform, Mel champions authenticity as the key to confidence. She reflects on Australia’s “tall poppy syndrome” and how it can discourage ambition, but insists that shining brightly is worth it. An anecdote about being described as “an acquired taste” in front of hundreds of people shows how she reframes criticism as affirmation: proof that being yourself won’t please everyone, and it shouldn’t have to. Supporting Young Entrepreneurs Parents and mentors play a critical role in helping young people pursue their ideas. But support, Mel emphasises, isn’t about taking over. Instead, it’s about asking open-ended, curious questions, listening with genuine interest, and resisting the urge to immediately “fix” problems. Sometimes, the greatest gift is simply being a sounding board: someone to hear the ideas, celebrate the wins, and calmly acknowledge that setbacks are a natural part of growth. Highlights 00:09 Meet Mel White: Parent Coach and Youth Mentor 00:51 The Vision Behind Mel White Parent Coach 01:51 From Corporate World to Youth Mentoring 03:49 Challenges and Rewards of Running a Business 05:38 Maintaining Work-Life Balance 09:19 Advice for Young Entrepreneurs 14:35 Supporting Young Entrepreneurs: A Guide for Parents and Mentors Guest Links /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920395

How to Build Credibility Without a Degree or Years of Experience 11/05/2025

How to Build Credibility Without a Degree or Years of Experience Many youngpreneurs hesitate to put themselves out there because they think they need a degree or decades of experience before anyone will take them seriously. The truth? Customers aren’t asking for your certificate; they just want to know you can solve their problem and deliver value. In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever busts the myth that qualifications equal credibility and shares practical ways to earn trust from day one. Why Credibility Isn’t About a Certificate The world’s most successful entrepreneurs didn’t start with credentials. They started with action, creativity and proof. What builds credibility is how you show up, not the letters after your name. Ways to Build Credibility Now Consistency: Posting regularly, updating your store, and showing behind-the-scenes builds trust. Sharing knowledge: You don’t need to be an expert. Share what you’re learning, teaching and creating. Borrowing credibility: Partner with others, collaborate at markets, or appear on podcasts to tap into new networks. Proof: Ask for customer reviews, share case studies, and create content. Each piece becomes a brick in your “credibility bank.” Your Challenge Choose one action to boost your credibility. Ask a customer for a testimonial, post a helpful tip on social media or collaborate with another youngpreneur. You could even reach out to the YPS podcast to speak with Charlotte, she would love to have you as a guest! Small steps quickly add up to big credibility gains. The key takeaway? You already have what it takes to be taken seriously. The move now is to step up and prove it. Highlights 00:41 The Reality: Trust Over Qualifications 01:22 Action Steps: Proving Your Value 01:46 Building Instant Credibility 02:51 The Power of Proof 03:21 Key Takeaways and Personal Challenge 04:06 Conclusion: You Have What It Takes Resources Mentioned in the Episode /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920375

How to Stop Overthinking, Take Action and Get Stuff Done 11/05/2025

How to Stop Overthinking, Take Action and Get Stuff Done We’ve all been there. Staring at a half-written post, endlessly tweaking a logo, re-reading the same email for the seventh time, or waiting for just the right moment to launch a product or big idea. Spoiler alert: that perfect moment doesn’t exist. In this episode of the Youngpreneur Society Podcast, co-founder and ideas and marketing strategist Linda Reed-Enever gets real about one of the biggest things that holds young entrepreneurs back: overthinking. Whether you’re running your first side hustle or launching your second business, the mind spiral is real. But it doesn’t have to rule your progress. Why We Overthink Overthinking usually starts with fear. Fear of making the wrong move. Fear of being judged. Even fear of doing too well and not being able to handle the success. Our brains are wired to protect us, so they create a safety net of “what-ifs” that ends up becoming a trap. The result? You’re stuck in planning mode instead of progress mode. And while you’re stuck thinking, the business you dreamt of stays paused. The post stays unpublished. The product stays in your head instead of reaching real customers. That’s the cost of overthinking: lost time, lost energy, and lost opportunities. Spotting the Signs Overthinking isn’t always obvious. Sometimes it looks productive, like “researching” a decision for days on end. Or rewriting an email over and over. Or waiting to share your idea until it’s perfect (which it never will be). If you’ve ever talked yourself out of something you were once excited about, chances are, overthinking snuck in. How to Get Out of Your Head and Into Action So what’s the fix? There are lots of practical, no-fluff ways to shake off the overthinking spiral and get back to doing. 1. Use a timer Give yourself 30 minutes to make a decision. No more, no less. Whether it’s choosing a name for your product or hitting publish on that post, the goal is momentum, not perfection. 2. Chunk it down Big dreams can feel scary. Break them into bite-sized, doable steps. Instead of “launch my website”, start with “write the About page” or “set up a Canva graphic”. Small wins matter. Reward yourself with something fun, Freddo frogs, anyone? 3. Test and learn Treat your actions like experiments. Nothing is set in stone. You’re allowed to tweak and adjust. Most successful businesses are built on trial and error, not flawless plans. 4. Share it Tell someone your goal. Accountability helps, especially when that someone is a cheerleader, not a critic. Don’t be afraid to share your progress (or your stuck-ness) in a supportive community. It helps you stay committed. 5. Reframe the story Overthinking feels safe because it delays risk. But action is where confidence is built. The more you do, the clearer things become. You don’t get better from thinking, you get it from doing. One Small Step is All it Takes Linda’s challenge? Pick one thing you’ve been sitting on. One email, one social post, one baby step. Don’t overthink the whole staircase. Just take that first step. Because here’s the real magic: you don’t think your way to success. You act your way there. If you’re feeling stuck, you’re not alone. And it doesn’t mean you’re failing, it just means you’re growing. Momentum beats perfection every time. So take a breath, pick one task, and get it done. Your future self will thank you. Highlights 00:41 The Dangers of Overthinking 02:05 Identifying Overthinking Patterns 02:23 Strategies to Overcome Overthinking 03:39 Taking Action and Moving Forward 03:53 Closing Thoughts and Community Support /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920345

Lessons in Mindset and Growth with Sasha Eburne 11/05/2025

Lessons in Mindset and Growth with Sasha Eburne Sasha Eburne’s entrepreneurial journey began in the midst of uncertainty, but what she built has since empowered countless others. From launching her first virtual assistant business to becoming a six-figure business coach and now co-founding a sound healing and breathwork certification company, Sasha’s story is about resilience, mindset, and carving out a life by design. In this episode of the Young Preneur Society Podcast, Sasha shares her transition from corporate to entrepreneurship as a solo mum, the mindset shifts that changed everything, and her advice for young founders ready to start before they feel ready. Start Before You’re Ready As Sasha explains, entrepreneurship often begins not with a perfect plan but with a willingness to take action. Her journey from launching a virtual assistant business overnight to growing into coaching and certification programs illustrates that clarity and confidence come from doing, not waiting. Listeners are reminded that momentum is built by simply starting, even when the timing feels uncertain. Mindset Shapes Business Success in business is not only about strategy but also about mindset. Sasha discusses how shifting limiting beliefs, particularly around money and self-worth, can dramatically change how a business grows. By challenging old stories and reframing negative thoughts, entrepreneurs can create space for confidence, abundance, and sustainable growth. Creating Flow, Not Balance Instead of chasing the elusive idea of “work-life balance,” this episode reframes the concept as finding flow. Entrepreneurs can design their schedules around personal energy, values, and priorities, creating a lifestyle that blends business and life rather than keeping them separate. It’s a refreshing perspective for anyone who feels restricted by the traditional nine-to-five structure. The Power of Community Building a business can feel isolating when friends or family don’t fully understand the entrepreneurial journey. This discussion highlights why it’s important to surround yourself with a supportive network of like-minded people who celebrate wins, share challenges, and offer encouragement. Community is shown as not just valuable but essential for resilience and long-term success. Advice for Young Founders For those just starting out, Sasha says the message is clear: don’t let fear prevent you from beginning. With so much free knowledge available through podcasts, books, and online resources, early-stage entrepreneurs can start small and learn as they go. The episode encourages listeners to embrace curiosity, seek out community, and take the first step: because growth happens in motion, not in waiting. Highlights 00:45 Sasha’s entrepreneurial beginnings and her first VA business 02:10 How the pandemic became the catalyst for change 04:00 Mindset shifts that fuelled her growth into six-figure coaching 06:00 Reframing “work-life balance” into a state of flow 07:30 The role of time-blocking and calendar management 08:45 Building connection and community with other entrepreneurs 10:00 Advice for young entrepreneurs starting from scratch /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920330

Keitah Martens-Shaw on Building and Selling Businesses That Matter 11/05/2025

Keitah Martens-Shaw on Building and Selling Businesses That Matter Keitah Martens-Shaw’s entrepreneurial story began not with a polished business plan but with a personal struggle. After a cervical cancer diagnosis in her early 20s, she saw firsthand the lack of thoughtful, meaningful ways to support people facing mental health challenges. This gap led her to launch a mental health gifting company from her garage. She didn’t have a team or funding: just purpose, resourcefulness, and drive. In this episode, Keita reminds listeners that starting a business doesn’t require confidence or readiness; it just requires action. Whether it’s securing a domain or posting your first social media update, the important thing is to begin. Start with Purpose, Not Perfection Keitah notes purpose can be the most powerful foundation for a business. Her business story begins with a simple, values-driven idea that grew into a global operation without funding, a full team, or a detailed business plan. Instead it illustrates how small, consistent actions, like registering a domain or securing a social handle, can snowball into something meaningful over time. The key lesson? There’s no such thing as the “perfect time” to start. Action creates clarity, and momentum comes from simply taking the first step Let Emotion Lead (Then Know When to Let Go) Building a business often means investing emotionally, not just financially or strategically. But what happens when it's time to step away? Keitah reflects on the emotional complexity of selling a business that’s tied to personal identity and purpose. She offers insight into navigating the practicalities of a sale: contracts, negotiations, and choosing the right buyer, while also honouring the emotional process of letting go. For young founders, it’s a real look at the human side of entrepreneurship, and a reminder that sometimes growth means making space for something new. Build with the Life You Want in Mind Entrepreneurship offers the rare opportunity to design not just a business, but a lifestyle. Keitah explains how founders can build with intention: crafting a business model that supports personal freedom, flexibility, and long-term well-being. Through the example of a wellness-focused startup, she demonstrates how aligning your work with your values can make business feel energising rather than exhausting. It’s a must-listen for anyone looking to balance ambition with lifestyle, and growth with sustainability. Every Business Starts with a Problem At the heart of most successful businesses is a clear problem worth solving. Keitah unpacks how lived experience can spark powerful, practical ideas that resonate with real people. Whether it’s a lack of support, inefficient systems, or poor access to resources, recognising and responding to those pain points can become the launchpad for something impactful. Listeners will be inspired to reflect on their own frustrations and how those moments might hold the seeds of their next great idea. Highlights 00:45 What inspired Keitah’s first business idea 01:45 Launching a mental health gifting company from her garage 02:52 Transitioning out of her first business and why she sold it 03:48 Creating a centralised platform for retreat discovery 05:42 Why no one feels ready, and why you should try anyway 06:48 The joy of learning something new with every venture 07:02 Keitah learnt when selling her first company 08:31 Why emotional ties can complicate business decisions 10:36 Discovering a love for business development 11:29 Finding (and losing) work-life balance 12:46 Favourite part of running a business: making something you love 14:46 Motivation shifts over time, here’s how to track it 16:05 Using retreats, meditation, and journaling to stay aligned /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920290

Empowering Change One Outfit at a Time with Rachel Gallagher 11/05/2025

Empowering Change One Outfit at a Time with Rachel Gallagher Sustainable fashion isn’t just a trend, it’s a movement. In this inspiring episode, pageant queen and founder of About Your Clothes, Rachel Gallagher, shares how she turned a passion for education and modelling into a business that empowers people to rethink their wardrobe and their impact on the planet. Start Small, Think Big Changing the world doesn’t always start with grand gestures. Sometimes, it begins with your own wardrobe. Choosing secondhand, repairing instead of replacing, learning before buying, these are quiet acts of resistance against a fast fashion culture that profits from waste. The truth is, small sustainable actions add up. They shift demand, spark conversations, and remind others that mindful choices matter. So if you’ve ever wondered whether one decision can make a difference, the answer is yes, especially when multiplied across communities. Lead Where You Are Leadership isn’t reserved for those with titles or massive platforms. It begins the moment you choose to act with intention. You don’t need to be running a company or speaking on stages to lead change; you can do it in your household, friendship circle, or community group. By sharing knowledge, living your values, and inviting others to think differently, you create a ripple effect Every thoughtful choice becomes a form of advocacy, and that’s the kind of leadership the world needs more of. Purpose Over Perfection You don’t need all the answers before you begin. What you need is a willingness to care, to learn, and to take action anyway. The pressure to “get it right” often stops people from getting started. But movements aren’t built on perfection; they’re built on progress. Sustainable change doesn’t happen overnight. It’s shaped by curiosity, experimentation, and the courage to keep going even when things feel unclear. Give yourself permission to build something meaningful without having it all mapped out. Purpose is your foundation, perfection isn’t. Curiosity Creates Change The most powerful shifts often begin with a question. Where do my clothes come from? Who made them? What impact does my buying choice have? These questions may seem small, but they’re the gateway to greater awareness and action. When we stay curious, not judgmental, we create space for learning, growth, and transformation. Sustainability isn’t about shame. It’s about understanding our role in a bigger system and using that knowledge to create better outcomes, for people, for the planet, and for future generations. Highlights 00:00 – Meet Rachel Gallagher: Teacher, model, founder, advocate 01:00 – Combining creativity, education, and purpose in business 02:45 – How the modelling industry exposed fashion’s impact 04:00 – What sustainable fashion really means 05:15 – Becoming a community leader, not just a founder 06:30 – The ripple effect of education and conscious choices 07:50 – Building workshops that empower change 09:00 – Balancing purpose with practicality 10:15 – The joy of thrifting and everyday sustainability 11:40 – Hosting global workshops with the UN 13:00 – Why curiosity was the catalyst for About Your Clothes 14:10 – How to take your first step into sustainable fashion Resources Mentioned in the Episode /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920255

Pioneering E-commerce and Scaling 'The Party People' with Dean Salakas 11/05/2025

Pioneering E-commerce and Scaling 'The Party People' with Dean Salakas In this episode of Youngpreneur Society Podcast, we sit down with Dean Salakas: entrepreneur, advisor and the former ‘Chief Party Dude’ behind The Party People, one of Australia’s most iconic party supply businesses. Dean shares how he turned a small family-run store into an e-commerce pioneer, becoming the first Google advertiser in Australia and introducing click and collect long before it became mainstream. We unpack the mindset behind his success: spotting trends early, building with limited resources, and ignoring the rulebook when it doesn’t make sense. Dean also opens up about what happens after a business is sold including how it felt to step away from his identity as a founder, and how he rediscovered purpose through consulting and supporting other businesses. Start Early, Move Fast Growth often rewards those who are bold enough to go first. Whether it’s a new platform, tool, or trend, being an early adopter can unlock outsized results. When you're the first one in the room, you control the pace. Dean notes success doesn’t always come from playing catch-up: it comes from trusting your instincts, jumping in, and iterating fast while everyone else hesitates. His key takeaway? Don’t wait for the perfect moment; create it. Build What You Can Afford Dean explains you don’t need all the bells and whistles to get started. In fact, trying to embrace “best practice” too early can drain your resources and stall your progress. Instead, he says what matters is resourcefulness. Whether it's using a spreadsheet instead of expensive software or learning to wear multiple hats, there’s strength in scrappiness. Hack your way through and upgrade later. What you build now just needs to work, not be perfect. Rethink the Rules The path to success doesn’t always follow the manual. Sometimes, the boldest move is doing the exact opposite of what conventional wisdom says. Whether it's launching publicly, selling publicly, or saying no to trends like “free shipping”, Dean says you don’t have to do what everyone else is doing. You just have to do what’s right for your business. Trust your judgment. The best strategies are often the ones you create for yourself. Let Go to Grow Leaving a business, even successfully, can bring unexpected emotions. When something has been your identity for so long, letting go feels like losing part of yourself. That shift can feel like standing still after sprinting for years. But it’s also a chance to rediscover your strengths outside the structure you built. Fulfillment doesn’t end when one chapter closes: it’s found again when you step into new spaces with curiosity and confidence. Every Conversation Counts No matter how big or small someone’s business is, there’s always something to learn. Dean believes everyone you meet has a story, a perspective, or a skill that can teach you something valuable. He also notes leadership isn’t about status: it’s about humility. When you approach people with openness instead of assumptions, you open doors to new relationships, ideas, and inspiration. Stay curious. Stay connected. That’s where real growth happens. Highlights 00:00 Meet Dean Salakas 01:00 The origin story: From family clown business to online retail pioneer 02:00 Taking over the business and early e-commerce strategy 03:00 How being first to market paid off (Google, Bing, marketplaces) 04:15 Building systems from scratch: Excel, Access & DIY ERP 06:30 The realities of hacking growth as a startup 07:10 The truth about work-life balance and family sacrifices 08:00 Going public with a business sale: Why it worked 09:00 Managing risk: suppliers, staff, and customer perceptions 10:00 Challenging convention and rewriting the rulebook 13:00 Life after exit: identity crisis and the search for purpose 14:30 Consulting and rediscovering the “thrill” of business 16:00 Transitioning to employee life: humility, tact, and learning culture 18:00 Embracing the role of the “new kid” in a new team 19:00 Final reflections: every person has a story, every business has value /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38920260

I Am Not Good Enough Is Fake News 11/05/2025

I Am Not Good Enough Is Fake News Ever caught yourself saying, “I’m too young to be taken seriously” or “I don’t know enough to run a business”? If so, you’re not alone, and you’re also not right. In this empowering episode of the Youngpreneurs Podcast, we are here to call out one of the biggest myths holding back brilliant business minds: the idea that you’re not good enough. Fear Isn’t Fact Fear has a funny way of disguising itself as logic. It tells us we’re not ready, not experienced, not worthy. But that’s not the truth, it’s just your brain trying to keep you safe. Safe might feel comfy, but safe doesn’t build empires. Safe doesn’t spark innovation. And safe definitely doesn’t get your dream business off the ground. So here’s the reframe: fear is just your brain’s way of reacting to risk. But not all risk is bad. In fact, some of the best moves you’ll ever make come right after you feel the most afraid. Rewire the Narrative The stories we tell ourselves matter. If self-doubt is running the show, it’s time to change the script. Instead of “I’m scared”, say “I’m excited.” Instead of “I can’t do this”, say “I’m learning how.” Physiologically, fear and excitement are nearly identical. Heart racing? Sweaty palms? Butterflies? All the same. The difference is the story you attach to it. So choose the story that moves you forward. Use Fear as Fuel Self-doubt can freeze you, or it can fuel you. The trick is to channel that nervous energy into action. Nervous about launching? Get prepared. Scared to speak up? Practise. The more prepared you are, the less space fear has to dominate. Fear hates momentum. So take micro steps. Post that video. Pitch to a friend. Send one email. Each small action tells your brain: “I’ve got this.” And you do. Progress Beats Perfection You don’t need to have it all figured out. What you do need is progress. Track your wins, no matter how small. Start a confidence journal. Colour in your . These tiny habits compound over time and build proof that yes, you can do this. And when your inner voice wobbles, borrow belief from someone else. A mentor, a friend, your community. We all need a boost sometimes. Keep Showing Up Here’s the truth: successful entrepreneurs feel fear, too. The difference? They act anyway. They see fear as a sign they’re growing, stretching and stepping outside their comfort zone, and that’s exactly where great businesses are born. So next time self-doubt whispers in your ear, smile and say: “Thanks for the warning. I’ve got this.” Because you do. Highlights 00:00 Busting Fake News Myths 00:42 Understanding Fear in Business 01:32 Reframing Fear and Self-Doubt 01:56 Channelling Fear into Preparation 02:44 Taking Action to Overcome Fear 03:06 Micro Actions for Big Results 03:30 Tracking Wins and Borrowing Confidence 04:11 Empowerment Through Action Resources Mentioned in the Episode /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919720

Your First 10 Customers - How to Sell Without Feeling Sleazy 11/05/2025

Your First 10 Customers - How to Sell Without Feeling Sleazy Imagine this: you’ve just launched your dream business. Your website is live, your socials are looking sharp, and your product is ready to roll. But now comes the part no one likes to talk about, selling. For many young entrepreneurs, selling feels like that awkward moment at a party when you try to talk about yourself too much. You worry about being annoying, salesy or, worst of all, sleazy. But what if we told you that selling doesn't have to feel icky at all? Shift the Mindset: Selling = Helping Let’s start with the truth: you’re not just selling a product, you’re solving a problem. Whether it’s a skin care product, a coaching session, or a clever new app, what you’re offering is valuable. And when you truly believe that, selling stops being scary and starts feeling like service. Your First Customers Are Closer Than You Think Before you panic about paid ads and cold outreach, take a breath. Your first 10 customers? They might already be following you on Instagram. They could be in your group chat. They might be your cousin’s workmate or your mum’s yoga buddy. Start with the people you know. Let them know what you’re doing, clearly, confidently, but without desperation. A simple “Hey, I’m launching this and thought you might know someone who’d love it” can go a long way. Solve the Right Problem, the Right Way Here’s the magic: people don’t buy products, they buy solutions. So don’t just say “I sell fitness coaching.” Say, “I help busy professionals lose weight without giving up their favourite foods.” Boom, clear, specific, and focused on the result. Whatever you do, make it super obvious what pain point you’re easing and who you're doing it for. That clarity can be your superpower. Create an Offer They Can’t Refuse Everyone loves a good deal, but what they love is feeling special. So make your early offer irresistible: A discount for your first 10 customers A free bonus or extra sample A limited-time package that feels exclusive Don’t overthink it. Even a small extra can tip someone over from “interested” to “I’m in!” Lean Into Social Proof If you don’t have paying customers yet, no worries. Get feedback from beta testers, mentors, or anyone who’s tried your product. Capture their words, their reactions, their before-and-afters. Social proof builds trust and breaks down resistance, fast. Stop Pitching. Start Chatting Nobody wants to be spammed with “Buy Now!” posts. Instead, ask questions. Start convos. Be curious about what people are struggling with and gently offer your solution as a helping hand. When you stop trying to sell and start trying to help, your whole energy changes, and people notice. Your First 10 Are Waiting There’s no secret formula, no magic script. Just a mindset shift, a clear offer, and a whole lot of showing up. Your first 10 customers are already out there. They’re just waiting for you to invite them in. So go on, post that launch update, send that message, ask for that referral. Because this is just the beginning, and your youngpreneur journey is about to get seriously exciting. Highlights 00:52 Understanding the Sales Mindset 01:08 Identifying Your First Customers 01:30 Crafting Your Unique Selling Proposition 02:01 Creating Irresistible Offers 02:27 Leveraging Social Proof 02:41 Engaging with Potential Customers 03:03 Final Tips and Encouragement /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919680

Tim Phillips and the Future of Engineering 11/05/2025

Tim Phillips and the Future of Engineering Starting a business isn’t always about grand offices, sleek conference rooms, and high-end coffee machines. Sometimes, it’s about spotting a gap in the market, believing in yourself, and making do with what you have, like a kettle in the lounge room. Just ask Tim Phillips, an engineering consultant who started his business from the back room of his house and is proving that success isn’t dictated by location, but by passion, dedication, and a keen eye for opportunity. The Birth of a Startup Tim saw something that many aspiring entrepreneurs overlook, a market gap waiting to be filled. Instead of setting up an expensive office with all the bells and whistles, he chose to focus on providing high-quality service at a fraction of the usual cost. His approach? Keep overheads low, focus on clients, and reinvest in the business (with dreams of a fancy coffee machine in the future, of course!). But entrepreneurship isn’t all smooth sailing. When Tim started, he struggled with financing, banks weren’t exactly lining up to hand him a blank cheque, and shared workspaces didn’t fit his needs. So, he made do with what he had. And as it turns out, he wasn’t alone. There’s a whole community of talented engineers in Brisbane running their businesses from their garages, sheds, and spare rooms, proving that quality isn’t about where you work but how you work. Work-Life Balance: A Constant Juggle Running a business from home sounds great, until you realise that separating work and personal life is easier said than done. Tim admits that balancing work and family can be tough. There are weeks when the workload is crushing, and then there are quiet periods when he can spend more time with his family. But one thing he prioritises? Dinner at 5:30 pm. Because at the end of the day, success means nothing if you don’t get to enjoy it with the people who matter most. His solution? Structure and delegation. One day, he hopes to grow his team, bringing on engineers and university students looking for work experience, a move that not only helps young professionals break into the industry but also allows him to manage his time better. From Pandemic Setbacks to Industry Recognition Starting a business is hard enough, but launching one just before COVID hit? That’s a whole new level of challenge. Tim’s primary client was across the Queensland-New South Wales border, until lockdowns made that impossible. While some people might have thrown in the towel, Tim adapted. His business survived, and in 2023, he became a finalist for the Brisbane Young Entrepreneurs Awards, a recognition he never imagined for himself. Recognition isn’t something engineers typically receive, but stepping into a room full of ambitious, self-made entrepreneurs opened Tim’s eyes to the possibilities ahead. Seeing others turn their ideas into multi-million-dollar businesses was nothing short of inspiring. But does Tim want to go big? Not necessarily. For him, success isn’t about scaling to impossible heights, it’s about creating a business that works for his life, not the other way around. The Unexpected Challenges of Entrepreneurship You’d think the hardest part of starting a business would be getting clients or delivering top-notch services. But for Tim, the real challenge came after registering his company. The admin side, quarterly tax reports, payroll, legal requirements, was an unexpected headache. Luckily, his partner stepped in to handle the financials, freeing him up to do what he does best: engineering. Then there was the high-vis workwear venture, an experiment in diversification. Tim discovered a demand for red high-vis shirts, a colour that was oddly difficult to find in Australia. So, he imported a batch. Unfortunately, he was the only one who really loved the red high-vis look, and that business didn’t quite take off. Lesson learned: Just because you love a product doesn’t mean the market will. And that’s okay, every failure is a stepping stone to success. Advice for Aspiring Entrepreneurs If there’s one takeaway from Tim’s journey, it’s this: just start. Starting a business doesn’t require millions in funding or years of planning. Sometimes, all you need is an idea, a bit of determination, and a willingness to learn on the go. For young entrepreneurs wondering whether they have what it takes, Tim’s advice is simple, give it a shot. The cost of starting a business is often less than you think, and the potential upside is enormous. Even if you fail, you’ll learn more from the experience than you ever could from sitting on the sidelines. Tim’s story is a testament to the power of resilience, adaptability, and keeping things real. Whether you’re building an empire from a home office, testing out ideas on Facebook Marketplace, or pivoting when the unexpected happens, the key is to keep moving forward. And maybe, one day, that fancy coffee machine will be yours. Connect with Tim Phillips: You can find Tim Phillips at . Highlights 00:49 Starting an Engineering Consultancy 02:15 Balancing Work and Family Life 03:15 Unique Selling Points and Future Ambitions 04:49 Choosing Engineering as a Career 05:42 Recognition and Industry Awards 08:08 Challenges and Adaptability 10:38 Surprising Business Realities 15:27 Advice for Aspiring Entrepreneurs 19:26 Conclusion and Final Thoughts /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919635

From Therapy Room to Boardroom with Bradford Stucki 11/05/2025

From Therapy Room to Boardroom with Bradford Stucki Imagine launching a business where every conversation is deeply personal, every client is facing their own battles, and your success hinges on more than just profit margins, it’s about transformation. That’s the world of Bradford Stucki, a licensed marriage and family therapist turned entrepreneur. His journey from the structured walls of academia to the unpredictable world of business offers a masterclass in adaptability, resilience, and the power of trusting the process. From Passion to Profession Like many young professionals, Bradford’s career path wasn’t a straight line. Initially exploring various fields, he found himself drawn to the complexities of human relationships. Through his master’s program, he worked with individuals, couples, and families, but it was the family dynamic that truly captivated him. There was something deeply fulfilling about guiding an entire family unit toward healing and growth. Yet, the reality of working within existing therapy structures left him yearning for more control. He noticed that some cases resonated with his skills and passion, while others drained his energy. The idea of launching his own private practice became increasingly appealing, not just to tailor his work to his strengths, but to create an environment where both he and his clients could thrive. The Business Side of Therapy Transitioning from therapist to business owner wasn’t just about setting up a practice; it was about stepping into the unknown. Unlike his education, which trained him extensively in therapy techniques, there was no step-by-step guide on how to run a business. But that didn’t stop him. Bradford immersed himself in learning, scouring the internet, engaging in Facebook groups, and absorbing everything he could about marketing, business management, and financial planning. He experimented, pivoted, and refined his approach, always keeping an open mind. One of his biggest lessons? Business is a constant work-in-progress. Perfection is a myth; adaptability is the key. Setbacks and Lessons Learned Of course, no entrepreneurial journey is without its bumps. Bradford faced his fair share of challenges, from tax mishaps to the anxiety of pricing his services appropriately. There were moments of stress, but he leaned on his support network, sought advice, and most importantly, kept moving forward. One standout lesson? The power of pricing. Like many service-based entrepreneurs, Bradford struggled to charge what he was worth confidently. After researching competitors, testing price points, and, yes, even doubting himself, he learned a critical truth: The right clients will come when you value your own expertise. Fear is Fun, And Other Wisdom for Young Entrepreneurs Bradford’s advice to aspiring business owners is refreshingly simple: just start. There will always be doubts, but taking action is the best way to push through them. He recalls a childhood friend who loved cliff diving into water, despite the fear. When asked why, his friend’s response stuck with him: “Because fear is fun.” It’s a powerful reframe, seeing fear not as an obstacle but as an essential part of growth. For young entrepreneurs, Bradford’s journey serves as a reminder that business isn’t about having all the answers upfront. It’s about being curious, seeking knowledge, and embracing the unexpected. With persistence and an open mind, you might just surprise yourself with what you can build. So, to all the youngpreneurs out there: take the leap. You don’t need to know everything, just enough to take the next step. And remember, fear isn’t something to avoid. It might just be the thrill that makes the journey worthwhile. Connect with Bradford Stucki: You can find Bradford Stucki at his . Highlights 01:01 Bradford's Career Path and Private Practice 02:04 Working with Families and Therapy Outcomes 04:33 Advice for Young People on Career Choices 06:02 Starting and Managing a Private Practice 08:58 Overcoming Business Challenges 15:47 Setting Prices and Valuing Services 19:14 Surprising Aspects of the Therapy Profession 20:44 Final Advice and Reflections /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919580

Designing for Accessibility with Sam Angell 11/05/2025

Designing for Accessibility with Sam Angell Sam Angell’s story isn’t your typical rags-to-riches tale, it’s better. It’s about passion, resilience, and designing a life on your own terms. For young entrepreneurs looking to carve their own path, Sam’s journey from a supermarket job to running a thriving design business is proof that sometimes, the best opportunities are the ones you create for yourself. The Accidental Entrepreneur Like many young people fresh out of high school, Sam wasn’t entirely sure what the future held. A creative at heart, she found herself studying architecture but quickly realised something was missing. Working a regular job in a supermarket, she craved more creativity, autonomy, and purpose. So, instead of waiting for the perfect opportunity, she made one. Sam leapt into the world of graphic design, teaching herself the skills she needed and slowly building a freelancing career from the ground up. What started as a side hustle soon grew into a full-fledged business, proving that passion and persistence can take you far, even when you don’t have it all figured out from day one. Flexibility: The Ultimate Entrepreneurial Perk One of the biggest advantages of running your own business? Flexibility. And for Sam, this isn’t just a bonus, it’s a necessity. Living with multiple disabilities means that traditional nine-to-five corporate life simply wasn’t an option. Instead, Sam created a business that fits around their life, rather than forcing their life to fit into a rigid work schedule. With medical appointments and treatments often taking up parts of the day, the ability to work in a way that suits their needs has been invaluable. Some days, work starts in the afternoon. Other times, the best ideas flow at 9 PM. And that’s the beauty of being your own boss, you get to design a life that works for you. Designing for People, Not Just Aesthetics Graphic design is often seen as a technical craft, with pixels, colour theory, and brand guidelines. But Sam approaches it differently. Her focus isn’t just on making things look good; it’s about making sure designs truly work for the people engaging with them. Coming from a background of lived experience with the healthcare system, Sam understands how crucial accessibility is. She’s passionate about ensuring designs are human-centred, thinking deeply about how people interact with brands, services, and products. Whether it’s choosing readable fonts or considering how a website functions for someone with disabilities, Sam prioritises inclusivity, something the design industry desperately needs more of. Overcoming Challenges: The Power of Adaptability Running a business is never a smooth ride, and Sam has had her fair share of challenges. Managing both business and health can be overwhelming, but instead of fighting against it, she’s learned to work with it. A game-changer? Hiring an admin assistant. Outsourcing tasks like invoicing and scheduling allows Sam to focus on what she does best, designing and growing their business. Her advice for other entrepreneurs: don’t be afraid to delegate. You don’t have to do everything yourself, and the most successful businesses are built by teams, not solo efforts. Staying Productive (Without Burning Out) Every entrepreneur struggles with productivity, and Sam is no exception. But instead of forcing a one-size-fits-all approach, she’s learned to adapt to her energy levels. Some days are high-energy, perfect for tackling big projects. Other days require a slower pace, with journaling, to-do lists, and calendar planning helping to keep things on track. Most importantly, Sam reminds us that it’s okay to rest. Productivity isn’t about pushing yourself to exhaustion, it’s about working smarter, not harder. The Future of Design in Health and Wellness Looking ahead, Sam hopes to see more inclusivity and human-centred design in the health and wellness industry. Whether it’s designing spaces, creating digital content, or branding health-focused businesses, she advocates for asking real people what they need, rather than making assumptions. From accessibility-friendly branding to designing medical products that actually consider user experience, Sam is part of a new wave of designers who prioritise people over profit. And as more businesses catch on, the industry is bound to shift towards a more inclusive future. Final Words for Young Entrepreneurs For those looking to start their own business, Sam’s biggest piece of advice is simple: never stop learning. Whether it’s about your industry, your audience, or even yourself, the ability to adapt and grow is what will set you apart. Not every entrepreneur follows the same path, and that’s okay. Some dive into university, while others teach themselves from YouTube. Some stick to a strict schedule, while others find their rhythm in unconventional hours. The key is to find what works for you and run with it. Sam Angell’s journey is a reminder that success isn’t about fitting into a mould. It’s about breaking the mould entirely and building something uniquely yours. Connect with Sam Angell: You can find Sam Angel at her . Highlights 00:56 Sam Angel's Background and Business Journey 02:09 The Flexibility of Running a Business 03:20 Evolving Approach to Graphic Design 05:13 Passion for Health and Wellness 09:08 Challenges and Overcoming Them 11:40 Staying Productive and Managing Energy Levels 14:37 Designing with Accessibility in Mind 20:07 Final Tips for Young Entrepreneurs /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919530

Linda's Path from Youngpreneur to Business Leader 11/05/2025

Linda's Path from Youngpreneur to Business Leader As the co-host of the Youngpreneur Society podcast with my daughter, Charlotte Enever, I wanted to share my own journey on how I became an entrepreneur—starting way back when I was just eight years old. Where It All Began When I was eight, my Mum and I started going to craft markets together. My Dad was an art teacher, so creativity was always part of our household. My Mum had just gotten a sewing machine, so she decided to give the craft markets a try. At that young age, I made little baby blankets, potted Christmas trees, and crafted lavender bags, scrunchies, magnets—anything I could think of to sell. That was my very first business, and it was exciting! For about 12 months, my mom and I attended these markets together, but even when she stopped going, I kept at it. My Dad would drive me once a month to the market so I could keep selling my creations. My brother even got involved and started making things like windmills. It was such a fun experience, and we were learning a lot about how to run a little business. Around that time, my dad gave us a calf to raise, and once it was ready, we sold it to help fund our travels around Australia. That experience showed me the importance of working for what you want, and it sparked my entrepreneurial spirit. From Babysitting to Marketing As I got older, around 15 or 16, my friends started getting jobs, but I wasn’t too interested in working for someone else. Instead, I started my babysitting agency. I loved babysitting, so every Friday and Saturday night, while others were out, I was working, and I enjoyed it. I had always loved the idea of teaching, and that’s where I thought my career would go. But something changed during my studies; I discovered marketing, and I fell in love with it. It was a world where creativity, strategy, and communication all came together, and I knew that’s where I wanted to be. Stepping Into Business Ownership In 2001, I met my husband, and we started our journey into business consulting. We would go into other people’s businesses, helping them as external consultants, giving advice, and offering support. But by 2009, after we had our daughter Charlotte, I felt ready to leap into full-fledged entrepreneurship. That’s when we launched our first business, Family Capers, a parenting hub where families could connect and do fun activities. We got to work with some fantastic brands and characters like Cookie Monster, Elmo, Barbie, and even Mattel. It was such a thrill to be part of that world, but while I loved Family Capers, I found myself drawn back to marketing. It’s what I truly love: helping businesses grow and flourish. Creating a Community for Business Owners It wasn’t long before I realised that there was a real need for a space where small business owners could come together, learn, and support each other. That’s how Business, Business, Business was born. My husband and I created a Facebook community for business owners to connect, share knowledge, and grow together. That community has since grown into a full website and publication, and we’ve been able to monetise it by sharing our expertise. It’s been so rewarding to see business owners helping each other and forming genuine connections. The Youngpreneur Society Now, we’ve come full circle with the Youngpreneur Society, a project that is so close to my heart. I started my entrepreneurial journey at eight years old, and now I’m watching Charlotte embark on her own business adventures. Together, we’ve launched the Youngpreneur Society to empower the next generation of entrepreneurs: young people with big ideas who need the right support to bring those ideas to life. Our mission with the Youngpreneur Society is to provide young entrepreneurs with the resources, skills, and community they need to succeed. We want to foster a space where young business owners are not only encouraged but cherished. We’ve spent the last couple of years building this foundation, and I’m so excited about what’s to come in 2025 and beyond. We’ll be offering business collectives, hubs, and tons of resources to help these young entrepreneurs grow their ideas into reality. What I’ve Learned Along the Way As I reflect on my journey, there are a few lessons I’ve learned that I want to share with you. First, “No” doesn’t always mean no. Sometimes it just means not now, or that you need to find another solution. Don’t be discouraged by rejection; it’s part of the process. Second, it’s okay to be yourself. One of the biggest lessons I’ve learned is that the right clients and customers want you. Authenticity is powerful, and while not everyone will connect with you, that’s okay. They’re not your audience. Third, community matters. Ideas take many shapes and forms, but having the right people around you to support and encourage you makes all the difference. I’ve been lucky to have amazing support throughout my journey, and I want the same for every young entrepreneur out there. Finally, and perhaps most importantly, ask for help. You don’t have to do everything yourself, and no one can. The best thing you can do for your business is to seek guidance, ask for feedback, and admit when you need a hand. It’s not a weakness—it’s smart. Looking Ahead I’m incredibly excited to be part of the Youngpreneur Society and to see all the amazing ideas you have come to life. I’d love to hear about your journey—what are you creating? What’s your business? Reach out to me through the podcast or leave a comment, and let’s connect. Let’s grow together as we take on this entrepreneurial adventure! Learn more from Linda Reed-Enever: You can find Linda at or connect with her on Highlights 00:40 Linda's Early Entrepreneurial Journey 02:05 Teenage Ventures and Discovering Marketing 02:59 Launching Family Capers and Business Consulting 03:42 Creating Business, Business, Business Community 04:20 Vision and Mission of the Youngpreneur Society 05:14 Key Lessons from Linda's Business Journey 06:21 Final Thoughts and Engagement /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919440

Building a Sustainable Business Future with Caterina Sullivan 11/05/2025

Building a Sustainable Business Future with Caterina Sullivan Caterina Sullivan is a multi-talented entrepreneur who has turned her personal values into the foundation of six successful businesses. Based in Canberra, Caterina’s journey is anything but conventional. From her early days working in government and non-profits, she now leads a dynamic portfolio of companies with her husband, driven by a shared commitment to economic, social, and environmental sustainability. A Unique Path Caterina's introduction into the world of business was not a straight line but rather a winding road influenced by her experiences and personal values. She shared that her time in government and the non-profit sector provided her with a unique perspective on how policy and people intersect. But it was her own entrepreneurial spirit, coupled with her desire for autonomy and impact, that led her to venture into business. Her journey is also deeply intertwined with her identity as an autistic neurodiverse individual, a factor that has shaped both her worldview and the way she operates as a business leader. Far from being a hindrance, Caterina sees her neurodiversity as a strength, enabling her to approach problems with creativity and resilience. She emphasised that every decision she makes is guided by her values, with sustainability at the forefront of every endeavour. The Sustainability Mission More than just a buzzword, sustainability is the core philosophy behind her businesses. She explained how she and her husband are dedicated to ensuring that their ventures positively impact the world on multiple fronts—economically, socially, and environmentally. Caterina spoke about the importance of running a business that not only profits financially but also contributes to the well-being of society and the planet. She believes that the role of businesses in the modern world extends beyond making money—they have the power to shape the future. And with that power comes the responsibility to make decisions that consider the long-term impacts on the environment and society. Caterina stressed that young entrepreneurs must integrate sustainable practices into their business models to ensure they are not just surviving but thriving in a world increasingly concerned with ethical consumption. A Changing Landscape As Caterina pointed out, sustainability is no longer optional—it’s a necessity. With growing consumer awareness and evolving legislation, businesses must be proactive in their approach. She highlighted the importance of staying informed about government policies and environmental regulations, as these can significantly impact business operations. The conversation also touched on consumer trends, with Caterina noting that today’s consumers are more likely to support businesses that align with their personal values. This shift is driving companies to be more transparent and accountable in their practices. This presents both a challenge and an opportunity for entrepreneurs, especially young ones. Caterina encouraged her peers to embrace this change and use it as a chance to build meaningful, sustainable brands. Balancing Work and Life Despite her success, Caterina is no stranger to the struggles of balancing work and personal life. In the podcast, she candidly discussed the pressures of running multiple businesses and the toll it can take on mental health and relationships. However, she believes that balance is achievable when personal and professional values are aligned. By creating businesses that reflect her commitment to sustainability, she finds it easier to maintain her well-being and remain motivated. For Caterina, sustainability isn’t just about business practices; it’s about maintaining personal sustainability too. She stressed the importance of self-care and setting boundaries, especially for entrepreneurs who are often driven by passion but can quickly burn out if they don’t take time to recharge. Shaping the Future In closing, Caterina offered advice for young entrepreneurs who are just starting on their journey. Her message was clear: Be purposeful in everything you do. She urged aspiring business owners to think beyond profit and consider how their actions will impact the future. In a world where sustainability is increasingly becoming a priority, those who fail to adapt will be left behind. Caterina’s story serves as a powerful reminder that entrepreneurship is not just about financial success—it’s about creating something that has lasting value. Through her work, she is shaping a better future, one sustainable decision at a time. Learn more from Caterina Sullivan: You can find Caterina at her . Highlights 00:09 Meet Caterina Sullivan: Entrepreneurial Journey 01:17 Starting a Business: From Non-Profit to Entrepreneurship 03:01 Passion for Sustainability 06:56 The Importance of Economic, Social, and Environmental Sustainability 13:27 Challenges and Innovations in Sustainability 16:29 The Role of Business in Shaping the Future 21:04 Maintaining Business and Personal Sustainability 30:43 Advice for Young Entrepreneurs 32:10 Conclusion and Final Thoughts /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919385

The Grout Guy: Helping People, Finding Freedom, and Work-Life Balance 11/05/2025

The Grout Guy: Helping People, Finding Freedom, and Work-Life Balance Brad Young’s journey into the business world didn’t follow the traditional path. It wasn’t a straight line from a prestigious university to a corporate office. Instead, it was a story of trial, error, and a whole lot of grit, the kind of determination that takes an 18-year-old, fresh out of school, from mucking around on the ice rink to becoming the Chief Grout Officer of a successful business, "The Grout Guy." From the Ice Rink to the Business World Growing up in Perth, Australia, Brad was more interested in ice hockey than anything else. His passion took him to Canada for a year during high school, where he played hockey. After finishing Year 11, Brad returned home and found himself working at a bottle shop. But it didn’t take long for him to realise that retail wasn’t for him. That’s when a family friend entered the picture, regrouting showers. Brad joined him for a day of work, and at that moment, his future became clear. His friend offered him the phone number for his small shower-repair business in Kingsley, Perth, for $25,000. At first, Brad didn’t have that kind of money, but the idea stuck. If he could get the money together, he thought, he could run his own business. A year and a half later, Brad convinced his mother to loan him $35,000, $25,000 for the business and $10,000 for working capital. Thus began his venture into the world of business, regrouting showers and making just enough to get by. The Spark for Growth For nearly nine years, Brad operated "The Grout Guy" at a modest level, making a decent living but not pushing the business to its full potential. His motivation at the time, he admitted, was simple: fast cars and toys. As he put it, "Fast cars aren’t cheap, and if you want those kinds of toys, you need to make some money." The drive to afford the lifestyle he wanted propelled him forward. But as the business grew and his family expanded to include four kids under five, his motivations evolved. Now, it wasn’t just about the cars or toys; it was about giving his children a good life and securing their future. Scaling the Business and Letting Go By 2016, Brad had decided it was time to get serious about scaling the business. The challenge? How to grow "The Grout Guy" while ensuring he didn’t get stuck doing every task himself. Brad’s approach to scaling was strategic: he started working himself out of a job. Inspired by a mentor who advised him to “stop doing dumb tasks,” Brad handed over day-to-day operations to his team. He set up systems that allowed others to take over responsibilities like payroll, scheduling, and even basic admin tasks. But it wasn’t just about delegating. Brad knew that supporting his team was critical to his company’s success. He kept in constant communication with his staff, whether through casual breakfast meetings or formal one-on-ones. The goal was simple: create an environment where his employees felt supported, empowered, and able to grow in their roles. The Tipping Point: From Franchising to Licensing At one point, Brad seriously considered franchising his business. He had everything ready to go: legal documents, an established brand, and a solid business model. But something didn’t sit right with him. To make a franchising model work, he would have to raise his prices significantly, and that didn’t align with the company’s mission of providing affordable solutions for leaking showers. So, Brad pivoted. Instead of franchising, he developed a licensing model. His best friend, Cam, became the master licensee for Victoria, and Brad maintained a majority share in the company. This decision allowed them to grow rapidly without sacrificing their values. By empowering others to own a piece of the business while still maintaining control, Brad was able to scale the company across multiple regions, including Victoria and, soon, Adelaide. The Heart of It All: Helping Others Grow For Brad, the most rewarding part of running a business isn’t just the freedom or the success, it’s helping others achieve their goals. “When I saw the light of being able to help people, create something for other people as well, that was the tipping point.” The sense of fulfilment Brad gets from seeing his employees grow, take on more responsibility, and build their success is what drives him now. Whether it’s expanding into new regions or giving employees the tools they need to succeed, Brad’s philosophy is simple: help others and success will follow. The Future of "The Grout Guy" As "The Grout Guy" continues to expand, Brad remains focused on creating opportunities for others. The company is set to launch in Adelaide soon, further solidifying its presence across Australia. Brad’s hands-off approach to leadership, where he empowers his team and steps back from the day-to-day tasks, has allowed him to focus on strategic growth while giving others the chance to take ownership of their roles. His story is a testament to the power of persistence, delegation, and a little bit of trial and error. As Brad Young continues to build his empire, one thing is clear: "The Grout Guy" is no longer just about regrouting showers; it’s about building something bigger, something that offers opportunity and growth for everyone involved. Learn more from The Grout Guy: You can find The Grout Guy at his . Highlights 01:11 Brad's Early Business Journey 03:20 Motivations and Business Growth 04:06 Favourite Aspects of Running a Business 05:49 Supporting Employees and Communication 12:57 Challenges and Mistakes in Business 14:51 Achieving Work-Life Balance 20:26 Final Thoughts /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919320

Mastering the Journey From DJing to Digital Marketing with Mitch Hills 11/05/2025

Mastering the Journey From DJing to Digital Marketing with Mitch Hills Mitch Hills is a successful entrepreneur and the founder of Mastered Marketing, a digital marketing agency based in Brisbane. Mitch’s journey from a high school DJ to the CEO of a thriving marketing agency is not only inspiring but also filled with valuable lessons for aspiring entrepreneurs. The Early Days: From DJing to Entrepreneurship Mitch’s entrepreneurial journey began during his high school years, driven by a desire to make extra money. He started out DJing at local events, which eventually turned into a full-fledged business. Mitch’s passion for music and his enterprising spirit led him to explore various business ideas, including app development and web design. Although his initial foray into app development didn’t pan out, the experience was invaluable, teaching him crucial lessons about business, risk, and perseverance. The Birth of Mastered Marketing Mastered Marketing was born out of necessity. After a costly and unsuccessful attempt at developing an app, Mitch found himself in debt and need of a reliable income stream. He turned to web design and social media management, skills he had honed during his startup days. As his client base grew, so did his love for marketing. This side hustle eventually evolved into Mastered Marketing, a digital marketing agency dedicated to helping local service businesses like dentists, physios, and gyms thrive. A Purpose-Driven Business Mastered Marketing is not just another marketing agency; it’s a purpose-driven business. Mitch’s commitment to ethical practices is evident in the companies he chooses to work with. Mastered Marketing is a certified B Corp, meaning it meets the highest standards of social and environmental performance. The Challenges of Running a Business Running a business is not without its challenges, and Mitch is candid about the ups and downs of entrepreneurship. From managing a remote team of 10 people to staying personally involved with each client, Mitch’s hands-on approach ensures that Mastered Marketing maintains its high standards. He acknowledges that the definition of "work" can be nebulous and that business owners must focus on activities that drive growth rather than getting bogged down in tasks that could be delegated. Mitch’s Masterful Journey in Business Mitch’s story is a testament to the resilience and adaptability required to succeed in entrepreneurship. His ability to turn challenges into opportunities, coupled with his commitment to ethical business practices, has made Mastered Marketing a leader in the industry. For young entrepreneurs, Mitch’s journey offers both inspiration and practical advice on how to navigate the often unpredictable world of business. Whether you’re just starting out or looking to scale your business, Mitch’s insights are a reminder that success often comes from persistence, learning, and a strong sense of purpose. Learn more from Mitch Hills: You can find Mitch at his or follow him on Instagram Highlights 00:34 Meet Mitch Hills: Entrepreneur and Marketer 01:15 Mitch's Journey: From High School to Entrepreneurship 03:01 The Birth of Mastered Marketing 04:04 Purpose and Ethics of Mastered Marketing 05:30 Maintaining Inspiration and Client Success 06:37 Running a Home-Based Business 11:36 Advice for Aspiring Young Entrepreneurs 14:21 The Importance of Reading and Continuous Learning /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919260

Championing Diverse Voices with Mikaela and Tall Poppy Management 11/05/2025

Championing Diverse Voices with Mikaela and Tall Poppy Management Charlotte Enever sits down with Mikaela Copland, the dynamic founder of Tall Poppy Management, a boutique influencer and talent management agency that’s making waves in Australia’s media landscape. At just 25 years old, Mikaela is already a seasoned professional with over a decade of experience in social media and four years dedicated to influencer marketing. Her agency, Tall Poppy Management, stands out for its commitment to championing diverse voices, representing talents who are often underrepresented in mainstream Australian media. A Mission to Elevate Diverse Voices Mikaela journey into talent management was driven by a clear vision: to create a platform that nurtures and elevates diverse voices, including people of colour, neurodivergent individuals, and the LGBTQIA+ community. The Challenges of Tall Poppy Syndrome The name Tall Poppy Management is a nod to Australia’s pervasive tall poppy syndrome, a cultural phenomenon where people who are perceived as being overly successful are resented or criticised. Mikaela’s agency seeks to counter this mindset by creating opportunities for her talents to thrive without being diminished by societal expectations. The Reality of Running a Management Business Running an agency, especially one that advocates for marginalised voices, comes with its challenges. Mikaela juggles her part-time role at the agency with another part-time job, highlighting the demanding nature of the industry. However, the rewards are immense. Advice for Aspiring Influencers and Entrepreneurs For young entrepreneurs and aspiring influencers, Mikaela’s advice is clear: find your niche. It’s about curating a specific audience that brands want to access. Mikaela also stresses the importance of knowing your worth and being strategic about the opportunities you pursue, whether it’s negotiating with brands or deciding which collaborations to accept. The Future of Tall Poppy Management As Tall Poppy Management approaches its anniversary, Mikaela’s goals for the future are ambitious. She hopes to transition to working full-time at the agency by the end of the year, expanding both her talent roster and her brand client base. Looking further ahead, she envisions Tall Poppy Management standing alongside Australia’s leading talent agencies, with her talents making their mark at major events like Australian Fashion Week. Mikaela’s journey is a testament to the power of determination, vision, and a commitment to inclusivity. Her work with Tall Poppy Management is not just about managing talent, it's about breaking down barriers and creating a space where diverse voices can thrive. Learn more about Tall Poppy Management: You can find Mikaela at her or follow her on Instagram Highlights 00:34 Meet Mikaela Copland: Founder of Tall Poppy Management 01:07 Championing Diverse Voices in Media 02:27 Breaking into Talent Management 03:14 The Challenges and Rewards of Running a Management Business 03:56 Balancing Work and Life 07:49 Advice for Aspiring Influencers and Entrepreneurs 10:15 Ethics and Negotiation in Influencer Management 14:21 Connecting with Tall Poppy Management 16:33 Future Goals for Tall Poppy Management /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38919190

Crafting an Entrepreneurial Path with Dawn Lewis 11/05/2025

Crafting an Entrepreneurial Path with Dawn Lewis This episode was nothing short of inspirational, thanks to the incredible Dawn Lewis! Dawn, a seasoned professional crafter and stamp store owner, took us on a journey through her life, from her earliest days crafting with her family to becoming a dominant figure in the craft industry. Her story is a vivid illustration of how passion, persistence, and creativity can combine to forge a successful entrepreneurial path. Dawn began her entrepreneurial venture in her youth, sewing disco outfits for school events, and evolved into a serial entrepreneur, running multiple craft-based businesses. It was fascinating to learn how she leveraged her hobbies into lucrative ventures and continuously adapted to new opportunities, even those outside her comfort zone. A significant part of our conversation was devoted to understanding the importance of teaching and sharing knowledge. Dawn highlighted how sharing her skills through her Craft Room Podcast and various teaching engagements helped her grow her business and connect with the community. She passionately believes in the power of education in entrepreneurship, which resonates deeply with our values here at Youngpreneur Society.Dawn also shared invaluable insights into the mindset of balancing time and money, the strategy of starting small but dreaming big, and the crucial role of community in building a business. Her approach to designing a business that aligns with personal life and goals is something all entrepreneurs should consider.So, if you're looking to be inspired, or perhaps need a push to turn your passion into a business, this episode is a must-listen. Dawn's journey is a testament to the entrepreneurial spirit, full of trials, but also tremendous rewards.Don't forget to subscribe and share this episode with someone who needs a little entrepreneurial inspiration. Let’s keep the spirit of creativity and business alive! Learn more from Dawn Lewis: You can find Dawn at her or follow her on Instagram . Highlights 00:44 Dawn's Crafting Journey: From Childhood to Entrepreneurship 02:46 The Evolution of a Serial Entrepreneur: Dawn's Story 05:21 Turning Hobbies into Businesses: Dawn's Crafty Ventures 08:48 Breaking into the Craft Industry: Opportunities and Challenges 16:52 From Handmade to Host: Dawn's Television and Teaching Ventures 21:16 Expanding into Retail: The Birth of Dawn's Online Store 23:35 The Power of Teaching and Sharing Knowledge 24:12 The Entrepreneurial Mindset: Time vs. Money 24:58 Starting Small, Dreaming Big: The Shoestring Budget 25:28 Growth and Expansion: Investing in Your Business 26:34 Choosing Your Path: The Evolution of Interests and Skills 30:46 The Impact of Community and Encouragement 36:32 Finding Your Core: The Essence of Your Work 41:32 Designing Your Business Around Your Life 41:47 Attracting the Right Customers: The Key to Success /episode/index/show/72290576-338b-466d-8b6b-dac86ae322fb/id/38918970

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