The Youngprenuers Society Podcast
In a world where algorithms dictate our attention spans and AI is quickly taking over everyday operations, it can feel like true connection is getting lost in the noise. But according to , media veteran of over 25 years, communications expert, and founder of , human connection isn't dead. It’s actually your ultimate competitive advantage. Katerina has spent decades both in front of and behind the camera in Hollywood, interviewing stars like Elton John and red-carpet reporting at the Oscars. Today, she helps executives, entrepreneurs, and young leaders master the art of presence, tone, and...
info_outlineThe Youngprenuers Society Podcast
Entrepreneurship isn't always "rainbows and butterflies," and running multiple businesses while raising a family is anything but simple. But according to , a 20-year veteran of the skincare industry, true success comes from leaning into your unique value, specifically, the power of the human touch. Isabella is the founder of two skin clinics, the product line Skin For My Skin, and the , where she teaches advanced, touch-led facial massage techniques to empower therapists to build thriving careers. In this episode, we dive into why the traditional beauty diploma is failing new founders,...
info_outlineThe Youngprenuers Society Podcast
Every founder knows the frustration: you launch your brand, you set up your store, but the sales just aren't coming in. The standard playbook says that when conversions drop, you immediately tweak your ad targeting, swap your creatives, or throw more money at marketing. But according to , founder of , that is almost always the wrong move. Ammarah is a behavioural psychology-based CRO (Conversion Rate Optimisation) and UX/UI consultant with over a decade of experience across 15 countries. In this episode, we dive into why pouring money into ads won't fix a broken website funnel, what Gen Z is...
info_outlineThe Youngprenuers Society Podcast
If you’re a young entrepreneur building your brand, you’ve probably noticed that getting your first 100 followers feels way harder than getting to the 1,000 mark. You aren't crazy, it is harder. When you’re starting from zero, no one knows you, no one trusts you yet, and it feels like you're posting into a total void. But here’s the good news: your first 100 followers aren’t about luck. They’re about strategy and momentum. In this episode, I’m breaking down a simple, practical blueprint to help you move past zero and start working with the algorithm. Step 1: Start With Your...
info_outlineThe Youngprenuers Society Podcast
We often focus so much on the operations, marketing, and "hustle" of our businesses that we completely ignore the one thing that keeps the lights on: the financials. But for many of us, looking at a bank account or a profit-and-loss statement doesn't feel like a source of pure chaos and anxiety. In this episode, I’m joined by , founder of . Tam is a former accountant of 16 years who realised that financial literacy isn't just about math; it’s about money psychology. She shares her powerful journey of losing everything and rebuilding from scratch, proving that money is just a tool and that...
info_outlineThe Youngprenuers Society Podcast
Somewhere along the line, entrepreneurship got romanticised into a "5:00 AM grind" where you sleep for four hours and work for twelve. If you aren't exhausted, people act like you aren't serious. I don’t buy that, especially for young entrepreneurs balancing school, jobs, or family life. You don’t need more hours; you need more focus per hour. In this episode, I’m breaking down how to get more done in three to five focused hours than most people do in twelve distracted ones. The One Thing Rule The biggest mistake young founders make is trying to move everything forward at once: the...
info_outlineThe Youngprenuers Society Podcast
We’ve all been there, that "lightbulb moment" where you’re convinced you’ve found the next big startup or the perfect side hustle. Your friends hype it up, and your mom says, “That’s nice, dear.” But here is the uncomfortable truth: Validation from friends is basically useless. Your inner circle wants to be supportive, not honest. In this episode, we’re diving into how to test your ideas before you waste months building something that nobody actually wants to buy. It’s time to move past the "that’s fire" comments and get to the "where do I pay?" reality. The Reality...
info_outlineThe Youngprenuers Society Podcast
We talk about productivity all the time, especially as young entrepreneurs. Be more organised. Wake up earlier. Do more. Stay consistent. Push harder. But if I’m honest, that kind of advice can feel overwhelming fast. It makes you feel behind before you’ve even started your day. So in this episode, I wanted to share what productivity actually looks like for me while balancing business, online school, content creation, and still having a life. For me, productivity isn’t about doing more. It’s about doing what matters. What Productivity Really Means to Me It’s Not About Being...
info_outlineThe Youngprenuers Society Podcast
Some of the most powerful business ideas come from lived experience. For Deborah Terkely, years of battling sensitive skin and seeking low-tox solutions for her family became the foundation for , a family business making natural skincare and home products that genuinely help. In this episode of the Youngpreneur Society Podcast, Deborah shares her journey from homemade soap to a growing small business, how customer stories keep her motivated, and the lessons she’s learned about resilience, self-belief, and balancing work and life as a parent and entrepreneur. From Skin Struggles to Soap...
info_outlineThe Youngprenuers Society Podcast
Shopping shouldn’t be a guessing game, especially when it comes to clothes. Yet so many of us struggle with inconsistent sizing, frustrating change room experiences, and fast fashion fatigue. That’s exactly what inspired Zoe Tiffen and her sister Nikki to co-found ‘Know My Fit’, a digital marketplace connecting shoppers with local clothing brands that actually fit. In this episode of the Youngpreneur Society Podcast, Zoe shares her journey from computer science graduate to startup co-founder and how real-world frustrations sparked an innovative solution. She talks candidly about...
info_outlineEver caught yourself saying, “I’m too young to be taken seriously” or “I don’t know enough to run a business”? If so, you’re not alone, and you’re also not right.
In this empowering episode of the Youngpreneurs Podcast, we are here to call out one of the biggest myths holding back brilliant business minds: the idea that you’re not good enough.
Fear Isn’t Fact
Fear has a funny way of disguising itself as logic. It tells us we’re not ready, not experienced, not worthy. But that’s not the truth, it’s just your brain trying to keep you safe.
Safe might feel comfy, but safe doesn’t build empires. Safe doesn’t spark innovation. And safe definitely doesn’t get your dream business off the ground.
So here’s the reframe: fear is just your brain’s way of reacting to risk. But not all risk is bad. In fact, some of the best moves you’ll ever make come right after you feel the most afraid.
Rewire the Narrative
The stories we tell ourselves matter. If self-doubt is running the show, it’s time to change the script.
Instead of “I’m scared”, say “I’m excited.”
Instead of “I can’t do this”, say “I’m learning how.”
Physiologically, fear and excitement are nearly identical. Heart racing? Sweaty palms? Butterflies? All the same. The difference is the story you attach to it. So choose the story that moves you forward.
Use Fear as Fuel
Self-doubt can freeze you, or it can fuel you. The trick is to channel that nervous energy into action. Nervous about launching? Get prepared. Scared to speak up? Practise. The more prepared you are, the less space fear has to dominate.
Fear hates momentum. So take micro steps. Post that video. Pitch to a friend. Send one email. Each small action tells your brain: “I’ve got this.” And you do.
Progress Beats Perfection
You don’t need to have it all figured out. What you do need is progress. Track your wins, no matter how small. Start a confidence journal. Colour in your progress tree. These tiny habits compound over time and build proof that yes, you can do this.
And when your inner voice wobbles, borrow belief from someone else. A mentor, a friend, your community. We all need a boost sometimes.
Keep Showing Up
Here’s the truth: successful entrepreneurs feel fear, too. The difference? They act anyway.
They see fear as a sign they’re growing, stretching and stepping outside their comfort zone, and that’s exactly where great businesses are born.
So next time self-doubt whispers in your ear, smile and say: “Thanks for the warning. I’ve got this.” Because you do.
Highlights
-
00:00 Busting Fake News Myths
-
00:42 Understanding Fear in Business
-
01:32 Reframing Fear and Self-Doubt
-
01:56 Channelling Fear into Preparation
-
02:44 Taking Action to Overcome Fear
-
03:06 Micro Actions for Big Results
-
03:30 Tracking Wins and Borrowing Confidence
-
04:11 Empowerment Through Action