Mastering the Journey From DJing to Digital Marketing with Mitch Hills

Mitch Hills is a successful entrepreneur and the founder of Mastered Marketing, a digital marketing agency based in Brisbane. Mitch’s journey from a high school DJ to the CEO of a thriving marketing agency is not only inspiring but also filled with valuable lessons for aspiring entrepreneurs. 

The Early Days: From DJing to Entrepreneurship

Mitch’s entrepreneurial journey began during his high school years, driven by a desire to make extra money. He started out DJing at local events, which eventually turned into a full-fledged business. Mitch’s passion for music and his enterprising spirit led him to explore various business ideas, including app development and web design. Although his initial foray into app development didn’t pan out, the experience was invaluable, teaching him crucial lessons about business, risk, and perseverance.

The Birth of Mastered Marketing

Mastered Marketing was born out of necessity. After a costly and unsuccessful attempt at developing an app, Mitch found himself in debt and need of a reliable income stream. He turned to web design and social media management, skills he had honed during his startup days. As his client base grew, so did his love for marketing. This side hustle eventually evolved into Mastered Marketing, a digital marketing agency dedicated to helping local service businesses like dentists, physios, and gyms thrive.

A Purpose-Driven Business

Mastered Marketing is not just another marketing agency; it’s a purpose-driven business. Mitch’s commitment to ethical practices is evident in the companies he chooses to work with. Mastered Marketing is a certified B Corp, meaning it meets the highest standards of social and environmental performance. 

The Challenges of Running a Business

Running a business is not without its challenges, and Mitch is candid about the ups and downs of entrepreneurship. From managing a remote team of 10 people to staying personally involved with each client, Mitch’s hands-on approach ensures that Mastered Marketing maintains its high standards. He acknowledges that the definition of "work" can be nebulous and that business owners must focus on activities that drive growth rather than getting bogged down in tasks that could be delegated.

Mitch’s Masterful Journey in Business

Mitch’s story is a testament to the resilience and adaptability required to succeed in entrepreneurship. His ability to turn challenges into opportunities, coupled with his commitment to ethical business practices, has made Mastered Marketing a leader in the industry. 

For young entrepreneurs, Mitch’s journey offers both inspiration and practical advice on how to navigate the often unpredictable world of business.

Whether you’re just starting out or looking to scale your business, Mitch’s insights are a reminder that success often comes from persistence, learning, and a strong sense of purpose. 

Learn more from Mitch Hills:

You can find Mitch at his website or follow him on Instagram @mitchills

Highlights

00:34 Meet Mitch Hills: Entrepreneur and Marketer
01:15 Mitch's Journey: From High School to Entrepreneurship
03:01 The Birth of Mastered Marketing
04:04 Purpose and Ethics of Mastered Marketing
05:30 Maintaining Inspiration and Client Success
06:37 Running a Home-Based Business
11:36 Advice for Aspiring Young Entrepreneurs
14:21 The Importance of Reading and Continuous Learning