Building ‘Know My Fit’ and Changing How We Shop
The Youngprenuers Society Podcast
Release Date: 01/07/2026
The Power of Communication in a Digital World with Katerina Cozias
The Youngprenuers Society Podcast
In a world where algorithms dictate our attention spans and AI is quickly taking over everyday operations, it can feel like true connection is getting lost in the noise. But according to , media veteran of over 25 years, communications expert, and founder of , human connection isn't dead. It’s actually your ultimate competitive advantage. Katerina has spent decades both in front of and behind the camera in Hollywood, interviewing stars like Elton John and red-carpet reporting at the Oscars. Today, she helps executives, entrepreneurs, and young leaders master the art of presence, tone, and...
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Touch-Led Mastery with Isabella Loneragan
The Youngprenuers Society Podcast
Entrepreneurship isn't always "rainbows and butterflies," and running multiple businesses while raising a family is anything but simple. But according to , a 20-year veteran of the skincare industry, true success comes from leaning into your unique value, specifically, the power of the human touch. Isabella is the founder of two skin clinics, the product line Skin For My Skin, and the , where she teaches advanced, touch-led facial massage techniques to empower therapists to build thriving careers. In this episode, we dive into why the traditional beauty diploma is failing new founders,...
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Building Ethical Conversions with Ammarah Ahmed
The Youngprenuers Society Podcast
Every founder knows the frustration: you launch your brand, you set up your store, but the sales just aren't coming in. The standard playbook says that when conversions drop, you immediately tweak your ad targeting, swap your creatives, or throw more money at marketing. But according to , founder of , that is almost always the wrong move. Ammarah is a behavioural psychology-based CRO (Conversion Rate Optimisation) and UX/UI consultant with over a decade of experience across 15 countries. In this episode, we dive into why pouring money into ads won't fix a broken website funnel, what Gen Z is...
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Blueprint to Your First 100 Followers
The Youngprenuers Society Podcast
If you’re a young entrepreneur building your brand, you’ve probably noticed that getting your first 100 followers feels way harder than getting to the 1,000 mark. You aren't crazy, it is harder. When you’re starting from zero, no one knows you, no one trusts you yet, and it feels like you're posting into a total void. But here’s the good news: your first 100 followers aren’t about luck. They’re about strategy and momentum. In this episode, I’m breaking down a simple, practical blueprint to help you move past zero and start working with the algorithm. Step 1: Start With Your...
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Beyond the Numbers: Mastering Your Money Psychology with Tam Relia
The Youngprenuers Society Podcast
We often focus so much on the operations, marketing, and "hustle" of our businesses that we completely ignore the one thing that keeps the lights on: the financials. But for many of us, looking at a bank account or a profit-and-loss statement doesn't feel like a source of pure chaos and anxiety. In this episode, I’m joined by , founder of . Tam is a former accountant of 16 years who realised that financial literacy isn't just about math; it’s about money psychology. She shares her powerful journey of losing everything and rebuilding from scratch, proving that money is just a tool and that...
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3-Hour Workday? Bet. Let’s Make Your Time Work For You
The Youngprenuers Society Podcast
Somewhere along the line, entrepreneurship got romanticised into a "5:00 AM grind" where you sleep for four hours and work for twelve. If you aren't exhausted, people act like you aren't serious. I don’t buy that, especially for young entrepreneurs balancing school, jobs, or family life. You don’t need more hours; you need more focus per hour. In this episode, I’m breaking down how to get more done in three to five focused hours than most people do in twelve distracted ones. The One Thing Rule The biggest mistake young founders make is trying to move everything forward at once: the...
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Your Business Idea is Cool, But Will People Actually Pay for It
The Youngprenuers Society Podcast
We’ve all been there, that "lightbulb moment" where you’re convinced you’ve found the next big startup or the perfect side hustle. Your friends hype it up, and your mom says, “That’s nice, dear.” But here is the uncomfortable truth: Validation from friends is basically useless. Your inner circle wants to be supportive, not honest. In this episode, we’re diving into how to test your ideas before you waste months building something that nobody actually wants to buy. It’s time to move past the "that’s fire" comments and get to the "where do I pay?" reality. The Reality...
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Productivity Hacks for Young Entrepreneurs
The Youngprenuers Society Podcast
We talk about productivity all the time, especially as young entrepreneurs. Be more organised. Wake up earlier. Do more. Stay consistent. Push harder. But if I’m honest, that kind of advice can feel overwhelming fast. It makes you feel behind before you’ve even started your day. So in this episode, I wanted to share what productivity actually looks like for me while balancing business, online school, content creation, and still having a life. For me, productivity isn’t about doing more. It’s about doing what matters. What Productivity Really Means to Me It’s Not About Being...
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Natural Skincare with Purpose: Deborah Terkely of L'ada Soaps & Scents
The Youngprenuers Society Podcast
Some of the most powerful business ideas come from lived experience. For Deborah Terkely, years of battling sensitive skin and seeking low-tox solutions for her family became the foundation for , a family business making natural skincare and home products that genuinely help. In this episode of the Youngpreneur Society Podcast, Deborah shares her journey from homemade soap to a growing small business, how customer stories keep her motivated, and the lessons she’s learned about resilience, self-belief, and balancing work and life as a parent and entrepreneur. From Skin Struggles to Soap...
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Building ‘Know My Fit’ and Changing How We Shop
The Youngprenuers Society Podcast
Shopping shouldn’t be a guessing game, especially when it comes to clothes. Yet so many of us struggle with inconsistent sizing, frustrating change room experiences, and fast fashion fatigue. That’s exactly what inspired Zoe Tiffen and her sister Nikki to co-found ‘Know My Fit’, a digital marketplace connecting shoppers with local clothing brands that actually fit. In this episode of the Youngpreneur Society Podcast, Zoe shares her journey from computer science graduate to startup co-founder and how real-world frustrations sparked an innovative solution. She talks candidly about...
info_outlineShopping shouldn’t be a guessing game, especially when it comes to clothes. Yet so many of us struggle with inconsistent sizing, frustrating change room experiences, and fast fashion fatigue.
That’s exactly what inspired Zoe Tiffen and her sister Nikki to co-found ‘Know My Fit’, a digital marketplace connecting shoppers with local clothing brands that actually fit.
In this episode of the Youngpreneur Society Podcast, Zoe shares her journey from computer science graduate to startup co-founder and how real-world frustrations sparked an innovative solution. She talks candidly about the challenges of starting a business, staying motivated, and breaking out of the corporate “safe path” to build something with real impact.
Why Sizing is Broken, and What ‘Know My Fit’ Is Doing About It
‘Know My Fit’ is on a mission to take the guesswork out of shopping. Zoe explains how the platform uses your measurements to recommend clothes that fit, not just in theory, but in real life. From tackling fast fashion to spotlighting local Aussie and Kiwi brands, this is a startup with purpose.
How One Rejected Job Offer Changed Everything
After securing a coveted grad role in Big Tech, Zoe’s job offer was rescinded during mass layoffs. That moment became the turning point that led her to take a chance on her own idea, and since then, she hasn’t looked back.
Lessons in Startup Reality
Zoe gets honest about the highs and lows of launching ‘Know My Fit’. She discusses:
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Why motivation isn’t enough, and what matters more
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The “chicken and egg” problem of growing a marketplace
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What no one tells you about customer acquisition
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Why feedback and community are key to surviving the messy middle
Advice for Young Founders
Zoe shares practical tips for starting your own business:
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Talk to people. Seriously, ask questions and be curious.
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Embrace what you don’t know (and learn fast).
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Get used to slow growth. Progress takes time, and that’s okay.
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Surround yourself with people who believe in your vision.
The Vision for ‘Know My Fit’
Zoe’s big-picture goal? To make sustainable, local fashion the norm. With more brands joining the platform and additional features in the works (think: Tinder for clothes), ‘Know My Fit’ is creating a better way to shop, one that supports designers, values fit, and reduces waste.
Key Takeaway
You don’t have to follow the “safe” path to build a secure future. Sometimes, the most secure thing you can do is bet on yourself and start building the solution you wish existed.
Connect with Zoe
Want to explore a smarter way to shop for clothes that actually fit?
You can discover Know My Fit, browse local fashion brands, and see how Zoe and her sister Nikki are changing the fashion industry.
Know My Fit is built for people who value fit, sustainability, and supporting local brands. If you’re tired of guessing sizes and ready for a better shopping experience, you’ll feel right at home.
Highlights
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00:05 Meet Zoe Tiffin and ‘Know My Fit’
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01:16 Challenges and Rewards of Running a Business
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02:06 Maintaining Work-Life Balance
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04:18 Staying Motivated as an Entrepreneur
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06:35 Zoe's Journey from Corporate to Entrepreneurship
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12:56 Overcoming the Unknowns in Business
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17:12 The Vision for Know My Fit
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19:03 Long Term Vision for Sustainable Fashion
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19:51 Challenges of Ethical Shopping
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21:03 The Struggle with Finding Jeans
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23:04 The Problem with Fast Fashion in Op Shops
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26:27 Building a Marketplace: The Chicken and Egg Problem
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30:48 The Reality of Starting a Business
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33:04 Personal Growth and Business Evolution
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33:57 Conclusion and Final Thoughts