E52: Mike Arce: Beyond Your Comfort Zone: The Tale of a Marketing Mogul
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 02/19/2024
E89: Mike Calise: EV's May Save the Planet, but Capitalism Saved EV's
ThriveMore with Roger Martin: Business, Health, & Wealth
In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth from a capitalist perspective, highlighting investment opportunities and market trends shaping clean transportation's future. The conversation transitions from the technical nuances and challenges of EV adoption to Mike's passion project—a...
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E88: Dave Reggina: Embracing the No Snooze Mindset
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular which is streamed across 75 countries and followed by over 40,000 people on . In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams. The conversation takes a deep dive into men's health and mental wellness, personal struggles, and the significance of community support. Dave shares his journey from facing health issues like Crohn's disease and dealing with family adversities to becoming a prominent leader...
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E87: Terry L. Fossum: Applying The Oxcart Technique to Achieve Your Goals
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book , emphasizes both the carrot and the stick—using failure scenarios to fuel action. He discusses his background, from humble beginnings and military service to his reality show victory and success in direct sales. Terry also touches on addiction recovery and continually inspires others to conquer their struggles using his unique approach to...
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E86: Relationships are your Chips in the Poker Game of Business
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, , Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relationship capital,' emphasizing long-term, authentic relationships with vendors, employees, and partners. Roger shares the true value of relationship loyalty in day-to-day business. He points out the vital importance of formalizing agreements in writing and how this process helps to avoid misunderstandings and...
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E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of , and CEO of , about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation , to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the...
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E84: Victoria Pelletier: Creating Lasting Impact Through Personal Branding
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of . The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progression, sharing how she became a COO at 24 and a CEO at 41. Her journey highlights resilience, starting from working at a young age to climbing corporate ladders while leveraging confidence and authentic leadership. Victoria emphasizes the importance of personal branding,...
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E83: Fly Your Business Three Mistakes High: Why Cash Flow Is the Oxygen That Fuels Success
ThriveMore with Roger Martin: Business, Health, & Wealth
In today’s episode, Roger continues sharing business insights and wisdom from his book, . In this installment he delves into some crucial financial principles for small to mid-sized business owners, emphasizing the importance of cash flow management. Roger discusses the four leading financial indicators that are vital for your business to succeed. Key takeaways include maintaining at least three times the working capital you think you need, the significance of daily cash flow monitoring, and strategic ways to free up cash tied up in inventory and other assets. Roger stresses knowing your...
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E82: Diana Chaloux-LaCerte: Transformative Health Tips for Busy Professionals
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, fitness expert and author of the book, Diana Chaloux-LaCerte discusses strategies for high-performing professionals to improve their health and fitness. Diana is a seasoned entrepreneur, business consultant, fitness expert, author, and motivational speaker who is passionate about empowering people to build strength in mind, body, and spirit. As a two-time world champion fitness athlete, Diana is committed to arming her clients with the tools they need to embrace whole-body wellbeing. In this chat, Diana shares her personal transformation journey, the importance of...
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E81: Marco Torres: Unleash Your Business Growth with a No-Nonsense Marketing Strategy
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Marco Torres joins the show and shares his journey of building a billion-dollar business in real estate, losing it to the 2008 crash, and then pivoting to create a successful marketing company. Marco dives into his experiences with entrepreneurship from a young age, emphasizing the importance of value-add incentives over price cuts. In addition, he discusses his upbringing in Puerto Rico, various ventures in restaurants, nightclubs, and travel services, and the creation of , a marketing firm that helps entrepreneurs boost their sales using incentive-based marketing. In this...
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E80: Jesse Simpson: Conquering Your Credit to Grow Your Business
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger sits down with Jesse Simpson, a former Marine and firefighter turned entrepreneur and advisor. Jesse talks about his mission to help entrepreneurs access business credit to finance their vision. This rollercoaster of a convo delves into the U.S. financial system, its fiat currency, and market instability. Jesse also shares his personal journey, including how a transformative one-way flight to Costa Rica seeking greater purpose resulted in subsequent travels around the world volunteering with work exchange programs to help improve the lives of others. Roger and Jesse...
info_outlineThe landscape of digital marketing has been evolving at such a fast pace over recent years that it’s often difficult to keep up. However, this week Roger sits down for a truly insightful and value-packed talk with a digital marketing expert and entrepreneurial powerhouse to give some perspective about marketing and so much more. Mike Arce is the founder and CEO of Loud Rumor, a groundbreaking digital marketing firm dedicated to dominating the fitness marketing industry. After starting small, Loud Rumor quickly broadened its services beyond fitness advertising to include consulting for gyms and fitness studios. Recognizing that gyms needed more than just leads, they have connected with top fitness studios across the nation, visiting over 30 different states to learn the strategies that set the top 5% apart from the average gym.
In this conversation, Mike jumps right in and schools listeners on the transformative power of surrounding ourselves with go-getters and mavericks to skyrocket our ambitions. Mike and Roger uncover the art of accountability and the necessity of high-flying peer groups to elevate personal and professional standards. Mike's not shy about deep-diving into behavior psychology, serving up a hefty scoop on the nature of change and how accepting the people we surround ourselves with can reshape our habits both positively and negatively. Mike pulls no punches, painting a vivid picture of the victim mentality trap and how taking ownership is the only escape.
Brace for a mindset shift, as Mike and Roger reveal the real cost of change versus the unbearable weight of stagnation. Entrepreneurs at every level will benefit from Mike’s wisdom as he throws curveballs into the mix, debunking many marketing myths and common mistakes. The duo also wades into the tricky waters of modern marketing strategies with a spotlight on event-driven promotions to muscle up your sales while dissecting the shifting sands of digital marketing and the rush for customer attention. In addition, Mike recalls digital marketing's golden era of lead generation and how Facebook's rise sent ripples through the market. Mike's journey from the dojo to a digital empire is nothing short of epic and in this hour you're sure to walk away with not only value but no longer feeling like an entrepreneurial victim!
Topics Include:
- Common Problems Mike Diagnosed When Improving Businesses
- Key Traits That Mike Has Observed Amongst Successful Entrepreneurs
- Addressing The Growing Epidemic of Victim Mentality
- How The Landscape of Digital Marketing Has Changed Recently
- The Importance of Offering Value Before Asking For Anything
Mike’s Book Recommendation:
Outwitting the Devil: The Secrets to Freedom and Success
Connect with Mike:
Let's Get Social: Connect with Roger and ThriveMore Brands
Visit Us: ThriveMore Brands Website
Produced By: Social Chameleon